Sub-Category / Brand / Brand Percentage Updated for Tumi

Advertiser: Tumi
Admendment: Sub-Category / Brand / Brand Percentage of Tumi have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 01 May 2011 to 01 May 2013
Affected Media: PRINT,MTR

Action: 13jmen05010004

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (34%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (33%)

Fashion, Accessories & Eyewear > Fashion Accessories
Tumi > Fashion Accessories (33%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (100%)

Action: 12esq0601006

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Tumi > Shoes & Shoes Accessories (33%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (67%)

Action: 12men0501201

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Tumi > Shoes & Shoes Accessories (33%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (50%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (50%)

Action: 12fmtr0403107,11news1017309,11news0930049,11news0930023,11milkx0801006

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Bags
Tumi > Luggage (33%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (17%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (50%)

Fashion, Accessories & Eyewear > Bags
Tumi > Luggage (50%)

Action: 12fmtr0228115,12milkx0301012

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (33%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (17%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (34%)

Fashion, Accessories & Eyewear > Bags
Tumi > Luggage (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (33%)

Action: 11mani0901002

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (25%)

Fashion, Accessories & Eyewear > Bags
Tumi > Luggage (25%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (25%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (25%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (50%)

Fashion, Accessories & Eyewear > Bags
Tumi > Luggage (50%)

Action: 11milkx0701004

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (33%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (17%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (50%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (50%)

Action: 11milkx0601005

From
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (34%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (33%)

To
Fashion, Accessories & Eyewear > Bags
Tumi > Bags (33%)

Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (34%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Outerwear (33%)

Action: 11milkx0501010

From
Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Tumi > Men's Fashion (25%)

Fashion, Accessories & Eyewear > Women's Fashion
Tumi > Women's Fashion (25%)

To
Fashion, Accessories & Eyewear > Eyewear
Tumi > Sunglasses (100%)

Brands of Tumi ad have been amended

Advertiser: Tumi

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Feb 2012

Affected Media: MTR

Action:

1. 12fmtr0228115

Brand updated from Tumi > Luggage (100%)

to Tumi > Bags (33%)

   Tumi > Sunglasses (33%)

   Tumi > Men's Fashion (17%)

   Tumi > Women's Fashion (17%)