Brand Updated for Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵)

Advertiser: Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵)

Amendment: Brand of Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵) have been amended

Result: Adspend of Brand would be affected

Affected Period: 04 March 2002 to 17 November 2006

Affected Media: PRINT,POP,TVC

Action: news111706025

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (25%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (25%)

Action: news111706018,lisa062503102,lisa061103103

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Action: news100806008

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

Food > Rice

Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

Food > Rice

Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: we080106006,pop121903103,wellcome103103,pop091203022,pop052303063,pop012403055,pop062102004,tvc-e030402002

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (100%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (100%)

Action: lisa020404101

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Action: lisa122403102

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

Toiletries & Household > Kitchen Products

Royal Doulton (皇家道爾頓) > Kitchen Products (100%)

Entertainment > Movie & Theatre

新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)

To

Toiletries & Household > Kitchen Products

Royal Doulton (皇家道爾頓) > Kitchen Products (100%)

Entertainment > Movie & Theatre

新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: pop091903011

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

Beverages > Water

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)

To

Beverages > Water

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: lisa043003002

From

Transportation & Logistics > Public Transportation

Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Transportation & Logistics > Public Transportation

Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Updated for Golden Resources Development (金源米業)/金兔王 / Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視)

Advertiser: Golden Resources Development (金源米業)/金兔王 / Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視)

Admendment: of Golden Resources Development (金源米業)/金兔王 / Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) have been amended

Result: Adspend of would be affected

Affected Period:1 Mar 20 - 30 Apr 20

Affected Media: BUS

Action: 19bus1220103,20bus0413101



Some appearances of 19bus1220103 have been moved to 20bus0413101



Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)

change to

金兔王 > Rice (100%)

Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (0%)

Advertiser / Brand Updated for Edvance International Holdings (安領國際控股),Asahi (朝日),Hite (喜達) [海特啤],Alpecin,Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Reckitt Benckiser (利潔時) - Dettol (滴露),Lion (獅王),Goodmarks,Golden Resources Development (金源米業),P&G (寶潔) - Whisper (護舒寶),Whirlpool (惠而浦),Panasonic (樂聲牌)

Advertiser / Brand Updated for Edvance International Holdings (安領國際控股),Asahi (朝日),Hite (喜達) [海特啤],Alpecin,Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Reckitt Benckiser (利潔時) - Dettol (滴露),Lion (獅王),Goodmarks,Golden Resources Development (金源米業),P&G (寶潔) - Whisper (護舒寶),Whirlpool (惠而浦),Panasonic (樂聲牌)

Advertiser: Edvance International Holdings (安領國際控股),Asahi (朝日),Hite (喜達) [海特啤],Alpecin,Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Reckitt Benckiser (利潔時) - Dettol (滴露),Lion (獅王),Goodmarks,Golden Resources Development (金源米業),P&G (寶潔) - Whisper (護舒寶),Whirlpool (惠而浦),Panasonic (樂聲牌)

Admendment: Advertiser / Brand of Edvance International Holdings (安領國際控股),Asahi (朝日),Hite (喜達) [海特啤],Alpecin,Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Reckitt Benckiser (利潔時) - Dettol (滴露),Lion (獅王),Goodmarks,Golden Resources Development (金源米業),P&G (寶潔) - Whisper (護舒寶),Whirlpool (惠而浦),Panasonic (樂聲牌) have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 24 April 2013 to 01 April 2018

Affected Media: PRINT,TVC


Action: 13news04244017

From
Computers & Internet Services > Software & IT Solutions
Edvance > Software & IT Solutions (100%)

To
Computers & Internet Services > Software & IT Solutions
Edvance International Holdings (安領國際控股) > Software & IT Solutions (100%)


Action: 14pcm09230012

From
Computers & Internet Services > Software & IT Solutions
Edvance Technology > Cyber Ark (100%)

To
Computers & Internet Services > Software & IT Solutions
Edvance International Holdings (安領國際控股) > Cyber Ark (100%)

------------------------------------------------------------------------------

Action: 18tvc-c0327005
From
Wine, Beer, Whisky & Liquor > Beer
Asahi (朝日) > Asahi Super Dry Beer (0%)

Wine, Beer, Whisky & Liquor > Beer
Hite (喜達) [海特啤] > Beer (0%)

Toiletries & Household > Shampoo & Conditioner
Alpecin > Shampoo & Conditioner (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall Mobile App (100%)

Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > ProSkin Deep Moisturizing Shower Cream (深層滋潤親膚沐浴乳霜) (0%)

To
Wine, Beer, Whisky & Liquor > Beer
Asahi (朝日) > Asahi Super Dry Beer (0%)

Wine, Beer, Whisky & Liquor > Beer
Hite (喜達) [海特啤] > Beer (0%)

Toiletries & Household > Shampoo & Conditioner
Alpecin > Shampoo & Conditioner (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (100%)

Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > ProSkin Deep Moisturizing Shower Cream (深層滋潤親膚沐浴乳霜) (0%)

----------------------------------------------------------------------------

Action: 18tvc-c0320008
From
Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall Mobile App (100%)

To
Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (100%)

-----------------------------------------------------------------------------

Action: 18tvc-c0313012

From
Toiletries & Household > Detergent & Cleaning Products
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Antiseptic-Gemicide (滴露消毒藥水) (0%)

Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (0%)

Toiletries & Household > Humidifier & Dehumidifier
Goodmarks > Dehumidifier (炭吸濕器) (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall Mobile App (100%)

To
Toiletries & Household > Detergent & Cleaning Products
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Antiseptic-Gemicide (滴露消毒藥水) (0%)

Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (100%)

Toiletries & Household > Humidifier & Dehumidifier
Goodmarks > Dehumidifier (炭吸濕器) (0%)

------------------------------------------------------------------------------

Action: 18tvc-c0306012

From
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)

Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Pure Skin (極柔棉感衛生巾) (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall Mobile App (100%)

To
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)

Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Pure Skin (極柔棉感衛生巾) (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (100%)

------------------------------------------------------------------------------

Action: 18tvc-c0306011,18tvc-c0308010

From
Electrical Appliances > Air Conditioner, Purifier & Heater
Whirlpool (惠而浦) > Dehumidifer (抽濕機) (0%)

Electrical Appliances > Air Conditioner, Purifier & Heater
Panasonic (樂聲牌) > Dehumidifier (抽濕機) (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall Mobile App (100%)

To
Electrical Appliances > Air Conditioner, Purifier & Heater
Whirlpool (惠而浦) > Dehumidifer (抽濕機) (0%)

Electrical Appliances > Air Conditioner, Purifier & Heater
Panasonic (樂聲牌) > Dehumidifier (抽濕機) (0%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (100%)