Showing posts with label Lexus (凌志). Show all posts
Showing posts with label Lexus (凌志). Show all posts

Nov 30, 2014

Brand / Brand Percentage Updated for Daimler AG (戴姆勒) - Mercedes-Benz (平治),Lexus (凌志),T-Factory Motor Company (天日車行),Toyota (豐田)

Advertiser: Daimler AG (戴姆勒) - Mercedes-Benz (平治),Lexus (凌志),T-Factory Motor Company (天日車行),Toyota (豐田)
Admendment: Brand / Brand Percentage of Daimler AG (戴姆勒) - Mercedes-Benz (平治),Lexus (凌志),T-Factory Motor Company (天日車行),Toyota (豐田) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 01 September 2008 to 01 January 2014
Affected Media: WALL,PRINT,BANNER
 
Action: 09wall0109012
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > SL-Class Series (100%)
 
Action: 09tat0101015
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > S-Class Series (S 系列) (50%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (50%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > S-Class Series (S 系列) (100%)
 
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > E-Class Series (E系列) (100%)
 
Action: 09news1120532
 
From
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > LX Series (LX系列) (34%)
Automobile & Petroleum > Retail & Distributors
T-Factory Motor Company (天日車行) > Automobile Retailer (0%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (33%)
Automobile & Petroleum > Sport Utilities & MPV
Toyota (豐田) > Land Cruiser / Land Cruiser Cygnus Series (33%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > S-Class Series (S 系列) (33%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > LX Series (LX系列) (34%)
Automobile & Petroleum > Retail & Distributors
T-Factory Motor Company (天日車行) > Automobile Retailer (0%)
Automobile & Petroleum > Sport Utilities & MPV
Toyota (豐田) > Land Cruiser / Land Cruiser Cygnus Series (33%)
 
 
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > SLS-Class (100%)
 
Action: 10golf0601002
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > R-Class (R 系列) (100%)
 
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > S-Class Series (S 系列) (100%)
 
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > C-Class Series (C系列) (100%)
 
 
Action: 12tat0301022
 
From
Automobile & Petroleum > Retail & Distributors
Zung Fu (仁孚行) > Automobile Retailer (0%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > SLS-Class (100%)
 
 
From
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > A-Class Series (A系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > E-Class Series (E系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (25%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > CLA-Class Series (CLA系列) (25%)
To
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > A-Class Series (A系列) (34%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > E-Class Series (E系列) (33%)
Automobile & Petroleum > Sedans & Sports Cars
Daimler AG (戴姆勒) - Mercedes-Benz (平治) > CLA-Class Series (CLA系列) (33%)
 

May 16, 2013

Brand Percentage Updated for Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Admendment: Brand Percentage of Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 20 October 2001 to 10 August 2012
Affected Media: PRINT,BANNER,MTR

Action:
news102001008
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (20%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (20%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (25%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (25%)
 
Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (50%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (50%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (100%)

Action:
news022203325
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (16%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (20%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (20%)

Action:
news082605210
From
Transportation & Logistics > Airline & Support Services
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (14%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (14%)
To
Transportation & Logistics > Airline & Support Services
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (17%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (16%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)
 
Action:
news082705102
news090905605
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (14%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (14%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (17%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (16%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)

Action:
10ban0815608 
From
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XJ Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XK Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > E-Type (16%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > Mark II (16%)
To
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XJ Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XK Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > E-Type (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > Mark II (20%)

Action:
12fmtr0717118
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (34%)
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (33%)
Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (33%)
To
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (50%)
Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (50%)

May 1, 2013

Sub-Category / Brand / Brand Percentage Updated for Lexus (凌志),South China Media / SC Media (南華傳媒)


Advertiser: Lexus (凌志),South China Media / SC Media (南華傳媒)
Admendment: Sub-Category / Brand / Brand Percentage of Lexus (凌志),South China Media / SC Media (南華傳媒) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 18 January 2010 to 05 August 2012
Affected Media: PRINT,BANNER,RADIO,WALL

Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Corporate Image
Lexus (凌志) > Corporate Image (100%)

Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Retail & Distributors
Lexus (凌志) > Lexus Show Room (Lexus 陳列室) (100%)

Action:
10ceo0401004
10ban0426315
From
Mass Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Capital Entrepreneur (資本企業家) (100%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (0%)
To
Automobile & Petroleum > Events, Sponsorship & Compliments
Lexus (凌志) > Events, Sponsorship & Compliments (0%)
Mass Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Capital Entrepreneur (資本企業家) (100%)

Action:
10ban0429703
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GX Series (GX系列) (100%)

Action:
12rad-c0805008
12rad-c0804024
12rad-c0804015
12rad-c0803029
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (50%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > CT Series (CT系列) (50%)

Apr 17, 2013

Sub-Category / Brand Updated for Lexus (凌志)


Advertiser: Lexus (凌志)
Admendment: Sub-Category / Brand of Lexus (凌志) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 24 February 2013 to 24 February 2013
Affected Media: PRINT

Action:
13news02243047
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GX Series (GX系列) (100%)
To
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (100%)