Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for AXA Group (安盛集團) - AXA (安盛),Big Pictures (天下影畫),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),JV Entertainment Productions (新娛國際綜藝製作),Olevia (奧麗維亞),BMA Investment Group (博美投資集團)-BMA Records(博美唱片)[BMA Entertainment Group(亞洲第一娛樂集團)],Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),MTR Corporation (港鐵),New World Mobility (新世界傳動網) {Merged},Neway Karaoke

Advertiser: AXA Group (安盛集團) - AXA (安盛),Big Pictures (天下影畫),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),JV Entertainment Productions (新娛國際綜藝製作),Olevia (奧麗維亞),BMA Investment Group (博美投資集團)-BMA Records(博美唱片)[BMA Entertainment Group(亞洲第一娛樂集團)],Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),MTR Corporation (港鐵),New World Mobility (新世界傳動網) {Merged},Neway Karaoke

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of AXA Group (安盛集團) - AXA (安盛),Big Pictures (天下影畫),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),JV Entertainment Productions (新娛國際綜藝製作),Olevia (奧麗維亞),BMA Investment Group (博美投資集團)-BMA Records(博美唱片)[BMA Entertainment Group(亞洲第一娛樂集團)],Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),MTR Corporation (港鐵),New World Mobility (新世界傳動網) {Merged},Neway Karaoke have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 08 December 2003 to 15 March 2015

Affected Media: RADIO


Action: 15rad-c0309032,15rad-c0302053

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

To
Insurance > Events, Sponsorship & Compliments
AXA Group (安盛集團) - AXA (安盛) > iRun for Love Mobile App (100%)

------------------------------------------

Action: 08rad-c0904029

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (100%)

To
Entertainment > Movie & Theatre
Big Pictures (天下影畫) > Butterfly Lovers (武俠梁祝) (100%)

------------------------------------------

Action: 08rad-c0719016

From
Non-profit Organization > Charity & Fund Raising Organizations
Hong Kong Jockey Club (香港賽馬會) > The Hong Kong Jockey Club Charities Trust (香港賽馬會慈善信託基金) (100%)

To
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Home Affairs Bureau / Department (民政事務總署) (100%)

------------------------------------------

Action: 08rad-c0719015

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (100%)

To
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Home Affairs Bureau / Department (民政事務總署) (100%)

------------------------------------------

Action: rad-c121707043
From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (100%)

To
Entertainment > Live Performance & Concerts
JV Entertainment Productions (新娛國際綜藝製作) > Events, Sponsorship & Compliments (100%)


Action: rad-c121707041

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (100%)

To
Electrical Appliances > Television
Olevia (奧麗維亞) > LCD Television / LCD TV (液晶顯示屏電視) (100%)


Action: rad-c121707040

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (100%)

To
Electrical Appliances > Parts & Accessories
Olevia (奧麗維亞) > Digital TV Receiver (數碼廣播接收器) (100%)


Action: rad-c121707011

From
Media > Radio & OTT Audio Services
Metro Broadcast (新城廣播) > Metroinfo FM99.7 (新城知訊台) [Metro Showbiz 997 (新城娛樂台)] (100%)

To
Entertainment > Music Records & Retailers
BMA Investment Group (博美投資集團)-BMA Records(博美唱片)[BMA Entertainment Group(亞洲第一娛樂集團)] > Events, Sponsorship & Compliments (100%)


Action: rad-c112707034

From
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Leisure & Cultural Service Dept/ LCSD (康樂及文化事務署/ 康文署) (100%)

To
Entertainment > Live Performance & Concerts
JV Entertainment Productions (新娛國際綜藝製作) > Events, Sponsorship & Compliments (100%)


Action: 11rad-c0801060

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Credit Cards (Manhattan信用卡) (100%)


Action: 08rad-c0726012

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (100%)

To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Credit Cards (Manhattan信用卡) (100%)


Action: 08rad-c0819020,08rad-c0819018

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (100%)

To
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠) (0%)

Retail > Shopping Mall
MTR Corporation (港鐵) > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠) (0%)

Retail > Shopping Mall
MTR Corporation (港鐵) > Telford Plaza (德福廣場) (100%)


Action: rad-c011004004

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)

Telecommunication, Mobile Phones & Services > Stored-value Cards
New World Mobility (新世界傳動網) {Merged} > 星Mobile儲值咭 / 增值券 (50%)

To
Telecommunication, Mobile Phones & Services > Stored-value Cards
New World Mobility (新世界傳動網) {Merged} > 星Mobile儲值咭 / 增值券 (100%)


Action: rad-c011704004

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

To
Telecommunication, Mobile Phones & Services > Stored-value Cards
New World Mobility (新世界傳動網) {Merged} > 星Mobile儲值咭 / 增值券 (100%)


Action: rad-c120803020

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

To
Entertainment > Karaoke & Video Arcade
Neway Karaoke > Karaoke (0%)

Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)


Action: rad-c121006001,rad-c112506013

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Supercharged 881 (雷霆881) (50%)

Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Narcotics Division, Security Bureau (保安局禁毒處) (50%)

To
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Narcotics Division, Security Bureau (保安局禁毒處) (100%)


Action: rad-c052305012,rad-c042905007

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

To
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Narcotics Division, Security Bureau (保安局禁毒處) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Skechers,Yata,JV Entertainment Productions,Star Entertainment,MusicNation / Music Nation,Media Asia Films,New Media

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Skechers,Yata (一田百貨) [Seiyu (西田百貨)],JV Entertainment Productions (新娛國際綜藝製作),Humming Bird,Omi International Entertainment Group (奧美國際娛樂集團),Star Entertainment (星娛樂),MusicNation / Music Nation (大國文化唱片),Media Asia Films (寰亞電影),New Media (新傳媒),Next Media (壹傳媒)

Advertiser: Skechers,Yata (一田百貨) [Seiyu (西田百貨)],JV Entertainment Productions (新娛國際綜藝製作),Humming Bird,Omi International Entertainment Group (奧美國際娛樂集團),Star Entertainment (星娛樂),MusicNation / Music Nation (大國文化唱片),Media Asia Films (寰亞電影),New Media (新傳媒),Next Media (壹傳媒)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Skechers,Yata (一田百貨) [Seiyu (西田百貨)],JV Entertainment Productions (新娛國際綜藝製作),Humming Bird,Omi International Entertainment Group (奧美國際娛樂集團),Star Entertainment (星娛樂),MusicNation / Music Nation (大國文化唱片),Media Asia Films (寰亞電影),New Media (新傳媒),Next Media (壹傳媒) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 13 October 2009 to 25 September 2015

Affected Media: PRINT,TVC,BUS,MTR,BANNER,SHELTER


Action: 09milk1022102,09et1103102

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)


Action: 09tvc-c1115001,11bus0328001,14tao01130005,15mob0617709,15et06160009,15fb05250010,12et0313020,11bus1021008,11bus0516005,15sud08071002,15tao08170001

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 10milk0422006

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (25%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (25%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (17%)


Action: 10news0527420,11news0526223

From
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (34%)


Action: 10next0610114,09fmtr1013115,12mon0323011,12three1207202

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action: 11ban0428913

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

Entertainment > Live Performance & Concerts
JV Entertainment Productions (新娛國際綜藝製作) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Humming Bird > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Omi International Entertainment Group (奧美國際娛樂集團) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Star Entertainment (星娛樂) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
MusicNation / Music Nation (大國文化唱片) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

Entertainment > Live Performance & Concerts
JV Entertainment Productions (新娛國際綜藝製作) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Humming Bird > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Omi International Entertainment Group (奧美國際娛樂集團) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
Star Entertainment (星娛樂) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)

Entertainment > Live Performance & Concerts
MusicNation / Music Nation (大國文化唱片) > G.E.M. Get EveryBody Moving Concert (鄧紫棋演唱會) (0%)


Action: 13news05230034

From
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action: 15mob0922709

From
To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 13she0625004

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Blind Detective (盲探) (0%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Blind Detective (盲探) (0%)


Action: 12fb1112107

From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)


Action: 11face0706006

From
Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Face Magazine [Easy Finder (壹本便利)] (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Face Magazine [Easy Finder (壹本便利)] (50%)