Showing posts with label Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行). Show all posts
Showing posts with label Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行). Show all posts

Jan 19, 2018

Category / Sub-Category / Advertiser / Brand Percentage Updated for IMG,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Category / Sub-Category / Advertiser / Brand Percentage Updated for IMG,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: IMG,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Admendment: Category / Sub-Category / Advertiser / Brand Percentage of IMG,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand Percentage would be affected

Affected Period: 13 December 2017 to 17 January 2018

Affected Media: BANNER


Action: 17ban1217858,17ban1213860,17ban1215210,17ban1214758,17mob1215722

From
Banking & Investment Services > Events, Sponsorship & Compliments
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Taste of Hong Kong (100%)

To
Restaurants > Other
IMG > Taste of Hong Kong (100%)

Banking & Investment Services > Events, Sponsorship & Compliments
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Taste of Hong Kong (0%)

Feb 9, 2017

Sub-Category / Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong Airlines (香港航空)

Sub-Category / Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong Airlines (香港航空)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong Airlines (香港航空)

Admendment: Sub-Category / Brand of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong Airlines (香港航空) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 10 November 2015 to 29 December 2016

Affected Media: BANNER


Action: 16ban1126302,16ban1123179

From
Banking & Investment Services > Personal Loan & Financing
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Personal Loan (私人貸款) (100%)

To
Banking & Investment Services > Personal Loan & Financing
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Personal Loan (「分期貸款」結餘轉戶計劃) (100%)


Action: 16ban0622508

From
Banking & Investment Services > Personal Loan & Financing
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Personal Loan (私人貸款) (100%)

To
Banking & Investment Services > Personal Loan & Financing
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Personal Loan (分期貸款) (100%)


Action: 15ban1110303,15socfb0727065


From
Travel & Tourism Services > Travel Agents
Hong Kong Airlines (香港航空) > Hong Kong Airlines Holidays (港航假期) (100%)

To
Travel & Tourism Services > Airline
Hong Kong Airlines (香港航空) > Airline (100%)

Apr 22, 2016

Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Brand of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Brand would be affected
Affected Period: 24 March 2016 to 20 April 2016
Affected Media: MTR

Action: 16fmtr0319011

From
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Credit Cards (信用卡) (100%)
To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Asia Miles World MasterCard (渣打銀行亞洲萬里通萬事達卡) (100%)

Jan 25, 2016

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 16 December 2015 to 18 December 2015
Affected Media: BANNER
 
 
Action: 15ban1216020
 
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > sc.com/hk (100%)
To
Banking & Investment Services > Tax Loan
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Tax Season's Personal Loan (稅季「分期貸款」) (100%)
 

Dec 18, 2014

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 03 November 2014 to 17 December 2014
Affected Media: BANNER

Action: 14ban1103438

From
Banking & Investment Services > Personal Loan & Financing
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Personal Loan (分期貸款) (100%)

To
Banking & Investment Services > Tax Loan
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Tax Season's Personal Loan (稅季「分期貸款」) (100%)

Jul 31, 2014

Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Brand of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Brand would be affected
Affected Period: 16 十月 2011 to 31 七月 2014
Affected Media: WALL

Action: 13wall0111041,11wall1028019

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Consumer Banking (100%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Branch Announcements (100%)

Jun 27, 2014

Appearance of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) ad have been added

Advertiser:Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) 
Amendment: Appearance of the following ads have been amended
Result: Adspend of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)   would be affected
Affected Period: 14 May 2014 to 3 Jun 2014
Affected Media: MTR
 
Action: 14fmtr0520105
1. The appearance of 14fmtr0520105 was added due to the unmap of data from log provider.

Apr 8, 2014

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 27 March 2014 to 09 April 2014
Affected Media: PRINT,TVC,BANNER

Action: 14news04091039,14tvc-c0408009,14ban0327456

From
Standard Chartered American Express Card (渣打銀行美國運通卡)

To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered WorldMiles Card [Standard Chartered American Express Card (渣打銀行美國運通卡)] (100%)

Jan 5, 2014

Advertiser / Brand Percentage Updated for Wharf Holdings (九龍倉),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company

Advertiser: Wharf Holdings (九龍倉),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company
Admendment: Advertiser / Brand Percentage of Wharf Holdings (九龍倉),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company have been amended
Result: Adspend of Advertiser / Brand Percentage would be affected
Affected Period: 12 September 2012 to 10 October 2012
Affected Media: PRINT

Action: 12news1010430,12east0912001

From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Visa Card (渣打銀行白金威士卡) (50%)

Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum MasterCard (50%)

To
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (100%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Visa Card (渣打銀行白金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)