Advertiser: New Media (新傳媒),Conde Nast,Miscellaneous,Running Biji HK (運動筆記HK),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Television Broadcasts / TVB (電視廣播),Lifestyle Asia,Image Factory,Hong Kong Economic Times Group (香港經濟日報集團),A Day Media,she communications - she.com,Timable,Hypebeast,UNwire.hk,Networld Technology - Discuss (香港討論區),Networld Technology - Uwants Company,Pacific Century Group / PCG (盈科拓展集團) - Hong Kong Television Entertainment (香港電視娛樂),Dustykid,PressLogic,BeautyExchange.com.hk,Peoples Smart Living (萬眾智能生活)
Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of New Media (新傳媒),Conde Nast,Miscellaneous,Running Biji HK (運動筆記HK),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Television Broadcasts / TVB (電視廣播),Lifestyle Asia,Image Factory,Hong Kong Economic Times Group (香港經濟日報集團),A Day Media,she communications - she.com,Timable,Hypebeast,UNwire.hk,Networld Technology - Discuss (香港討論區),Networld Technology - Uwants Company,Pacific Century Group / PCG (盈科拓展集團) - Hong Kong Television Entertainment (香港電視娛樂),Dustykid,PressLogic,BeautyExchange.com.hk,Peoples Smart Living (萬眾智能生活) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 27 March 2020 to 18 February 2021
Affected Media: SOC,PRINT
Action:20soc09033106
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Kering (開雲) - Saint Laurent Paris / Yves Saint Laurent YSL > Shoes (鞋) (100%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
---------------------------------------
Action:20soc09033102
From
Fashion, Accessories & Eyewear > Women's Fashion
Hong Kong Trade Development Council / TDC (香港貿易發展局) > www.fashionally.com (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
--------------------------------------
Action:20soc09072095
From
Automobile & Petroleum > Parts, Accessories & Repair Services
Foda Motorsports (專業汽車外掛電腦) > Parts & Accessories (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
--------------------------------------
Action:20soc09082960
From
Education & Training > Playgroup & Interest Group
Cooking Fever > Cooking Courses (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
--------------------------------------
Action:20soc09113337
From
Food > Retail & Distributors
Canadafood.hk (加拿大食品網) > Online Food Retailer (34%)
Food > Retail & Distributors
My Cup Of Tea > Food Retailer (33%)
Retail > Supermarket
Foodwise > Supermarket (33%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
---------------------------------------
Action:20soc09113336
From
Beverages > Vitaminized & Energy Drinks
Nocco > Energy Drink (100%)
To
Sports > Events
Running Biji HK (運動筆記HK) > Events & Sponsorship (100%)
---------------------------------------
Action:20soc09122550
From
Retail > Discount Stores
Don Don Donki > Discount Stores (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
---------------------------------------
Action:20soc09141357
From
Fashion, Accessories & Eyewear > Women's Fashion
Vivienne Westwood > Women's Fashion (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
---------------------------------------
Action:20soc09153020,20soc09153019
From
Jewellery, Watches & Luxury Products > Watch & Clock
Richemont - Vacheron Constantin (江詩丹頓) > Watches (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Man / Elle Men (100%)
--------------------------------------
Action:20soc09153016
From
Cosmetics & Skincare > Facial & Eye Care Products
P&G (寶潔) - First Aid Beauty > Facial & Eye Care Products (100%)
To
Media > Print Media
New Media (新傳媒) > iTrial.hk (100%)
---------------------------------------
Action:20soc09153018,20soc09222593,20soc09242468,20soc09242467
From
Entertainment > Live Performance & Concerts
Po Leung Kuk (保良局) > Live Performance (星光熠熠耀保良) (100%)
To
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > Big Big Channel (100%)
-----------------------------------------
Action:20soc09153015
From
Cosmetics & Skincare > Perfume & Fragrance
Byredo > Perfume & Fragrance (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
----------------------------------------
Action:20soc09163068
From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Plaza Hollywood (荷里活廣場) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-----------------------------------------
Action:20soc09163067
From
Beauty, Slimming & Fitness > Beauty, Slimming & Fitness Equipment
Treasure Chest > Professional LED/UV Lamp (紅光美白燈機) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-----------------------------------------
Action:20soc09172958
From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Alyssa > Beauty Salon (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-------------------------------------------
Action:20soc09183384
From
Food > Bakery & Cake
The Peninsula Group (半島酒店集團) > The Peninsula Boutique (100%)
To
Media > Online Media
Lifestyle Asia > Online Media (100%)
---------------------------------------------
Action:20soc09212037
From
Pharmaceuticals & Healthcare > Medical & Healthcare Equipment
BLK. Mask > Mask (口罩) (100%)
To
Media > Print Media
New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)
-------------------------------------------
Action:20soc09222594,20soc09232872
From
Fashion, Accessories & Eyewear > Women's Fashion
Hong Kong Trade Development Council / TDC (香港貿易發展局) > www.fashionally.com (100%)
To
Media > Print Media
Image Factory > Milk Magazine / MK magazine (100%)
--------------------------------------------
Action:20soc09232870,20soc10292381
From
Bridal > Bridal Wear & Photography
Takearax > Bridal Photography (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
------------------------------------------
Action:20soc09232873
From
Food > Bakery & Cake
Maxim's Caterer (美心集團) - Paper Stone Bakery > Bakery Shop (100%)
To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > ufood.com.hk (100%)
---------------------------------------------
Action:20soc09232871
From
Food > Bakery & Cake
Imperial Patisserie (皇玥集團) > Egg Roll (蛋卷) (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
---------------------------------------------
Action:20soc09253307
From
Cosmetics & Skincare > Perfume & Fragrance
Estee Lauder Companies - Jo Malone > Perfume (100%)
To
Media > Print Media
A Day Media > A Day Magazine (時尚生活雜誌) (100%)
-----------------------------------------------
Action:20soc09253304
From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Aftershokz > Bluez Bluetooth Headset (藍芽骨傳導耳機) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
----------------------------------------------
Action:20soc09271614
From
Camera, Photography & Optical Instruments > Digital Camera
Sony Corporation (索尼) > Alpha 7C Compact Full-Frame Camera (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
----------------------------------------------
Action:20soc09302856
From
Hotels, Resorts & Serviced Apartments > Corporate Image
Marriott International (萬豪國際集團) > Marriott Rewards (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
--------------------------------------------------
Action:20soc10022449,20soc10132437
From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
The Practice Studio > Yoga Centre (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
--------------------------------------------------
Action:20soc10022450
From
Pharmaceuticals & Healthcare > Medical & Healthcare Equipment
New World Group / New World Development (新世界集團 / 新世界發展) > Love Without Borders Face Mask (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
----------------------------------------------------
Action:20soc10062577
From
Cosmetics & Skincare > Facial Moisturizers
LVMH Group - Christian Dior > Dior Prestige La Micro-Huile De Rose Advanced Serum (玫瑰花蜜活養再生精華油) (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)
-----------------------------------------------------
Action:20soc10062576
From
Fashion, Accessories & Eyewear > Bags
Chanel > Bags (手袋) (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)
--------------------------------------------------------
Action:20soc10062581,20soc10062579
From
Fashion, Accessories & Eyewear > Women's Fashion
Ralph & Russo > Women's Fashion (50%)
Jewellery, Watches & Luxury Products > Watch & Clock
Audemars Piguet (愛彼) > Watches (50%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
-------------------------------------------------
Action:20soc10062580
From
Beverages > Water
Elix Water > Water (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
------------------------------------------------
Action:20soc10072693
From
Fashion, Accessories & Eyewear > Bags
Chanel > Bags (手袋) (100%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
-------------------------------------------------
Action:20soc10072697
From
Retail > Online Stores & Group Buying Services
Knock-Knock.store > Online Store (100%)
To
Media > Online Media
she communications - she.com > Internet Content Provider / ICP (100%)
---------------------------------------------------
Action:20soc10082880
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Kering (開雲) - Gucci > Shoes (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
---------------------------------------------------
Action:20soc10132438
From
Cosmetics & Skincare > Lip Balm
Mentholatum (曼秀雷敦) - Lipcare > Lip Balm (潤唇膏) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-----------------------------------------------------
Action:20soc10142589
From
Entertainment > Live Performance & Concerts
Hong Kong Arts Festival Society (香港藝術節協會) > Hong Kong Arts Festival (香港藝術節) (100%)
To
Media > Online Media
Timable > Websites (100%)
-------------------------------------------------------
Action:20soc10152741
From
Camera, Photography & Optical Instruments > Instant & Disposable Camera
Fujifilm (富士) > Instant Camera (即影即有相機) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-------------------------------------------------
Action:20soc10163532
From
Fashion, Accessories & Eyewear > Bags
Chanel > Bags (手袋) (100%)
To
Media > Online Media
Hypebeast > POPBEE (100%)
------------------------------------------------
Action:20soc10192149
From
Games & Hobbies > Video Game Players
Nintendo > Nintendo Switch (100%)
To
Media > Online Media
UNwire.hk > Internet Content Provider (ICP) & Portal (100%)
-------------------------------------------------
Action:20soc10212912
From
Jewellery, Watches & Luxury Products > Jewellery
Kering (開雲) - Saint Laurent Paris / Yves Saint Laurent YSL > Jewellery (50%)
Jewellery, Watches & Luxury Products > Jewellery
Tiffany & Co. (蒂芙尼) > Jewellery (50%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
---------------------------------------------------
Action:20soc10212911
From
Computers & Internet Services > Tablets
Apple Inc > iPad Air (34%)
Computers & Internet Services > Tablets
Apple Inc > iPad Air 2 (33%)
Computers & Internet Services > Tablets
Apple Inc > iPad Pro (33%)
To
Computers & Internet Services > Online Marketplace
Networld Technology - Discuss (香港討論區) > Price.com.hk (香港格價網) (50%)
Computers & Internet Services > Online Marketplace
Networld Technology - Uwants Company > Price.com.hk (香港格價網) (50%)
------------------------------------------------------
Action:20soc10212909
From
Insurance > Medical Insurance
AXA Group (安盛集團) - AXA (安盛) > Pink Medical Insurance Plan (紅粉醫療保障) (100%)
To
Media > Television & OTT Video Services
Pacific Century Group / PCG (盈科拓展集團) - Hong Kong Television Entertainment (香港電視娛樂) > Viu Mobile App (100%)
---------------------------------------------------
Action:20soc10212910
From
Computers & Internet Services > Tablets
Apple Inc > iPad Air (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
-------------------------------------------------
Action: 20soc10212910
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Kering (開雲) - Gucci > Shoes (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
--------------------------------------------------
Action:20soc10233257
From
Non-profit Organization > Environmental
World Green Organisation / WGO (世界綠色組織) > Environmental Organization (100%)
To
Games & Hobbies > Gifts & Collectibles
Dustykid > Dustykid Bundled Gifts & Collectibles (100%)
-------------------------------------------------
Action:20soc10233262
From
Fashion, Accessories & Eyewear > Women's Fashion
Initial > Women's Fashion (100%)
To
Media > Print Media
New Media (新傳媒) > Sundaymore.com (100%)
-------------------------------------------------
Action:20soc10233259
From
Fashion, Accessories & Eyewear > Women's Fashion
Initial > Women's Fashion (100%)
To
Media > Online Media
PressLogic > GirlStyle (女生日常) (100%)
---------------------------------------------------
Action:20soc10233260
From
Telecommunication, Mobile Phones & Services > Mobile Phones
Apple Inc > iPhone (50%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Apple Inc > iPhone 12 (50%)
To
Computers & Internet Services > Online Marketplace
Networld Technology - Discuss (香港討論區) > Price.com.hk (香港格價網) (50%)
Computers & Internet Services > Online Marketplace
Networld Technology - Uwants Company > Price.com.hk (香港格價網) (50%
----------------------------------------------------
Action:20soc10242572
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
H&M Group - Hennes & Mauritz / H&M > Shoes (50%)
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Kering (開雲) - Gucci > Shoes (50%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-----------------------------------------------------
Action:20soc10282378
From
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (100%)
To
Media > Print Media
New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)
-----------------------------------------------------
Action:20soc10302635
From
Jewellery, Watches & Luxury Products > Jewellery
Graff > Jewellery (100%)
To
Media > Print Media
New Media (新傳媒) > Sundaymore.com (100%)
-----------------------------------------------------
Action:20soc10302637
From
Games & Hobbies > Video Game Players
Microsoft (微軟) > Xbox One (100%)
To
Media > Online Media
UNwire.hk > Internet Content Provider (ICP) & Portal (100%)
-----------------------------------------------------
Action:20soc10302636
From
Games & Hobbies > Video Game Players
Sony Corporation (索尼) > PlayStation Games (100%)
To
Media > Online Media
UNwire.hk > Internet Content Provider (ICP) & Portal (100%)
--------------------------------------------------
Action:20soc10312187
From
Retail > Shopping Mall
Swire Group (太古集團) - Swire Properties (太古地產) > Cityplaza (太古城中心) (100%)
To
Media > Online Media
BeautyExchange.com.hk > Internet Content Provider (ICP) (100%)
-------------------------------------------------------
Action:20soc10312189
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Timberland > Shoes & Shoes Accessories (100%)
To
Media > Print Media
Image Factory > Milk Magazine / MK magazine (100%)
---------------------------------------------------------
Action:20soc11273792
From
Jewellery, Watches & Luxury Products > Watch & Clock
Audemars Piguet (愛彼) > Watches (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)
----------------------------------------------------------
Action:20soc11273793
From
Fashion, Accessories & Eyewear > Bags
Chanel > Bags (手袋) (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%
---------------------------------------------------------
Action:20soc11273795
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) > Life@KCC / Life at KCC (100%)
To
Media > Online Media
PressLogic > Online Media (100%)
-------------------------------------------------------
Action:20soc11273791
From
Toiletries & Household > Tooth & Oral Products
Sunstar - Ora2 > Mouth Spray (瞬間口氣清新噴霧) (100%)
To
Media > Online Media
PressLogic > GirlStyle (女生日常) (100%)
---------------------------------------------------------
Action:20soc12093814
From
Fashion, Accessories & Eyewear > Bags
Sidefame Group (西彥) - Furla > Bags (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
----------------------------------------------------------
Action:20soc12185505
From
Retail > Shopping Mall
New World Group / New World Development (新世界集團 / 新世界發展) > K11 Musea (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
----------------------------------------------------------
Action:21soc02131239
From
Education & Training > Playgroup & Interest Group
YogaUP > Yoga Classes (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
------------------------------------------------------------
Action:21soc02161344
From
Games & Hobbies > Gifts & Collectibles
Shueisha (集英社) > Demon Slayer: Kimetsu no Yaiba Gifts & Collectibles (鬼滅之刃系列精品) (100%)
To
Media > Television & OTT Video Services
Pacific Century Group / PCG (盈科拓展集團) - Hong Kong Television Entertainment (香港電視娛樂) > Viu Mobile App (100%)
--------------------------------------------------------------
Action:21soc02181469
From
Fashion, Accessories & Eyewear > Women's Fashion
Initial > Women's Fashion (100%)
To
Media > Online Media
PressLogic > Online Media (100%)
-----------------------------------------------------------
Action: 20news03270040
From
Electrical Appliances > Home Appliances
People Smart Living (萬眾智能生活) > Home Appliances (100%)
To
Electrical Appliances > Home Appliances
Peoples Smart Living (萬眾智能生活) > Home Appliances (100%)
