Updated for The Hong Kong Institute of Education / HKIED (香港教育學院),Panasonic (樂聲牌)

Advertiser: The Hong Kong Institute of Education / HKIED (香港教育學院),Panasonic (樂聲牌)

Admendment: of The Hong Kong Institute of Education / HKIED (香港教育學院),Panasonic (樂聲牌) have been amended

Result: Adspend of would be affected

Affected Period: 21 June 2015 to 28 June 2015

Affected Media: TVC

Action: 15cable-c0621011

From

Education & Training > Tertiary & Executive Education

The Hong Kong Institute of Education / HKIED (香港教育學院) > Panasonic HKIEd Inter-Varsity Water Polo Championship (Panasonic香港教育學院大專水球錦標賽) (100%)

Electrical Appliances > Events, Sponsorship & Compliments

Panasonic (樂聲牌) > Panasonic HKIEd Inter-Varsity Water Polo Championship (Panasonic香港教育學院大專水球錦標賽) (0%)

To

Education & Training > Tertiary & Executive Education

The Hong Kong Institute of Education / HKIED (香港教育學院) > Panasonic HKIEd Inter-Varsity Water Polo Championship (Panasonic香港教育學院大專水球錦標賽) (0%)

Electrical Appliances > Events, Sponsorship & Compliments

Panasonic (樂聲牌) > Panasonic HKIEd Inter-Varsity Water Polo Championship (Panasonic香港教育學院大專水球錦標賽) (100%)

Sub-Category / Advertiser / Brand Updated for Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - DCH Electrical Appliances Butler (大昌行電器管家),Zanussi (金章牌)

Advertiser: Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - DCH Electrical Appliances Butler (大昌行電器管家),Zanussi (金章牌)

Admendment: Sub-Category / Advertiser / Brand of Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - DCH Electrical Appliances Butler (大昌行電器管家),Zanussi (金章牌) have been amended

Result: Adspend of Sub-Category / Advertiser / Brand would be affected

Affected Period: 19 November 2011 to 13 December 2011

Affected Media: BANNER

 

Action: 11ban1119805,11ban1119806,11ban1128411

 

From

Retail > Supermarket

Dah Chong Hong Food / DCH Food (大昌食品) > DCH Food Mart (大昌食品市場) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

Panasonic (樂聲牌) > IH Induction Cooker (IH電磁爐) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

CLP Holdings / CLP Power (中電控股 / 中華電力) > Induction Cooker (IC電磁爐) (100%)

Electrical Appliances > Home Appliances

Zanussi (金章牌) > Vacuum Cleaner (吸塵機) (0%)

To

Electrical Appliances > Rice Cooker, Stove & Microwave

Panasonic (樂聲牌) > IH Induction Cooker (IH電磁爐) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

CLP Holdings / CLP Power (中電控股 / 中華電力) > Induction Cooker (IC電磁爐) (100%)

Electrical Appliances > Retail & Distributors

Dah Chong Hong Holdings (大昌行集團) - DCH Electrical Appliances Butler (大昌行電器管家) > Consumer Appliances Services (大昌行電器管家) (0%)

Electrical Appliances > Home Appliances

Zanussi (金章牌) > Vacuum Cleaner (吸塵機) (0%)

Category / Sub-Category / Advertiser / Brand Updated for Charoen Pokphand Group / CP Group / C. P. Group (卜蜂集團 / 正大集團),Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Zanussi (金章牌)

Advertiser: Charoen Pokphand Group / CP Group / C. P. Group (卜蜂集團 / 正大集團),Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Zanussi (金章牌)

Admendment: Category / Sub-Category / Advertiser / Brand of Charoen Pokphand Group / CP Group / C. P. Group (卜蜂集團 / 正大集團),Panasonic (樂聲牌),CLP Holdings / CLP Power (中電控股 / 中華電力),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Zanussi (金章牌) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected

Affected Period: 27 June 2008 to 13 December 2011

Affected Media: SHELTER,BANNER

 

Action: 08she0702032

 

From

Retail > Supermarket

Dah Chong Hong Food / DCH Food (大昌食品) > DCH Food Mart (大昌食品市場) (100%)

To

Food > Raw Meat, Poultry & Seafood

Charoen Pokphand Group / CP Group / C. P. Group (卜蜂集團 / 正大集團) > Eggs (100%)

 

Action: 11ban1119805,11ban1119806,11ban1128411

 

From

Retail > Supermarket

Dah Chong Hong Food / DCH Food (大昌食品) > DCH Food Mart (大昌食品市場) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

Panasonic (樂聲牌) > IH Induction Cooker (IH電磁爐) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

CLP Holdings / CLP Power (中電控股 / 中華電力) > Induction Cooker (IC電磁爐) (100%)

Electrical Appliances > Home Appliances

Zanussi (金章牌) > Vacuum Cleaner (吸塵機) (0%)

To

Electrical Appliances > Rice Cooker, Stove & Microwave

Panasonic (樂聲牌) > IH Induction Cooker (IH電磁爐) (0%)

Electrical Appliances > Rice Cooker, Stove & Microwave

CLP Holdings / CLP Power (中電控股 / 中華電力) > Induction Cooker (IC電磁爐) (100%)

Electrical Appliances > Retail & Distributors

Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行) > Consumer Appliances Services (大昌行電器管家) (0%)

Electrical Appliances > Home Appliances

Zanussi (金章牌) > Vacuum Cleaner (吸塵機) (0%)

 

NEXP Update

TVC Type Updated for Global Timepieces (高時錶行)

Advertiser: Global Timepieces (高時錶行)
Admendment: Global Timepieces (高時錶行) have been amended
Result: Adspend would be decreased
Affected Period: 八月 2013 to 三月 2015
Affected Media: TVC - NEXP


Action: 15nexp-c0101005, 14nexp-c0101002, 13nexp-c1022002, 13nexp-c0820002
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Admendment: Panasonic (樂聲牌) have been amended
Result: Adspend would be decreased
Affected Period: 五月 2014 to 六月 2014
Affected Media: TVC - NEXP


Action: 14nexp-c0621004, 14nexp-c0517001
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Advertiser: The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)
Admendment: The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) have been amended
Result: Adspend of would be decreased
Affected Period: 八月 2013
Affected Media: TVC - NEXP


Action: 13nexp-c0801006
From: Normal Spot
To: Billboards/Sponsorship



+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for Radio Television Hong Kong / RTHK (香港電台)

Advertiser: Radio Television Hong Kong / RTHK (香港電台)
Admendment: Radio Television Hong Kong / RTHK (香港電台) have been amended
Result: Adspend would be decreased
Affected Period: 一月 2014 to 三月 2014
Affected Media: TVC - NEXP


Action: 14nexp-c0307002, 14nexp-c0116002
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for Heroine Make [Kiss Me Heroine Make]

Advertiser: Heroine Make [Kiss Me Heroine Make]
Admendment: Heroine Make [Kiss Me Heroine Make] have been amended
Result: Adspend of would be decreased
Affected Period: 七月 2013
Affected Media: TVC - NEXP


Action:13nexp-c0705008
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for Taste Of Japan Group (和之味集團) - Itamae Sushi / Itamae-Sushi (板前壽司),Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司)

Advertiser: Taste Of Japan Group (和之味集團) - Itamae Sushi / Itamae-Sushi (板前壽司),Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司)
Admendment: Taste Of Japan Group (和之味集團) - Itamae Sushi / Itamae-Sushi (板前壽司),Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) have been amended
Result: Adspend of would be decreased
Affected Period: 三月 2013 to 七月 2013
Affected Media: TVC - NEXP


Action: 13nexp-c0705004, 13nexp-c0310001
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

TVC Type Updated for Mitsubishi Electric (三菱電機)

Advertiser: Mitsubishi Electric (三菱電機)
Admendment: Mitsubishi Electric (三菱電機) have been amended
Result: Adspend of would be decreased
Affected Period: 四月 2012 to 五月 2012, 四月 2013 to 五月 2013
Affected Media: TVC - NEXP


Action: 12nexp-c0423004, 13nexp-c0417001
From: Normal Spot
To: Billboards/Sponsorship


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Panasonic (樂聲牌) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 30 October 2014 to 05 December 2014

Affected Media: PRINT

Action: 14sud12050010,14et11110007,14news11050008,14news10300059

From

Electrical Appliances > Battery

Sanyo (三洋) > Eneloop (環保電池) (100%)

To

Electrical Appliances > Battery

Panasonic (樂聲牌) > Eneloop (環保電池) (100%)

Appearance added for Kao (花王) - Laurier (樂而雅),Egame (台灣易遊網路科技) / Game Dreamer (晶綺科技股份) / Efun (易幻網路),Hong Kong Ballet (香港芭蕾舞團),Henderson Land Development (恒基兆業地產),Panasonic (樂聲牌),Live Nation,Lushington Entertainments

Advertiser: Kao (花王) - Laurier (樂而雅),Egame (台灣易遊網路科技) / Game Dreamer (晶綺科技股份) / Efun (易幻網路),Hong Kong Ballet (香港芭蕾舞團),Henderson Land Development (恒基兆業地產),Panasonic (樂聲牌),Live Nation,Lushington Entertainments
Admendment: Appearance added of Kao (花王) - Laurier (樂而雅),Egame (台灣易遊網路科技) / Game Dreamer (晶綺科技股份) / Efun (易幻網路),Hong Kong Ballet (香港芭蕾舞團),Henderson Land Development (恒基兆業地產),Panasonic (樂聲牌),Live Nation,Lushington Entertainments
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage have been increased
Affected Period: 27 六月 2014 to 30 六月 2014
Affected Media: BUS SHELTER

Action: 14she0702017,14she0702016,14she0702013,14she0702012,14she0702011,14she0702008
June 2014 appearance added due to the late arrival of data from log provider.


Action: 14she0702017
Toiletries & Household > Feminine Care
Kao (花王) - Laurier (樂而雅) > Laurier Super Slim Guard (樂而雅零感特薄衛生巾) (100%)

Action: 14she0702016
Toys & Hobbies > Computer / Online Games
Egame (台灣易遊網路科技) / Game Dreamer (晶綺科技股份) / Efun (易幻網路) > eFunFun.com / egame.hk (易遊網) (100%)

Action: 14she0702013
Entertainment > Live Performance & Concerts
Hong Kong Ballet (香港芭蕾舞團) > Live Performance (100%)

Action: 14she0702012
Property & Real Estate > Residential Property
Henderson Land Development (恒基兆業地產) > The Reach (尚悅) (100%)

Action: 14she0702011
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (100%)

Action: 14she0702008
Entertainment > Live Performance & Concerts
Live Nation > One Direction On the Road Again Tour 2015 Live in Hong Kong (50%)
Entertainment > Live Performance & Concerts
Lushington Entertainments > One Direction On the Road Again Tour 2015 Live in Hong Kong (50%)

Appearance update for Panasonic (樂聲牌) / Hitachi (日立牌)

Advertiser:Panasonic (樂聲牌) / Hitachi (日立牌)
Amendment: Updated appearance
Result:Panasonic (樂聲牌) / Hitachi (日立牌)  would be affected
Affected Period: 19 Jan 2013 to 8 Mar 2013
Affected Media: MTR

Action:
12pmtr1228205 
From
Panasonic (樂聲牌)
> IH Rice Cooker (磁應電飯煲) (100%)
to
Hitachi (日立牌)
> Residential Air Conditioner - Split Type (分體式冷氣機) (50%)
Hitachi (日立牌)
> IH Rice Cooker (磁應電飯煲) (50%)

Brand Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Admendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: December 2008 to November 2012
Affected Media: All Media

From
Electrical Appliances > Air Conditioner, Purifier & Heater
Panasonic (樂聲牌) > Bathroom Thermo Ventilator (浴室換氣暖風機)
To
Electrical Appliances > Air Conditioner, Purifier & Heater

Brand Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Admendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: 05 December 2008 to 01 March 2010
Affected Media: PRINT

Action:
09news1214082
09mod0101013
08take1205011
From
Electrical Appliances > Air Conditioner, Purifier & Heater
Panasonic (樂聲牌) > Bathroom Thermo Ventilator (浴室換氣暖風機) (100%)
To
Electrical Appliances > Air Conditioner, Purifier & Heater
Panasonic (樂聲牌) > Air Conditioner, Purifier & Heater (浴室寶) (100%)

Appearance of Agile Group (雅居樂集團) ,Panasonic (樂聲牌), Clarks, AXA (安盛) [AXA (國衛)] , Gay Giano International, New World Services / NWS (新世界創建集團 / 新創建集團) , Association for Geoconservation Hong Kong / AGHK (香港地貌岩石保育協會), Wyman LTD., Lighten Distribution (曙光影視發行), My Way Film (名威影業), Joyful Mental Health Foundation (心晴行動慈善基金) ad have been added

Advertiser: Agile Group (雅居樂集團) ,Panasonic (樂聲牌), Clarks, AXA (安盛) [AXA (國衛)] , Gay Giano International, New World Services / NWS (新世界創建集團 / 新創建集團) , Association for Geoconservation Hong Kong / AGHK (香港地貌岩石保育協會), Wyman LTD., Lighten Distribution (曙光影視發行), My Way Film (名威影業), Joyful Mental Health Foundation (心晴行動慈善基金)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Agile Group (雅居樂集團) ,Panasonic (樂聲牌), Clarks, AXA (安盛) [AXA (國衛)] , Gay Giano International, New World Services / NWS (新世界創建集團 / 新創建集團) , Association for Geoconservation Hong Kong / AGHK (香港地貌岩石保育協會), Wyman LTD., Lighten Distribution (曙光影視發行), My Way Film (名威影業), Joyful Mental Health Foundation (心晴行動慈善基金)  would be affected
Affected Period: Sep 2012 to Oct 2012
Affected Media: Bus shelter

Action:
The appearance of some bus shelter ads were added due to the late arrival of data from log provider.

Appearence updates for Panasonic (樂聲牌) ad

Advertiser: Panasonic (樂聲牌)
Amendment: Added Appearence
Result: Adspend would be affected
Affected Period: Aug 2012
Affected Media: Cable TV

Action:
The appearence of 12tvc-c0821006 (Panasonic (樂聲牌) ) have been added. Adspend of related media would be affected.

Brand / Brand Percentage Updated for Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)

Advertiser: Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)
Admendment: Brand / Brand Percentage of Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 26 April 2012 to 28 August 2012
Affected Media: TVC,PRINT,FOCUS

Action:
12cable-c0427018
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)

Action:
12cable-c0728005
12cable-c0725010
12cable-c0707017
From
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (25%)
To
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (25%)
 
Action:
12cable-c0728001
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0723022
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0707012
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0706007
12now-c0517002
12nexp-c0517001
12now-c0427004
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)

Action:
12cable-c0607008
12cable-c0607004
12news0521304
12news0518061
12tvc-c0502015
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (100%)

Action:
12focus0427005
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (34%)
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
To
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (34%)

Action:
12cable-c0427012
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Brand Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Amendment: Adspend of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: August, 2011
Affected Media: Interactive

Action:
11ban0823832
From
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Plasma Display Television / Plasma TV (等離子顯示屏電視) (33%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (33%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Plasma Display Television / Plasma TV (等離子顯示屏電視) (50%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)

Brand Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Amendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected for all transferred brands in original adspend
Affected Period: From Feb, 2010 to Jan, 2012
Affected Media: Print / TVC

Action:
Some ads have been updated
From
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (33%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (50%)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)

Brand Updated for Panasonic (樂聲牌)

Advertiser: Panasonic (樂聲牌)
Amendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: May, 2012
Affected Media: Print

Action:  
12avm0525004
From
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (100%)
Chung Yuen (中原電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Retail & Distributors

Brands of Panasonic (樂聲牌) ads have been amended

Advertiser: Panasonic (樂聲牌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jan 2012

Affected Media: Interactive

Action:

1. 12ban0108814

Brand updated from Panasonic (樂聲牌) > IH Induction Cooker (IH電磁爐) (100%)

to Panasonic (樂聲牌) > IH Rice Cooker (磁應電飯煲) (100%) 

Brands of Panasonic and Chung Yuen amended

Advertiser: Panasonic (樂聲牌) / Chung Yuen (中原電器)
Amendment: Advertisers & Brands of the following ad has been amended
Result: Adspend of related advertisers and categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper

Action:
11news1229021
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" / "Chung Yuen (中原電器)
> Electrical Appliances Retailer (0%)"  to "Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)" / "Octopus Cards (八達通卡)
> Octopus Card (八達通卡) (0%)" / "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)" & "Sony (新力) > 3D TV (0%)"

Brands of Panasonic amended

Advertiser: Panasonic (樂聲牌)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011
Affected Media: Magazine

Action:
11jmen0301022
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" to "Panasonic (樂聲牌) > (3D Range Products) 3D家庭娛樂系列 (50%)" / "Panasonic (樂聲牌) > 3D Digital Camcorder (3D數碼攝錄機) (25%)" & "Panasonic (樂聲牌)
> 3D Prime Lens (3D定焦鏡頭) (25%)"

Advertiser amended: Shun Hing JVC to Panasonic

Advertiser: Shun Hing JVC (信興 JVC) / Panasonic (樂聲牌)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Feb - Mar 2010
Affected Media: Bus Shelter

Action:
1. Ref: 10she0223012
Brand updated from "Shun Hing JVC (信興 JVC) > Electrical Appliances (100%)"  to "Panasonic (樂聲牌) > Momi Momi Massage Lounger (Momi Momi 按摩椅) (100%)"

The Miramar Group (美麗華集團)/ Hong Kong Arts Development Council /HKADC (香港藝術發展局)/ Baccarat (巴卡拉)/ Carat/ Broadway (百老匯)

Advertiser: Panasonic (樂聲牌)/ Bank of Communications (交通銀行)

Amendment: Brand updates

Result: Adspend of related ad and media would be affected

Action:

1. Panasonic (樂聲牌) > Projectors (投影機) (50%) Panasonic (樂聲牌) > POS Systems & Office Equipment (50%)

to Panasonic (樂聲牌) > Projectors (投影機) (100%)

2.Panasonic (樂聲牌) > Corporate Image (100%) to Panasonic (樂聲牌) > Energy Solutions (100%)

3.12tvc-c0122116

Bank of Communications (交通銀行) >Wealth Management(100%)

to Bank of Communications (交通銀行)>Events, Sponsorship & Compliments(100%)