Category / Sub-Category / Brand / Brand Percentage Updated for New Media (新傳媒),Mandom,Sing Tao News Corporation (星島新聞集團),Image Factory

Advertiser: New Media (新傳媒),Mandom,Sing Tao News Corporation (星島新聞集團),Image Factory
Admendment: Category / Sub-Category / Brand / Brand Percentage of New Media (新傳媒),Mandom,Sing Tao News Corporation (星島新聞集團),Image Factory have been amended
Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 15 July 2011 to 21 July 2011
Affected Media: PRINT

Action:
11mon0715008
From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)
Toiletries & Household > Deodorant
Mandom > Gatsby Ice-Type Deodorant Spray (Gatsby 冰凍噴劑) (25%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Action:
11et0719104 
From
Mass Media > Newspapers & Magazines
Sing Tao News Corporation (星島新聞集團) > East Touch (東Touch) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Mass Media > Newspapers & Magazines
Sing Tao News Corporation (星島新聞集團) > East Touch (東Touch) (50%)
Toiletries & Household > Deodorant
Mandom > Gatsby Ice-Type Deodorant Spray (Gatsby 冰凍噴劑) (25%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Action:
11milk0721014 
From
Mass Media > Newspapers & Magazines
Image Factory > Milk Club (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Mass Media > Newspapers & Magazines
Image Factory > Milk Club (50%)
Toiletries & Household > Deodorant
Mandom > Gatsby Ice-Type Deodorant Spray (Gatsby 冰凍噴劑) (25%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Category / Sub-Category / Brand Updated for Mandom

Advertiser: Mandom
Admendment: Category / Sub-Category / Brand of Mandom have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 18 October 2011 to 19 October 2011
Affected Media: BANNER

Action:
11ban1018843 
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
To
Toiletries & Household > Hair Styling Products
Mandom > Gatsby Hair Styling Products (100%)

Category / Sub-Category / Brand / Brand Percentage Updated for Mandom,GSK (葛蘭素史克) - Lucozade (葡萄適),Direct Sale Centre / DSC (德爾斯直銷中心),Adidas (愛迪達),Sing Tao News Corporation (星島新聞集團),New Media (新傳媒),Image Factory

Advertiser: Mandom,GSK (葛蘭素史克) - Lucozade (葡萄適),Direct Sale Centre / DSC (德爾斯直銷中心),Adidas (愛迪達),Sing Tao News Corporation (星島新聞集團),New Media (新傳媒),Image Factory
Admendment: Category / Sub-Category / Brand / Brand Percentage of Mandom,GSK (葛蘭素史克) - Lucozade (葡萄適),Direct Sale Centre / DSC (德爾斯直銷中心),Adidas (愛迪達),Sing Tao News Corporation (星島新聞集團),New Media (新傳媒),Image Factory have been amended
Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 03 June 2010 to 04 August 2011
Affected Media: FOCUS,PRINT,BANNER,TVC,POP

Action:
11focus0527001 
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
To
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Cleansers (清爽理油系列) (0%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Wash Triple Scrub (三重磨砂潔面膏) (100%)

Action:
11milk0428017
From
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Cleansers (清爽理油系列) (33%)
Toiletries & Household > Hair Styling Products
Mandom > Gatsby Hair Styling Products (33%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (34%)
To
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant (止汗香體產品) (50%)
Toiletries & Household > Hair Styling Products
Mandom > Gatsby Hair Styling Products (25%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Wash Moisture Foam (水潤保濕潔面泡沫) (25%)

Action:
10ban0710908
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
To
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Cleansers (清爽理油系列) (100%)

Action:
10tvc-c0701029
From
Beverages > Vitaminized & Energy Drinks
GSK (葛蘭素史克) - Lucozade (葡萄適) > Lucozade Energy (葡萄適葡萄糖能量飲品) (25%)
Retail > Discount Stores
Direct Sale Centre / DSC (德爾斯直銷中心) > Discount Store (25%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (25%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)
To
Beverages > Vitaminized & Energy Drinks
GSK (葛蘭素史克) - Lucozade (葡萄適) > Lucozade Energy (葡萄適葡萄糖能量飲品) (25%)
Retail > Discount Stores
Direct Sale Centre / DSC (德爾斯直銷中心) > Discount Store (25%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (25%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Cleansers (清爽理油系列) (25%)

Action:
10et0629103
From
Mass Media > Newspapers & Magazines
Sing Tao News Corporation (星島新聞集團) > East Touch (東Touch) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant (止汗香體產品) (25%)
Mass Media > Newspapers & Magazines
Sing Tao News Corporation (星島新聞集團) > East Touch (東Touch) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Action:
10mon0618008
From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant (止汗香體產品) (25%)
Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Action:
10pop0618004 
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Wash Triple Scrub (三重磨砂潔面膏) (50%)
To
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)

Action:
10milk0610017 
From
Mass Media > Newspapers & Magazines
Image Factory > Milk Club (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (50%)
To
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant (止汗香體產品) (25%)
Mass Media > Newspapers & Magazines
Image Factory > Milk Club (50%)
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (25%)

Action:
10ban0612416
10ban0605238
10ban0603450 
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
To
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Wash Triple Scrub (三重磨砂潔面膏) (0%)

Sub-Category / Brand Updated for Mandom

Advertiser: Mandom
Admendment: Sub-Category / Brand of Mandom have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 23 May 2011 to 25 July 2011
Affected Media: PRINT

Action:
11week0523011 
From
Cosmetics & Skincare for Men > Facial Products for Men
Mandom > Gatsby Men's Skin Care Products (100%)
To
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Cleansers (清爽理油系列) (100%)

Category / Sub-Category Updated for Mandom

Amendment: Category / Sub-Category of Mandom have been amended
Result: Adspend of related Category / Sub-Category would be affected
Affected Period: Jan 2011
Affected Media: Print

Action:
11milk0113026
From
Toiletries & Household > Razor & Hair Removal Products
Mandom > Gatsby Shaving Series (100%)
To
Cosmetics & Skincare for Men -> Facial Moisturizers for Men
Mandom > Gatsby Shaving Series (100%)

Category / Sub-Category / Advertiser / Brand Updated for Mandom

Advertiser: Mandom
Amendment: Category / Sub-Category / Advertiser / Brand of Mandom has been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: May 2012
Affected Media: Print

Action:
12et0529201
From
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Paper (潔面紙巾 / 面油紙) (100%)
To
Cosmetics & Skincare for Men > Cleansers & Toners for Men
Mandom > Gatsby Facial Paper (潔面紙巾 / 面油紙) (50%)
Toiletries & Household > Deodorant
Mandom > Gatsby Deodorant Body Paper (止汗香體巾) (50%)

Brand Updated for Mandom

Advertiser: Mandom
Amendment: brand of Mandom has been amended
Result: Adspend of brand would be affected
Affected Period: May 2012
Affected Media: Print

Action
12face0516007
12et0515008 
From
Toiletries & Household > Hair Styling Products Mandom > Gatsby Hair Styling Products (34%)
Toiletries & Household > Deodorant Mandom > Gatsby Deodorant (止汗香體產品) (33%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Cleansers (清爽理油系列) (33%)
To
Toiletries & Household > Hair Styling Products Mandom > Gatsby Hair Styling Products (34%)
Toiletries & Household > Deodorant Mandom > Gatsby Deodorant (止汗香體產品) (33%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Facial Wash Oil Control (全效控油潔面膏) (17%)
Cosmetics & Skincare for Men > Cleansers & Toners for Men Mandom > Gatsby Facial Wash Triple Scrub (三重磨砂潔面膏) (16%)