Sub-Category / Advertiser / Brand Updated for Tea & Source (茶母)
Advertiser: Tea & Source (茶母)
Amendment: Adspend of Tea & Source (茶母) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected
Affected Period: Feb, 2012
Affected Media: Print
Action:
12news0224243
From
Cosmetics & Skincare > Facial & Eye Care Products
茶母 > Facial & Eye Care Products
To
Cosmetics & Skincare > Retail & Distributors
Tea & Source (茶母) > Cosmetic Retailer (100%)
Advertiser Name Updated for HTC Corporation (宏達國際電子股份)
Advertiser: HTC Corporation (宏達國際電子股份)
Amendment: Adspend of HTC Corporation (宏達國際電子股份) have been amended
Result: Adspend of Advertiser would be affected
Affected Media: All media
From
hTC
To
HTC Corporation (宏達國際電子股份)
Brand Updated for Panasonic (樂聲牌)
Advertiser: Panasonic (樂聲牌)
Amendment: Adspend of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: August, 2011
Affected Media: Interactive
Action:
11ban0823832
From
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Plasma Display Television / Plasma TV (等離子顯示屏電視) (33%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (33%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Plasma Display Television / Plasma TV (等離子顯示屏電視) (50%)
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Advertiser Updated for MTR Corporation (港鐵)
Advertiser: MTR Corporation (港鐵)
Amendment: Adspend of MTR Corporation (港鐵) have been amended
Result: Adspend of Advertiser would be affected for all transferred brands in same original adspend
Affected Period: From December, 2007 to May, 2012
Affected Media: All Media
Action:
From rad-c120207022 to 12rad-c0510031
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Telford Plaza (德福廣場)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > MTR Property Management (MTR物業管理) [地鐵物業管理] > Telford Plaza (德福廣場)
From 08um0523008 to 12tao0409006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > The Edge (君薈坊)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > The Edge (君薈坊)
From um120707014 To 12rad-c0510031
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Maritime Square (青衣城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > Maritime Square (青衣城)
10news1025236
10news1025469
10news1214004
From
Property & Real Estate > Property Management
MTR Property Management (MTR物業管理) [地鐵物業管理] > Property Management (100%)
To
Property & Real Estate > Property Management
MTR Corporation (港鐵) > Property Management (100%)
08dm0630096
From
Property & Real Estate > Property Management
MTR Property Management (MTR物業管理) [地鐵物業管理] > Events, Sponsorship & Compliments (100%)
Property & Real Estate > Property Management
MTR Corporation (港鐵) > Events, Sponsorship & Compliments (100%)
Sub-Cateogry / Brand Updated for Bank of Communications (交通銀行)
Advertiser: Bank of Communications (交通銀行)
Amendment: Adspend of Bank of Communications (交通銀行) have been amended
Result: Adspend of Sub-Cateogry / Brand would be affected
Affected Period: April, 2011
Affected Media: Print
Action:
11capw0422007
From
Banking & Investment Services > Securities Brokerages & Investment Services
Bank of Communications (交通銀行) > i-trade / Online Securities Services (網上證券服務) (100%)
To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Bank of Communications (交通銀行) > Electronic Banking Services (電子銀行服務) (100%)
11news0411606
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Bank of Communications (交通銀行) > Internet Banking (網上銀行) (50%)
Banking & Investment Services > Consumer Banking & Integrated Accounts
Bank of Communications (交通銀行) > Mobile Banking Services (流動電話銀行服務) (50%)
To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Bank of Communications (交通銀行) > Electronic Banking Services (電子銀行服務) (100%)
Brand Updated for 3 Hong Kong (3 香港)
Advertiser: 3 Hong Kong (3 香港)
Amendment: Adspend of 3 Hong Kong (3 香港) have been amended
Result: Adspend of Sub-Cateogry / Brand would be affected
Affected Period: May 2011
Affected Media: Outdoor
Action:
12wall0525101
From
Telecommunication, Mobile Phones & Services > Mobile Services
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > 3G Mobile Services (50%)
Telecommunication, Mobile Phones & Services > IDD & Phone Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > IDD & Phone Cards (50%)
To
Telecommunication, Mobile Phones & Services > Mobile Services
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > 3G Mobile Services (100%)
Brand Updated for LVMH Group - Christian Dior
Advertiser: LVMH Group - Christian Dior
Amendment: Adspend of LVMH Group - Christian Dior have been amended
Result: Adspend of Brand would be affected
Affected Period: April to May, 2012
Affected Media: Outdoor
Action:
From 12baz0401037 to 12news0523160
From
Cosmetics & Skincare > Cosmetics (Lip)
LVMH Group - Christian Dior > Addict Extreme Be Icoric Lipstick
To
Cosmetics & Skincare > Cosmetics (Lip)
LVMH Group - Christian Dior > Addict Extreme Be Iconic Lipstick
Brand updates for 香港炎症性腸病學會/ 結長友會
Advertiser: 香港炎症性腸病學會/ 結長友會
Amendment: Brand of 香港炎症性腸病學會/ 結長友會 has been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: Sep, 2011
Affected Media: Interactive
Action:
11news0905124
From
Physical (舒適堡) -> Fitness Centres (健身瑜伽中心) (100%)
To
香港炎症性腸病學會 -> Seminars (50%)
結長友會 -> Seminars (50%)
Brand updates for Cafe Deco Group
Advertiser: Cafe Deco Group
Amendment: Brand of Cafe Deco Group has been amended
Result: Adspend of Advertiser / Brand would be affected for transferred brand in
same adspend %
Affected Period: Feb 2011 to Oct 2011
Affected Media: Print
Action:
11news1021587
11news0822503
11eat0408008
11week0404108
11hkm0211021
From
Berliner German Restaurant -> Western Restaurant
To
Cafe Deco Group -> Berliner German Bar & Restaurant
Brand update for Bonjour (卓悅)
Advertiser: Bonjour (卓悅)
Amendment: Brand of Bonjour (卓悅) has been amended
Result: Adspend of Advertiser would be affected
Affected Period: Jun 2005 to Jul 2012
Affected Media: Print, Interactive, Radio, MTR
From
Top Comfort Foot Massage (水雲莊沐足 / 水云莊沐足) -> Top Comfort Foot Massage
To
Bonjour (卓悅) -> Top Comfort Foot Massage (水雲莊沐足 / 水云莊沐足)
Category / Sub-Category / Advertiser Updated for Sands China (金沙中國)
Advertiser: Sands China (金沙中國)
Amendment: Category / Sub-Category / Advertiser of Sands China (金沙中國) have been amended
Result: Adspend of Category / Sub-Category / Advertiser would be affected for all transferred brand in original adspend
Affected Period: From September to November, 2011
Affected Media: Print
Action:
11macau0901013
11news1026307
11news1107243
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands China Macau TrailHiker (金沙中國澳門遠足者)
To
Entertainment > Gambling
Sands China (金沙中國) > Sands China Macau TrailHiker (金沙中國澳門遠足者)
Brand Updated for Sands China (金沙中國)
Adspend Updated for Sands China (金沙中國)
Advertiser: Sands China (金沙中國)
Amendment: Adspend of Sands China (金沙中國) have been amended
Result: Adspend would be affected
Affected Period: November, 2011
Affected Media: Print
Action:
11news1107243
From
Non-profit Organization > Business & Professional Associations
Macau Trail Hiker (澳門毅行者) > Sands China Macau TrailHiker (金沙中國澳門遠足者) (100%)
Entertainment > Gambling
Sands China (金沙中國) > Sands China Macau TrailHiker (金沙中國澳門遠足者) (0%)
To
Non-profit Organization > Business & Professional Associations
Macau Trail Hiker (澳門毅行者) > Sands China Macau TrailHiker (金沙中國澳門遠足者) (0%)
Entertainment > Gambling
Sands China (金沙中國) > Sands China Macau TrailHiker (金沙中國澳門遠足者) (100%)
Brand Updated for M Tel
Advertiser: M Tel
Amendment: Adspend of M Tel have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: November, 2009
Affected Media: Print
Action:
09game1111001
From
Telecommunication, Mobile Phones & Services > Mobile Services
M Tel > Game Download Services
To
Telecommunication, Mobile Phones & Services > Mobile Services
M Tel > MTel
Category / Sub-Category / Advertiser / Brand Updated for A Fontane (雅芳婷)
Advertiser: A Fontane (雅芳婷)
Amendment: Adspend of A Fontane (雅芳婷) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected for all transferred brand in original adspend
Affected Period: October, 2011
Affected Media: TVC
Action:
11cable-c1028004
From
Fashion, Accessories & Eyewear > Underwear
A Fontane (雅芳婷) > A-fontane Lingerie (雅芳婷內衣褲) (100%)
To
Toiletries & Household > Bedding
A Fontane (雅芳婷) > Bedding (床上用品) (100%)
Category / Sub-Category / Advertiser / Brand Updated for The Miramar Group (美麗華集團)
Advertiser: The Miramar Group (美麗華集團)
Amendment: Adspend of The Miramar Group (美麗華集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected for all transferred brand in original adspend
Affected Period: From August, 2008 to May, 2012
Affected Media: All media
Action:
10week0628106
10week0419111
09um0724105
09um0710104
From
Restaurants -> Western Restaurants
The Miramar Group (美麗華集團) > Yamm
To
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
The Miramar Group (美麗華集團) > The Mira Hong Kong Food & Beverages
From 08news0905218 to 12out0523007
From
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
The Mira Hong Kong > Food & Beverages
To
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
The Miramar Group (美麗華集團) > The Mira Hong Kong Food & Beverages
From 08news0821117 To 12east0530102
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
The Mira Hong Kong > Hotel
To
Hotels, Resorts & Service Apartments> Hotels & Resorts
The Miramar Group (美麗華集團) > The Mira Hong Kong
12milk0517019
From
Hotels, Resorts & Service Apartments -> Hotels & Resorts
The Mira Hong Kong > Mira Moon Hotel
To
Hotels, Resorts & Service Apartments -> Hotels & Resorts
The Miramar Group (美麗華集團) > Mira Moon Hotel
From 08ban0826918 To 12ban0423021
From
Hotels, Resorts & Service Apartments > Food & Beverages / Banquet
The Mira Hong Kong > Wedding Banquet (婚宴)
To
Hotels, Resorts & Service Apartments > Food & Beverages / Banquet
The Miramar Group (美麗華集團) > Wedding Banquet (婚宴)
Sub-Category / Brand Updated for L'Oreal (歐萊雅) - Biotherm
Advertiser: L'Oreal (歐萊雅) - Biotherm
Amendment: Adspend of L'Oreal (歐萊雅) - Biotherm have been amended
Result: Adspend of Sub-Category / Brand would be affected for all transferred brand in original adspend
Affected Period: May, 2012
Affected Media: Print / Interactive / Outdoor
Action:
From
Cosmetics & Skincare for Men > Facial Moisturizers for Men
L'Oreal (歐萊雅) - Biotherm > Biotherm Homme Instant Great Skin Fluid (男士自然修飾乳)
To
Cosmetics & Skincare for Men > Foundation & Base for Men
L'Oreal (歐萊雅) - Biotherm > Biotherm Homme Instant Great Skin Fluid (男士自然修飾乳)
Advertiser / Brand Updated for The Miramar Group (美麗華集團)
Advertiser: The Miramar Group (美麗華集團)
Amendment: Adspend of The Miramar Group (美麗華集團) have been amended
Result: Adspend of Advertiser / Brand would be affected for all transferred brand in original adspend
Affected Period: May, 2005 to May, 2012
Affected Media: All media
Action:
11news1228242
10news1231455
From
Food > Chinese New Year Food
Cuisine Cuisine (國金軒) > Chinese New Year Food (賀年食品)
To
Food > Chinese New Year Food
The Miramar Group (美麗華集團) > Cuisine Cuisine Chinese New Year Food ( 國金軒賀年食品)
From news051005652 to 12next0419110
From
Restaurants -> Chinese Restaurants
Cuisine Cuisine (國金軒) > Chinese Restaurant
To
Restaurants -> Chinese Restaurants
The Miramar Group (美麗華集團) > Cuisine Cuisine (國金軒)
10news0820076
09eat0911017
From
Food -> Mooncake
Cuisine Cuisine (國金軒) > Traditional Mooncake (傳統月餅)
To
Food -> Mooncake
The Miramar Group (美麗華集團) > Cuisine Cuisine Traditional Mooncake ( 國金軒傳統月餅)
From 09ban0413801 to 11darizi0701007
From
Restaurants -> Chinese Restaurants
Cuisine Cuisine (國金軒) > Wedding Banquet (婚宴)
To
Restaurants -> Chinese Restaurants
The Miramar Group (美麗華集團) > Cuisine Cuisine Wedding Banquet (國金軒婚宴)
Brand Updated for Weleda (唯美達)
Advertiser: Weleda (唯美達)
Amendment: Adspend of Weleda (唯美達) have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: May, 2012
Affected Media: Print
Action:
12metro0517015
From
Cosmetics & Skincare -> Cleansers & Toners
Weleda (唯美達) > Toners (潔面爽膚乳)
To
Cosmetics & Skincare -> Cleansers & Toners
Weleda (唯美達) > Cleanser (潔面爽膚乳)
Brand Updated for HealthBaby Biotech (Hong Kong) (生寶生物科技(香港))
Advertiser: HealthBaby Biotech (Hong Kong) (生寶生物科技(香港))
Amendment: Adspend of HealthBaby Biotech (Hong Kong) (生寶生物科技(香港)) have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: June, 2006 to May, 2012
Affected Media: All media
Action:
From baby060106007 to 12news0523177
From
Pharmaceuticals & Healthcare -> Healthcare Services
HealthBaby Biotech (Hong Kong) (生寶生物科技(香港)) > Health Banks (生寶臍帶血庫)
To
Pharmaceuticals & Healthcare -> Healthcare Services
HealthBaby Biotech (Hong Kong) (生寶生物科技(香港)) > HealthBaby (生寶臍帶血庫)
Brand Updated for MTR Corporation (港鐵)
Advertiser: MTR Corporation (港鐵)
Amendment: Adspend of MTR Corporation (港鐵) have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: From December, 2007 to May, 2012
Affected Media: All media
Action:
From 08milk0904003 to 08rad-c1001034
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠)
To >
Retail > Shopping Mall
MTR Corporation (港鐵) > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠)
From exp031508010 to 12tao0409006
From
Retail -> Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Luk Yeung Galleria (綠楊坊)
To
Retail -> Shopping Mall
MTR Corporation (港鐵) > Luk Yeung Galleria (綠楊坊)
From um120707014 to 12fmtr0508006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] >Maritime Square (青衣城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) >Maritime Square (青衣城)
From tvbw120307010 to 12tao0409006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Paradise Mall (杏花新城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > Paradise Mall (杏花新城)
From tvbw120307010 to 10news1224244
From
Retail -> Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Shopping Centres (地鐵商場)
To
MTR Corporation (港鐵) > Paradise Mall (杏花新城) > MTR Malls / Shopping Centres
Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From June, 2001 to May, 2012
Affected Media: Interactive
Action:
Some ads have been updated
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Pour Homme Men Fragrance
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Women Fragrance
Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From June, 2001 to May, 2012
Affected Media: Interactive
Action:
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Pour Homme Men Fragrance
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Women Fragrance
Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From July, 2006 to June, 2009
Affected Media: Print
Action:
From
Cosmetics & Skincare > Cosmetics (Range Products)
Chanel > Events, Sponsorship & Compliments
To
Cosmetics & Skincare > Women Fashion
Chanel > Events, Sponsorship & Compliments (Fashion)
From
Cosmetics & Skincare > Cosmetics (Range Products)
Chanel > Events, Sponsorship & Compliments
To
Cosmetics & Skincare > Women Fashion
Chanel > Recruitment
Brand Updated for Panasonic (樂聲牌)
Advertiser: Panasonic (樂聲牌)
Amendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected for all transferred brands in original adspend
Affected Period: From Feb, 2010 to Jan, 2012
Affected Media: Print / TVC
Action:
Some ads have been updated
From
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (33%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (50%)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)
Sub- Category / Brand Updated for Salvatore Ferragamo
Advertiser: Salvatore Ferragamo
Amendment: Sub- Category / Brand of Salvatore Ferragamo have been amended
Result: Adspend of Sub- Category / Brand would be affected for all transferred brands in original adspend
Affected Period: April, 2012
Affected Media: Print / Interactive / Outdoor
Action:
12news0413658
From
Fashion, Accessories & Eyewear > Eyewear
Salvatore Ferragamo > Sunglasses (33%)
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (33%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (17%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (17%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)
12tram0413002
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Salvatore Ferragamo > Shoes (33%)
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (33%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (17%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (17%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)
12ban0413701
From
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (50%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (25%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (25%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)
Sub-Category / Advertiser / Brand updates of Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Sub-Category / Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected for transferred brand in same adspend %
Affected Period: December, 2007 to November, 2010
Affected Media: TVC / Radio / Print
Action:
Some ads have been updated
From
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Events, Sponsorship & Compliments
From
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments (33%)
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券)
Brand Updated for Samsung (三星)
Advertiser: Samsung (三星)
Amendment: Brand of Samsung (三星) have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: From Nov, 2010 to May, 2012
Affected Media: All media
Action:
Some ads have been updated
From
Electrical Appliances > Television
Samsung (三星) > 3D TV
To
Electrical Appliances > Television
Samsung (三星) > Samsung (三星) > Smart LED TV
From
Electrical Appliances > Television
Samsung (三星) > 3D TV
To
Electrical Appliances > Television
Samsung (三星) > Television (電視機)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
Travel & Tourism Services > Museums & Theme Parks
Ocean Park (海洋公園) > Theme Park (0%)
From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Home Theatre
Samsung (三星) > Home Theatre (家庭影院) (34%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (33%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Books, Gifts & Stationery > Gifts
Animation International (國際影業) > Doraemon Products (多啦A夢產品) (0%)
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)
Books, Gifts & Stationery > Gifts
Animation International (國際影業) > Doraemon Products (多啦A夢產品) (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視)
From
Electrical Appliances > Television
Samsung (三星)> LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Toys & Hobbies > Toys
Walt Disney (華特迪士尼) > Toy Story (反斗奇兵系列) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (0%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
TO
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
Toys & Hobbies > Toys
Walt Disney (華特迪士尼) > Toy Story (反斗奇兵系列) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (100%)
From
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances> Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances> Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Television
From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
To
Electrical Appliances > Television
Samsung (三星) > 3D TV (34%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Hi-Fi and Loudspeakers
Samsung (三星) > Speakers (揚聲器) (33%)
Electrical Appliances > Video and Audio Player / Recorder
Samsung (三星) > Blu-ray Disc Players (藍光影碟播放機) (33%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (0%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (0%)
From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
To
Eectrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > ES80 Digital Camera (ES80 數碼相機) (0%)
To
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
Gome Home Appliances (國美電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Events, Sponsorship & Compliments
Gome Home Appliances (國美電器) > Gome Cup Raceday (國美盃賽馬日) (0%)
Entertainment > Gambling
ong Kong Jockey Club (香港賽馬會) > Gome Cup Raceday (國美盃賽馬日) (0%
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
Gome Home Appliances (國美電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Events, Sponsorship & Compliments
Gome Home Appliances (國美電器) > Gome Cup Raceday (國美盃賽馬日) (0%)
Entertainment > Gambling
Hong Kong Jockey Club (香港賽馬會) > Gome Cup Raceday (國美盃賽馬日) (0%)
From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
Brand Updated for MGM Grand Sanya (三亞美高梅度假酒店)
Advertiser: MGM Grand Sanya (三亞美高梅度假酒店)
Amendment: Brand of MGM Grand Sanya (三亞美高梅度假酒店) have been amended
Result: Adspend of Brand would be affected
Affected Period: Jan, 2012
Affected Media: Print
Action:
12news0119239
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
MGM Grand Sanya (三亞美高梅度假酒店) > Hotels (100%)
To
Hotels, Resorts & Service Apartments > Hotels & Resorts
MGM Grand Sanya (三亞美高梅度假酒店) > Hotels & Resorts (100%)
Brand Updated for Chanel
Advertiser: Chanel
Amendment: Brand of Chanel have been amended
Result: Adspend of Brand would be affected for all transferred brand in same adspend
Affected Period: May, 2012
Affected Media: Print
Action:
Some ads have been updated.
From
Cosmetics & Skincare > Facial Moisturizers
Chanel > Hydra Beauty Creme Hydration Protection Radiance
To
Cosmetics & Skincare > Facial Moisturizers
Chanel > Hydra Beauty Creme Hydration Protection Radiance (潤澤修護乳霜)
Brand Updated for Panasonic (樂聲牌)
Advertiser: Panasonic (樂聲牌)
Amendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected
Affected Period: May, 2012
Affected Media: Print
Action:
12avm0525004
From
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (100%)
Chung Yuen (中原電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Retail & Distributors
Brand Updated for China UnionPay (中國銀聯)
Advertiser: China UnionPay (中國銀聯)
Amendment: Brand of China UnionPay (中國銀聯) have been amended
Result: Adspend of Brand would be affected
Affected Period: September, 2010 to April, 2012
Affected Media: Print
Action:
Some ads have been updated
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡)
Brand Updated for China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲))
Advertiser: China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲))
Amendment: Brand of China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) have been amended
Result: Adspend of Brand would be affected
Affected Period: May, 2012
Affected Media: Interactive
Action:
12ban0531702
From
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Credit Cards (100%)
To
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > CCB Titanium MasterCard (50%)
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > UnionPay Dual Currency Debit Platinum Credit Card (銀聯雙幣白金信用卡) (50%)
Brand Updated for L'Occitane
Advertiser: L'Occitane
Amendment: Brand of L'Occitane have been amended
Result: Adspend of Brand would be affected
Affected Period: June to July, 2011
Affected Media: Interactive
Action:
11ban0701614
11ban0616337
From
Cosmetics & Skincare > Facial & Eye Care Products
L'Occitane > Angelica Facial & Eye Care Products (天使草水盈保濕系列) (100%)
To
Cosmetics & Skincare > Facial & Eye Care Products
L'Occitane > Angelica Facial & Eye Care Products (天使草水盈保濕系列) (50%)
Cosmetics & Skincare > Facial Moisturizers
L'Occitane > Angelica Facial Moisturizers (天使草水盈保濕乳霜) (50%)
Sub-Category / Brand Updated for L'Occitane
Advertiser: L'Occitane
Amendment: Sub-Category / Brand of L'Occitane have been amended
Result: Adspend of Brand would be affected
Affected Period: April, 2012
Affected Media: Print
Action:
12next0419102
From
Cosmetics & Skincare > Facial & Eye Care Products
L'Occitane > Angelica Facial & Eye Care Products (天使草水盈保濕系列) (50%)
Cosmetics & Skincare > Facial Moisturizers
L'Occitane > Angelica Facial Moisturizers (天使草水盈保濕乳霜) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
L'Occitane > Angelica Facial Moisturizers (天使草水盈保濕乳霜) (50%)
Cosmetics & Skincare > Facial Products
L'Occitane > Angelica Facial Products (天使草水盈保濕系列) (50%)
Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Brand would be affected
Affected Period: July, 2011
Affected Media: Interactive
Action:
11ban0712803
From
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Foundation & Base (100%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Prime (呵護肌膚隔離霜) (0%)
To
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Foundation (34%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Prime (呵護肌膚隔離霜) (33%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Compact Foundation (防曬控油兩用粉盒) (33%)
Adspend Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Adspend of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of brand would be affected
Affected Period: June, 2011
Affected Media: Print
Action:
11dm0626006
From
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Prime (呵護肌膚隔離霜) (25%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Compact Foundation (防曬控油兩用粉盒) (25%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Fluid Sheer (彩妝液) (25%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Foundation (25%)
To
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Prime (呵護肌膚隔離霜) (27%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Compact Foundation (防曬控油兩用粉盒) (28%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Fluid Sheer (彩妝液) (17%)
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > Lasting Silk UV Foundation (28%)
Brand Name Updated for L'Oreal (歐萊雅) - Giorgio Armani
Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Brand Name of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of brand of "UV Master Primer (呵護肌膚隔離霜) " would be affected in same adspend
Affected Period: From August, 2008 to Jan, 2012
Affected Media: Print
Action:
Some ads have been updated
From
Cosmetics & Skincare -> Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Prime (呵護肌膚隔離霜)
To
Cosmetics & Skincare -> Foundation & Base
L'Oreal (歐萊雅) - Giorgio Armani > UV Master Primer (呵護肌膚隔離霜)
Sub-Category / Brand Updated for Canon (佳能)
Advertiser: Canon (佳能)
Amendment: Brand of Canon (佳能) have been amended
Result: Adspend of Sub-Category / Brand would be affected for all transferred brand in same adspend
Affected Period: Feb, 2012 to May, 2012
Affected Media: Interactive / TVC / Print / Outdoor
Action:
From
Camera, Photography & Optical Instruments > Point & Shoot Camera
Canon (佳能) > PowerShot G1 X Digital Point & Shoot Camera (PowerShot G1 X數碼輕便相機)
To
Camera, Photography & Optical Instruments > Digital Camera
Canon (佳能) > PowerShot G1 X Digital Camera (PowerShot G1 X 數碼相機)
Advertiser Updated for Danone (達能) - Milupa (美樂寶)
Advertiser: Danone (達能) - Milupa (美樂寶)
Amendment: Advertiser of Danone (達能) - Milupa (美樂寶) have been amended
Result: Adspend of Advertiser would be affected
Affected Period: March, 2001 to Feb, 2011
Affected Media: Print
From
Danone (達能) - Aptamil
To
Danone (達能) - Milupa (美樂寶)
Brand Updated for The Hong Kong Institute of Education (香港教育學院) / The Hong Kong Institute of Family Education (香港家庭教育學院)
Advertiser: The Hong Kong Institute of Education (香港教育學院) / The Hong Kong Institute of Family Education (香港家庭教育學院)
Amendment: brand of The Hong Kong Institute of Education (香港教育學院) / The Hong Kong Institute of Family Education (香港家庭教育學院)
Result: Adspend of brand would be affected
Affected Period: November, 2010
Affected Media: Print
Action:
10news1116290
From
Education & Training > Tertiary & Executive Education The Hong Kong Institute of Education (香港教育學院) > Tertiary & Executive Education (34%)
Education & Training > Tertiary & Executive Education The Hong Kong Institute of Family Education (香港家庭教育學院) > Tertiary & Executive Education (33%)
Education & Training > Tertiary & Executive Education Facuilty of Arts and Sciences (文理學院) > Tertiary & Executive Education (33%)
To
Education & Training > Tertiary & Executive Education The Hong Kong Institute of Education (香港教育學院) > Tertiary & Executive Education (50%)
Education & Training > Tertiary & Executive Education The Hong Kong Institute of Family Education (香港家庭教育學院) > Tertiary & Executive Education (50%)
Sub-Category Updated for Estee Lauder Companies - Clinique (倩碧)
Advertiser: Estee Lauder Companies - Clinique (倩碧)
Amendment: Sub-Category of Estee Lauder Companies - Clinique (倩碧)
Result: Adspend of Sub-Category would be affected
Affected Period: From June, 2007 to April, 2011
Affected Media: Print / Interactive
Action:
Some ads have been updated From
Cosmetics & Skincare > Cleansers & Toners Estee Lauder Companies - Clinique (倩碧) > Anti-Blemish Solutions Cleansing Foam (舒緩暗瘡潔膚泡沫霜) (34%)
Cosmetics & Skincare > Acne Spot TreatmentEstee Lauder Companies - Clinique (倩碧) > Anti Blemish Solutions Clearing Moisturizer (舒緩間瘡清爽控油補濕乳) (33%)
Cosmetics & Skincare > Facial Moisturizers Estee Lauder Companies - Clinique (倩碧) > Anti-Blemish Solutions Clarifying Lotion (舒緩暗瘡潔膚水) (33%)
To
Cosmetics & Skincare > Cleansers & Toners Estee Lauder Companies - Clinique (倩碧) > Anti-Blemish Solutions Cleansing Foam (舒緩暗瘡潔膚泡沫霜) (34%)
Cosmetics & Skincare > Acne Spot Treatment Estee Lauder Companies - Clinique (倩碧) > Anti Blemish Solutions Clearing Moisturizer (舒緩間瘡清爽控油補濕乳) (33%)
Cosmetics & Skincare > Cleansers & Toners Estee Lauder Companies - Clinique (倩碧) > Anti-Blemish Solutions Clarifying Lotion (舒緩暗瘡潔膚水) (33%)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: April, 2007 to July, 2007
Affected Media: Print
Action:
cable-c041807011
news092407010
08bus0718006
From
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Corporate Image (100%)
To
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Financial Group (富昌金融集團) > Investment Services (100%)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: April, 2007 to July, 2007
Affected Media: Print
Action:
Some ads have been updated
From
Banking & Investment Services -> Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Corporate Image (100%)
To
Banking & Investment Services -> Securities Brokerages & Investment Services
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券) (100%)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: May, 2012
Affected Media: Print
Action:
12econ0519008
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Securities Brokerages (100%)
To
Banking & Investment Services -> Securities Brokerages & Investment Services
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券) (100%)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: March, 2003
Affected Media: Print
Action:
news031003127
Banking & Investment Services > Recruitment
Fulbright Securities (富昌證券) > Recruitment (50%)
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券) (50%)
To
Banking & Investment Services -> Securities Brokerages & Investment Services
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券) (100%)
Sub-Cateogry / Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Sub-Category / Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected
Affected Period: September, 2009
Affected Media: Print
Action:
09news0925603
Banking & Investment Services > Recruitment
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments (100%)
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Events, Sponsorship & Compliments (100%)
Sub-Cateogry / Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Sub-Cateogry / Advertiser / Brand Updated for Fulbright Financial Group (富昌金融集團)
Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Sub-Category / Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected for transferred brand in same adspend %
Affected Period: Jan, 2010 to December, 2010
Affected Media: TVC
Action:
Some ads have been updated
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments (33%)
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Events, Sponsorship & Compliments (33%)
Category / Sub-Category / Brand Updated for phd Worldwide
Advertiser: phd Worldwide
Amendment: Category / Sub-Category / Brand of phd Worldwidehave been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: December, 2011
Affected Media: Print
Action:
11news1219430
From
Mass Media > Online Services
phd Worldwide > Online Services (100%)
To
Business Services > Advertising, PR & Marketing
phd Worldwide > Media and Communications Agency (100%)
Category / Sub-Category / Brand Updated for Sands China - The Venetian Macau (澳門威尼斯人股份)
Advertiser: Sands China - The Venetian Macau (澳門威尼斯人股份)
Amendment: Category / Sub-Category / Brand of Sands China - The Venetian Macau (澳門威尼斯人股份) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected for transferred brands in original adspend %
Affected Period: From March to May, 2012
Affected Media: Print
Action:
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Cotai Central (金沙城中心) (100%)
To
Entertainment > Gambling
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Cotai Central Casino (金沙城中心娛樂場) (100%)
Brand Updated for Sands China - The Venetian Macau (澳門威尼斯人股份)
Advertiser: Sands China - The Venetian Macau (澳門威尼斯人股份)
Amendment: Brand of Sands China - The Venetian Macau (澳門威尼斯人股份) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: April 2012
Affected Media: Print
Action:
12capw0420001
12east0418002
Hotels, Resorts & Service Apartments > Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Cotai Central (金沙城中心) (100%)
To
Hotels, Resorts & Service Apartments > Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Cotai Central (金沙城中心) (50%)
Entertainment > Gambling
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Cotai Central Casino (金沙城中心娛樂場) (50%)
Sub-Category Updated for DR.G
Advertiser: DR.G
Amendment: Sub-Category of DR.G have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: April 2012
Affected Media: Interactive
Action:
11ban0930818
Computers & Internet Services > Websites & Mobile Apps
Beautylife.hk > Internet Content Provider (ICP) & Portal (50%)
Cosmetics & Skincare > Facial Moisturizers
DR.G > Perfect Pore Cover B.B Cream (完美毛孔修飾BB霜) (25%)
Cosmetics & Skincare > Facial Moisturizers
DR.G > Actifirm Recovery Super Blemish Base (高效緊緻美容修飾霜) (25%)
To
Computers & Internet Services > Websites & Mobile Apps
Beautylife.hk > Internet Content Provider (ICP) & Portal (50%)
Cosmetics & Skincare > Foundation & Base
DR.G > Perfect Pore Cover B.B Cream (完美毛孔修飾BB霜) (25%)
Cosmetics & Skincare > Foundation & Base
DR.G > Actifirm Recovery Super Blemish Base (高效緊緻美容修飾霜) (25%)
Sub-Category Updated for High Concentrate
Advertiser: High Concentratec
Amendment: Sub-Category of High Concentrate have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: May 2012
Affected Media: Print
Action:
12cg0501012
From
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) > Cosmo Girl / CosmoGirl (50%)
Cosmetics & Skincare > Cleansers & Toners
High Concentrate > Purifying Osmo Toner (高效淨化保濕化妝水) (25%)
Cosmetics & Skincare > Facial Moisturizers
High Concentrate > High Concentrate Collagen+EGF BB Shield (全效骨膠原護膚BB乳霜) (25%)
To
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) > Cosmo Girl / CosmoGirl (50%)
Cosmetics & Skincare > Cleansers & Toners
High Concentrate > Purifying Osmo Toner (高效淨化保濕化妝水) (25%)
Cosmetics & Skincare > Foundation & Base
High Concentrate > High Concentrate Collagen+EGF BB Shield (全效骨膠原護膚BB乳霜) (25%)
Brand Updated for Laboratories Valmont
Advertiser: Laboratories Valmont
Amendment: Brand of Laboratories Valmonte have been amended
Result: Adspend of brand would be affected for all transferred brand in orginal adspend %
Affected Period: November, 2008 to November, 2011
Affected Media: Print
Action:
From
Cosmetics & Skincare > Facial & Eye Care Products
Laboratories Valmont > Facial & Eye Care Products
To
Cosmetics & Skincare > Facial & Eye Care Products
Laboratories Valmont > Valmont Facial & Eye Care Products
Sub-Category / Advertiser / Brand Updated for RoC
Advertiser: RoC
Amendment: Sub-Category / Advertiser / Brand of RoC have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected
Affected Period: December, 2008
Affected Media: Print
Action:
08news1205081
From
Cosmetics & Skincare > Facial & Eye Care Products
Laboratories Valmont > Valmont Facial & Eye Care Products (100%)
To
Cosmetics & Skincare > Facial Moisturizers
RoC > Retin-Ox Facial Moisturizers (膠原原生晚間限量套裝) (100%)
Category / Sub-Category Updated for Acca Kappa White Moss Shave Foam Senstitive Skin (白苔剃鬚泡沫)
Advertiser: Acca Kappa
Amendment: Category / Sub-Category of Acca Kappa have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: Feb, 2010
Affected Media: Print
Action:
10esq0201024
From
Toiletries & Household > Razor & Hair Removal Products
Acca Kappa > White Moss Shave Foam Senstitive Skin (白苔剃鬚泡沫) (34%)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Acca Kappa > White Moss Shave Foam Senstitive Skin (白苔剃鬚泡沫) (34%)
Category / Sub-Category Updated for Crabtree & Evelyn (瑰珀翠)
Amendment: Category / Sub-Category of Crabtree & Evelyn (瑰珀翠) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: August, 2008 to February, 2010
Affected Media: Print
Action:
08milk0814014
10jmen0201013
10men0201046
From
Toiletries & Household > Razor & Hair Removal Products
Crabtree & Evelyn (瑰珀翠) > Naturals Shave Cream (刮鬚霜)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Crabtree & Evelyn (瑰珀翠) > Naturals Shave Cream (刮鬚霜)
Category / Sub-Category Updated for Crabtree & Evelyn (瑰珀翠)
Amendment: Category / Sub-Category of Crabtree & Evelyn (瑰珀翠) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: February, 2007
Affected Media: Print
Action:
ceo020107007
From
Toiletries & Household> Razor & Hair Removal Products
Crabtree & Evelyn (瑰珀翠) > Nomad Aromatic Shave Cream (刮鬚霜)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Crabtree & Evelyn (瑰珀翠) > Nomad Aromatic Shave Cream (刮鬚霜)
Category / Sub-Category Updated for Crabtree & Evelyn (瑰珀翠)
Amendment: Category / Sub-Category of Crabtree & Evelyn (瑰珀翠) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: October, 2007
Affected Media: Print
Action:
ceo100107009
From
Toiletries & Household > Razor & Hair Removal Products
Crabtree & Evelyn (瑰珀翠) > Nomad Shave Soap (刮鬚香皂)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Crabtree & Evelyn (瑰珀翠) > Nomad Shave Soap (刮鬚香皂)
Category / Sub-Category Updated for Estee Lauder Companies - Lab Series
Amendment: Category / Sub-Category of Estee Lauder Companies - Lab Series have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: May 2011
Affected Media: Print
Action:
11milk0519018
From
Toiletries & Household > Razor & Hair Removal Products
Estee Lauder Companies - Lab Series > Lab Series for Men - Maximum Comfort Shave Cream
Toiletries & Household > Razor & Hair Removal Products
Estee Lauder Companies - Lab Series > Lab Series for Men - 3-in-1 Post-Shave
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Estee Lauder Companies - Lab Series > Lab Series for Men - Maximum Comfort Shave Cream
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Estee Lauder Companies - Lab Series > Lab Series for Men - 3-in-1 Post-Shave
Category / Sub-Category Updated for Mandom
Amendment: Category / Sub-Category of Mandom have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: Jan 2011
Affected Media: Print
Action:
11milk0113026
From
Toiletries & Household > Razor & Hair Removal Products
Mandom > Gatsby Shaving Series (100%)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Mandom > Gatsby Shaving Series (100%)
Category / Sub-Category Updated for P&G (寶潔) - Gillette (吉列)
Amendment: Category / Sub-Category of P&G (寶潔) - Gillette (吉列) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: October 2006 to November, 2009
Affected Media: Print
Action:
From
Toiletries & Household > Razor & Hair Removal Products
P&G (寶潔) - Gillette (吉列) > After Shave Gel
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
P&G (寶潔) - Gillette (吉列) > After Shave Gel
Category / Sub-Category Updated for Schick (舒適)
Amendment: Category / Sub-Category of Schick (舒適) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: November, 2006 to May, 2012
Affected Media: Print / TVC
Action:
From
Toiletries & Household > Razor & Hair Removal Products
Schick (舒適) > Shaving Foam (剃鬚膏)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Schick (舒適) > Shaving Foam (剃鬚膏)
Category / Sub-Category Updated for Shiseido (資生堂)
Amendment: Category / Sub-Category of Shiseido (資生堂) have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: July, 2006 to August, 2008
Affected Media: Print / TVC
Action:
From
Toiletries & Household > Razor & Hair Removal Products
Shiseido (資生堂) > Shiseido Men Shaving Cream (剃鬚乳霜)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Shiseido (資生堂) > Shiseido Men Shaving Cream (剃鬚乳霜)
Category / Sub-Category Updated for Shiseido - UNO
Amendment: Category / Sub-Category of Shiseido - UNO have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: August, 2006 to Feb, 2010
Affected Media: Print / Outdoor
Action:
From
Toiletries & Household > Razor & Hair Removal Products
Shiseido - UNO > Medicated Shaving Gel
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Shiseido - UNO > Medicated Shaving Gel
Sub-Category Updated for Estee Lauder (雅詩蘭黛)
Amendment: Sub-Category of Estee Lauder (雅詩蘭黛) have been amended
Result: Adspend of related Sub-Category with same % for the brand would be affected
Affected Period: May, 2012
Affected Media: Print
Action:
12ban0511928
From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > DayWear Anti-Oxidant BB Cream
To
Cosmetics & Skincare > Foundation & Base
Estee Lauder (雅詩蘭黛) > DayWear Anti-Oxidant BB Cream
Brand Updated for Shanghai Commercial Bank / SCB (上海商業銀行)
Advertiser: Shanghai Commercial Bank / SCB (上海商業銀行)
Amendment: Brand of Shanghai Commercial Bank / SCB (上海商業銀行) have been amended
Result: Adspend of brand would be affected
Affected Period: May, 2010
Affected Media: All Media
Action:
10pop0520036
From
Banking & Investment Services > Credit Card & Charge Card
Shanghai Commercial Bank / SCB (上海商業銀行) > Shanghai Commercial Popular Book Store Visa Card (上海商業銀行大眾書局威士卡) (100%)
To
Banking & Investment Services > Credit Card & Charge Card
Shanghai Commercial Bank / SCB (上海商業銀行) > Shanghai Commercial Popular Book Store Visa Card (上海商業銀行大眾書局威士卡) (50%)
Banking & Investment Services > Credit Card & Charge Card
Shanghai Commercial Bank / SCB (上海商業銀行) > Shanghai Commercial Popular Book Store Platinum Visa Card (上海商業銀行大眾書局白金威士卡) (50%)
Sub-Category / Brand Updated for Melvita
Advertiser: Melvita
Amendment: Sub-Category / Brand of Melvita have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: November, 2010
Affected Media: Interactive
Action:
10ban1120605
From
Cosmetics & Skincare > Facial Moisturizers
Melvita > Argan Oil (堅果油) (34%)
Cosmetics & Skincare > Body Care Products
Melvita > Calendula Oil (有機金盞花油) (33%)
Cosmetics & Skincare > Body Care Products
Melvita > Nigella Oil (有機黑草種子油) (33%)
To
Cosmetics & Skincare > Facial Moisturizers
Melvita > Argan Oil (堅果油) (34%)
Cosmetics & Skincare > Body Care Products
Melvita > Calendula Oil (有機金盞花油) (33%)
Cosmetics & Skincare > Facial Moisturizers
Melvita > Nigella Oil (有機黑草種子油) (33%)
Brand updates for Allergan (愛力根)
Advertiser: Allergan (愛力根)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Action:
11next0721013
Juvederm > Botulinum Toxin Type A Botox (肉毒桿菌素A型) (100%)
to
Allergan (愛力根)> Botox (保妥適) (50%)Allergan (愛力根)> Juvederm (50%)
12sud0224004
11ban0908909
Juvederm > Botulinum Toxin Type A Botox (肉毒桿菌素A型) (100%)
to
Allergan (愛力根)> Botox (保妥適) (100%)
Sub-Category Updated for Neogence (霓淨兒) Hyaluronic Acid Hydrating Essence (玻尿酸保濕原液)
Advertiser: Neogence (霓淨兒)
Amendment: Sub-Category of Neogence (霓淨兒)) has been amended
Result: Adspend of Category would be affected
Affected Period: September, 2010
Affected Media: Print
Action:
10fb0913020
From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)
Cosmetics & Skincare > Acne Spot Treatment
Neogence (霓淨兒) > Hyaluronic Acid Hydrating Essence (25%)
Cosmetics & Skincare > Cleansers & Toners
Neogence (霓淨兒) > Aminoacid Cleansing Mousse (25%)
To
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)
Cosmetics & Skincare > Facial Moisturizers
Neogence (霓淨兒) > Hyaluronic Acid Hydrating Essence (玻尿酸保濕原液) (25%)
Cosmetics & Skincare > Cleansers & Toners
Neogence (霓淨兒) > Aminoacid Cleansing Mousse (25%)
Sub-Category / Brand Updated for Public Bank (Hong Kong) (大眾銀行(香港))
Advertiser: Public Bank (Hong Kong) (大眾銀行(香港))
Amendment: Sub-Category / Brand of Public Bank (Hong Kong) (大眾銀行(香港)) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: April, 2010 to June, 2011
Affected Media: TVC
Action:
11tvc-c0616002
11tvc-c0613026
10tvc-c0723001
10tvc-c0422002
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Public Bank (Hong Kong) (大眾銀行(香港)) [Asia Commercial Bank (亞洲商業銀行)] > Consumer Banking (50%)
Banking & Investment Services > Securities Brokerages & Investment Services
Public Bank (Hong Kong) (大眾銀行(香港)) [Asia Commercial Bank (亞洲商業銀行)] > Securities Services (證券服務) (50%)
To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Public Bank (Hong Kong) (大眾銀行(香港)) [Asia Commercial Bank (亞洲商業銀行)] > Savings Account (「高息」儲蓄戶口) (34%)
Banking & Investment Services > Securities Brokerages & Investment Services
Public Bank (Hong Kong) (大眾銀行(香港)) [Asia Commercial Bank (亞洲商業銀行)] > Securities Services (證券服務) (33%)
Banking & Investment Services > Securities Brokerages & Investment Services
Public Bank (Hong Kong) (大眾銀行(香港)) [Asia Commercial Bank (亞洲商業銀行)] > Online Investment Services (網上證券交易服務) (33%)
Category / Sub-Category Updated for Oya Body Shaping Clinics
Advertiser: Oya Body Shaping Clinics
Amendment: Category / Sub-Category of Oya Body Shaping Clinic shave been amended
Result: Adspend of Category / Sub-Category would be affected
Affected Period: May, 2012
Affected Media: Print
Action:
12foot0501020
12luxe0525002
From
Pharmaceuticals & Healthcare -> Healthcare Services
Oya Body Shaping Clinics > Healthcare Services
To
Beauty, Slimming & Fitness -> Beauty & Slimming Salons
Oya Body Shaping Clinics > Slimming Salons
Category / Sub-Category Updated for DreamWorks Studios (華特迪士尼電影製片廠)
Advertiser: DreamWorks Studios (華特迪士尼電影製片廠)
Amendment: Category / Sub-Category of DreamWorks Studios (華特迪士尼電影製片廠) have been amended
Result: Adspend of Category / Sub-Category would be affected
Affected Period: October, 2011 to May, 2012
Affected Media: All Media
From
Telecommunication, Mobile Phones & Services -> Parts & Accessories
DreamWorks Studios (華特迪士尼電影製片廠) > The Avengers Parts & Accessories (復仇者聯盟)
To
Entertainment -> Movie & Theatre
DreamWorks Studios (華特迪士尼電影製片廠) > Marvel's The Avengers (復仇者聯盟)
Category / Sub-Category / Advertiser / Brand Updated for Mandom
Advertiser: Mandom
Amendment: Category / Sub-Category / Advertiser / Brand of Mandom has been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: May 2012
Affected Media: Print
Action:
12et0529201
From
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Paper (潔面紙巾 / 面油紙) (100%)
To
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Paper (潔面紙巾 / 面油紙) (50%)
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant Body Paper (止汗香體巾) (50%)
Sub-Category / Brand Updated for St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院)
Advertiser: St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院)
Amendment: Sub-Category / Brand of St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院) has been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: March 2003 to November 2010/ October 2011
Affected Media: Print
Action:
1. From
Pharmaceuticals & Healthcare > Healthcare Services
St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院) - Healthcare Services (整形外科)
To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院) > Plastic Surgery(整形外科)
2. From
Pharmaceuticals & Healthcare -> Healthcare Services
St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院) > Healthcare Services (皮膚激光治療中心)
To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
St. Teresa's Hospital / STHCC (九龍聖德肋撒法國醫院 / 聖德肋撒醫院) > Beauty Salons (皮膚激光治療中心)
Category / Sub-Category / Brand Updated for 香港外科醫學院整形外科委員會 / 香港整形及整容外科醫學會
Advertiser: 香港外科醫學院整形外科委員會 / 香港整形及整容外科醫學會
Amendment: Category / Sub-Category / Brand of 香港外科醫學院整形外科委員會 / 香港整形及整容外科醫學會 has been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: June, 2010
Affected Media: Print
Action:
10news0604246
From
Pharmaceuticals & Healthcare > Others
香港外科醫學院整形外科委員會 > Plastic Surgery (整形外科) (50%)
Pharmaceuticals & Healthcare > Others
香港整形及整容外科醫學會 > Plastic Surgery (整形外科) (50%)
To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
香港外科醫學院整形外科委員會 > Plastic Surgery (整形外科) (50%)
Beauty, Slimming & Fitness > Beauty & Slimming Salons
香港整形及整容外科醫學會 > Plastic Surgery (整形外科) (50%)
Category / Sub-Category / Brand Updated for Matilda International Hospital (明德國際醫院)
Advertiser: Matilda International Hospital (明德國際醫院)
Amendment: Category / Sub-Category / Brand of Matilda International Hospital (明德國際醫院) has been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: September, 2001
Affected Media: Print
Action:
hkm092101112
From
Pharmaceuticals & Healthcare > Healthcare Services
Matilda International Hospital (明德國際醫院) > Plastic Surgery (矯型手術) (100%)
To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Matilda International Hospital (明德國際醫院) > Plastic Surgery (矯型手術) (100%)
Brand updates for Il Colpo
Advertiser: Il Colpo
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Action:
1.Il Colpo Treat > Nail Care moved to
Il Colpo renamed asIl Colpo Treat
2.Swissline Il Colpo (專業醫療護膚中心) > Beauty Salon moved to
Il Colpo renamed as Swissline Il Colpo (專業醫療護膚中心)
3.Via Il Colpo > Hair Salon moved to
Il Colpo renamed asVia Il Colpo
4.IL Colpo Hairo > Hair Salon / Salonide
IL Colpo Hair > HH Hair．Nail
IL Colpo Hair > HN Hands & Nails / Nailide
moved to
Il Colpo
5.Mu-lan Spa (沐蘭) > Spa moved to
Il Colpo renamed as Mu-lan Spa (沐蘭)
6.ii Hair Nail Spa > Beauty Salon moved to
Il Colpo renamed as II Hair & Nail
7.Il Colpo renamed as Il Colpo Group
Brand updates for Nu Skin (美國如新)
Advertiser: Nu Skin (美國如新)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Action:
1.Nu Skin Enterprises Hong Kong (如新集團) > Trading & Distribution moved to Nu Skin (美國如新)
Sub-category updated from Business Services -> Trading & Distribution to Cosmetics & Skincare -> Retail & Distributors renamed as Cosmetics & Skincare Retailer
2.Nu Skin (美國如新)> Events, Sponsorship & Compliments merged with Nu Skin Enterprises Hong Kong (如新集團) > Events, Sponsorship & Compliments
3.Nu Skin Enterprises Hong Kong (如新集團) > Events, Sponsorship & Compliments
(Nu Skin大師趨勢論壇) moved to Nu Skin (美國如新)
Sub-category updated from Business Services -> Trading & Distribution to Cosmetics & Skincare -> Facial & Eye Care Products
4.Nu Skin (美國如新) renamed as Nu Skin Enterprises (如新集團)
Category for Swiss Prestige has been rearranged
Advertiser: Swiss Prestige
Amendment: Rearranged its category
Result: Adspend of related categories & subcategories would be affected
Affected Period: Aug -Sep 2011
Media: Airport
Action:
Categories & sub-Categories updated from
Cosmetics & Skincare -> Facial & Eye Care Products
to
Jewellery, Watches & Luxury Products -> Watch & Clock
Brand rename from Facial & Eye Care Products to Watches.
Sub-Category Updated for Wing Lung Bank (永隆銀行)
Advertiser: Wing Lung Bank (永隆銀行)
Amendment: Sub-Category of Money Exchange Services (找換服務) has been amended
Result: Adspend of Sub-Category would be affected
Affected Period: September 2003 to January 2004
Affected Media: TV / Radio
Action:
rad-c090803002
cable-c092203015
cable-c010304016
From
Banking & Investment Services -> Securities Brokerages & Investment Services
Wing Lung Bank (永隆銀行) > Money Exchange Services (找換服務)
To
Banking & Investment Services -> Consumer Banking & Integrated Accounts
Wing Lung Bank (永隆銀行) > Money Exchange Services (找換服務)
Brand Updated for Wing Lung Bank (永隆銀行)
Advertiser: Wing Lung Bank (永隆銀行)
Amendment: Brand of Remittance Services (匯款業務) has been amended
Result: Adspend of brand would be affected
Affected Period: March 2012
Affected Media: Print
Action:
12um0323026
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Wing Lung Bank (永隆銀行) > Remittance Services (匯款業務) (100%)
To
Banking & Investment Services -> Consumer Banking & Integrated Accounts
Wing Lung Bank (永隆銀行) > Money Exchange Services (找換服務) (100%)
Category / Sub-Category / brand Updated for SebaMed (施巴5.5)
Advertiser: SebaMed (施巴5.5)
Amendment: Category / Sub-Category / brand of Clear Face (暗瘡啫喱) has been amended
Result: Adspend of Category / Sub-Category / brand would be affected
Affected Period: June 2008 to May 2012
Affected Media: Print
Action:
From
Cosmetics & Skincare for Men > Acne Spot Treatment for Men
SebaMed (施巴5.5) > Clear Face (暗瘡啫喱)
To
Cosmetics & Skincare > Acne Spot Treatment
SebaMed (施巴5.5) > Clear Face Spot Control Gel (粉刺啫喱)
Category / Sub-Category / Advertiser / Brand Updated for Estonian National Ballet (愛沙尼亞國家芭蕾舞團)
Advertiser: Estonian National Ballet (愛沙尼亞國家芭蕾舞團)
Amendment: Category / Sub-Category / Advertiser / Brand of Estonian National Ballet (愛沙尼亞國家芭蕾舞團) has been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: May 2012
Affected Media: Print
Action:
12news0525631
From
Entertainment > Live Performance & Concerts
International Arts Carnival (國際綜藝合家歡) > Live Performance (100%)
To
Entertainment > Live Performance & Concerts
International Arts Carnival (國際綜藝合家歡) > Live Performance (50%)
Entertainment > Live Performance & Concerts
Estonian National Ballet (愛沙尼亞國家芭蕾舞團) > Live Performance (50%)
Category / Sub-Category / Advertiser / Brand Updated for Re-run Run Shows (劇場再遇系列)
Advertiser: Re-run Run Shows (劇場再遇系列)
Amendment: Category / Sub-Category / Advertiser / Brand of Re-run Run Shows (劇場再遇系列) has been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: May 2012
Affected Media: Print / Radio
Action:
12news0502223
12rad-c0524026
12um0518101
12news0510025
From
Entertainment > Live Performance & Concerts
Trinity Theatre (三角關係) > Live Performance (100%)
To
Entertainment > Live Performance & Concerts
Trinity Theatre (三角關係) > Live Performance (50%)
Entertainment > Live Performance & Concerts
Re-run Run Shows (劇場再遇系列) > Live Performance (50%)
Brand Updated for Mandom
Advertiser: Mandom
Amendment: brand of Mandom has been amended
Result: Adspend of brand would be affected
Affected Period: May 2012
Affected Media: Print
Action
12face0516007
12et0515008
From
Toiletries & Household > Hair Styling Products Mandom > Gatsby Hair Styling Products (34%)
Toiletries & Household > Deodorant Mandom > Gatsby Deodorant (止汗香體產品) (33%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Cleansers (清爽理油系列) (33%)
To
Toiletries & Household > Hair Styling Products Mandom > Gatsby Hair Styling Products (34%)
Toiletries & Household > Deodorant Mandom > Gatsby Deodorant (止汗香體產品) (33%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Facial Wash Oil Control (全效控油潔面膏) (17%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Facial Wash Triple Scrub (三重磨砂潔面膏) (16%)
Advertiser / Brand Updated for Great Eagle Group (鷹君集團)
Advertiser: Great Eagle Group (鷹君集團)
Amendment: Advertiser / Brand of Great Eagle Group (鷹君集團) has been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: May 2006 - March 2008
Affected Media: Print
Action:
Some ads for Great Eagle Group has been updated From
Banking & Investment Services > Asset Management, Mutual Funds & ETF Eagle Asset Management (鷹君資產管理(冠君)) > Champion REIT (冠君產業信託) (100%)
To
Banking & Investment Services > Asset Management, Mutual Funds & ETF Great Eagle Group (鷹君集團) > Champion REIT (冠君產業信託) (100%)
Brand updates for Hare ‧Heather / Point
Advertiser: Hare ‧Heather / Point
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Action:
Some brands for Hare ‧Heather / Point ads have been updated
Brand updates for Point
Advertiser: Point
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Action:
Point> CollectPoint Fashion Retailer merged with Collect
Point> Fashion Retailer
Brand updates for Sheng Kung Hui (Macau) (聖公會(澳門))
Advertiser: Gabinete Coordenador Dos Services
Sociais Sheng Kung Hui Macau
(聖公會澳門社會服務處)
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Action:
Sheng Kung Hui (Macau) (聖公會(澳門)) merged with
Gabinete Coordenador Dos Services Sociais Sheng
Kung Hui Macau (聖公會澳門社會服務處)
Advertiser Updated for The House of Marley
Advertiser: The House of Marley
Amendment: Advertiser of The House of Marley has been amended
Result: Adspend of advertiser would be affected
Affected Period: From December 2011 to May 2012
Affected Media: Print / Radio / Outdoor
From
Advertiser Updated Marley To The House of Marley
Sub-Category Updated for
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
Advertiser: Rohto
Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
Amendment: Sub-Category
of Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) has been amended
Result: Adspend of
sub-catagory would be affected
Affected Period: April
2012
Affected Media: Print
Action:
From
Cosmetics & Skincare
> Sunblock
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Whitening Moisture Gel (水薄美白防曬露) (34%)
Cosmetics & Skincare
> Facial Moisturizers
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Moisture Milk (水薄防曬乳液) (33%)
Cosmetics & Skincare
> Facial Moisturizers
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Mild Milk (水薄嫩膚防曬乳液) (33%)
To
Cosmetics & Skincare
> Sunblock
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Whitening Moisture Gel (水薄美白防曬露) (34%)
Cosmetics & Skincare
> Sunblock
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Moisture Milk (水薄防曬乳液) (33%)
Cosmetics & Skincare
> Sunblock
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) > Sunplay Skin Aqua
UV Mild Milk (水薄嫩膚防曬乳液) (33%)
Category / Sub-Category / Advertiser / Brand amendment for BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)]
Advertiser: BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)]
Amendment: BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: March 2012
Affected Media: Interactive
Action:
From Banking & Investment Services > Asset Management, Mutual Funds & ETF
BlackRock Institutional Trust (貝萊德資產管理北亞) [Barclays Global Investors (巴克萊國際投資管理)] > iShares ETFs (iShares安碩交易所買賣基金) (100%) to
Banking & Investment Services > Securities Brokerages & Investment Services
BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)] > Investment Services (100%)
Category / Sub-Category / Brand amendment for
BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)]
Advertiser: BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)]
Amendment: BlackRock (貝萊德) [BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)] have been amended
Result: Adspend of Category / Sub-Category /Brand
would be affected
Affected Period: April / May 2012
Affected Media: Print
Action:
Some ads have been
changed from Banking & Investment Services > Securities
Brokerages & Investment Services
BlackRock (貝萊德) [BlackRock
Merrill Lynch Investment Managers (貝萊德美林投資管理)] >
Investment Services (100%)
To
Banking & Investment Services > Asset
Management, Mutual Funds & ETF
BlackRock (貝萊德) [BlackRock
Merrill Lynch Investment Managers (貝萊德美林投資管理)] >
BlackRock Asia Pacific Equity Income Fund (貝萊德亞太股票收入基金) (100%)
Brand amendment for DBS Bank (星展銀行)
Amendment: DBS Bank (星展銀行) have been amended
Result: Adspend of Sub-Catagory / Brand would be affected
Affected Period: April 2012
Affected Media: Print
Action:
12caz0427023
From Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > Credit Cards (信用卡) (100%) to
Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > DBS Platinum Credit Cards (白金信用卡) (100%)
Automobile & Petroleum > Petroleum Shell (蜆殼) > Petroleum (0%)
Sub-Catagory amendment for Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)]
Amendment: Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] have been amended
Result: Adspend of Sub-Catagory would be affected
Affected Period: March / April 2012
Affected Media: Print
Action:
Sub-Category of Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] ads have been updated.
Catagory / Sub-Catagory / brand amendment for Innovative Entrepreneur Association (創意創業會)
Amendment: Innovative Entrepreneur Association (創意創業會) have been amended
Result: Adspend of Catagory / Sub-Catagory / brand would be affected
Affected Period: September / October, 2011 & March 2012
Affected Media: Print
Action:
Some ads have been changed from
Non-profit Organization > Business & Professional Associations
Innovative Entrepreneur Association (創意創業會) > Events, Sponsorship & Compliments (跨產業創+造配對會) (50%)
Business Services > Consulting
Hong Kong Productivity Council / HKPC (香港生產力促進局) > Events, Sponsorship & Compliments (跨產業創+造配對會) (50%) to
Non-profit Organization > Business & Professional Associations
Innovative Entrepreneur Association (創意創業會) > Events, Sponsorship & Compliments (跨產業創+造配對會) (100%)
Catagory / Sub-Catagory amendment for Shorex
Advertiser: Shorex
Amendment: Catagory / Sub-Catagory Shorex have been amended
Result: Adspend of Catagory / Sub-Catagory would be affected
Affected Period: From April, 2005 to May, 2007
Affected Media: Print
Action:
Some ads have been changed from Jewellery, Watches & Luxury Products > ExhibitionsShorex > Extravaganza Shanghai (上海國際品位生活展) (50%) to
Business Services > Business Opportunity Development Shorex > Extravaganza Shanghai (上海國際品位生活展) (50%)
Catagory / Sub-Catagory amendment for Shanghai International Exhibition (上海國際展覽)
Advertiser: Shanghai International Exhibition (上海國際展覽)
Amendment: Catagory / Sub-Catagory Shanghai International Exhibition (上海國際展覽) have been amended
Result: Adspend of Catagory / Sub-Catagory would be affected
Affected Period: From April, 2005 to May, 2006
Affected Media: Print
Action:
Some ads have been changed from Jewellery, Watches & Luxury Products > Exhibitions
Shanghai International Exhibition (上海國際展覽) > Extravaganza Shanghai (上海國際品位生活展) (50%) to
Business Services > Exhibitions
Shanghai International Exhibition (上海國際展覽) > Extravaganza Shanghai (上海國際品位生活展) (50%)
Category & Sub-category amendment for Star Chefs (醉名廚)
Advertiser: (醉名廚)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Affected Period: Nov 2011 - Apr 2012
Affected Media: All media
Action:
Category & Sub-category amendment for Star Chefs (醉名廚) > Chinese Restaurant
from Restaurants -> Chinese Restaurants to Food -> Retail & Distributors
Brand renamed to Food Retailer.
Brand
updates for Bureau of Shanghai World Expo Coordination
(上海世博事務協調局) / Hong Kong Tourism Board (香港旅遊發展局) [HK Tourist
Association]
Advertiser:
Bureau of Shanghai World Expo Coordination (上海世博事務協調局) /
Hong
Kong Tourism Board (香港旅遊發展局) [HK Tourist
Association]
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Some brands of Bureau of Shanghai
World Expo Coordination (上海世博事務協調局) /Hong Kong
Tourism Board (香港旅遊發展局) [HK Tourist
Association] ad have been updated.
Brand updates for Unilever - Lux (力士)
Advertiser: Unilever - Lux (力士)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Sep 2011
Affected Media: Print
Action:
Brands updated from Unilever - Lux (力士) > Super Rich Shine Hair Treatment Range
Products (晶鑽極致修護護髮霜 / 日本極致閃耀護髮霜) (50%)
Unilever - Lux (力士) >
Super Damage Repair Hair Treatment Range Products (黑鑽極致修護系列 / 日本極致修護系列) (50%)
Wellcome (惠康) >
Supermarket (0%)
to
Unilever - Lux (力士) >
Super Damage Repair Shampoo & Conditioner (黑鑽極致修護洗髮露及護髮素 / 日本極致修護洗髮露及護髮素) (50%)
Unilever - Lux (力士) >
Super Rich Shine Shampoo & Conditioner (晶鑽極致保濕洗髮護髮系列 / 日本極致閃耀洗髮護髮系列) (50%)
Wellcome (惠康) >
Supermarket (0%)
Brands updated from Unilever - Lux (力士) > Super Rich Shine Hair Treatment Range
Products (晶鑽極致修護護髮霜 / 日本極致閃耀護髮霜) (50%)
Unilever - Lux (力士) >
Super Damage Repair Hair Treatment Range Products (黑鑽極致修護系列 / 日本極致修護系列) (50%)
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) >
Supermarket (0%) to
Unilever - Lux (力士) >
Super Rich Shine Series (晶鑽極致修護系列 / 日本極致閃耀系列) (50%)
Unilever - Lux (力士) >
Super Damage Repair Series (黑鑽極致修護系列 / 日本極致修護系列) (50%)
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) >
Supermarket (0%)
Brand updates for Johnson & Johnson - Johnson's
Body Care (強生美肌)
Advertiser: Johnson & Johnson - Johnson's Body
Care (強生美肌)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: TVC
Action:
12tvc-c0417012
Brands updated fromJohnson & Johnson -
Johnson's Body Care (強生美肌) > Lasting
Moisture Wash (強生美肌水嫩沐浴乳) (50%)
Johnson & Johnson - Johnson's Body Care (強生美肌) > Lasting Moisture Lotion(強生美肌水嫩潤膚露) (50%) to
Johnson & Johnson - Johnson's Body Care (強生美肌) > Oxygen Fresh (海洋活氧保濕露) (100%)
Johnson & Johnson - Johnson's Body Care (強生美肌) > Oxygen Fresh (海洋活氧沐浴露) (0%)
Brand updates for Angel Face (唐安麒)
Advertiser: Angel Face (唐安麒)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: May 2008 - Jun 2010
Affected Media: Print
Action:
Brands of some Angel Face (唐安麒) ad has been amended
Brand updates for 中國人民解放軍文藝表演團
Advertiser: 中國人民解放軍文藝表演團
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: June 2007
Affected Media: Print
Action:
Brand for Ref.No news061207678
changed from中國人民解放軍文藝表演團 > Live Performance (100%) to
People's Liberation Army Cultural Performance (中國人民解放軍戰士文工團)
> Live Performance (100%)
Brand amendment for P&G (寶潔) - Rejoice (飄柔)
Advertiser: P&G (寶潔) -
Rejoice (飄柔)
Amendment: P&G (寶潔) -
Rejoice (飄柔) have been amended
Result: Adspend of Brand would be affected
Affected Period: December 2011
Affected Media: tvc
Action:
P&G (寶潔) - Rejoice (飄柔) have been amended
Catagory / Sub-Catagory / Brand amendment for
Pro-Active Learning
Advertiser: Pro-Active Learning
Amendment: Catagory / Sub-Catagory / Brand of
Pro-Active Learning have been amended
Result: Adspend of Catagory / Sub-Catagory / Brand
would be affected
Affected Period: From June, 2003 to April, 2012
Affected Media: Print
Action:
Some Pro-Active Learning ads have been amended
Sub-Catagory
/ Brand amendment for EF Education First [EF Education] / EF Language School (國際語言學校 / 英孚教育)
Advertiser:
EF Education First [EF Education] / EF Language School (國際語言學校 / 英孚教育)
Amendment:
EF Education First [EF Education] / EF Language School (國際語言學校 / 英孚教育) have
been amended
Result:
Adspend of Sub-Catagory / Brand would be affected
Affected
Period: August 2010
Affected
Media: Print
Actions:
From
Education & Training > English Language Training
EF
Education First [EF Education] / EF Language School (國際語言學校 / 英孚教育) >
English Language Training (100%) To
Education
& Training > English Language Training
EF
Education First [EF Education] / EF Language School (國際語言學校 / 英孚教育) >
Englishtown.com (100% )
Education
& Training > Tertiary & Executive Education
The
University Of Cambridge (英國劍橋大學) > Tertiary
& Executive Education (0%)
Sub-Catagory
/ Brand amendment for Sands China - The Venetian Macau (澳門威尼斯人股份)
Advertiser:
Sands China - The Venetian Macau (澳門威尼斯人股份)
Amendment:
Sands China - The Venetian Macau (澳門威尼斯人股份) have
been amended
Result:
Adspend of Sub-Catagory / Brand would be affected
Affected
Period: April 2010
Affected
Media: Interactive
Actions:
From
Entertainment > Live Performance & Concerts
Sands
China - The Venetian Macau (澳門威尼斯人股份) >
Peaches live at the Venetian Macao (100%) to
Entertainment > Live Performance & Concerts
Sands
China - The Venetian Macau (澳門威尼斯人股份) >
Peaches live at the Venetian Macao (50%)
Entertainment
> Live Performance & Concerts
Rockit
Festival > Peaches live at the Venetian Macao (50%)
Brand
updates for Pandora / Adidas (愛迪達)
Advertiser:
Pandora / Adidas (愛迪達)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Pandora>
Fashion Accessories (100%) to Pandora> Jewellery (100%)
Adidas
(愛迪達)> Adidas Training Sports Wear
(50%)Adidas (愛迪達)> Adidas
Training
Sports Shoes (50%) to Adidas (愛迪達)>
Adidas Training Women Sports Wear (34%)Adidas (愛迪達)>
Adidas Training Sports Wear (33%)Adidas (愛迪達)>
Adidas Training Sports Shoes (33%)
Adidas
(愛迪達)> Adidas Training Sports Wear
(25%)Adidas (愛迪達)> Adidas
Training
Sports Shoes (25%)Adidas (愛迪達)>
Adidas Training Women Sports Shoes
(25%)Adidas
(愛迪達)> Adidas Training Women Sports
Wear (25%) to
Adidas
(愛迪達)> Adidas Training Women Sports
Wear (34%)Adidas (愛迪達)> Adidas Training Sports Wear (33%)Adidas (愛迪達)>
Adidas Training Sports Shoes (33%)
Brand
updates for Alpha Tech Computer Training Center (甲子園電腦培訓中心) /
Ricacorp
Properties (利嘉閣地產) / Glory Sky Group
(灝天集團)
Advertiser:
Alpha Tech Computer Training Center (甲子園電腦培訓中心) /
Ricacorp
Properties
(利嘉閣地產) / Glory Sky Group (灝天集團)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Alpha
Tech Computer Training Center (甲子園電腦培訓中心)>
Tertiary & Executive
Education
(100%) tolpha Tech Computer Training Center (甲子園電腦培訓中心)> Computer Training
(100%)
Ricacorp
Properties (利嘉閣地產)> Property
Agency Services (物業代理服務) (100%) to Ricacorp
Mortgage Agency (利嘉閣按揭代理)> Mortgage
(100%)
Glory
Sky Group (灝天集團)> Glory Sky (灝天金融)
(100%) to
New
Media (新傳媒)> Economic
Digest (經濟一週) (50%)Glory Sky
Group (灝天集團)> Glory Sky (灝天金融) (50%)
Brand updates for Blue Heaven Crystal (藍天燈飾 / 上海寶熙萊水晶燈飾專賣店) / Bedat & Co
Advertiser: Blue Heaven Crystal (藍天燈飾 / 上海寶熙萊水晶燈飾專賣店) / Bedat & Co
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Oct - Dec 2010
Affected Media: Print
Action:
Brand for Ref.No 10gaf1001008 changed from Bedat
& Co > Watches (100%) to Blue Heaven Crystal (藍天燈飾 / 上海寶熙萊水晶燈飾專賣店) > Lighting & Lamps (100%)
Sub - Catagory amendment for BaWang (霸王) - Her Born (本草堂)
Result: Adspend of Sub - Catagory would be affected
Affected Period: March / August, 2011
Affected Media: Print
Actions:
BaWang (霸王) - Her Born (本草堂) > All
Seasons Aqua Whitening Mask (四季嫩白補水面膜)
Sub - Catagory from Mask to sheet Masks
Sub-Catagory / Brand amendment for The Hong Kong
Management Association / HKMA (香港管理專業協會)
Advertiser: The Hong Kong Management Association /
HKMA (香港管理專業協會)
Amendment: The Hong Kong Management Association /
HKMA (香港管理專業協會) have been amended
Result: Adspend of Sub-Catagory / Brand would be
affected
Affected Period: Feb 2012
Actions:
From Education & Training > English Language
Training
EF Education First [EF Education] / EF Language
School (國際語言學校 / 英孚教育) >
Englishtown.com (100%) to Education & Training > Tertiary &
Executive Education
The Hong Kong Management Association / HKMA (香港管理專業協會) > Tertiary & Executive Education (100%)
Brand amendment for Unilever - Pond's (旁氏)
Advertiser: Unilever - Pond's (旁氏)
Amendment: amendment for Unilever - Pond's (旁氏) ad has been amended
Result: Adspend of brand would be affected
Affected Period: April 2012
Affected Media: TVC/ Print
Action:
Some brands for Unilever - Pond's (旁氏) ad has been amended
Category &
sub-category amendment for Galaxy Entertainment Group (銀河娛樂集團)
Advertiser: Galaxy
Entertainment Group (銀河娛樂集團)
Amendment: Brands &
Category of the following ad has been amended
Result: Adspend of
related brands and categories would be affected
Affected Period: 2003 to
now
Affected Media: All
media
Actions:
The Category &
sub-category for Galaxy Entertainment Group (銀河娛樂集團) has been amended.
Brand / Catagory /
Sub-Catagory amendment for Angel Face (唐安麒)
Advertiser: Angel Face (唐安麒)
Amendment: amendment for
Angel Face (唐安麒) of the following ad has been amended
Result: Adspend of brand
/ Catagory / Sub-Catagory would be affected
Affected Period: March
2012
Affected Media: Print
Action:
Brand / Catagory /
Sub-Catagory for Angel Face (唐安麒) ad has been amended
Brand amendment for
Tiffany & Co / Chanel / Gucci / Cartier / Piaget
Advertiser: Tiffany
& Co / Chanel / Gucci / Cartier / Piaget
Amendment: ad amendment has
been amended
Result: Adspend of brand
would be affected
Affected Period: November,
2010 to Apr, 2011
Affected Media: Print
Actions:
Ad amendment for Tiffany
& Co / Chanel / Gucci / Cartier / Piaget ads have been amended
Brand
amendment for Max Mara Group - Max Mara
Advertiser:
Max Mara Group - Max Mara
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands would be affected
Affected
Period: April 2012
Affected
Media: Print
Action:
Brands
of some Max Mara ads have been amended
Catagory
& Sub-Catagory amendment for CDW Place (中染新城)
Advertiser:
CDW Place (中染新城)
Amendment:
amendment for CDW Place (中染新城) of the following
ad has been amended
Result:
Adspend of related Catagory & Sub-Catagory would be affected
Affected
Period: December 2004 to August 2005
Affected
Media: Print
Action:
From
Property & Real Estate > Residential Property
To
Retail > Shopping Mall
Brand
updated for Amorepacific Corporation - Laneige
Advertiser:
Amorepacific Corporation - Laneige
Amendment:
brand of morepacific Corporation - Laneige has been amended
Result:
Adspend of related brands would be affected
Affected
Period: May, 2011
Action:
from
Pore Care (清爽毛孔系列) to Pore Series (清爽毛孔系列)
Brand
Updated for SebaMed (施巴5.5)
Advertiser:
SebaMed (施巴5.5)
Amendment:
brand of SebaMed (施巴5.5) has been
amended
Result:
Adspend of related brands would be affected
Affected
Period: May 2002 / August 2003 / April, May, 2005 / May 2006/ June, Spetember
2008 / May, June, October 2009 / July 2010 / April, June, 2011
Affected
Media: Print & TVC
Action:
Brand
of some SebaMed (施巴5.5) ads have been
amended
Sub-category
of 20/21 British Art Fair / Art Galleries Association (Singapore) /
Art
Stage Singapore;Bangkok Jewelry Private Sales (泰國珠寶裝飾展) /
Bangkok
Jewelry and Precious Stones Grand Sales Exhibition (寶石及珠寶飾物展覽)
/
Sunkiller has been amended
Advertiser:
20/21 British Art Fair / Art Galleries Association (Singapore) / Art
Stage
Singapore ;Bangkok Jewelry Private Sales (泰國珠寶裝飾展) / Bangkok
Jewelry
and Precious Stones Grand Sales Exhibition (寶石及珠寶飾物展覽) /
Sunkiller
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
1.20/21
British Art Fair > Art Exhibition
Sub-category
updated from Jewellery, Watches & Luxury Products -> Exhibitions to
Jewellery,
Watches & Luxury Products -> Arts & Crafts and Antiques
2.Art
Galleries Association (Singapore) > ARTSingapore
Sub-category
updated from Jewellery, Watches & Luxury Products -> Exhibitions to
Jewellery,
Watches & Luxury Products -> Arts & Crafts and Antiques
3.Art
Stage Singapore > Exhibitions
Sub-category
updated from Jewellery, Watches & Luxury Products -> Exhibitions to
Jewellery,
Watches & Luxury Products -> Arts & Crafts and Antiques
4.Bangkok
Jewelry Private Sales (泰國珠寶裝飾展) > Jewellery
Exhibitions
Sub-category
updated from Jewellery, Watches & Luxury Products -> Exhibitions to
Jewellery,
Watches & Luxury Products -> Jewellery
5.Bangkok
Jewelry and Precious Stones Grand Sales Exhibition(寶石及珠寶飾物展覽) > Jewellery Exhibitions
Sub-category
updated from Jewellery, Watches & Luxury Products -> Exhibitions to
Jewellery,
Watches & Luxury Products -> Jewellery
6.Sunkiller
> Perfect Strong (納米防曬乳液)
Sub-category
updated from Cosmetics & Skincare -> Facial Moisturizers to
Cosmetics
& Skincare -> Sunblock
7.Sunkiller
> Whitening Water (美白美肌防曬乳液)
Sub-category
updated from Cosmetics & Skincare -> Facial Moisturizersto
Cosmetics
& Skincare -> Sunblock
Sub-category
updates for Sunplay Skin Aqua UV Whitening Moisture Gel
Advertiser:
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
Amendment:
Sub-category of Sunplay Skin Aqua UV Whitening Moisture Gel(水薄美白防曬露) has been amended
Result:
Adspend of related brands and sub-categories would be affected
Affected
Period: Apr 2011 - Apr 2012
Affected
Media: print
Action:
Cosmetics
& Skincare -> Facial Moisturizers to
Cosmetics
& Skincare -> Sunblock
Category
updates for European Business Plan of the Year
Advertiser:
Insead International Business School / London Business School(倫敦商學院)
Amendment:
Sub-category of European Business Plan of the Year has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jul 2005
Affected
Media: Print
Action:
Non-profit
Organization -> Business & Professional Associations to
Education
& Training -> Tertiary & Executive Education
Brand
updates for Angel Face (唐安麒)
Advertiser:
Angel Face (唐安麒)
Amendment:
Brands have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: 2008 to Apr 2012
Affected
Media: Print
Action:
Brands
and Sub-Catagory of Angel Face (唐安麒) ad
during 2008 to Apr 2012 has been amended
Sub-category of CMP United Business Media (亞洲博聞) / UBM / Rotaforte / A
Global Trade's Event (全球推廣) / Castleburry / World Trade Fair (厚德堂) /
Shines Fair has been amended
Advertiser: CMP United Business Media (亞洲博聞) / UBM / Rotaforte / A Global
Trade's Event (全球推廣) / Castleburry / World Trade Fair (厚德堂) / Shines Fair
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1.CMP United Business Media (亞洲博聞) / UBM > Asia's Fashion Jewellery &
Accessories Fair (亞洲時尚首飾及配飾展)
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
To Jewellery, Watches & Luxury Products -> Exhibitions
2.Rotaforte > Istanbul Jewelry Show (國際珠寶、銀飾、手錶及設備展)
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
To Jewellery, Watches & Luxury Products -> Exhibitions
3.A Global Trade's Event (全球推廣) > H.K. Watch, Clock, Optical, Parts &
Assessories Fair (香港流行鐘錶、眼鏡及配件展)
Sub-category updated from Jewellery, Watches & Luxury Products -> Watch & Clock
To Business Services -> Exhibitions
4.A Global Trade's Event (全球推廣) > H.K. Watch, Clock, Parts & Accessories
Fair (香港流行鐘表及配件展)
Sub-category updated from Jewellery, Watches & Luxury Products -> Watch & Clock
To Business Services -> Exhibitions
5.Castleburry > Antique Watch & Jewelry Show (古董名錶珠寶展)
Sub-category updated from Jewellery, Watches & Luxury Products -> Watch & Clock
To Jewellery, Watches & Luxury Products -> Exhibitions
6.World Trade Fair (厚德堂) > Jewellery, Watch & Clock Fair (國際珠寶鐘表展覽會)
Sub-category updated from
Jewellery, Watches & Luxury Products -> Watch & Clock to
Jewellery, Watches & Luxury Products -> Exhibitions
7.Shines Fair > Jewellery renamed as Fashion Accessories
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
To Fashion, Accessories & Eyewear> Fashion Accessories
Brand updates for Serenity Fair / HK Watch
Manufacturers Association
(香港表廠商會)
Advertiser: Serenity Fair / HK Watch Manufacturers
Association (香港表廠商會)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Action:
Serenity Fair > Jewellery to Serenity Fair >
Fashion Accessories
Hong Kong Trade Development Council / TDC (香港貿易發展局) > Asian Watch, Clock
& Equipment Fair (亞洲鐘錶及配件設備展) (50%)
Paper Communication Exhibition Services (訊通展覽) > Asian Watch, Clock &
Equipment Fair (亞洲鐘錶及配件設備展) (50%) to
HK Watch Manufacturers Association (香港表廠商會) > Asian Watch, Clock &
Equipment Fair (亞洲鐘錶及配件設備展) (100%)
Brand updates for Angel Face (唐安麒)
Advertiser: Angel Face (唐安麒)
Amendment: Brands / Sub-Catagory of the following ad has been amended
Result: Adspend of related brands and Sub-Catagory would be affected
Affected Period: Dec 2007- May 2012
Affected Media: Print
1. Brands and Sub-Catagory of Angel Face (唐安麒) ad during Dec 2007-May 2012 has been amended
Brand amendment for Remy Martin (人頭馬XO)
Advertiser: Remy Martin (人頭馬XO)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Feb-Apr 2012
Affected Media: Airport
Action:
Amendment for Ref.No 12apt0228508 12apt0228507
From Remy Martin (人頭馬XO) > XO Excellence (100%)
To Remy Martin (人頭馬XO) > Centaure de Diamant Cognac (100%)
Brand amendment for LVMH Group - TAG Heuer
Advertiser: LVMH Group - TAG Heuer
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Dec 2010 - Jan 2011
Affected Media: Airport
Action:
Brand Amendment for Ref.No 10apt1231505
From LVMH Group - TAG Heuer > Watches (100%)
To LVMH Group - TAG Heuer > Watches (50%)
LVMH Group - TAG Heuer > Meridiist Mobile Phone
(50%)
Brand amendment for Plaza Premium Lounge Management
(環亞機場服務管理)
Advertiser: LVMH Group - Plaza Premium Lounge Management
(環亞機場服務管理)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Oct 2007 - Jan 2009
Affected Media: Airport
Action:
Brand Amendment for Ref.No apt101607504 apt101607404
apt101607002
From Miscellaneous > Miscellaneous Brands (100%)
To Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > Plaza
Premium Lounge (100%)
Brand amendment for Plaza Premium Lounge Management
(環亞機場服務管理)
Advertiser: LVMH Group - Plaza Premium Lounge
Management (環亞機場服務管理)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Nov 2010 - Dec 2011
Affected Media: Airport
Action:
Brand Amendment for Ref.No 10apt1123503
10apt1123001
From Miscellaneous > Miscellaneous Brands (100%)
To Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > The
Travelers' Lounge (環亞機場貴賓室) (100%)
Brand amendment for Richemont - Piaget (伯爵)
Advertiser: Richemont - Piaget (伯爵)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: May 2010 - Jul 2010
Affected Media: Airport
Action:
Brand Amendment for Ref.No 10apt0525106
From Richemont - Piaget (伯爵) >
Watches (100%)
To Richemont - Piaget (伯爵) >
Jewellery (50%)
Richemont - Piaget (伯爵) >
Watches (50%)
Brand amendment for Salvatore Ferragamo
Advertiser: Salvatore Ferragamo
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Oct 2009
Affected Media: Airport
Action:
Brand Amendment for Ref.No 09apt1027102
From Salvatore Ferragamo > Fashion Store /
Flagship Store (100%)
To Salvatore Ferragamo > Watches (100%)
Brand amendment for Chanel
Advertiser: Chanel
Amendment: Brands % of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Jul 2011
Affected Media: Airport
Action:
Amendment for Ref.No 11apt0702504
Brand updated from Chanel > Bags (手袋) (50%)
Chanel > Men's Fashion (25%)
Chanel > Women's Fashion (25%) to
Chanel > Bags (手袋) (33%)
Chanel > Shoes (鞋) (33%)
Chanel > Men's Fashion (17%)
Chanel > Women's Fashion (17%)
Brand amendment for LVMH Group - TAG Heuer
Advertiser: LVMH Group - TAG Heuer
Amendment: Brands of the following ad has been
amended
Result: Adspend of related ad and media would be
affected
Affected Period: Jun-Sep 2011
Affected Media: Airport
Action:
Amendment for Ref.No 11apt0621402
Brand updated from
LVMH Group - TAG Heuer > Watches (100% to
LVMH Group - TAG Heuer > Link Mobile Phone
(100%)
Sub-category of Queen Elizabeth Water Agua Floral
de la Reina Isabel
(伊利莎伯皇后活膚水) has
been amended
Advertiser: Thalissi
Amendment: Sub-category amended
Result: Adspend of related sub-categories would be
affected
Action:
1.Thalissi> Queen Elizabeth Water Agua Floral de
la Reina Isabel
(伊利莎伯皇后活膚水)
Sub-category updated from Cosmetics & Skincare
-> Facial Moisturizers
To Cosmetics & Skincare -> Body Care
Products
Sub-category of RS Components has been amended
Advertiser: RS Components
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
1.RS Components> Software & IT Solutions
Sub-category updated from Computers & Internet
Services -> Software & IT Solutions to
Retail -> Online Stores & Group Buying
Services renamed as Online Store
Brand updates for Hong Kong Commercial Broadcasting
/ Commercial Radio
(香港商業廣播 / 商業電台)
Advertiser: Hong Kong Commercial Broadcasting /
Commercial Radio (香港商業廣播 /商業電台)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Action:
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台)
-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—100%
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台)
-> CR2 (叱吒903)—0%
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台)
-> ID Club / idclub.com—0% to
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台)
-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—50%
ong Kong Commercial Broadcasting / Commercial Radio
(香港商業廣播 / 商業電台) -> ID Club
/ idclub.com -Ultimate Song Chart Awards (ID Club / idclub.com -
叱吒樂壇流行榜頒獎典禮)—50%
Brand updates for Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Advertiser: Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Print
Action:
Brands updated from:
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (50%)
The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府) >
Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (50%) to:
The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府) >
Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (34%)
Sing Tao News Corporation (星島新聞集團) > The Standard - Sing Tao Inter-School Debating Competition (英文虎報 - 星島全港校際辯論比賽) (33%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (33%)
Brand updates for Hong Kong Commercial Broadcasting
/ Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE
Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)
Advertiser: Hong Kong Commercial Broadcasting /
Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE
Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Jan 2010, Dec 2010-Jan 2011, Dec
2011-Jan 2012
Affected Media: Print
Action:
1.
Brands updated
from:
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台) > Top 10
News Stories (十大新聞選舉) (34%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (33%)
Sing Tao News Corporation (星島新聞集團) > Top 10 News Stories (十大新聞選舉) (33%) to:
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台) > Top 10
News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)
2.
Brands updated
from:
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily (星島日報) (25%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] (25%)
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台) > Top 10
News Stories (十大新聞選舉) (25%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (25%) to:
Hong Kong Commercial Broadcasting / Commercial
Radio (香港商業廣播 / 商業電台) > Top 10
News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)
Brand updates for Alcon (立康)
Advertiser: Alcon (立康)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Sep 2010
Affected Media: Print
Action:
Brands updated from:
Alcon (立康) > Patanol
(50%)
Alcon (立康) > Pataday (敏必滴) (50%) to:
Alcon (立康) > Pataday (敏必滴) (100%)
Brand updates for Unilever - Lux (力士)
Advertiser: Unilever - Lux (力士)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: TVC
Action:
Brands updated from
Unilever - Lux (力士) >
Lux Super Rich - Super Damage Repair Hair Treatment Range Products (黑鑽極致修護護髮系列) (50%)
Unilever - Lux (力士) >
Lux Super Rich - Super Damage Repair Hair Treatment Range Products (晶鑽極致修護護髮系列) (50%) to
Unilever - Lux (力士) >
Super Rich Shine Series (日本極致閃耀系列) (50%)
Unilever - Lux (力士) >
Super Damage Repair Series (日本極致修護系列) (50%)
Brand updates for Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Advertiser: Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Print
Action:
Brands updated from Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School
Debating Competition (星島日報 - 星島全港校際辯論比賽) (50%)
The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府) >
Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (50%) to
The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府) >
Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (34%)
Sing Tao News Corporation (星島新聞集團) > The Standard - Sing Tao Inter-School Debating Competition (英文虎報 - 星島全港校際辯論比賽 (33%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (33%)
Brand updates for Miscellaneous & Sanofi
Aventis (賽諾菲安萬特) - Lactacyd (令膚適)
Advertiser: Miscellaneous & Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Print
Action:
1.
12sud0330120
Brands updated from Miscellaneous >
Miscellaneous Brands (100%) to
Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適) > Lactacyd
Feminine Daily Wash (長效清爽) (100%)
Brand updates for Asos & G Market & Sanofi
Aventis (賽諾菲安萬特) - Lactacyd (令膚適)
Advertiser: Asos & G Market & Sanofi
Aventis (賽諾菲安萬特) - Lactacyd (令膚適)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories would
be affected
Affected Period: Apr 2012
Affected Media: Print
Action:
1.
12fb0402010
Brands updated from Asos > Online Fashion
Retailer (50%)
G Market > Online Fashion Retailer (50%) to
Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適) > Lactacyd
Feminine Daily Wash (長效清爽) (100%)
Brand updates for LVMH Group - Givenchy (紀梵希)
Advertiser: LVMH Group - Givenchy (紀梵希)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar&Apr 2012
Affected Media: Print
Action:
Brands updated from
LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化深度白精華液) (50%)
LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化瞬白保濕乳) (50%) to
LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化深度白精華液) (34%)
LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化瞬白保濕乳) (33%)
LVMH Group - Givenchy (紀梵希) > Sheet Mask (美白10次方淨化系列雙效美白活力面膜) (33%)
Brand updates for Hugo Boss
Advertiser: Hugo Boss
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Print
Action:
Brands updated from Hugo Boss > Boss Black Men's
Fashion (100%) to
Hugo Boss > Boss Selection Men's Fashion (50%)
Hugo Boss > Boss Selection Fashion Accessories
(50%)
Sub-category
of LVMH Group - Christian Dior / Comme des Garcons / CdG /
Naturalia
Sintesi-Italy (意大利貝嘉文) has been amended
Advertiser:
LVMH Group - Christian Dior / Comme des Garcons / CdG / Naturalia
Sintesi-Italy
(意大利貝嘉文)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
1.LVMH
Group - Christian Dior >> Dior Homme Fashion Store / Flagship Store
LVMH
Group - Christian Dior >> Dior Homme Fashion (AW)
LVMH
Group - Christian Dior >> Dior Homme Fashion (SS)
Comme
des Garcons / CdG >> Comme des Garcons Shirt Homme Men's Fashion
Sub-category
updated from Fashion, Accessories & Eyewear ->
Women's Fashion
To Fashion, Accessories & Eyewear ->
Men's Fashion
2.Naturalia
Sintesi-Italy (意大利貝嘉文) > InForma
Trielaston Body Care Products
Sub-category
updated from Cosmetics & Skincare -> Body Care
Products to
Beauty,
Slimming & Fitness -> Slimming Products renamed
as InForma Trielaston Slimming Products
Brand
updates for Metro Broadcast (新城廣播) /
Forest Essence (森之美肌)
Advertiser:
Metro Broadcast (新城廣播) / Forest Essence
(森之美肌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Action:
1. Open University of Hong Kong / OUHK (香港公開大學)> LiPACE - Capacity Building
Mileage
Programme (李嘉誠專業進修學院 - 自在人生自學計劃) (34%)Women's
Commission
(婦女事務委員會)> Capacity Building Mileage
Programme
(自在人生自學計劃) (33%)Hong Kong Commercial Broadcasting / Commercial
Radio
(香港商業廣播 / 商業電台)>
881903 (一人一大學 - 自在人生自學計劃) (33%) to
Open
University of Hong Kong / OUHK (香港公開大學)>
LiPACE - Capacity Building
Mileage
Programme (李嘉誠專業進修學院 - 自在人生自學計劃) (34%)Women's
Commission
(婦女事務委員會)> Capacity Building Mileage
Programme
(自在人生自學計劃) (33%)Metro Broadcast (新城廣播)>
Capacity Building Mileage
Programme
(自在人生自學計劃) (33%)
2. Forest Essence (森之美肌)>
Sheet Masks (宮廷本草養顏劑面膜系列) (100%)
to Forest
Essence (森之美肌)> Facial &
Eye Care Products (宮廷本草養顏劑系列)
(100%)
Brand updates for Anna Sui
Advertiser: Anna Sui
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Nov 2011
Affected Media: Print
Action:
Brand updates for 11fb1107021 has been done.
Brand updates for Giorgio Armani Group - Giorgio
Armani
Advertiser: Giorgio Armani Group - Giorgio Armani
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Sep&Nov 2011, Mar 2012
Affected Media: Print
Action:
Brand updated from
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Men's Fashion (100%) to
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Women's Fashion (100%)
Brand updated from
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Women's Fashion (100%) to
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Shoes (50%)
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Men's Fashion (50%)
Brand updated from
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Women's Fashion (100%) to
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Women's Fashion (50%)
Giorgio Armani Group - Giorgio Armani > Giorgio
Armani Men's Fashion (50%)
Sub-category of Chow Tai Fook (周大福集團) has been amended
Advertiser: Chow Tai Fook (周大福集團)
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
Chow Tai Fook (周大福集團) > www.ctfeshop.com.hk (周大福網絡旗艦店)
Sub-category updated from Retail -> Online
Stores & Group Buying Services
To Jewellery, Watches & Luxury Products ->
Jewellery
Sub-category of The Top (卓峰) has
been amended
Advertiser: The Top (卓峰)
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
The Top (卓峰) > Shoes
Repair & Lock Centre from
Fashion, Accessories & Eyewear -> Shoes
& Shoes Accessories to
Business Services -> Cleaning Services
Brand updates for A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) & Samsung (三星)
Advertiser: A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) & Samsung (三星)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Print
Action:
Brands updated from
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress
World (豐澤電器世界) (50%)
Samsung (三星) > Galaxy S
II Mobile Phone (25%)
Samsung (三星) > Galaxy
Mobile Phones (13%)
Samsung (三星) > Galaxy
Tab Series Products (12%)
to
Samsung (三星) > Galaxy
Mobile Phones (50%)
Samsung (三星) > Galaxy S
II Mobile Phone (25%)
Samsung (三星) > Galaxy
Mini 2 Mobile Phone (25%)
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress
World (豐澤電器世界) (0%)
Brand updates for Fujifilm (富士) - Beauty
Advertiser: Fujifilm (富士) -
Beauty
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Print
Action:
Brand updated from Fujifilm (富士) - Beauty > Fujifilm Beauty (旗艦店) (100%)
To Fujifilm (富士) -
Beauty > Astalift 10000 (100%)
Brand updates for Pacific Century CyberWorks / PCCW
(電訊盈科) & Samsung (三星)
Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科) & Samsung (三星)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: TVC
Action:
Brands updated from
Pacific Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (100%)
Home Box Office / HBO > Movie Channel (0%) to
Pacific Century CyberWorks / PCCW (電訊盈科) > PCCW Mobile (電訊盈科流動通訊) (50%)
Samsung (三星) > Galaxy
Note Mobile Phone (25%)
Samsung (三星) > Galaxy S
II Lte Mobile Phone (25%)
Brand updates for Angel Face (唐安麒) & JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心)
Advertiser: Angel Face (唐安麒) & JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心) Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Jan 2012
Affected Media: Print
Action:
Brand updated from
Angel Face (唐安麒) > Beauty Salon (美顏瘦身專門店 / 美胸瘦身專門店) (100%) to
J JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心) > Maid Services (僱傭中心) (100%)
Brand updates for L'Oreal (歐萊雅) - L'Oreal Professionnel & L'Oreal (歐萊雅) - L'Oreal Paris
Advertiser: L'Oreal (歐萊雅) - L'Oreal Professionnel & L'Oreal (歐萊雅) - L'Oreal Paris
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Dec 2008 - Jan 2009
Affected Media: Print
Action:
1.
09esq0101023
Brands updated from South China Media / SC Media (南華傳媒) > Esquire (君子雜誌) (50%)
L'Oreal (歐萊雅) - L'Oreal
Professionnel > Play Ball Density Material (25%)
L'Oreal (歐萊雅) - L'Oreal
Professionnel > L'Oreal Professionnel (25%) to
South China Media / SC Media (南華傳媒) > Esquire (君子雜誌) (50%)
L'Oreal (歐萊雅) - L'Oreal
Professionnel > Play Ball Density Material (25%)
L'Oreal (歐萊雅) - L'Oreal
Paris > Professional Texture Spray Firm (25%)
2.
08him1201040
Brands updated from
L'Oreal (歐萊雅) - L'Oreal
Professionnel > L'Oreal Professionnel (50%)
South China Media / SC Media (南華傳媒) > Him Club (50%) to
South China Media / SC Media (南華傳媒) > Him Club (50%)
L'Oreal (歐萊雅) - L'Oreal
Professionnel > Play Ball Density Material (25%)
L'Oreal (歐萊雅) - L'Oreal
Paris > Professional Texture Spray Firm (25%)
Brand updates for LC / Lovecosmetic
Advertiser: LC / Lovecosmetic
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Interactive
Action:
1. 12ban0424152
Brand updated from LC / Lovecosmetic > Nule Nule
Lip Balm (100%) to
LC Lovecosmetic > Online Cosmetics Retailer
(100%)
Brand updates for Ankang (安康) &
Angel Face (唐安麒)
Advertiser: Ankang (安康) &
Angel Face (唐安麒)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Feb&Dec 2011
Affected Media: Print
Action:
1.
11fb1212103 &
11os1206140
Brands updated from Ankang (安康) > Beauty Food Supplements (50%)
Ankang (安康) > Beauty
Food Supplement (一天淨腸套組) (50%) to
Angel Face (唐安麒) > Ankang Beauty Food Supplements (50%)
Angel Face (唐安麒) > Ankang Detox Enzyme (安康排毒酵精) (25%)
Angel Face (唐安麒) > Five Elements Enzyme (食無忌酵精) (25%)
Brands updated from Angel Face (唐安麒) > Regimen Congee (養生纖體粥) (50%)
Angel Face (唐安麒) > Ankang Beauty Nourishing Enzyme (補身酵精) (50%) to
Angel Face (唐安麒) > Beauty Salon (美顏瘦身專門店 / 美胸瘦身專門店) (100%)
Angel Face (唐安麒) > Regimen Congee (養生纖體粥) (0%)
Angel Face (唐安麒) > Ankang Beauty Nourishing Enzyme (補身酵精) (0%)
Brand updates for PappaGallo / PPG (伯伯加奴雪糕)
Advertiser: PappaGallo / PPG (伯伯加奴雪糕)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Print
Action:
1.
12um0427206
Brand updated from PappaGallo / PPG (伯伯加奴雪糕) > Cake (蛋糕) (100%) to
PappaGallo / PPG (伯伯加奴雪糕) > Ice-Cream Cake (雪糕蛋糕) (100%)
Brands & Sub-category of English Medium School
& English Medium (英訊教育) has been
amended
Advertiser: English Medium School & English
Medium (英訊教育)
Amendment: Sub-category amended & brand moved
Result: Adspend of related categories would be
affected
Action:
English Medium School > Recruitment moved to English
Medium (英訊教育)
Sub-category updated from Education & Training
-> Secondary School to
Education & Training -> Tutoring &
Interest Group
Brand
updates for English Medium (英訊教育)
Advertiser:
English Medium (英訊教育)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Sep 2011, Jan-Feb 2012
Affected
Media: Bus, MTR
Action:
Brand
for Ref.no 12pmtr0127214, 11pmtr0906219 12bus0228045 12bus0228044 changed from Diligence Education > Tutoring &
Interest Group (100%) to
English
Medium (英訊教育) > Tutoring
(100%)
Diligence
Education and Tutoring & Interest Group deleted.
Brand
updates for UNY (生活創庫)
Advertiser:
UNY (生活創庫)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jun 2007, Apr-Nov 2009, Jan-Mar 2012
Affected
Media: MTR
Action:
UNY
(生活創庫) > Apita (100%)
Dah
Sing Bank (大新銀行) > Dah Sing
Bank APITA UNY Visa Card (大新APITA
UNY 威士卡) (0%) to
UNY
(生活創庫) > Department Store (100%)
Dah
Sing Bank (大新銀行) > Dah Sing
Bank APITA UNY Visa Card (大新APITA
UNY 威士卡) (0%)
2.
Brand % for Ref.no pmtr060507212 & pmtr060507013 changed from
Dah
Sing Bank (大新銀行) > Dah Sing
Bank APITA UNY Visa Card (大新APITA
UNY 威士卡) (50%)
UNY
(生活創庫) > Apita (50%) to
UNY
(生活創庫) > Apita (100%)
Dah
Sing Bank (大新銀行) > Dah Sing
Bank APITA UNY Visa Card (大新APITA
UNY 威士卡) (0%)
Brand updates for DrinkaZine (解渴誌)
Advertiser:
DrinkaZine (解渴誌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jun-Aug & Oct 2010, Jun & Aug 2011, Mar-Apr 2012
Affected
Media: Print, TVC
Action:
Brands
updated from DrinkaZine (解渴誌) >
Tea (麥茶) to Beverages
>
Vitaminized & Energy Drinks
Brand
updates for DrinkaZine (解渴誌)
Advertiser:
DrinkaZine (解渴誌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Dec 2009, Jan 2010, Feb 2011
Affected
Media: Interactive
Action:
Brands
updated from DrinkaZine (解渴誌) >
Tea (麥茶)to DrinkaZine
(解渴誌) > Energy Watt (沛力特)
(50%) DrinkaZine
(解渴誌) > Tea (50%)
Brand
updates for Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Merck Sharp & Dohme / MSD (美國默沙東藥廠)
Advertiser:
Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) &
Merck Sharp & Dohme / MSD (美國默沙東藥廠)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Apr 2011 & Mar 2012
Affected
Media: Interactive, TVC
Action:
Brands
updated from Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > Foundation (100%) to
Merck
Sharp & Dohme / MSD (美國默沙東藥廠) > Propecia (保康絲)
(100%)
Brand
updates for Hong Kong Jockey Club (香港賽馬會)
Advertiser:
Hong Kong Jockey Club (香港賽馬會)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Hong
Kong Jockey Club (香港賽馬會) > Racecourse
Wedding Fair (香港賽馬會婚宴展覽)
merged
with Hong Kong Jockey Club (香港賽馬會)
> Wedding Banquet (婚宴)
Brand
updates for South China Media / SC Media (南華傳媒) /
Burberry
Advertiser:
South China Media / SC Media (南華傳媒) /
Burberry
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Dec 2011 - Apr 2012
Affected
Media: print
Action:
South
China Media / SC Media (南華傳媒)> Marie Claire
Magazine (瑪利嘉兒) (100%) to South
China Media / SC Media (南華傳媒)> Marie Claire
Mobile App (瑪利嘉兒應用程式) (100%)
Burberry>
Burberry Brit Fashion Accessories (50%)Burberry> Burberry Brit Men's
Fashion
(25%)Burberry> Burberry Brit Women's Fashion (25%) to
Burberry>
Burberry Brit Fashion Accessories (33%)Burberry> Burberry Brit Watches(33%)Burberry>
Burberry Brit Men's Fashion (17%)Burberry> Burberry Brit Women's Fashion (17%)
Brand
updates for Super Red Education & Training Center (創智教育國際升學中心) [創智教育及培訓中心]
Advertiser:
Super Red Education & Training Center (創智教育國際升學中心)
[創智教育及培訓中心]
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Action:
Super
Red Education & Training Center (創智教育國際升學中心) [創智教育及培訓中心]> Tertiary & Executive Education (100%) to
Taylors
College (泰勒學院)> Overseas
Education Consultant (50%)Super Red Education
& Training Center (創智教育國際升學中心) [創智教育及培訓中心]> Tertiary
& Executive Education (50%)
Brand
updates for L'Oreal (歐萊雅)
Advertiser:
L'Oreal (歐萊雅) - L'Oreal
Professionnel
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (100%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
Majirel Hair Colourings (美絲雅專業染髮系列) (100%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (50%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
Tecniart Hair Styling Products (50%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (15%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Liss Extreme Hair Treatment
Products (15%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (25%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products (25%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (12%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products (12%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (33%) to
L'Oreal
(歐萊雅) - L'Oreal (歐萊雅)
- L'Oreal Paris> Hair Colourings (33%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (17%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products
(17%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (50%) to
L'Oreal
(歐萊雅) - Tecniart Hair Styling Products
(50%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (50%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products
(25%)L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Shampoo &
Conditioner
(25%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (100%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Colour
Trophy (國際級專業髮型 /
髮色大賽) (100%)
11.ban072107501
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (100%) to
L'Oreal
(歐萊雅) - L'Oreal (歐萊雅)
- L'Oreal Professionnel> Play Ball Density
Material
(100%)
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (100%) to
L'Oreal
(歐萊雅) - L'Oreal (歐萊雅)
- L'Oreal Professionnel> Hair Styling Products
(100%)
13.08in0401022
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (100%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products
(50%)L'Oreal
(歐萊雅) - L'Oreal Professionnel>
Majibrown Beauty Colouring Cream
(50%)
14.11jc0901005
L'Oreal
(歐萊雅) - L'Oreal Professionnel>
L'Oreal Professionnel (25%) to
L'Oreal
(歐萊雅) - L'Oreal Professionnel> Serie
Expert Hair Treatment Products
(25%)
Brand
updates for Asia Television / ATV (亞洲電視) &
Universal Music (環球音樂 / 環球唱片)
Advertiser:
Asia Television / ATV (亞洲電視) & Universal
Music (環球音樂 / 環球唱片)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Oct 2010 - Apr 2011
Affected
Media: TVC
Action:
Brands
updated from Asia Television / ATV (亞洲電視)
> ATV World (亞視國際台) (100%) to Universal Music (環球音樂
/ 環球唱片) > Far East Movement Music
Records (100%)
Brands
updated from Asia Television / ATV (亞洲電視)
> ATV World (亞視國際台) (100%) to Universal Music (環球音樂
/ 環球唱片) > Rihanna Music Records (100%)
Brands
updated from Asia Television / ATV (亞洲電視)
> ATV World (亞視國際台) (100%) to Universal
Music (環球音樂 / 環球唱片)
> David Garrett Music Records (100%)
Brands
updated from Asia Television / ATV (亞洲電視)
> ATV World (亞視國際台) (100%) to Universal
Music (環球音樂 / 環球唱片)
> Bon Jovi Music Records (100%)
Brand
updates for Prada Group - Miu Miu & Reebonz (禮寶社)
Advertiser:
Prada Group - Miu Miu & Reebonz (禮寶社)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Interactive
Action:
1.
12ban0117851
Brands
updated from Prada Group - Miu Miu > Bags (100%)
Reebonz
(禮寶社) > Online Store (0%)
To Reebonz (禮寶社) >
Online Store (100%)
Brand
updates for Lane Crawford (連卡佛) &
Repetto / Gucci Group - Alexander McQueen / Richemont - Chloe / Haute Hippie /
Diane von Furstenberg / DVF / Alexander Wang / Theory / Proenza Schouler /
Eddie Borgo / Markus Lupfer
Advertiser:
Lane Crawford (連卡佛) & Repetto /
Gucci Group - Alexander McQueen / Richemont - Chloe / Haute Hippie / Diane von
Furstenberg / DVF / Alexander Wang / Theory / Proenza Schouler / Eddie Borgo /
Markus Lupfer
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Dec 2011 - Apr 2012
Affected
Media: Interactive
Action:
1.
12ban0224510
Brands
updated from Lane Crawford (連卡佛)
> Shoes (100%) to
Repetto
> Shoes & Shoes Accessories (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
2.
12ban0217222
Brands
updated from Lane Crawford (連卡佛)
> Lanecrawford.com (100%)
To Gucci Group - Alexander McQueen > Bags
(100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
3.
12ban0210223
Brands
updated from Lane Crawford (連卡佛)
> Lanecrawford.com (100%)
To Richemont - Chloe > Shoes (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
4.
11ban1230424
Brands
updated from Lane Crawford (連卡佛)
> Lanecrawford.com (100%)
to Haute
Hippie > Women's Fashion (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
5.
12ban0224236
Brands
updated from Lane Crawford (連卡佛)
> Fashion (100%)
to Diane
von Furstenberg / DVF > Women's Fashion (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
6.
12ban0224235
Brands
updated from Lane Crawford (連卡佛)
> Fashion (100%)
to Lane
Crawford (連卡佛) >
Lanecrawford.com (100%)
7.
12ban0217514
Brands
updated from Lane Crawford (連卡佛)
> Fashion (100%)
to Alexander
Wang > Fashion (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
8.
12ban0309321
Brands
updated from Lane Crawford (連卡佛)
> Lanecrawford.com (100%)
Gucci
Group - Balenciaga > Perfume & Fragrance (0%)
To Proenza Schouler > Bags (100%)
Gucci
Group - Balenciaga > Perfume & Fragrance (0%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
Brands
updated from Eddie Borgo > Fashion Accessories (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
to Lane
Crawford (連卡佛) >
Lanecrawford.com (100%)
10. 12ban0420626
Brands
updated from Lane Crawford (連卡佛)
> Fashion (100%)
to Lane
Crawford (連卡佛) >
Lanecrawford.com (100%)
11. 12ban0108905
Brands
updated from Lane Crawford (連卡佛)
> Lanecrawford.com (100%)
to Markus
Lupfer > Women's Fashion (100%)
Lane
Crawford (連卡佛) >
Lanecrawford.com (0%)
12. 12ban0105469
Brands
updated from Lane Crawford (連卡佛)
> Department Store (100%)
to Lane
Crawford (連卡佛) > Department
Store (0%)
Theory
> Women's Fashion (100%)
Brand
updates for Bank of East Asia / BEA (東亞銀行)
Advertiser:
Bank of East Asia / BEA (東亞銀行)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: Print
Action:
Brands
updated from Bank of East Asia / BEA (東亞銀行) > Supreme Gold (顯卓理財)
(100%) to
Bank
of East Asia / BEA (東亞銀行) > Supreme Gold
(顯卓理財) (50%)
Bank
of East Asia / BEA (東亞銀行) > BEA Supreme
Gold World MasterCard (東亞顯卓理財World萬事達卡)
(50%)
Brand
updates for L'Oreal (歐萊雅)
Advertiser:
L'Oreal (歐萊雅) - L'Oreal Paris /
L'Oreal (歐萊雅) - L'Oreal
Professionnel
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Aqua Sleek
(珍珠蛋白質水分柔絲抗熱乳液)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Infinium
(珍珠蛋白質魅力無限造型噴霧)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Lumicontrole
(珍珠蛋白質細緻造型輕盈髮蠟)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Or Graphic
(珍珠蛋白質黃金閃爍造型啫喱乳霜)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Perfect Shimmer
(珍珠蛋白質瞬間閃爍噴霧)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Smooth Ultime
(珍珠蛋白質抗熱柔韌乳霜)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Expert Tendre Forme
(珍珠蛋白質動感豐盈乳狀髮蠟)
L'Oreal
(歐萊雅) - L'Oreal Paris> Professional
Texture Spray Firm
L'Oreal
(歐萊雅) - L'Oreal Paris> Hi. Intensity
Color Treatment
L'Oreal
(歐萊雅) - L'Oreal Paris> Hi. Richesse (香薰色彩電髮護理)
L'Oreal
(歐萊雅) - L'Oreal Paris> Majilift
Absolut
L'Oreal
(歐萊雅) - L'Oreal Paris> Majirel HT (專業染髮膏)
L'Oreal
(歐萊雅) - L'Oreal Paris> Platinium (專業去色膏)
L'Oreal
(歐萊雅) - L'Oreal Paris> Progessionnel
Absolut Repair Cellular
Repairing
Blow-Dry Spray
L'Oreal
(歐萊雅) - L'Oreal Paris> Vitamino Color
(雙重鎖色系列)
move
to
L'Oreal
(歐萊雅) - L'Oreal Professionnel
Brands for Anna Sui ad have been amended
Advertiser:
Anna Sui
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
1.Anna
Sui > Fashion Accessories merged with Anna
Sui > Jewellery
Anna
Sui> Fashion Accessories (50%)Anna Sui> Bags (25%)Anna Sui> Fashion
Accessories
(25%) to Anna
Sui> Bags (50%)Anna Sui> Fashion Accessories (50%)
Anna
Sui> Fashion Accessories (34%)Anna Sui> Fashion Accessories (33%)Anna
Sui>
Watches
(33%) to Anna
Sui> Fashion Accessories (50%)Anna Sui> Watches (50%)
Brand
updates for Wilson Communications (衛訊電訊)
Advertiser:
Wilson Communications (衛訊電訊) / Sony
Mobile Communications
(索尼移動通信)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: interactive
Action:
Wilson
Communications (衛訊電訊)>
Telephones & Mobile Phones Retailer (50%)Sony
Mobile
Communications (索尼移動通信) [Sony
Ericsson Mobile Communications
(新力愛立信)]> Xperia Series
Mobile Phones (50%) to
Wilson
Communications (衛訊電訊)>
Telephones & Mobile Phones Retailer (100%)Sony
Mobile
Communications (索尼移動通信) [Sony
Ericsson Mobile Communications
(新力愛立信)]> Xperia S
Mobile Phone (0%)
Sony
Mobile Communications (索尼移動通信) [Sony
Ericsson Mobile Communications
(新力愛立信)]> Xperia Series
Mobile Phones (100%)Wilson Communications
(衛訊電訊)> Telephones & Mobile Phones
Retailer (0%) to
Wilson
Communications (衛訊電訊)>
Telephones & Mobile Phones Retailer (100%)Sony
Mobile
Communications (索尼移動通信) [Sony
Ericsson Mobile Communications
(新力愛立信)]> Xperia S
Mobile Phone (0%)
Brand updates for H&Y Digital Shop (輝映攝影器材)
Advertiser: H&Y Digital Shop (輝映攝影器材)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: July 2011 - Feb 2012
Affected Media: print
Action:
H&Y> Computers Parts & Accessories (100%)
To H&Y Digital Shop (輝映攝影器材)> Filter (濾鏡) (100%)
2. H&Y Digital Shop (輝映攝影器材)> Photography Equipment Retailer (100%)
To H&Y Digital Shop (輝映攝影器材)> Filter (濾鏡) (100%)
Sub-category
of Ascot Chang (詩閣) has been
amended
Advertiser:
Ascot Chang (詩閣)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Ascot
Chang (詩閣)>
Gentleman's Shirtmaker
Sub-category
updated from Fashion, Accessories & Eyewear ->
Women's Fashion to
Fashion,
Accessories & Eyewear -> Men's Fashion
Brand
updates for Pal Zileri
Advertiser:
Pal Zileri
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb-Mar 2012
Affected
Media: print
Action:
Pal
Zileri> Men's Fashion (100%)
To Pal
Zileri> Men's Fashion (50%)Pal Zileri> Fashion Accessories (50%)
Sub-category
of Melco Crown Entertainment (新濠博亞娛樂)
- City of Dreams (新濠天地) has been
amended
Advertiser:
Melco Crown Entertainment (新濠博亞娛樂)
- City of Dreams (新濠天地)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Melco
Crown Entertainment (新濠博亞娛樂) - City
of Dreams (新濠天地) >
Victory Post (財神報)
Sub-category
updated from Hotels, Resorts & Service Apartments
-> Hotels & Resorts to Entertainment
-> Gambling
Brands for Eddie Borgo / Gucci Group - Balenciaga / Lane Crawford (連卡佛) ads have been amended
Advertiser: Eddie Borgo / Gucci Group - Balenciaga / Lane Crawford (連卡佛)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: Interactive
Action:
1. 12ban0316360
Brands updated from Eddie Borgo > Fashion Accessories (100%)
Gucci Group - Balenciaga > Perfume & Fragrance (0%)
Lane Crawford (連卡佛) > Lanecrawford.com (0%) to
Lane Crawford (連卡佛) > Lanecrawford.com (100%)
Eddie Borgo > Fashion Accessories (0%)
Gucci Group - Balenciaga > Perfume & Fragrance (0%)
Sub-categories
of Sowers Action (苗圃行動) / Qinghai Youth
Development Foundation (青海省青少年發展基金會) /
GuiZhou Youth Development Foundation (貴州省青少年發展基金會) have
been amended
Advertiser:
Sowers Action (苗圃行動) / Qinghai Youth
Development Foundation (青海省青少年發展基金會) /
GuiZhou Youth Development Foundation (貴州省青少年發展基金會)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
1. Sowers Action (苗圃行動)
> Events, Sponsorship & Compliments (助學長征2010黔南行)
Qinghai
Youth Development Foundation (青海省青少年發展基金會) >
The Long March For Education (苗圃助學長征)
GuiZhou
Youth Development Foundation (貴州省青少年發展基金會) >
The Long March For Education (苗圃助學長征)
2. Sub-categories updated from
Non-profit
Organization -> Charity & Fund Raising Organizations to
Non-profit
Organization -> Events, Sponsorship & Compliments
3. Sowers Action (苗圃行動)
> Events, Sponsorship & Compliments (助學長征2010黔南行) renamed
as Sowers
Action (苗圃行動) > The Long
March For Education (苗圃助學長征)
Brand updates for Johnson & Johnson - Neutrogena (露得清)
Advertiser: Johnson & Johnson - Neutrogena (露得清)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Action:
Johnson & Johnson - Neutrogena (露得清) > White Vitality Radiance Clear Lotion
merged with
Johnson & Johnson - Neutrogena (露得清) > White Vitality (活采晢白活膚水)
renamed as
Johnson & Johnson - Neutrogena (露得清) > White Vitality Radiance Clear Lotion
(活采晢白活膚水)
Sub-category of amtdBuylaBuy / Nino Baby / Tommy Hilfiger have been amended
Advertiser: amtdBuylaBuy / Nino Baby / Tommy Hilfiger
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1.amtdBuylaBuy > Internet Content Provider (ICP) & Portal renamed as Group Buying Services
Sub-category updated from Computers & Internet Services -> Websites & Mobile Apps
to Retail -> Online Stores & Group Buying Services
2.Nino Baby> Little Muffin Shoes & Shoes Accessories (100%) renamed as Little
Muffin Babies' Footwear Sub-category updated from Fashion, Accessories & Eyewear> Shoes & Shoes Accessories
to Fashion, Accessories & Eyewear -> Children Fashion & Accessories
3.Tommy Hilfiger > Jewellery renamed as Fashion Accessories
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
to Fashion, Accessories & Eyewear> Fashion Accessories
Brand updates for UNGA
Advertiser: UNGA
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Aug-Sep 2011
Affected Media: interactive
Action:
1.UNGA> Fashion Store renamed as Women's Fashion
2.11ban0818425
UNGA> Women's Fashion (100%)
to UNGA > Children Fashion & Accessories (100%)
3.11ban0908428
UNGA> Women's Fashion (100%)
to UNGA> Children Fashion & Accessories (50%)UNGA> Men's Fashion (25%)UNGA> Women's Fashion (25%)
Brands for Morellato ad have been amended
Advertiser: Morellato
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Action:
Morellato > Fashion Accessories merged with Morellato > Jewellery
Sub-category of Morellato has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Morellato > Jewellery
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
to Fashion Accessories renamed as Morellato > Fashion Accessories
Brands for Frey Wille ad have been amended
Advertiser: Frey Wille
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Nov 2011
Affected Media: Outdoor
Action:
1. 11pmtr1115025
Brand updated from Frey Wille > Watches (34%) Frey Wille > Fashion Accessories (33%) Frey Wille> Fashion Accessories (33%)
to Frey Wille > Fashion Accessories (50%) Frey Wille > Watches (50%)
Brand updates for Hong Kong Trade Development Council / TDC (香港貿易發展局)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Apr - Oct 2001
Affected Media: Print
Action:
1. Brand updates for some Hong Kong Trade Development Council / TDC (香港貿易發展局) ads from Apr - Oct 2001.
Sub-category of Frey Wille has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Frey Wille > Fashion Accessories merged with Frey Wille > Jewellery
2. Frey Wille > Jewellery
Sub-category updated from Jewellery, Watches & Luxury Products -> Jewellery
to Fashion Accessories renamed as Frey Wille > Fashion Accessories
Brands for Hong Kong Trade Development Council / TDC (香港貿易發展局) ad have been amended
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: 2001 - 2007Affected
Media: All media
Action:
1. Brand updates for Hong Kong Trade Development Council / TDC (香港貿易發展局) ads since 2001 - 2007.
Sub-category of Julius Bar / Bank Julius Baer (瑞士寶盛) has been amended
Advertiser:
Julius Bar / Bank Julius Baer (瑞士寶盛)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Julius
Bar / Bank Julius Baer (瑞士寶盛) > Corporate
Image
Sub-category
updated from
Banking
& Investment Services -> Corporate Image
to Banking
& Investment Services -> Wealth Management & Private Banking
Sub-category
of L'Oreal (歐萊雅) - Shu Uemura (植村秀)
has been amended
Advertiser:
L'Oreal (歐萊雅) - Shu Uemura (植村秀)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
L'Oreal
(歐萊雅) - Shu Uemura (植村秀)
> Facial & Eye Care Products (春。花蝶系列)
Sub-category
updated from Cosmetics & Skincare -> Cosmetics
(Range Products)
to Cosmetics
& Skincare -> Facial & Eye Care Products
Brands
for Hongyi Group (廣東鴻藝集團) ad have been
amended
Advertiser:
Hongyi Group (廣東鴻藝集團)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Hongyi
Group (廣東鴻藝集團) > China Meizhou
Ketianxia (客天下旅游產業園) merged with廣東客天下旅遊產業園 >
Events, Sponsorship & Compliments
Sub-category
of Novartis (諾華) has been amended
Advertiser:
Novartis (諾華)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Novartis
(諾華) > Recruitment
Sub-category
updated from Retail -> Drug Stores
to Pharmaceuticals
& Healthcare -> Pharmaceutical Products
Brands
for SO2C (泰易瘦) ad have been
amended
Advertiser:
SO2C (泰易瘦)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: print
Action:
SO2C
(泰易瘦)> Arm Slimming Cream (泰易瘦臂)
(34%)SO2C (泰易瘦)> Abdomen &
Waist Slimming Cream (泰易瘦腩)
(33%)SO2C (泰易瘦)> Leg Slimming
Cream (泰易瘦腿) (33%)SO2C (泰易瘦)>
Slimming Products (特級緊緻收腹瘦腰霜) (0%)
to SO2C (泰易瘦)>
Mini M6 Firming Roller (M6纖瘦易爆脂寶)
(50%)SO2C (泰易瘦)>
Slimming
Products (50%)SO2C (泰易瘦)> Slimming
Products (特級緊緻收腹瘦腰霜)
(0%)
Sub-category of TefuTefu has been amended
Advertiser: TefuTefu
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
TefuTefu > Herbal Pearlescent Mask
Sub-category updated from Cosmetics & Skincare
-> Masks
to Cosmetics & Skincare -> Sheet Masks
Brand updates for Hong Kong Trade Development
Council / TDC (香港貿易發展局) & Turkey's Izmir Cinema Association
Advertiser: Hong Kong Trade Development Council /
TDC (香港貿易發展局) & Turkey's Izmir Cinema Association
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Print
Action:
Brand updated from Hong Kong Trade Development
Council / TDC (香港貿易發展局)
> Hong Kong International Film & TV Market /
FILMART (香港國際影視展) (100%)
to Turkey's Izmir Cinema Association > Turkish
Cinema (100%)
Brands
for Rohto Pharmaceutical (日本樂敦藥廠) -
Mentholatum (曼秀雷敦) have been amended
Advertiser:
Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Brand
for Ref.No 11week0620011 From
Rohto
Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
>
Water Colour Lip Balm (水彩潤唇膏) to
Rohto
Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
>
Sunplay Super Block Clear Finish (高度防曬乳液) (50%)
Rohto
Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)
>
Sunplay Watery Cool (冰涼清爽防曬乳液) (50%)
Sub-category
of Neo Derm - NeoStrata has been amended
Advertiser:
Neo Derm - NeoStrata
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Neo
Derm - NeoStrata > Gel plus (更生活膚啫喱面膜)
Sub-category
updated from Cosmetics & Skincare -> Facial
Moisturizers
To Cosmetics & Skincare -> Masks
Sub-category
of Shiseido - Revital Granas has been amended
Advertiser:
Shiseido - Revital Granas
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Shiseido
- Revital Granas > Platinum System
Sub-category
updated from Cosmetics & Skincare -> Facial
Products
to Cosmetics
& Skincare -> Sheet Masks
Sub-category of Metro
Broadcast (新城廣播)has been amended
Advertiser: Metro
Broadcast (新城廣播)
Amendment: Sub-category
amended
Result: Adspend of
related categories would be affected
Action:
Metro Broadcast (新城廣播) > Concert (新城唱好靚聲最強音樂會)
Sub-category updated from
Entertainment -> Live Performance & Concerts
To Mass Media -> Radio
Station
Brands for Body Architect
(美型堂) / BeautyMama (標緻媽媽) ad have been amended
Advertiser: Body
Architect (美型堂) / BeautyMama (標緻媽媽)
Amendment: Brands of the
following ad have been amended
Result: Adspend of
related brands and categories would be affected
Action:
Body Architect (美型堂) > BeautyMama (標緻媽媽孕婦按摩連鎖專門店)
merged with BeautyMama (標緻媽媽) > Sauna
Brand updates for Versace
/ Gianni Versace
Advertiser: Versace /
Gianni Versace
Amendment: Brands of the
following ad has been amended
Result: Adspend of
related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: Print
Action:
Brands updated from
Versace / Gianni Versace> Fashion Accessories (50%)Versace /
Gianni Versace>
Women's Fashion (25%)Versace / Gianni Versace> Bags (25%)
to Versace / Gianni
Versace> Jewellery (50%)Versace / Gianni Versace> Women's
Fashion (25%)Versace /
Gianni Versace> Bags (25%)
Brands updated from
Versace / Gianni Versace> Fashion Accessories (50%)Versace /
Gianni Versace>
Women's Fashion (25%)Versace / Gianni Versace> Shoes (25%)
to Versace / Gianni
Versace> Jewellery (50%)Versace / Gianni Versace> Women's
Fashion (25%)Versace /
Gianni Versace> Shoes (25%)
Brand updates for Pacific
Century CyberWorks / PCCW (電訊盈科) and AXN Asia
Advertiser: Pacific
Century CyberWorks / PCCW (電訊盈科) and AXN Asia
Amendment: Brands of the
following ad has been amended
Result: Adspend of
related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: TVC
Action:
Brands updated from Pacific
Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV
(Now 寬頻電視) (100%)
AXN Asia > Television
Programmes (0%)
to
AXN Asia > Television
Programmes (100%)
Pacific Century
CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (0%)
Sub-category of Hing Kee
Java Edible Bird's Nest (樓上燕窩莊) has been amended
Advertiser: Hing Kee Java
Edible Bird's Nest (樓上燕窩莊)
Amendment: Sub-category amended
Result: Adspend of
related categories would be affected
Action:
Hing Kee Java Edible
Bird's Nest (樓上燕窩莊) > Dried Food (加州乾果)
Sub-category updated from
Food -> Dried Food to Food -> Nuts & Dried Fruit
Sub-category of Harbinger
Choice (西玳奷柔) has been amended
Advertiser: Harbinger
Choice (西玳奷柔)
Amendment: Sub-category
amended
Result: Adspend of
related categories would be affected
Action:
Harbinger Choice (西玳奷柔) > Body Care Products
Sub-category updated from
Cosmetics & Skincare -> Body Care Products
To Beauty, Slimming &
Fitness -> Beauty & Slimming Salons
moved to Chi Fung Int'l
Group (知庫國際控股)
Brand updates for
Gainfull Motors (金孚汽車 / 金港汽車)
Advertiser: Gainfull
Motors (金孚汽車 / 金港汽車) / Mercedes-Benz (平治)
Amendment: Brands of the
following ad has been amended
Result: Adspend of related
brands and categories would be affected
Affected Period: Mar 2012
Affected Media: print
Action:
Mercedes-Benz (平治)> S-Class Series (S 系列) (50%)Mercedes-Benz (平治)> E-Class Series (E系列) (50%)Gainfull Motors (金孚汽車 / 金港汽車)> Automobile Retailer
(0%)
To Gainfull Motors (金孚汽車 / 金港汽車)> Automobile Retailer
(100%)
Brand updates for My
Dream Wedding
Advertiser: My Dream
Wedding / Korea National Tourism Organization
(韓國觀光公社)
Amendment: Brands of the
following ad has been amended
Result: Adspend of
related brands and categories would be affected
Affected Period: Jan-Mar
2012
Affected Media: print
Action:
Korea National Tourism
Organization (韓國觀光公社)> Visit Korea Year (韓國旅遊年/ 韓國訪問年) (50%)My Dream
Wedding> Bridal Wear & Photography (50%) to My Dream Wedding> Bridal
Wear & Photography (100%)
Sub-category of
Kenny & Co has been amended
Advertiser: Kenny
& Co
Amendment:
Sub-category amended
Result: Adspend
of related categories would be affected
Action:
Kenny & Co
> Jewellery
Sub-category
updated from Jewellery, Watches & Luxury
Products > Jewellery to Fashion, Accessories &
Eyewear -> Fashion Accessories
renamed as Kenny & Co > Fashion
Accessories
Brand updates for S.T. Dupont
Advertiser: S.T. Dupont
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011
Affected Media: print
Action:
1. 11esq1201055
Bremont> Watches (50%)Jet 8> Men's Fashion (50%)
S.T. Dupont> Men's Fashion (50%)Bremont> Watches (50%)
Brand updates for Nu Pharm (卡士蘭)
Advertiser: Nu Pharm (卡士蘭)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2011
Affected Media: tvc
Action:
1. 11cable-c0301005
Nu Pharm (卡士蘭)> Liver Clear (肝美健) (100%)
to Nu Pharm (卡士蘭)> Longue Vie (靈芝四合一 / 活芝精華液) (100%)
Sub-category of Medical Council of Hong Kong (香港醫務委員會) has been amended
Advertiser: Medical Council of Hong Kong (香港醫務委員會)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Medical Council of Hong Kong (香港醫務委員會) > The Licentiate Committee (執業組)
Sub-category updated from Pharmaceuticals & Healthcare -> Healthcare Services
to Non-profit Organization -> Business & Professional Associations
renamed as Medical Council of Hong Kong (香港醫務委員會) > Professional Association
Brand updates for Salvatore Ferragamo
Advertiser: Salvatore Ferragamo
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb-Mar 2012
Affected Media: Print
Action:
12mact0201004, 12news0222805, 12news0229285, 12zip0301009
Brands updated from Salvatore Ferragamo> Women's Fashion (50%) Salvatore Ferragamo> Men's Fashion (50%)
to Salvatore Ferragamo> Sunglasses (33%) Salvatore Ferragamo> Fashion Accessories (33%)Salvatore Ferragamo> Men's Fashion (17%)Salvatore Ferragamo> Women's Fashion (17%)
Sub-category of Kanebo (佳麗寶) has been amended
Advertiser: Kanebo (佳麗寶)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Kanebo (佳麗寶) > Lunasol Full Glamour Lips S
Sub-category updated from Cosmetics & Skincare -> Lip Balm
to Cosmetics & Skincare -> Cosmetics (Lip)
Brand updates for L'Occitane
Advertiser: L'Occitane
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Interactive
Action:
1.
12ban0208222
12ban0211426
Brands updated from L'Occitane > Cherry Princess Body Care Products (櫻桃公主香氛系列) (100%)
to L'Occitane > Cherry Princess Body Care Products (櫻桃公主香氛系列) (50%)
L'Occitane > Cherry Princess Perfume & Fragrance (櫻桃公主香氛系列香氛) (50%)
Sub-category of Natio has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Natio > Men's Gear (男士護膚套裝)
Sub-category updated from Cosmetics & Skincare -> Facial Products
to Cosmetics & Skincare for Men -> Facial Products for Men
Sub-category of Coty has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Coty > David Beckham Homme Fragrances
Sub-category updated from Cosmetics & Skincare -> Perfume & Fragrance
to Cosmetics & Skincare for Men -> Perfume & Fragrance for Men
Sub-category of Issey Miyake has been amended
Advertiser: Issey Miyake
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Issey Miyake > L' Eau D' Issey Pour Homme After Shave Balm
Sub-category updated from Cosmetics & Skincare -> Facial Moisturizers
to Cosmetics & Skincare for Men -> Facial Moisturizers for Men
2. Issey Miyake > L'Eau D'Issey Pour Homme Gold Absolute EDT
from L'Eau D'Issey Pour Homme Gold Absolute EDT
to Cosmetics & Skincare for Men -> Perfume & Fragrance for Men
Sub-category of iButterfly has been amended
Advertiser: iButterfly
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. iButterfly > Software
Sub-category updated from Computers & Internet Services -> Software & IT Solutions
to Computers & Internet Services -> Websites & Mobile Apps
renamed as Cherrypicks > iButterfly Mobile App
Sub-category of PRG Consulting (太平洋移民顧問) has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. PRG Consulting (太平洋移民顧問) > Immigration Consultant (移民顧問)
Guo Du Immigration Consultancy (Immigration Consultant (國度移民顧問) > Immigration Consultant (移民顧問)
IM Canada > Immigration Consultants
Loyal Wealth International Ltd (進億國際) > Immigration Consultant
Strategic Immigration Services > My Immigration Consultant
Sub-category updated from Business Services -> Consulting
to Business Services -> Legal
Brand updates for 昆山經濟技術開發區
Amendment: Merging brands
Result: Adspend of related ads and sub-categories would be affected
Action:
1. 昆山經濟技術開發區 > Tourism Organization merged with 昆山經濟技術開發區 > Chinese Business Opportunity Development
Brands for The Hong Kong Institution of Highways and Transportation
(香港公路學會) / American Standard (美國標準 / 美標) / Sung Lan Middle School
(祟蘭中學) / Association of Aerospace Industries (Singapore) / AAIS / Chinese
Cultural Industries Group (中國文化產業集團) / Federation of HK Guangxi
Community Organisations (香港廣西社團總會) / Zhejiang Materials Industry Group
(浙江省物產集團) ad have been amended
(香港公路學會) / American Standard (美國標準 / 美標) / Sung Lan Middle School
(祟蘭中學) / Association of Aerospace Industries (Singapore) / AAIS / Chinese
Cultural Industries Group (中國文化產業集團) / Federation of HK Guangxi
Community Organisations (香港廣西社團總會) / Zhejiang Materials Industry Group
(浙江省物產集團)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Action:
1. The Hong Kong Institution of Highways and Transportation (香港公路學會) >Infrastructure merged with
The Hong Kong Institution of Highways and Transportation (香港公路及運輸學會) >Professional Guilds
2. American Standard (美標專門店) > Bathroom Accessories merged with American Standard (美國標準 / 美標) > Detergent & Cleaning Products
3. Sung Lan Middle School (祟蘭中學) > Secondary School merged with Sung Lan Middle School (崇蘭中學) > Primary School
4. Association of Aerospace Industries (Singapore) / AAIS > AeroSpace Supplier Exchange merged with
Association of Aerospace Industries (Singapoe) / AAIS > Aerospace Supplier eXchange / ASX
5. Chinese Cultural Industries Group (中國文化產業集團) > Events, Sponsorship & Compliments merged with
Chinese Cultural Industries Group (中華文化產業) > Events, Sponsorship & Compliments
6. Federation of HK Guangxi Community Organisations (香港廣西社團總會) > Events,Sponsorship & Compliments merged with
Federation of HK Guangxi Community Organisations (香港廣面社團總會) > Events, Sponsorship & Compliments
7. Zhejiang Materials Industry Group (浙江省物產集團) > Materials Industry merged with
Zhejiang Materials Industry Group (浙江物產集團) > Postal & Logistics
Sub-category of Raffine Paris has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Raffine Paris > Placenta Oxygen Plus (胎盤注氧更新療程)
Sub-category updated from Cosmetics & Skincare -> Facial Moisturizers
to Cosmetics & Skincare -> Facial Products
Sub-category of AsianBeauties.com has been amended
Advertiser: AsianBeauties.com
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1.AsianBeauties.com > Beauty Salon renamed as Dating Match
2.Sub-category updated from Beauty, Slimming & Fitness -> Beauty & Slimming Salons
to Bridal -> All-in-one
Sub-category of Juicy Couture has been amended
Advertiser: Juicy Couture
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Juicy Couture > Children's Fashion
Sub-category updated from Fashion, Accessories & Eyewear -> Women's Fashion
to Fashion, Accessories & Eyewear -> Children Fashion & Accessories
Sub-category of Green Well (健康時代) has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Green Well (健康時代) > Health Jade Mat (溫熱玉石床墊)
Sub-category updated from Pharmaceuticals & Healthcare -> Medical & Healthcare Equipment
to Toiletries & Household -> Bedding
Sub-category of Sony (新力) has been amended
Advertiser: Sony (新力)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Sony (新力) > PlayStation Games Sub-category updated
from Toys & Hobbies -> Computer / Online Games
to Toys & Hobbies -> Video Game Players
Brand updates for Sony (新力)
Advertiser: Sony (新力)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print, interactive
Action:
1.12et0228014
Brands updated from Neway Karaoke> Karaoke (50%), Sony (新力)> PlayStation3 (50%)
to Neway Karaoke > Karaoke (50%), Sony (新力) > PlayStation3 (25%), Sony (新力)> PlayStation Games (25%)
2.12ban0223802
Brands updated from Sony (新力)> PlayStation3 (100%)
to Sony (新力) > PlayStation3 (50%), Sony (新力) > PlayStation Games (50%)
Subcategory amended: Biotherm > Firm Corrector (3D緊緻霜)
Before Beauty, Slimming & Fitness -> Slimming Products
After Cosmetics & Skincare -> Facial Moisturizers
Brands of Citigroup (花旗集團) & Pizza Hut (必勝客) ads have been amended
Advertiser: Citigroup (花旗集團) & Pizza Hut (必勝客)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print
Action:
1. 12week0220901
Brands updated from Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行]
> Citibank PremierMiles Platinum Visa Card (Citibank 飛凡里賞白金威士卡) (50%)
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行] > Citi Rewards Platinum Mastercard (50%)
Pizza Hut (必勝客) > Tea Combo (下午茶餐) (0%)
to Pizza Hut (必勝客) > Tea Combo (下午茶餐) (100%)
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行]
> Citi Rewards Platinum Mastercard (0%)
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行]
> Citibank PremierMiles Platinum Visa Card (Citibank 飛凡里賞白金威士卡) (0%)
Sub-category of PrimeCredit (安信信貸) has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. PrimeCredit (安信信貸) > Corporate Image
Sub-category updated from Banking & Investment Services -> Personal Loan & Financing
to Banking & Investment Services -> Corporate Image
2. PrimeCredit (安信信貸) > Events, Sponsorship & Compliments
Sub-category updated from Banking & Investment Services -> Personal Loan & Financing
to Banking & Investment Services -> Events, Sponsorship & Compliments
Sub-categories of BPH Care Group (前列腺關注小組) and 膀胱過度活躍症關注小組 have been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
BPH Care Group (前列腺關注小組) > Charity
膀胱過度活躍症關注小組 > Charity
Sub-categories updated from Non-profit Organization -> Charity & Fund Raising Organizations
to Pharmaceuticals & Healthcare -> Healthcare Services
Brands of Da Di Overseas Studies Service Centre/ dadi (大地海外升學服務中心),
Media Chinese International (世界華文媒體), Navitas [IBT Education] (納維教育)
and The Wall Street Institute (華爾街英語學院) ads have been amended
Advertiser: Da Di Overseas Studies Service Centre/ dadi (大地海外升學服務中心),
Media Chinese International (世界華文媒體), Navitas [IBT Education] (納維教育)
and The Wall Street Institute (華爾街英語學院)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print
Action:
12news0203672
Media Chinese International (世界華文媒體) > Ming Pao Daily (明報) (100%)
to Media Chinese International (世界華文媒體) > Ming Pao Daily (明報) (25%)
Da Di Overseas Studies Service Centre/ dadi (大地海外升學服務中心) > Overseas
Studies Service Centre (海外升學服務中心) (25%)
Navitas [IBT Education] (納維教育) > Tertiary & Executive Education (25%)
The Wall Street Institute (華爾街英語學院) > Events, Sponsorship & Compliments
(25%)
Sub-category of Fujitsu (富士通) has been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
1. Fujitsu (富士通) > Notebooks & Tablet PC renamed as Notebooks
2. Sub-category updated from Computers & Internet Services -> Tablets
to Computers & Internet Services -> Notebooks
Brands of Tassels and Edward Green ads have been amended
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print
Action:
12news0221802
Brands updated from Tassels > Shoe Store (100%)
to Edward Green > Shoes (100%) and Tassels > Shoe Store (0%)
Brands of Tassels and Bontoni ads have been amended
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print
Action:
12news0203672
Brands updated from Tassels > Shoe Store (100%)
to Bontoni > Shoes (100%) and Tassels > Shoe Store (0%)
Advertiser: Ginsana (健生諾)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Ginsana (健生諾) > Tonic Wine (人參補酒)
Sub-category updated from Wine, Beer, Whisky & Liquor -> Chinese Liquor
to Beauty, Slimming & Fitness -> Health Food Supplements
Brand updates for Johnson & Johnson - Janssen
Pharmaceutica (楊森大藥廠)
Advertiser: Johnson & Johnson - Janssen
Pharmaceutica (楊森大藥廠) / JCare
(病友會)
Amendment: Merging brands
Result: Adspend of related ads and sub-categories
would be affected
Action:
JCare (病友會) >
Healthcare Seminars (健康講座) merged with
Johnson & Johnson - Janssen Pharmaceutica (楊森大藥廠) > JCare.com.hk (病友會)
Sub-category of Greensboro Telecom has been amended
Advertiser: Greensboro Telecom
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
1. Greensboro Telecom > Data Centre, Domain
& Web Hosting renamed as Software & IT Solutions
2. Sub-category updated from Computers &
Internet Services -> Data Centre, Domain & Web Hosting
to Computers & Internet Services -> Software
& IT Solutions
Sub-category of Dr. Schafter (瑞士莎夫醫生) has been amended
Advertiser: Dr. Schafter (瑞士莎夫醫生)
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
Dr. Schafter (瑞士莎夫醫生) > CO2 Oxygen Face Mask (極速修護注氧面膜)
Sub-category updated from Cosmetics & Skincare
-> Masks
to Cosmetics & Skincare -> Sheet Masks
Sub-category of BareMinerals by Bare Escentuals has
been amended
Advertiser: BareMinerals by Bare Escentuals
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
BareMinerals by Bare Escentuals > Original
Foundation (透亮礦物粉底)
Sub-category updated from Cosmetics & Skincare
-> Facial Moisturizers
to Cosmetics & Skincare -> Foundation &
Base
Brands of Hong Kong CSL (香港流動通訊) ads have been amended
Advertiser: Hong Kong CSL (香港流動通訊)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: May-Jun 2010
Affected Media: Print & Interactive
Action:
1. Brands updated from Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free
NextG 個人流動寬頻) (100%)
to Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free NextG 個人流動寬頻) (50%)
Hong Kong
CSL (香港流動通訊) > One2Free NextG Mobile Services (50%)
2. Brand updated from Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free
NextG 個人流動寬頻) (100%)
Walt
Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (0%)
to Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Services (100%)
Walt
Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (0%)
Brands of Hong Kong CSL (香港流動通訊) ad has been amended
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2009 - Dec 2011
Affected Media: Print, Interactive, Print &
Outdoor
Action:
1. Brand updated from Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free
NextG 個人流動寬頻)
to Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Services
2. Brand updated from Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free
NextG 個人流動寬頻)
to Hong Kong CSL (香港流動通訊) > One2Free NextG Mobile Broadband (One2Free NextG 個人流動寬頻) (50%)
Hong Kong
CSL (香港流動通訊) > One2Free NextG Mobile Services (50%)
Brands of Ferrero Asia (費列羅亞洲) and The Citizen Athletic Association / TCAA (公民體育會) ads have been amended
Advertiser: Ferrero Asia (費列羅亞洲) and The Citizen Athletic Association / TCAA (公民體育會)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Feb 2012
Affected Media: Radio
Action:
Brands updated from Ferrero Asia (費列羅亞洲)>Kinder Bueno (健達繽紛樂)(100%)
to The Citizen Athletic Association / TCAA (公民體育會) > Kinder Chocolate Athletics Training Camp
& Sports Day (健達田徑訓練營及運動日) (100%)
Ferrero
Asia (費列羅亞洲) > Kinder Chocolate Athletics Training Camp
& Sports Day (健達田徑訓練營及運動日) (0%)
Subcategory of Manks ads has been amended
Advertiser: Manks
Amendment: Subcategory and brand name amended
Result: Adspend of related subcategories would be
affected
Action:
Manks > Household Equipment
Sub-category updated from Toiletries &
Household -> Household Equipment
to Retail -> Furniture & Home Accessories
Subcategory of Bio-essence ads has been amended
Advertiser: Bio-essence
Amendment: Subcategory and brand name amended
Result: Adspend of related subcategories would be
affected
Action:
1. Bio-essence > Bird's Nest Nutri-Collagen
& Whitening Sleeping Mask (燕窩滋養緊緻明亮眼霜)
renamed as Bio-essence > Bird's Nest
Nutri-Collagen & Whitening Sleeping Mask (燕窩滋養膠原白睡眠面膜)
2. Sub-category updated from Cosmetics &
Skincare -> Eye Moisturizers
to Cosmetics & Skincare -> Masks
Sub-category of QQ.com (騰訊網) has been amended
Advertiser: QQ.com (騰訊網)
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
QQ.com (騰訊網) > Weixin (微信)
Sub-category updated from Computers & Internet
Services -> Software & IT Solutions
to Computers & Internet Services -> Websites
& Mobile Apps
Sub-category of 勁必康 has been amended
Advertiser: 勁必康
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Action:
勁必康 > Power King - Medicated oil (雙料活絡油)
Sub-category updated from Pharmaceuticals &
Healthcare -> Muscle & Bone
to Pharmaceuticals & Healthcare -> Medicated
Oil
Brands of Pacific Century CyberWorks / PCCW (電訊盈科) ad has been amended
Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Sep/Oct 2011 & Feb 2012
Affected Media: Print & TVC
Action:
Brands updated from Pacific Century CyberWorks /
PCCW (電訊盈科) > Residential Broadband (住宅寬頻) (100%)
to Pacific Century CyberWorks / PCCW (電訊盈科) > Corporate Image (100%)
Sub-category of Mence Skin Care & Body Toning
Authority [(Mence Beauty & Body Toning Center (伶雅)] has
been amended
Amendment: Sub-category amended
Result: Adspend of related categories would be
affected
Mence Skin Care & Body Toning Authority [(Mence
Beauty & Body Toning Center (伶雅)] > Wu Fung
In Concert 2012 (楓修80巨星演唱會)
Sub-category updated from Entertainment -> Live
Performance & Concerts
to Beauty, Slimming & Fitness -> Beauty
& Slimming Salons
Brands of Oxford University Press (牛津大學出版社) ad have been amended
Advertiser: Oxford University Press (牛津大學出版社)
Amendment: Brands of the following ads have been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Jul 2011 - Feb 2012
Affected Media: Print & Interactive
Action:
1.Brands updated from
Oxford University Press (牛津大學出版社) > Books (100%)
to Oxford University Press (牛津大學出版社) > Oxford Path (100%)
2.Brands updated from Oxford University Press (牛津大學出版社) > Books (50%)
AM730 Media >
Newspaper (50%)
to AM730 Media > Newspaper (50%)
Oxford University Press (牛津大學出版社) > Oxford Path (50%)
Brands of Hugo Boss ad has been amended
Advertiser:
Hugo Boss
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
1.
12esq0101002
Brand
updated from Hugo Boss > Boss Bags (100%)
to
Hugo Boss > Boss Bags (34%)
Hugo Boss > Men's Fashion (33%)
Hugo Boss > Fashion Accessories (33%)
Sub-category of
Altruist Financial Group (進邦匯理) has
been amended
Advertiser:
Altruist Financial Group (進邦匯理)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
1.Altruist
Financial Group (進邦匯理) > Corporate
Image
Sub-category
updated fromInsurance -> Corporate Image
to
Banking & Investment Services -> Corporate Image
2.Altruist
Financial Group (進邦匯理) > Events,
Sponsorship & Compliments
from
Insurance -> Events, Sponsorship & Compliments
to
Banking & Investment Services -> Events, Sponsorship & Compliments
Sub-category of
Winsor Properties Holdings (南聯地產控股) has
been amended
Advertiser:
Winsor Properties Holdings (南聯地產控股)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Winsor
Properties Holdings (南聯地產控股) > W Square
(brand_id=131031)
Sub-category
updated from Property & Real Estate -> Residential Property
to
Property & Real Estate -> Commercial Building
Sub-category of
Viktor & Rolf has been amended
Advertiser:
Viktor & Rolf
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Viktor
& Rolf > Flowerbomb Love Me Tight EDP
Sub-category
updated from Cosmetics & Skincare -> Retail & Distributors
to
Cosmetics & Skincare -> Perfume & Fragrance
Sub-category of
Vital Charcoal (炭之源) has been amended
Advertiser:
Vital Charcoal (炭之源)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Vital
Charcoal (炭之源) > Charcoal (淨能炭)
Sub-category
updated from Toiletries & Household -> Pesticide & Electronic
Insecticide
to
Toiletries & Household -> Humidifier & Dehumidifier
Brand updates for
Bank Negara Indonesia / BNI (印尼國家銀行)
Advertiser:
Bank Negara Indonesia / BNI (印尼國家銀行)
Amendment:
Merging brands
Result:
Adspend of related ads and sub-categories would be affected
Action:
Bank
Negara Indonesia / BNI (印尼國家銀行) > Events,
Sponsorship & Compliments
merged
with Bank Negara Indonesia / BNI (印尼國家銀行) >
Corporate Image
Subcategory of
NaRaYa (那萊國際貿易) ads
have been amended
Advertiser:
NaRaYa (那萊國際貿易)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
1.
NaRaYa (那萊國際貿易) > NaRaYa (娜拉耶)
renamed as NaRaYa (那萊國際貿易) > Corporate
Image
2.
Sub-category updated from Business Services -> Trading & Distribution
to
Industry -> Textiles & Garment
Subcategory of A.S.
Watson Group (屈臣氏集團) -
Watson's Store (屈臣氏) ads have been
amended
Advertiser:
A.S. Watson Group (屈臣氏集團) - Watson's Store
(屈臣氏)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
A.S.
Watson Group (屈臣氏集團) - Watson's Store
(屈臣氏) > Mobile Apps
Sub-category
updated from Computers & Internet Services -> Websites & Mobile Apps
to
Retail -> Drug Stores
Subcategory of
Cupal (古寶) ads have been
amended
Advertiser:
Cupal (古寶)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
Cupal
(古寶) > Colo Candy (哥路牛初乳片)
Sub-category
updated from Food -> Candies
to
Pharmaceuticals & Healthcare -> Children Products
Brands of Wai Fat
Pharmaceutical (威發藥業) ads
have been amended
Advertiser:
Wai Fat Pharmaceutical (威發藥業)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Dec 2011
Affected
Media: Print
Action:
1.
11sud1209028
Brands
updated from
Wai
Fat Pharmaceutical (威發藥業) > Wah Sing
Zihua Embrocation (華星紫花油) (25%)
Cupal
(古寶) > Colo Candy (哥路牛初乳片) (25%)
Cupal
(古寶) > Colo Shake Colostrum Shake (哥路牛初乳營養素) (25%)
Wai
Fat Pharmaceutical (威發藥業) > Medicated
Oil (紫花滴) (25%)
to
Wai
Fat Pharmaceutical (威發藥業) >
Pharmaceutical Products (50%)
Cupal
(古寶) > Colo Shake Milk Colostrum Shake (哥路牛初乳奶粉) (25%)
Cupal
(古寶) > Colo Candy (哥路牛初乳片) (25%)
Brands of Momoko
and 7-Eleven (7-11便利店) ads have been
amended
Advertiser:
Momoko and 7-Eleven (7-11便利店)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: May 2011
Affected
Media: Print
Action:
Brands
updated from
Momoko
> Juice & Cordials (蘆薈系列) (100%)
7-Eleven
(7-11便利店) > Convenience
Store (0%)
to
Momoko
> Juice & Cordials (蘆薈系列) (0%)
7-Eleven
(7-11便利店) > Convenience
Store (100%)
Brands of Kent
& Curwen ad has been amended
Advertiser:
Kent & Curwen
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Kent
& Curwen > Men's Fashion (100%)
to
Kent
& Curwen > Men's Fashion (50%)
Kent
& Curwen > Fashion Accessories (50%)
Brands of Dolce
& Gabbana ad has been amended
Advertiser:
Dolce & Gabbana
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: Print
Action:
1.
12baz0201003
Brand
updated from Dolce & Gabbana > Children Fashion & Accessories (34%)
Dolce
& Gabbana > Women's Fashion (33%)
Dolce
& Gabbana > Men's Fashion (33%)
to
Dolce
& Gabbana > Bags (33%)
Dolce
& Gabbana > Children Fashion & Accessories (33%)
Dolce
& Gabbana > Women's Fashion (17%)
Dolce
& Gabbana > Men's Fashion (17%)
Sub-category of GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
amended
Advertiser:
GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
Amendment:
Sub-category amended
Result:
Adspend of related subcategories would be affected
Action:
1.GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Cream (潔美淨AI層脂修護霜
/ PEA潤膚膏)
Sub-category
updated from Pharmaceuticals & Healthcare -> Dermatology
to
Cosmetics & Skincare -> Body Care Products
2.GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Sun Cream (抗氧化防曬霜)
Sub-category
updated from Pharmaceuticals & Healthcare -> Dermatology
to
Cosmetics & Skincare -> Sunblock
Brands of GSK -
Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
amended
Advertiser:
GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
Amendment:
Advertisers & Brands of the following ad has been amended
Result:
Adspend of related advertisers and categories would be affected
Affected
Period: Jul 2011
Affected
Media: TVC
Action:
Brand
updated from
GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Cream (潔美淨AI層脂修護霜
/ PEA潤膚膏) (100%)
GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Sun Cream (抗氧化防曬霜) (0%)
to
GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Cream (潔美淨AI層脂修護霜
/ PEA潤膚膏) (50%)
GSK
- Stiefel Laboratories [Stiefel (美國施泰福葯廠)] >
Physiogel AI Sun Cream (抗氧化防曬霜) (50%)
Sub-category of
DermaVeen (匡膚美 / 康漾) amended
Advertiser:
DermaVeen (匡膚美 / 康漾)
Amendment:
Sub-category amended
Result:
Adspend of related subcategories would be affected
Action:
DermaVeen
(匡膚美 / 康漾) >
Eczema Cream (濕疹護理膏)
Sub-category
updated from Pharmaceuticals & Healthcare -> Dermatology
toCosmetics
& Skincare -> Body Care Products
Sub-category of
Mustela amended
Advertiser:
Mustela
Amendment:
Sub-category amended
Result:
Adspend of related subcategories would be affected
Action:
Mustela
> Babies / Children Sun Propection
Sub-category
updated from Cosmetics & Skincare -> Sunblock
to
Toiletries & Household -> Baby Products
Brands of Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)] amended
Advertiser:
Family Healths - Flexy Joint (關捷靈)
[Ozvite (關捷靈)]
Amendment:
Advertisers & Brands of the following ad has been amended
Result:
Adspend of related advertisers and categories would be affected
Affected
Period: Jul 2007
Affected
Media: Print
Action:
Brand
updated from
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Family
Healths International Group / Healths.hk > Books (25%)
Sing
Tao News Corporation (星島新聞集團) > Sing Tao
Daily (星島日報) (25%)
Mannings
(萬寧) > Drug Store (0%)
to
Sing
Tao News Corporation (星島新聞集團) > Sing Tao
Daily (星島日報) (50%)
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Mannings
(萬寧) > Drug Store (0%)
Brand
updated from
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Family
Healths International Group / Healths.hk > Books (50%)
Mannings
(萬寧) > Drug Store (0%)
to
Media
Chinese International (世界華文媒體) > Ming Pao
Daily (明報) (50%)
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Mannings
(萬寧) > Drug Store (0%)
Brand
updated from
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Family
Healths International Group / Healths.hk > Books (50%)
Mannings
(萬寧) > Drug Store (0%)
to
Oriental
Press Group (東方報業集團) > Oriental
Daily (東方日報) (50%)
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Mannings
(萬寧) > Drug Store (0%)
Brand
updated from
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Family
Healths International Group / Healths.hk > Books (25%)
Hong
Kong Economic Times Group (香港經濟日報集團) >
Hong Kong Economic Times / HKET (香港經濟日報) (25%)
Mannings
(萬寧) > Drug Store (0%)
to
Hong
Kong Economic Times Group (香港經濟日報集團) >
Hong Kong Economic Times / HKET (香港經濟日報) (50%)
Family
Healths - Flexy Joint (關捷靈) [Ozvite (關捷靈)]
> Cosa-G (修補素) (50%)
Mannings
(萬寧) > Drug Store (0%)
Subcategory of
Health Action Magazine (健康動力) ads
have been amended
Advertiser:
Health Action Magazine (健康動力)
Amendment:
Subcategory and brand name amended
Result:
Adspend of related subcategories would be affected
Action:
1.
Health Action Magazine (健康動力) > Magazine
renamed as
Health
Action Magazine (健康動力) > Healthcare
Seminars (健康講座)
2.
Sub-category updated from Mass Media -> Newspapers & Magazines
to
Pharmaceuticals & Healthcare -> Healthcare Services
Brands amended:
Health Action Magazine (健康動力)
Advertiser:
Health Action Magazine (健康動力)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2007
Affected
Media: Print
Action:
Brand
updated from Health Action Magazine (健康動力) >
Healthcare Seminars (健康講座) (100%)
to
Health Action Magazine (健康動力) > Magazine
(100%)
Subcategory of
Chinese Estates Holdings (華人置業) ads
have been amended
Advertiser:
Chinese Estates Holdings (華人置業)
Amendment:
Subcategory and brand name amended
Result:
Adspend of related subcategories would be affected
Action:
Chinese
Estates Holdings (華人置業) > La Scala (御海‧南灣)
Sub-category
updated from Property & Real Estate -> Residential Property
to
Property & Real Estate -> China & Macau Property
Subcategory of
Bausch & Lomb (博士倫) ads have been
amended
Advertiser:
Bausch & Lomb (博士倫)
Amendment:
Subcategory and brand name amended
Result:
Adspend of related subcategories would be affected
Action:
Bausch
& Lomb (博士倫) > Ocuvite
Lutein (博視康黃斑維生素)
Sub-category
updated from Pharmaceuticals & Healthcare -> Renal
to
Pharmaceuticals & Healthcare -> Optician / Ophthalmologist
Subcategory of
Suning (蘇寧電器) ads
have been amended
Advertiser:
Suning (蘇寧電器)
Amendment:
Subcategory and brand name amended
Result:
Adspend of related subcategories would be affected
Action:
Suning
(蘇寧電器) > Events, Sponsorship &
Compliments
Sub-category
updated from Electrical Appliances -> Retail & Distributors
to
Electrical Appliances -> Events, Sponsorship & Compliments
Brands amended:
Suning (蘇寧電器)
Advertiser:
Suning (蘇寧電器)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Outdoor
Action:
Brand
updated from Suning (蘇寧電器) > Events,
Sponsorship & Compliments (100%)
to
Suning (蘇寧電器) > Electrical
Appliances Retailer (100%)
Brands of Beauty
Essence (美麗花) ads have been
amended
Advertiser:
Beauty Essence (美麗花)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
Brand
updated from Beauty Essence (美麗花) >
Cosmetics Distributors (100%)
to
Beauty Essence (美麗花) > Cosmetics
Distributors (50%)
Beauty Essence (美麗花)
> Beauty, Slimming & Fitness Equipments (50%)
Brands of Panasonic
(樂聲牌) ads have been amended
Advertiser:
Panasonic (樂聲牌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: Interactive
Action:
1.
12ban0108814
Brand
updated from Panasonic (樂聲牌) > IH Induction
Cooker (IH電磁爐) (100%)
to
Panasonic (樂聲牌) > IH Rice
Cooker (磁應電飯煲) (100%)
Subcategory of Hong
Kong Primary Care Foundation / HKPCF (香港基層醫護基金)
& Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) amended
Advertiser:
Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) &
Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金)
Amendment:
Subcategory amended
Result:
Adspend of related subcategories would be affected
Action:
Hong
Kong Primary Care Foundation / HKPCF (香港基層醫護基金) >
Charity & Fund Raising Organization
Hong
Kong Primary Care Foundation / HKPCF (香港基層醫護基金) >
HKPCF Smoking Cessation Alliance / SCA (香港基層醫護基金戒煙聯盟)
Hong
Kong Primary Care Foundation / HKPCF (香港基層醫護基金) >
E-Morion Alliance (情緒動力聯盟)
Hong
Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) >
Fund Raising Organization
Sub-categories
updated from Non-profit Organization -> Charity & Fund Raising
Organizations
to
Pharmaceuticals & Healthcare -> Healthcare Services
Brands of Li &
Fung Group (利豐集團) ads
have been amended
Advertiser:
Li & Fung Group (利豐集團)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Apr&Aug 2010 / Mar&Aug 2011
Affected
Media: Print
Action:
Brand
updated from Li & Fung Group (利豐集團) >
Li & Fung Trading (利豐貿易) (100%)
to
Li & Fung Group (利豐集團) > Trinity (利邦控股)
(100%)
Subcategory of Li
& Fung Group (利豐集團)
amended
Advertiser:
Li & Fung Group (利豐集團)
Amendment:
Subcategory amended
Result:
Adspend of related subcategories would be affected
Action:
Sub-category
of Li & Fung Group (利豐集團) > Trinity (利邦控股)
updated from Fashion, Accessories & Eyewear -> Women's Fashion
to
Fashion, Accessories & Eyewear -> Men's Fashion
Brands of PepsiCo -
Starbucks Coffee & Maxim's Caterer (美心集團)
ads have been amended
Advertiser:
PepsiCo - Starbucks Coffee & Maxim's Caterer (美心集團)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Aug 2011
Affected
Media: Print
Action:
Brand
updated from PepsiCo - Starbucks Coffee > Starbucks Doubleshot (咖啡飲品)
(100%)
to
Maxim's Caterer (美心集團) > Starbucks (星巴克)
(100%)
Brand
updated from PepsiCo - Starbucks Coffee > Frappuccino (100%)
to
Maxim's Caterer (美心集團) > Starbucks (星巴克)
(100%)
Brands amended: Singapore Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group
Advertiser: Singapore Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Action:
1. Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%) Resorts World Sentosa Private (雲頂世界) [(聖淘沙名勝世界新加坡)] > Theme Park (50%)
to Club Mediterranee / Club Med > Club Med Holiday
(50%) Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%)
2. Lafuma > Outer Wear (34%) Lafuma > Bags
(33%) Lafuma > Sports Shoes (33%)
to Lafuma > Outer Wear (34%) Lafuma > Sports
Shoes (33%) Lafuma > Fashion Accessories (33%)
3. HSBC (匯豐銀行) > HSBC
Retirement Planning Service (匯豐退休計劃) (50%) HSBC (匯豐銀行) > HSBC Visa
Card (匯豐威士卡) (50%)
to HSBC (匯豐銀行) > HSBC Visa
Card (匯豐威士卡) (66%) HSBC (匯豐銀行) > HSBC
Retirement Planning Service (匯豐退休計劃) (34%)
4. LVMH Group - Christian Dior > One Essential
Collection (63%) LVMH Group - Christian Dior > Capture Totale Foundation
& Base (37%)
to LVMH Group - Christian Dior > Capture Totale
Compact (34%) LVMH Group - Christian Dior > Capture Totale One Essential
Skin Boosting Super Serum (完美活膚要生素) (33%)
LVMH Group - Christian Dior > Capture Totale One
Essential Ultra-Detox Treatment-Mask (完美活膚更生面膜) (33%)
Brands amended: Hawley
& Hazel - Darlie/ L'Oreal (歐萊雅) - Shu Uemura (植村秀)/ Catalo (家得路)
Advertiser: Singapore
Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group
Amendment: Brands of the
following ad have been amended
Result: Adspend of
related brands and categories would be affected
Action:
1. Hawley & Hazel -
Darlie > Darlie Toothpaste (黑人牙膏) (100%) to Hawley &
Hazel - Darlie > Darlie All Shiny White Toothpaste (黑人全亮白牙膏) (100%)
2. L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Cosmetics (化妝品) (100%) to L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Skin Purifier Whitefficient
Clear Brightening Gentle Cleansing Oil (透亮淨肌潔顏油) (100%)
3. Catalo (家得路) > Health Food
Supplements (100%) to Catalo (家得路) > Bilberry Eye
Bright (護眼藍苺) (50%) Catalo (家得路) > Bilberry Eye
Formula (藍莓護眼專家) (50%)
4. Miscellaneous >
Miscellaneous Brands (100%) to Turbo Cleaner (多寶潔) > Cleaning Product
(環保洗衣球) (34%) Turbo Cleaner (多寶潔) > Fabric Stain
Remover (萬用去污膏) (33%) Turbo Cleaner (多寶潔) > Household Wipe (萬用抹布) (33%)
Brand updates for
L'Oreal (歐萊雅)
Advertiser: L'Oreal (歐萊雅)
Amendment: Brand updates
Result: Adspend of
related ad and media would be affected
Action:
L'Oreal (歐萊雅) - Maybelline >
Volum Express Waterproof Mascara(瞬盈睫毛液超鬈曲版) (66%) L'Oreal (歐萊雅) - Maybelline >
Cosmetics (Eyes) (28%)
L'Oreal (歐萊雅) - L'Oreal Paris >
Paris Revitalift White Day Cream (全效15防曬日霜) (6%)
to L'Oreal (歐萊雅) - Maybelline >
Volum Express Waterproof Mascara(瞬盈睫毛液超鬈曲版) (66%)
L'Oreal (歐萊雅) - Maybelline >
Volum Express Mascara Series (瞬盈睫毛液系列) (34%)
Appearance updates for
i+Home, Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行], China UnionPay (中國銀聯), Hong Kong Tourism
Board (香港旅遊發展局) [HK Tourist Association]
Advertiser: i+Home,
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行], China UnionPay (中國銀聯), Hong Kong Tourism
Board (香港旅遊發展局) [HK Tourist Association]
Amendment: Appearance
updates
Result: Adspend of
related ad and media would be affected
Affected Period: MTR
Affected Media: Dec 2011
Action:
1. Appearance for
11pmtr1228412,11pmtr1228409,11pmtr1220408 were added back
Brand updates for Cheung
Kong (長江實業)/ Power Assets Holdings (電能實業) [Hongkong Electric (香港電燈)]
Advertiser: Cheung Kong
(長江實業)/ Power Assets Holdings (電能實業) [Hongkong Electric (香港電燈)]
Amendment: Brand updates
Result: Adspend of
related ad and media would be affected
Action:
Cheung Kong (長江實業) > Events,
Sponsorship & Compliments (25%) Hutchison Whampoa (和記黃埔) > Events,
Sponsorship & Compliments (25%)
Power Assets Holdings (電能實業) [Hongkong Electric (香港電燈)] > Events,
Sponsorship & Compliments (25%)
Cheung Kong
Infrastructure Holdings (長江基建集團) > Events,
Sponsorship & Compliments (25%)
to Cheung Kong (長江實業) > Events,
Sponsorship & Compliments (50%)
Power Assets Holdings (電能實業) [Hongkong Electric (香港電燈)] > Events,
Sponsorship & Compliments (50%)
Brand updates for
Hewlett-Packard / hp (惠普), Samsung (三星), Metro Broadcast (新城廣播), Lenovo (聯想集團) [Legend Group], H.K.
Computer Industry / CHKCI (香港電腦商會)
Advertiser:
Hewlett-Packard / hp (惠普), Samsung (三星), Metro Broadcast (新城廣播), Lenovo (聯想集團) [Legend Group], H.K.
Computer Industry / CHKCI (香港電腦商會)
Amendment: Brand updates
Result: Adspend of
related ad and media would be affected
Hewlett-Packard / hp (惠普) {Acquired} >
Printers (100%)
to The Chamber of H.K.
Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship
& Compliments (香港電腦通訊名牌) (50%)
Metro Broadcast (新城廣播) > Events,
Sponsorship & Compliments (香港電腦通訊名牌) (50%)
Hewlett-Packard / hp (惠普) {Acquired} >
Printers (0%)
Samsung (三星) > Galaxy Tab (100%)
to The Chamber of H.K.
Computer Industry / CHKCI (香港電腦商會) > Events,
Sponsorship & Compliments (香港電腦通訊名牌) (50%)
Metro Broadcast (新城廣播) > Events,
Sponsorship & Compliments (香港電腦通訊名牌) (50%)
Samsung (三星) > Galaxy Tab (0%)
Lenovo (聯想集團) [Legend Group] >
Notebooks (手提電腦) (100%)
to The Chamber of H.K.
Computer Industry / CHKCI (香港電腦商會) > Events,
Sponsorship & Compliments (香港電腦通訊名牌) (50%)
Metro Broadcast (新城廣播) > Events,
Sponsorship & Compliments (香港電腦通訊名牌) (50%)
Lenovo (聯想集團) [Legend Group] >
Notebooks (手提電腦) (0%)
Brand updates for Bayer
(拜耳) - Redoxon (維多C)/ South China Media / SC Media (南華傳媒)/ The Peoples Municipal
Government of ChangChun (長春市人民政府)
Advertiser: Bayer (拜耳) - Redoxon (維多C)/ South China Media /
SC Media (南華傳媒)/ The Peoples Municipal Government of ChangChun (長春市人民政府)
Amendment: Brand updates
Result: Adspend of
related ad and media would be affected
Action:
1. Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (100%)
to South China Media /
SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%) Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (50%)
2. The Peoples Municipal
Government of ChangChun (長春市人民政府) > Organization (長春旅遊產品香港推介會)
merged with The Peoples
Municipal Government of ChangChun (長春市人民政府) > Chinese Business
Opportunity Development
Brands
for Tuen Mun Healthy City (屯門健康城市協會)/ Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) ad have been amended
Advertiser:
Tuen Mun Healthy City (屯門健康城市協會)/ Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
1. Tuen
Mun Healthy City (屯門健康城市協會) > Charity merged with
Tuen Mun
Healthy City (屯門健康城市) > Events, Sponsorship &
Compliments
2. Vita
Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) > Pharmaceutical Products from Pharmaceuticals & Healthcare
-> Pharmaceutical Products
to
Beauty, Slimming & Fitness -> Health Food Supplements renamed as Vita
Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) > Health Food Supplements
Brands
updates: 澳門滋味滿屋精品美食坊策劃管理/ Apple Inc/ Samsung (三星)/ The Boys' and Girls' Clubs Association of Hong Kong / BGCA (香港小童群益會)
Advertiser:
澳門滋味滿屋精品美食坊策劃管理/ Apple Inc/ Samsung (三星)/ The Boys' and Girls' Clubs Association of Hong Kong / BGCA (香港小童群益會)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
1. Brand
updates from 澳門滋味滿屋精品美食坊策劃管理 > Asian Restaurant (100%)
to
Pousada Marina Infante (澳門皇庭海景酒店) > Food & Beverages
(100%)
2. Apple
Inc > iPad Apple Inc > iPad 2
from
Computers & Internet Services -> Notebooks to Computers & Internet
Services -> Tablets
3.
Samsung (三星) > Galaxy Tab
from
Telecommunication, Mobile Phones & Services -> Mobile Phones to
Computers & Internet Services -> Tablets
4. The
Boys' and Girls' Clubs Association of Hong Kong / BGCA (香港小童群益會) > Non-Profit Organization (50%)
Mead
Johnson (美贊臣) > Events, Sponsorship & Compliments
(50%)
to Mead
Johnson (美贊臣) > Meadjohnson Feeding Hope (美贊臣童懷希望) (100%)
The
Boys' and Girls' Clubs Association of Hong Kong / BGCA (香港小童群益會) > Meadjohnson Feeding Hope (美贊臣童懷希望) (0%)
Brand
updates: May Products (大馬產品(香港)貿易), Macao Foundation (澳門基金會), Starwood Hotels & Resorts
Worldwide Inc, MasterCard (萬事達卡)
Advertiser:
May Products (大馬產品(香港)貿易), Macao Foundation (澳門基金會), Starwood Hotels & Resorts
Worldwide Inc, MasterCard (萬事達卡)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
1. May
Products (大馬產品(香港)貿易) > Food
Distributors merged with
May
Products (大馬產品(香港)貿易) >
Durian Desserts
2. Macao
Foundation (澳門基金會) > Charity & Fund Raising
Organization
from
Non-profit Organization -> Charity & Fund Raising Organizations
to
Non-profit Organization -> Social Groups
renamed
as Macao Foundation (澳門基金會) > Social Group
3.
Starwood Hotels & Resorts Worldwide Inc > Hotels & Resorts (100%)
to
MasterCard (萬事達卡) > Credit Cards (100%)
Starwood Hotels & Resorts Worldwide Inc > Hotels & Resorts (0%)
4. Brand
updates from Starwood Hotels & Resorts Worldwide Inc > Hotels &
Resorts (100%)
to
Starwood Preferred Guest / SPG > Online Hotel Booking Services (100%)
Sub -
category of StrawberryNet (香港草莓網), MPFexpress.com (積金快線),J.P. Morgan Chase & Co. and The Coca Cola (可口可樂) updates
Advertiser:
StrawberryNet (香港草莓網), MPFexpress.com (積金快線) and The Coca Cola (可口可樂)
Amendment:
Sub - category updates
Result:
Adspend of related Sub - categories would be affected
Action:
1.
StrawberryNet (香港草莓網) > Online Cosmetics Retailer
from Cosmetics & Skincare -> Retail & Distributors to Retail ->
Online Stores & Group Buying Services renamed as StrawberryNet (香港草莓網) > Online Store
2.
MPFexpress.com (積金快線) > Consulting merged with
Towers Watson > MPF Express
3. The
Coca Cola (可口可樂) > Range Products from
Beverages -> Herbal Tea & Health Drinks to Carbonated Drinks
4. J.P.
Morgan Chase & Co. - J.P. Morgan Chase > Commodities merged with J.P.
Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate
Image
Brand of
J.P. Morgan Chase & Co ads have been updated
Advertiser:
J.P. Morgan Chase & Co
Amendment:
Brands of several ads have been amended
Result:
Adspend of related advertisers would be affected
Action:
1.
09ban0923511
J.P.
Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management
(100%) to J.P. Morgan Chase & Co. - J.P. Morgan Chase > Chase Sapphire
(100%)
J.P.
Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management
(100%) to J.P. Morgan Chase & Co. - J.P. Morgan Chase > Events,
Sponsorship & Compliments (100%)
J.P.
Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%) to J.P.
Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)]
> JF
Asset Management (100%) Banking &
Investment Services > Asset Management, Mutual Funds & ETF
J.P.
Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%) to J.P.
Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate
Image (100%)
Brand of
Park'n Shop (百佳) and OK Convenience Store /
Circle K (OK便利店) have been updated
Advertiser:
Park'n Shop (百佳) and OK Convenience Store /
Circle K (OK便利店)
Amendment:
Brands of several ads have been amended
Result:
Adspend of related advertisers would be affected
Action:
Parknshop
or Park'n Shop (百佳) > Parknshop.com (100%)
Schweppes (玉泉) > Schweppes Carbonated
Drinks (0%) The Coca Cola (可口可樂) > Coke (可口可樂) (0%) to
The Coca
Cola (可口可樂) > Coke (可口可樂) (50%)
Schweppes (玉泉) > Schweppes Cream Soda (玉泉忌廉梳打) (50%) Parknshop or Park'n Shop (百佳) >
Parknshop.com (0%)
2.
pop030408118
OK
Convenience Store / Circle K (OK便利店) > Instant Rice Boxes (飯飯店中式客飯) (100%) The Coca Cola (可口可樂) > Coca Cola Zero (零系可口可樂) (0%) Schweppes (玉泉) > Schweppes Carbonated
Drinks (0%)
to OK
Convenience Store / Circle K (OK便利店) > Convenience Store (100%)
OK Convenience Store / Circle K (OK便利店)> Instant Rice Boxes (飯飯店中式客飯) (0%)
The Coca
Cola (可口可樂) > Coca Cola Zero (零系可口可樂) (0%) Schweppes (玉泉) > Schweppes Cream Soda (玉泉忌廉) (0%)
Brands
amended: Apple Inc
Advertiser:
Apple Inc
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Action:
1.
08ban0916704
Apple
Inc > Macintosh Desktop (Macintosh 桌上電腦) (100%) Karin Group (嘉靈集團)> Compucon (廣博電腦) (0%)
to Apple
Inc > iMac Desktop (iMac 桌上電腦) (50%) Apple Inc > Macbook
Notebooks (50%) Karin Group (嘉靈集團) > Compucon (廣博電腦) (0%)
2.
08ban0922807
Apple
Inc > Macintosh Desktop (Macintosh 桌上電腦) (100%) to Apple Inc > iMac
Desktop (iMac 桌上電腦) (50%) Apple Inc > Macbook
Notebooks (50%)
Apple
Inc > Macintosh Desktop (Macintosh 桌上電腦) (50%) Apple Inc > Macbook
Notebooks (50%) to Apple Inc > iMac Desktop (iMac 桌上電腦) (50%)
Apple Inc > Macbook Notebooks (50%)
Apple
Inc > Macintosh Desktop (Macintosh 桌上電腦) (50%) Apple Inc > Apple
Online Store (50%)to Apple Inc > iMac Desktop (iMac 桌上電腦) (100%)
Apple Inc > Apple Online Store (0%)
Metro
International (都市日報) > Metropop (50%) Apple Inc
> iPad (50%) to Metro International (都市日報)>
Metropop (50%) Apple Inc > iPhone 4 (50%)
Brand
updates for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) and Hong Kong Heritage Museum (香港文化博物館)
Advertiser:
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) and Hong Kong Heritage Museum (香港文化博物館)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
The
Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Leisure & Cultural Service Dept/ LCSD (康樂及文化事務署/ 康文署) (100%)
to Hong
Kong Heritage Museum (香港文化博物館) > Museum (100%)
Brand
updates for Janmarini / Jan Marin and Zino
Advertiser:
Janmarini / Jan Marin and Zino
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
1.
Janmarini / Jan Marin > C-Esta Eye Repair Concentrate (活性維他命C緊緻去紋眼部精華) from Cosmetics & Skincare ->
Cosmetics (Eyes)
to
Cosmetics & Skincare -> Eye Moisturizers
2. The
Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Leisure & Cultural Service Dept/ LCSD (康樂及文化事務署/ 康文署) (100%)
to Hong
Kong Heritage Museum (香港文化博物館) > Museum (100%)
Brand
updates for Smart Holiday (星級假期) and SunFlower (新華旅遊)
Advertiser:
Smart Holiday (星級假期) and SunFlower (新華旅遊)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
Apple
Inc SunFlower (新華旅遊) > Travel Agent (100%) to
SunFlower (新華旅遊) > Travel Agent (50%) Hong
Kong Express Airways (香港快運航空) [ Helicopters Hong Kong (港聯直升機)/
(港聯航空)] > Hong Kong Express (香港快運航空) [Hong Kong Express (港聯航空)] (50%)
Smart
Holiday (星級假期) > Travel Agent (100%) to Smart Holiday
(星級假期) > Travel Agent (50%) OYC Hotel (奧威斯酒店)> Hotel (50%)
Brand
updates for 香港內科學會/ The Government of the Hong Kong
Special Administrative Region (香港特別行政區政府)/ Microsoft (微軟)/Watami Hong Kong (和民居食屋)
Advertiser:
香港內科學會/ The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)/ Microsoft (微軟)/Watami Hong Kong (和民居食屋)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
香港內科學會 > Healthcare Services (100%)
to The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Department of Health (衛生署) (100%)
Microsoft
(微軟) > Microsoft Office (100%) to Microsoft
(微軟) > Kinect for Xbox 360 (100%)
Watami
Hong Kong (和民居食屋) > Japanese Restaurant (100%)
to Watami Hong Kong (和民居食屋) > Watei Japanese Restaurant
(和亭日本料理) (100%)
Brand
updates for The Miramar Group (美麗華集團)/ Hong Kong Arts Development
Council /HKADC (香港藝術發展局)/ Baccarat (巴卡拉)/ Carat/ Broadway (百老匯)
Advertiser:
The Miramar Group (美麗華集團)/ Hong Kong Arts Development
Council /HKADC (香港藝術發展局)/ Baccarat (巴卡拉)/ Carat/ Broadway (百老匯)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
Estee Lauder
(雅詩蘭黛) > Advanced Night Repair Synchronized
Recovery Complex (升級特潤基因修護露) (100%)
to Estee
Lauder (雅詩蘭黛) > Cosmetics (化妝品) (100%)
Friesland
- Friso (美素佳兒) > Friso Advance Range Products (美素佳兒金裝系列) (100%)
to
Friesland - Friso (美素佳兒) > Friso Gold 2 (金裝美素佳兒2號) [Frisomel Advance 2 (金裝美素樂 2)] (100%) Friesland - Friso (美素佳兒) > Friso Advance Range
Products (美素佳兒金裝系列) (0%)
HSBC (匯豐銀行) > Credit Cards (信用卡) (100%) to HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (100%)
Olympus
(奧林巴斯) > Pen Lite E-PL3 Digital
Inter-changeable Lens Cameras (Pen Lite E-PL3可換鏡頭數碼相機)
(50%)
Olympus
(奧林巴斯) > Pen Mini E-PM1 Digital
Inter-changeable Lens Cameras (Pen Mini E-PM1可換鏡頭數碼相機)
(50%)
to
Olympus (奧林巴斯) > Pen Mini E-PM1 Digital Inter-changeable
Lens Cameras (Pen Mini E-PM1可換鏡頭數碼相機) (100%)
Reckitt
Benckiser (利潔時) - Scholl (爽健) > Corporate Image (100%)
to
Reckitt Benckiser (利潔時) - Scholl (爽健) > Qtto (夢之纖腿襪) (50%) Reckitt Benckiser (利潔時) - Scholl (爽健) > Qtto (魅幻纖腿襪) (50%)
Brand
updates for Panasonic (樂聲牌)/ Bank of Communications (交通銀行)
Advertiser:
Panasonic (樂聲牌)/ Bank of Communications (交通銀行)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
1. Panasonic
(樂聲牌) > Projectors (投影機) (50%)
Panasonic (樂聲牌) > POS Systems & Office
Equipment (50%) to
Panasonic (樂聲牌) > Projectors (投影機) (100%)
2. Panasonic
(樂聲牌) > Corporate Image (100%) to Panasonic (樂聲牌) > Energy Solutions (100%)
3.Bank of
Communications (交通銀行) >Wealth Management(100%)
to Bank
of Communications (交通銀行)>Events, Sponsorship &
Compliments(100%)
Brand
updates for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)/ Marigold Beauty/ Youth Square (青年廣場)
Advertiser:
Hong Kong Special Administrative Region (香港特別行政區政府)/
Marigold Beauty/ Youth Square (青年廣場)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
1. The
Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Budget (政府財政預算案) (100%)
to Hong
Kong Science & Technology Park Corporation (香港科技園) >
Hong Kong Science Park (香港科技園 / 科學園) (100%)
Marigold
Beauty > Beauty Salon (100%) to Scent Of Harmony (和氣堂) >
Body Massage (100%)
Youth
Square (青年廣場) > Service Apartments (青年旅舍) (100%) to Youth Square (青年廣場) > Office for Lease (辦公室招租) (100%)
Brand
updates for Christian Dior/ L'oreal
Advertiser:
Christian Dior/ L'oreal
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Affected
Media: Print
Action:
1. LVMH
Group - Christian Dior > DiorSnow Light Veil White Reveal Silky Veil Makeup
(雪凝亮白透薄粉餅) (50%) L'oreal Corporate Foundation >
L'oreal - UNESCO For Women in Science Programme (L'oreal -聯合國教科文組織世界傑出女科學家成就獎) (50%)
to
L'oreal Corporate Foundation > L'oreal - UNESCO For Women in Science
Programme (L'oreal -聯合國教科文組織世界傑出女科學家成就獎) (50%)
United Nations
Educational, Scientific And Culture Organization / UNESCO(聯合國教科文組織)> L'oreal - UNESCO For Women in Science Programme (L'oreal -聯合國教科文組織世界傑出女科學家成就獎) (50%)
Brand
updates for Estee Lauder (雅詩蘭黛)/ Bank Consortium Trust / BCT (銀聯信託)
Advertiser:
Estee Lauder (雅詩蘭黛)/ Bank Consortium Trust / BCT (銀聯信託)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
Estee
Lauder (雅詩蘭黛) > Cosmetics (化妝品) (100%)
to Estee Lauder (雅詩蘭黛) > Advanced Night Repair
Synchronized Recovery Complex (升級特潤基因修護露) (100%)
Bank
Consortium Trust / BCT (銀聯信託) > Corporate Image (100%) to
Bank Consortium Trust / BCT (銀聯信託) > Events, Sponsorship &
Compliments (100%)
Brand
updates for GSK (葛蘭素史克) - Panadol (必理痛)
Advertiser:
GSK (葛蘭素史克) - Panadol (必理痛)
Amendment:
Brand updates
Result:
Adspend of related ad and media would be affected
Action:
1.
GSK (葛蘭素史克) - Panadol (必理痛) >Panadol (必理痛)(100%) to
GSK (葛蘭素史克) - Panadol (必理痛) > Panadol Pain Relief Gel (必理絡滲透止痛啫喱) (100%)
Brands amended: Nikko Backpacks (日高)
Advertiser: Nikko Backpacks (日高)
Amendment: Brands of the following ad have
been amended
Result: Adspend of related brands and
categories would be affected
Affected Period: Jan 2012
Affected Media: Bus Body
Action:
1. 12bus0131014
Brand updated from Nikko Backpacks (日高) > Sports Equipment (50%) Bergans > Outer Wear (50%) to Nikko
Backpacks (日高) > Swimwear (100%)
Subcategory
of Kose (高絲) ads have been amended
Advertiser:
Kose (高絲)
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related advertisers would be affected
Action:
Kose (高絲) > Hong Kong EMB Contest Final
1.
Sub-category updated from Cosmetics & Skincare -> Cosmetics (Range
Products) to Cosmetics & Skincare -> Facial & Eye Care Products
Brands
of HSBC (匯豐銀行) ads have been amended
Advertiser:
HSBC (匯豐銀行)
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
1. Brand
updated from HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (66%) HSBC (匯豐銀行) > Wealth Management (財富管理) (34%) to HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (66%) HSBC Insurance (匯豐保險) > Retirement Insurance (退休保險) (34%)
Brands
of Skin Sur Beauty (天翔美健) and L'equipe Paris ads have
been amended
Advertiser:
Skin Sur Beauty (天翔美健) and L'equipe Paris
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
1. Brand
updated from Skin Sur Beauty (天翔美健) > Cosmetics Retailer (100%)
to L'equipe Paris > Facial & Eye Care Products (高效精華原液系列)
(50%) Emilie > Facial & Eye Care Products (50%)
Brands
of Mannings (萬寧) and Hin Sang Hong / HSH (衍生行) ads have been amended
Advertiser:
Mannings (萬寧) and Hin Sang Hong / HSH (衍生行)
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Jun 2011
Affected
Media: TVC
Action:
11cable-c0628001
1. Brand
updated from Mannings (萬寧)> Mann Card (50%) Hin Sang
Hong / HSH (衍生行) > Liver Care Capsules (護肝御方) (50%) Mannings (萬寧)> Drug Store (0%) to Hin Sang
Hong / HSH (衍生行) > Liver Care Capsules (護肝御方) (100%) Mannings (萬寧) > Drug Store (0%)
Brands
of HSBC (匯豐銀行) ads have been amended
Advertiser:
HSBC (匯豐銀行)
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
1. Brand
updated from HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (66%) HSBC (匯豐銀行) > Wealth Management (財富管理) (34%)
to HSBC
(匯豐銀行) > HSBC Visa Card (匯豐威士卡) (66%) HSBC Insurance (匯豐保險) > Retirement Insurance (退休保險) (34%)
Advertisers
& Brands of HSBC (匯豐銀行) and HSBC Insurance (匯豐保險) ad have been amended
Advertiser:
HSBC (匯豐銀行) / HSBC Insurance (匯豐保險)
Amendment:
Advertisers & Brands of the following ad has been amended
Result:
Adspend of related advertisers and brands would be affected
Affected
Period: Jan 2012
Affected
Media: Print
Action:
1. Brand
updated from HSBC (匯豐銀行)> Wealth Management (財富管理) (50%) HSBC (匯豐銀行) > UnionPay Dual Currency
Credit Card (銀聯雙幣信用卡) (50%)
to HSBC
Insurance (匯豐保險) > Retirement Insurance (退休保險) (50%) HSBC (匯豐銀行) > UnionPay Dual Currency
Credit Card (銀聯雙幣信用卡) (50%)
Brands
for Estee Lauder ad have been amended
Advertiser:
Estee Lauder
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jan 2012
Affected
Media: MTR
Action:
1. Brand
updated from Estee Lauder Companies - Clinique (倩碧)
>
Moisture Surge Intense Skin Fortifying Hydrator (滋潤高效水嫩保濕霜)
(100%) to Estee Lauder Companies - Clinique (倩碧) >
Even Better Clinical Dark Spot Corrector (勻淨科研淡斑精華)
(100%)
Brands
of Bailleul Biorga ad has been amended
Advertiser:
Bailleul Biorga
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Aug 2011
Affected
Media: Print
Action:
1. Brand
updated from Bailleul Biorga > Femilyane Physio (50%) Bailleul Biorga >
Femilyane pH8 (50%) to Bailleul Biorga >
Vergeturine Creme (妊娠紋軟膏) (50%) Bailleul Biorga >
Femilyane Physio (25%) Bailleul Biorga > Femilyane pH8 (25%)
Subcategory
of Estee Lauder (雅詩蘭黛) has been amended
Advertiser:
Estee Lauder (雅詩蘭黛)
Amendment:
Subcategory amended
Result:
Adspend of related subcategories would be affected
Action:
Estee
Lauder (雅詩蘭黛) > Cyber White EX Extra Intensive UV
Protector (突破亮白全效防曬隔離霜)
Category
updated from Cosmetics & Skincare -> Facial Moisturizers to Cosmetics
& Skincare -> Sunblock
Subcategory
of BlackBerry has been amended
Advertiser:
BlackBerry
Amendment:
Subcategory amended
Result:
Adspend of related subcategories would be affected
Action:
BlackBerry
> Blackberry PlayBook
1.
Category updated from Computers & Internet Services -> Notebooks to
Computers & Internet Services -> Tablets
Category
of Galderma Hong Kong (高德美) updated
Advertiser:
Galderma Hong Kong (高德美) > Cetaphil Gentle Skin
Cleanser (舒特膚潔膚露)
Amendment:
Category amended
Result:
Adspend of related categories would be affected
Affected
Period: Jun 2003 - Feb 2012
Affected
Media: All Media
Action:
1.
Category updated from "Cosmetics & Skincare -> Cleansers &
Toners" to "Toiletries & Household -> Bath & Shower"
Category
of Ego (意高皮膚大藥廠) updated
Advertiser:
Ego (意高皮膚大藥廠)> QV Kids (幼兒潔膚潤露)
Amendment:
Category amended
Result:
Adspend of related categories would be affected
Affected
Period: Jan 2004 - Feb 2012
Affected
Media: Print
Action:
1.
Category updated from "Toiletries & Household -> Baby
Products" to "Cosmetics & Skincare -> Body Care Products"
Category
of Galderma Hong Kong (高德美) amended
Advertiser:
Ego (意高皮膚大藥廠)> Pinetarsol (皮得露潔膚系列)
Amendment:
Category amended
Result:
Adspend of related categories would be affected
Affected
Period: Apr 2005 - Feb 2012
Affected
Media: Print, POP
Action:
1.
Category updated from "Toiletries & Household -> Bath &
Shower" to "Cosmetics & Skincare -> Body Care Products"
Category
of GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
amended
Advertiser:
GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]> Oilatum Junior Cream (愛麗她潤膚膏)
Amendment:
Category amended
Result:
Adspend of related categories would be affected
Affected
Period: Oct 2003 - Feb 2012
Affected
Media: Print, Bus-shelter
Action:
1.
Category updated from "Cosmetics & Skincare -> Body Care
Products" to "Toiletries & Household -> Baby Products"
Category
of Mannings (萬寧) amended
Advertiser:
Mannings (萬寧)> Aqueous Cream BP (水溶性乳霜)
Amendment:
Category amended
Result:
Adspend of related categories would be affected
Affected
Period: Jan 2010 - Feb 2012
Affected
Media: Print
Action:
1.
Category updated from "Toiletries & Household -> Baby
Products" to "Cosmetics & Skincare -> Body Care Products"
Brnad of
Cle de Peau Beaute ads have been updated
Advertiser:
Cle de Peau Beaute
Amendment:
Brands of several ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Aug- Oct 2010
Affected
Media: Newspaper
Action:
Ref.No
10pres0901010 10marie0901012
1.
Brand updated from Cle de Peau Beaute > Ombres Couleurs Quadri Eye
Color Quad to Cle de Peau Beaute > Ombres Couleurs Quadri / Eye Color Quad (肌膚之鑰星煥映彩眼影).
Brands
of Wyeth (惠氏) ad have been amended
Advertiser:
Wyeth (惠氏)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: From Oct 2011 to Jan 2012
Affected
Media: Bus Body
Action:
1.
Brand updated from Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) > Milk Powder (奶粉) (100%) to Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (100%)
Advertiser
amended: LF Perfect Lady Series (LF 完美女人系列)
Advertiser:
LF Perfect Lady Series (LF 完美女人系列) / LF Health Element Series
(LF 健康元素系列) / Healthy International / HI (健康國際)
Amendment:
LF Perfect Lady Series (LF 完美女人系列) and LF Health Element Series
(LF 健康元素系列) are merged to Healthy International / HI (健康國際)
Result:
Adspend of related advertisers would be affected
Affected
Period: Since 2001
Affected
Media: All
Action:
1. LF
Perfect Lady Series (LF 完美女人系列) and LF Health Element Series
(LF
健康元素系列) are merged to Healthy
International / HI (健康國際)
Brands
of Healthy International / HI (健康國際) amended
Advertiser:
Healthy International / HI (健康國際)
Amendment:
Advertisers & Brands of the following ad has been amended
Result:
Adspend of related advertisers and categories would be affected
Affected
Period: May 2009 to Apr 2011
Affected
Media: Newspaper & Magazine
Action:
Brand
updated from LF
Perfect Lady Series (LF 完美女人系列) -> Events, Sponsorship &
Compliments
To Healthy
International / HI (健康國際) -> LF Slimming Formula Range
Products (LF 完美女人系列瘦身配方產品系列)
Brand
updated from LF
Perfect Lady Series (LF 完美女人系列) -> Events, Sponsorship &
Compliments
To Healthy
International / HI (健康國際) -> LF Health Element Series Pharmaceutical
Products (LF健康元素系列產品)
3.
09sud0501113
Brand
updated from LF
Perfect Lady Series (LF 完美女人系列) -> Events, Sponsorship &
Compliments
To Healthy
International / HI (健康國際) -> LF Health Element Series Pharmaceutical
Products (LF健康元素系列產品) (50%) Healthy
International / HI (健康國際) -> LF Slimming Formula Range
Products (LF完美女人系列瘦身配方產品系列) (50%)
Brand
updated from A.S.
Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) -> Drug Store (0%)
LF
Perfect Lady Series (LF 完美女人系列) -> LF Joint Relief Formula
(LF 關節舒健) (50%)
LF
Perfect Lady Series (LF 完美女人系列) -> LF Probio-Active (LF 淨腸益菌) (50%) To
A.S.
Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) -> Drug Store (0%) Healthy
International / HI (健康國際) -> LF Joint Relief Formula (LF健康元素系列關節舒健) (50%) Healthy
International / HI (健康國際) -> LF Probio-Active (LF健康元素系列淨腸益菌) (50%)
Sub-category
of New Drula (新達麗) has been amended
Advertiser:
New Drula (新達麗)
Amendment:
Sub-category amended
Result:
Adspend of related categories would be affected
Action:
New
Drula (新達麗) > Beaching Wax / Complexion Soap (除斑膏 / �斗�璇�) Sub-category updated from Cosmetics & Skincare -> Facial
Moisturizers to
Cosmetics & Skincare -> Cleansers & Toners
Brands
of D Deck and HKR International (香港興業國際) have been merged
Advertiser:
D Deck and HKR International (香港興業國際)
Amendment:
Merged brands
Result:
Adspend of related brands would be affected
Action:
1. Merge
brand of D Deck > Western Restaurants withHKR International (香港興業國際) > D Deck
Brands
of Handmade Hong Kong and HKR International (香港興業國際) have
been merged Advertiser:
Handmade Hong Kong and HKR International (香港興業國際) Amendment:
Merged brands
Result:
Adspend of related brands would be affected
Brands
of BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理) ad
have been amended
Advertiser:
BlackRock Merrill Lynch Investment Managers (貝萊德美林投資管理)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Apr-May 2008
Affected
Media: Print
Action:
>
Investment Managers (100%) to BlackRock
Merrill Lynch Investment Managers (貝萊德美林投資管理) >
Corporate Image (100%)
Sub-category
of Prestige International (幼聖國際母嬰服務中心) amended
Advertiser:
Prestige International (幼聖國際母嬰服務中心)
Amendment:
Sub-category amended
Result:
Adspend of related subcategories would be affected
Action:
Prestige
International (幼聖國際母嬰服務中心) > Interest Group renamed
as Prestige
International (幼聖國際母嬰服務中心) > Prestige Postpartum
Nursing Center (哺利集月子會所) Sub-category
updated from Education
& Training -> Tutoring & Interest Group to Pharmaceuticals
& Healthcare -> Pregnancy
Sub-category
of Garden (嘉頓) & King Bakery (蛋撻王) amended
Advertiser:
Garden (嘉頓) & King Bakery (蛋撻王)
Amendment:
Sub-category amended
Result:
Adspend of related subcategories would be affected
Action:
Brand of
HK Institute of Financial Analysts & Professional Commentators/HKIFAPC(香港專業財經分析及評論家協會) ad has been amended
Advertiser:
HK Institute of Financial Analysts & Professional Commentators/HKIFAPC(香港專業財經分析及評論家協會)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Jun 2010
Affected
Media: Interactive
Action:
HK
Institute of Financial Analysts & Professional Commentators/HKIFAPC(香港專業財經分析及評論家協會) >
Financial Seminar and Workshop (100%) to HK
Institute of Financial Analysts & Professional Commentators/HKIFAPC(香港專業財經分析及評論家協會) >
Tertiary & Executive Education (100%)
Brands
of the Henderson Land Development (恒基兆業地產) ads have been amended
Advertiser:
Henderson Land Development (恒基兆業地產)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Aug 2011
Affected
Media: Newspaper
Action
1. Brand
updated from "The Miramar Group (美麗華集團) > Miramar Shopping Centre
(美麗華商場) (50%)" & "Henderson Land Development (恒基兆業地產) > Events,
Sponsorship
& Compliments (50%)" to "The Miramar Group (美麗華集團) > Miramar
Shopping
Centre (美麗華商場) (50%)" & "Henderson Land
Development (恒基兆業地產)
>
Miramar Tower (美麗華大廈) (50%)"
Brands
of the Fitter ads have been amended
Advertiser:
Fitter
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Aug 2011
Affected
Media: Magazine
Action:
1. Brand
updated from "Fitter > Sports Shoes (100%)" to "Fitter >
Shoes & Shoes Accessories
(100%)"
Subcategory
of Nabelle amended
Advertiser:
Nabelle
Amendment:
Subcategory amended
Result:
Adspend of related subcategories would be affected
Action:
Nabelle
> Organic Hydzasal Mist Set (有機花果噴霧套裝)
Category
for MB Remittance Centre has been rearranged
Advertiser:
MB Remittance Centre > Remittance (匯寄服務)
Amendment:
Rearranged its category
Result:
Adspend of related categories & subcategories would be affected
Affected
Period: Feb 2009 - Mar 2012
Media:
Radio
Action:
1.
Subcategory updated from "Transportation & Logistics> Courier
Services" to
"Banking
& Investment Services -> Consumer Banking & Integrated
Accounts"
Brands
of Open University of Hong Kong / OUHK (香港公開大學) and
Katemagg Event
&
Wedding ads have been amended
Advertiser:
Open University of Hong Kong / OUHK (香港公開大學) / Katemagg Event
&
Wedding
Amendment:
Brands of several ads have been amended
Result:
Adspend of related advertisers would be affected
Affected
Period: Aug 2010 - Aug 2011
Affected
Media: Newspaper and Magazine
Action:
Ref:
11sud0805041, 11next0728016, 11news0721160, 11news0224342, 11sud0218014, 11news0125121,
10sud0806021
1. Brand
updated from "Open University of Hong Kong / OUHK (香港公開大學)> Li Ka Shing
Institute of Professional and Continuing Education / LiPACE (李嘉誠專業進修學院) (100%)" to "Open University of Hong Kong / OUHK (香港公開大學)> Li Ka Shing Institute of Professional and Continuing Education /
LiPACE (李嘉誠專業進修學院) (50%)Katemagg Event & Wedding> Tertiary & Executive Education
(50%)" & "Katemagg Event & Wedding> Tertiary &
Executive Education (50%)"
Brands
of Industrial and Commercial Bank of China / ICBC Asia (中國工商銀行) ad have been amended
Advertiser:
Industrial and Commercial Bank of China / ICBC Asia (中國工商銀行)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Action:
>
Time Deposit (定期存款) (100%) to Industrial
and Commercial Bank of China / ICBC Asia (中國工商銀行) > RMB
Certificates of Deposit (人民幣存款證) (50%) Industrial
and Commercial Bank of China / ICBC Asia (中國工商銀行) >
Certificates of Deposit (存款證) (50%)
Brands of
Peegaboo Parenting Group (百家寶集團) ad have been amended
Advertiser:
Peegaboo Parenting Group (百家寶集團)
Amendment:
Brands of the following ads have been amended
Result:
Adspend of related brands and categories would be affected
Action:
Brands
updated from Peegaboo
Parenting Group (百家寶集團) - Parents' Journal (育兒天地) >
Education Expo (教育展覽會) to Peegaboo
Parenting Group (百家寶集團) >
Parents' Journal (育兒天地)
Advertiser of China Mobile and AW Media ads have been amended
Advertiser: China Mobile (中國移動通信) / AW Media (亞太盈動傳播)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper
Action:
1. Ref: 11news0727008
Brand updated from "China Mobile (中國移動通信) > China Mobile Services (100%) " to "AW Media (亞太盈動傳播) > 400 VIP Dedicated Line (移動400VIP專線) (100%) "
Brands of the Sino Hotel Group ads have been amended
Advertiser: Sino Hotel Group (信和酒店集團)
Amendment: Brands of several ads have been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper
Action:
Brand updated from "Sino Hotel Group (信和酒店集團) > Wedding Banquet (婚宴) (100%) " to "Sino Hotel Group (信和酒店集團) > City Garden Hotel Wedding Banquet (城市花園酒店婚宴) (34%)", "Sino Land / Sino Group (信和集團) > Hong KongGold Coast Yacht And Country Club (黃金海岸鄉村俱樂部．遊艇會) (33%)" & "Sino Hotel Group (信和酒店集團) > The Royal Pacific Wedding Banquet (皇家太平洋酒店婚宴) (33%)"
Advertisers & Brands of Panasonic and Chung Yuen ad have been amended
Advertiser: Panasonic (樂聲牌) / Chung Yuen (中原電器)
Amendment: Advertisers & Brands of the following ad has been amended
Result: Adspend of related advertisers and categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
11news1229021
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" & "Chung Yuen (中原電器) > Electrical Appliances Retailer (0%)" to "Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)", "Octopus Cards (八達通卡)
> Octopus Card (八達通卡) (0%)", "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)" & "Sony (新力) > 3D TV (0%)"
Brands of Panasonic ad has been amended
Advertiser: Panasonic (樂聲牌)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011
Affected Media: Magazine
Action:
11jmen0301022
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" to "Panasonic (樂聲牌) > (3D Range Products) 3D家庭娛樂系列 (50%)", "Panasonic (樂聲牌) > 3D Digital Camcorder (3D數碼攝錄機) (25%)" & "Panasonic (樂聲牌)
> 3D Prime Lens (3D定焦鏡頭) (25%)"
Category and brand updates for Vera Wang
Advertiser: Vera Wang
Amendment: Category amended and brand renamed
Result: Adspend of related categories would be affected
Affected Period: Nov 2006 - Feb 2012
Affected Media: Newspaper & Magazine
Action:
Vera Wang > Papyrus Stationery Collections
1. Category updated from "Books, Gifts & Stationery -> Stationery" to "Books, Gifts & Stationery -> Gifts"
2. The name of the brand has been revised to "Vera Wang > Personalized Wedding & boxed Stationery Collection"
Brands for The Government of the Hong Kong Special Administrative Region ad has been amended
Advertiser: The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011 - Feb 2012
Affected Media: Bus Shelter
Action:
11she1228013
Brand updated from "The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Agriculture, Fisheries and Conservation Department (漁農自然護理署 / 漁護署) (100%) " to "Society for the Prevention of Cruelty to Animals, SPCA (香港愛護動物協會) > Charity (50%)" & "The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Agriculture, Fisheries and Conservation Department (漁農自然護理署 / 漁護署) (50%)"
Category and brand updates for StrawberryNet
Advertiser: StrawberryNet (香港草莓網)
Amendment: Category amended and brand renamed
Result: Adspend of related brands & categories would be affected
Affected Period: Apr 2008 - Aug 2011
Affected Media: Interactive
Action:
StrawberryNet (香港草莓網) > Online Cosmetics Retailer
1. Category updated from "Cosmetics & Skincare -> Retail & Distributors" to "Retail -> Online Stores & Group Buying Services"
2. The name of the brand has been revised to "StrawberryNet (香港草莓網) > Online Store"
Subcategory of The Coca Cola (可口可樂) amended
Advertiser: The Coca Cola (可口可樂)
Amendment: Subcategory amended
Result: Adspend of related subcategories would be affected
Affected Period: Aug 2011
Affected Media: MTR
Action:
The Coca Cola (可口可樂) > Range Products
1. Category updated from "Beverages -> Herbal Tea & Health Drinks" to "Beverages -> Carbonated Drinks"
Brand of several J.P. Morgan Chase & Co. ads have been amended
Advertiser: J.P. Morgan Chase & Co.
Amendment: Brand of several ads have been amended
Result: Adspend of related advertisers, brands and subcategories would be affected
Affected Period: Oct 2006 / Sep 2009 / Nov 2010 / Nov 2011
Affected Media: Newspaper & Interactive
Action:
1. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Chase Sapphire (100%)"
2. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Events, Sponsorship & Compliments (100%)"
3. Brand changed from " J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)] > JF Asset Management (100%)"
4. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate Image (100%)"
Advertiser updates from Shun Hing JVC to Panasonic
Advertiser: Shun Hing JVC (信興 JVC) / Panasonic (樂聲牌)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Feb - Mar 2010
Affected Media: Bus Shelter
Action:
1. Ref: 10she0223012
Brand updated from "Shun Hing JVC (信興 JVC) > Electrical Appliances (100%)" to "Panasonic (樂聲牌) > Momi Momi Massage Lounger (Momi Momi 按摩椅) (100%)"
Advertiser & brands of Bayer have been amended
Advertiser: Bayer (拜耳) - Redoxon (維多C) / South China Media / SC Media (南華傳媒)
Amendment: Advertiser & brands of the following ad have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Jul 2011
Affected Media: Magazine
Action:
1. Ref: 11sma0707009
Brand updated from "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (100%)" to "South China Media & SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%)", "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (50%)"
Brands of The Peoples Municipal Government of ChangChun have been merged
Advertiser: The Peoples Municipal Government of ChangChun (長春市人民政府)
Amendment: Merged brands
Result: Adspend of related brands would be affected
Affected Period: Dec 2003 - Apr 2009
Affected Media: TV & Newspaper
Action:
1. Merge brand of "The Peoples Municipal Government of ChangChun (長春市人民政府) > Organization (長春旅遊產品香港推介會)" with "The Peoples Municipal Government of ChangChun (長春市人民政府) > Chinese Business Opportunity Development"
Brands of Da Cheng International Asset Management have been amended
Advertiser: Da Cheng International Asset Management (大成國際資產管理)
Amendment: Brands of the following ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2010 & Nov 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1128161
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%) " to Da Cheng International Asset Management (大成國際資產管理)" > "Da Cheng China Core-Satellite Equity Fund (大成中國核心衛星股票基金) (100%)"
2. Ref: 10news0715309
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%)" to "Da Cheng International Asset Management (大成國際資產管理) > Da Cheng CSI China Mainland Consumer Tracker (大成中証中國內地消費ETF) (100%)"
Brands of Versace have been amended
Advertiser: Versace / Gianni Versace
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: 2010 - 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Versace / Gianni Versace > Jewellery (100%)" to "Versace / Gianni Versace > Fashion Accessories (100%)"
Brands for Jetour Holding, Costa Classica, Legend of the Sea, Hong Kong Wing On Travel Service amd Royal Caribbean have been amended
Advertiser: Jetour Holding (捷旅集團) / Costa Classica (經典號 / 古典號) / Legend of the Sea (海洋神話號) / Hong Kong Wing On Travel Service / Royal Caribbean (皇家加勒比國際郵輪)
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)", "Costa Cruises (歌詩達郵輪) > Costa Classica (經典號 / 古典號) (17%)", "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (17%)" & "Costa Cruises (歌詩達郵輪) > Costa Favolosa (至臻號) (16%)" to "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (100%)"
2. Brand updated from "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)" & "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (50%)" to "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)"
Brands for Hewlett-Packard / hp, Samsung, Lenovo, The Chamber of H.K. Computer Industry / CHKCI and Metro Broadcast have been amended
Advertiser: Hewlett-Packard / hp (惠普) {Acquired}, Samsung (三星), Lenovo (聯想集團) [Legend Group], The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) & Metro Broadcast (新城廣播)
Amendment: Brand of serveral ads have been amended
Result: Adspend of related advertiers and brands would be affected
Affected Period: Sep 2011
Media: Radio
Action:
1. Ref: 11rad-c0922016 / 11rad-c0922015
Brand of the above ads has been amended from "Hewlett-Packard / hp (惠普) {Acquired} > Printers (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)", "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" & "Hewlett-Packard / hp (惠普) {Acquired} > Printers (0%)"
2. Ref: 11rad-c0921009
Brand of the above ad has been amended from "Samsung (三星) > Galaxy Tab (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)", "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" & "Samsung (三星) > Galaxy Tab (0%)"
3. 11rad-c0911004 / 11rad-c0909028 / 11rad-c0908016
Brand of the above ad has been amended from "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)", "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" & "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (0%)"
Brand of several ads for HKR International has been amended
Advertiser: HKR International (香港興業國際)
Amendment: Brand of several ads has been amended
Result: Adspend of related brands & subcategories would be affected
Affected Period: Jun 2008 - Dec 2011
Affected Media: Magazine & Interactive
Action:
Brands of several ads have been amended like:-
1. Brand updated from "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (100%) " to "HKR International (香港興業國際) > D Deck (100%)"
2. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (50%)" & "HKR International (香港興業國際) > D Deck (50%)"
3. Brand updated from HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%) to "HKR International (香港興業國際)
> D Deck (100%)"
4. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際)
> Handmade Hong Kong (100%)"
Brands for Mattel has been merged
Advertiser: Mattel (美泰) > Barbie
Amendment: Merged brands
Result: Adspend of related brand would be affected
Affected Period: Mar 2001 - Dec 2011
Affected Media: TV, Newspaper, Magazine & Interactive
Action:
1. Merged "Mattel - Barbie > Girls' Accessories & Dolls" into "Mattel - Barbie > Toys"
Advertisers and brands for PrimeCredit (Asia), HK Call Centre Association / HKCCA and City Telecom (HK) - Hong Kong Broadband Network / HKBN have been amended
Advertiser: PrimeCredit (Asia) (安信信貸 (亞洲)) / HK Call Centre Association / HKCCA (香港客戶中心協會) / City Telecom (HK) - Hong Kong Broadband Network / HKBN (城市電訊 (香港) - 香港寬頻網絡)
Amendment: Advertisers and brands of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1214538
Brand updated from "PrimeCredit (Asia) (安信信貸 (亞洲)) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會)
> HKCCA Awards (香港客戶中心協會大獎) (100%)"
2. Ref: 11news1214541
Brand updated from "City Telecom (HK) - Hong Kong Broadband Network / HKBN (城市電訊 (香港) - 香港寬頻網絡) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (100%)"
Brands and category for International Capital Consultancy / ICC has been updated
Advertiser: International Capital Consultancy / ICC (智富國際)
Amendment: Merged Brands and rearranged its category
Result: Adspend of related brands & categories would be affected
Affected Period: Oct - Nov 2011 & Feb 2012
Media: Newspaper
Action:
1. Merged "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop" and "International Capital Consultancy / ICC (智富國際) > Consulting" and renamed as "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop"
2. Category changed from 'Business Services > Consulting' to 'Banking & Investment Services > Securities Brokerages & Investment Services'
Categories for Mei Mei Delicate Skin / Mei Mei Organic & Natural has been rearranged
Advertiser: Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶)
Amendment: Categories of the following brands have been amended
Result: Adspend of related categories would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper & Magazine
Action:
1. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Shampoo (天然有機泡沬洗髮露)
Subcategory updated from "Toiletries & Household -> Shampoo & Conditioner" to "Toiletries & Household -> Baby Products"
2. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Bee Propolis Toothpaste (嬰兒蜂膠牙膏)
Subcategory updated from "Toiletries & Household -> Tooth & Oral Products" to "Toiletries & Household -> Baby Products"
3. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Bath (天然有機泡沫沐浴露)
Subcategory updated from "Toiletries & Household > Bath & Shower" to "Toiletries & Household > Baby Products"
4. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Mei Mei Atopicare (嬰兒濕疹護膚霜)
Subcategory updated from "Pharmaceuticals & Healthcare -> Dermatology" to "Toiletries & Household > Baby Products"
Category for Yomeishu has been rearranged
Advertiser: Yomeishu Seizo > Yomeishu (養命酒)
Amendment: Rearranged its category
Result: Adspend of related categories & subcategories would be affected
Affected Period: Jan 2001 - Feb 2012
Media: TVC, Newspaper & Magazine
Action:
1. Subcategory updated from "Wine, Beer, Whisky & Liquor -> Cider & Liquor" to "Beauty, Slimming & Fitness -> Health Food Supplements"
Brand of several ads for NWS Transport Services have been amended
Advertiser: NWS Transport Services (新創建交通服務)
Amendment: Brand of several ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper, Magazine & Outdoor
Action:
1. Brand of several ads have been amended from "NWS Transport Services (新創建交通服務) > Wifi" to "NWS Transport Services (新創建交通服務) > Mobile Apps"
Advertiser updates from Jockey to Gigasports
Advertiser: Jockey / Gigasports
Amendment: Advertiser of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Nov - Dec 2011
Affected Media: MTR
Action:
1. Ref: 11pmtr1129041
Brand updated from "Jockey -> Underwear (100%)" to "Gigasports -> Sports Wear Retailer (100%)"11news1107243
