TVC Update - Heineken (喜力)

Amendment: Deleted brand
Result: Adspend of related ad and media would be decreased
Affected Period: Feb 2014
Affected Media: Cable TV

Action:
1. The brand of  zz-14cable-c0213020, zz-14cable-c0214005, zz-14cable-c0213018 & zz-14cable-c0215004  are deleted. The adspend of TVC would decrease.

Sub-Category Updated for Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎)

Advertiser: Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎)
Admendment: Sub-Category of Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎) have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: 25 April 2012 to 17 October 2012
Affected Media: TVC,BANNER

Action:
12tvc-c0924035
12ban0924301
12ban0924910
From
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Heineken Beer (喜力啤酒) (100%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (0%)
To
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Heineken Beer (喜力啤酒) (100%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (0%)

Action:
12ban0924307
From
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Events, Sponsorship & Compliments (50%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)
To
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Events, Sponsorship & Compliments (50%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)

Action:
12ban0807818
12ban0425014
From
Entertainment > Movie & Theatre
Yahoo (雅虎) > Movies.yahoo.com.hk (Yahoo! 電影) (50%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)
To
Entertainment > Movie & Theatre
Yahoo (雅虎) > Movies.yahoo.com.hk (Yahoo! 電影) (50%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)