Showing posts with label Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店). Show all posts
Showing posts with label Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店). Show all posts

Mar 29, 2018

Category / Sub-Category / Advertiser / Brand Updated for Hi-Speed (海迅供應鏈),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Apple Inc

Category / Sub-Category / Advertiser / Brand Updated for Hi-Speed (海迅供應鏈),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Apple Inc

Advertiser: Hi-Speed (海迅供應鏈),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Apple Inc

Admendment: Category / Sub-Category / Advertiser / Brand of Hi-Speed (海迅供應鏈),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Apple Inc have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected

Affected Period: 10 August 2017 to 13 February 2018

Affected Media: PRINT,BANNER


Action: 18east02070002

From
Automobile & Petroleum > Retail & Distributors
Mok's Wagen Automobile Plaza (合眾汽車廣場 / 合眾汽車) > Automobile Retailer (100%)

To
Transportation & Logistics > Logistics Services
Hi-Speed (海迅供應鏈) > Logistics Services (100%)

-------------------------------------------------------------------------

Action: 18ban0213652,17ban0817304,17ban0816817,17ban0816806,17ban0813701,17ban0811349,17mob0810746,17ban0810850

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Entertainment > Music Records & Retailers
Apple Inc > iTunes (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Retail > Online Stores & Group Buying Services
Apple Inc > iTunes Gift Card (100%)

Oct 27, 2017

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Movenpick (莫凡比),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Movenpick (莫凡比),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店)

Advertiser: Nestle Group (雀巢集團) - Movenpick (莫凡比),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Movenpick (莫凡比),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 January 2003 to 27 August 2017

Affected Media: PRINT,RADIO,SHELTER,MTR,POP,BANNER


Action: hkb010104003,hkb080103003,rad-e010103017,rad-e010103004,rad-c013003036,she012803003,17pmtr0520203,17fmtr0519110,17mob0524732,16mob0915730,16ban0524604,16ban0526349,16ban0526745,16ban0523910,11pop0211039,10news1207578,10week1206126,10out0512017,09um0814102,16mob0531720,16mob0526717,16ban0522901,16pmtr0514206,16fmtr0611101,11week0207108,11news0121108,09os1006003,09ming0912017,09next0820110,08week0707105,08um0502105,08pop0411034,um091407118,fmtr073107017,east082306015

From
Food > Ice-Cream
Movenpick (莫凡比) > Ice Cream (雪糕) (100%)

To
Food > Ice-Cream
Nestle Group (雀巢集團) - Movenpick (莫凡比) > Ice-Cream (雪糕) (100%)

-----------------------------------------------------------------------------------

Action: fmtr071106002,pop070406102,16pop0701101,16news05257022,08um1010106

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Ice-Cream
Movenpick (莫凡比) > Ice Cream (雪糕) (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Ice-Cream
Nestle Group (雀巢集團) - Movenpick (莫凡比) > Ice-Cream (雪糕) (100%)

------------------------------------------------------------------------------------------

Action: 17mob0821126,17pmtr0708213,17fmtr0708106,17mob0609790,17mob0531027

From
Food > Ice-Cream
Movenpick (莫凡比) > Ice Cream (雪糕) (100%)

To
Food > Ice-Cream
Nestle Group (雀巢集團) - Movenpick (莫凡比) > Ice-Cream (雪糕) (100%)

May 17, 2017

Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Nestle Group (雀巢集團) - Nestle (雀巢)

Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Nestle Group (雀巢集團) - Nestle (雀巢)

Advertiser: Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Nestle Group (雀巢集團) - Nestle (雀巢)

Admendment: Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Nestle Group (雀巢集團) - Nestle (雀巢) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 07 November 2016 to 29 April 2017

Affected Media: PRINT,TVC,BANNER


Action: 16tvbw11070006

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (50%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Fitnesse (低脂高纖全麥穀物片) (50%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch Cereal Bar (可可脆片穀物棒) (50%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Fitnesse Cereal Bar (穀物棒) (50%)


Action: 17tvbw02271002,16tvbw12192001

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (50%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Fitnesse (低脂高纖全麥穀物片) (50%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch Cereal Bar (可可脆片穀物棒) (50%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Fitnesse Cereal Bar (穀物棒) (50%)


Action: 17tvc-c0303004,17ban0405135

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (100%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (0%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (0%)


Action: 17mob0408102

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (100%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (100%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (0%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (0%)


Action: 17tvc-c0331002

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (100%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (0%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (0%)

Jul 21, 2016

Advertiser / Brand Updated for 3 Hong Kong (3 香港),Television Broadcasts / TVB (電視廣播),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Hong Kong Economic Times Group (香港經濟日報集團),AM730 Media,Sing Tao News Corporation (星島新聞集團)

Advertiser: 3 Hong Kong (3 香港),Television Broadcasts / TVB (電視廣播),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Hong Kong Economic Times Group (香港經濟日報集團),AM730 Media,Sing Tao News Corporation (星島新聞集團)
Admendment: Advertiser / Brand of 3 Hong Kong (3 香港),Television Broadcasts / TVB (電視廣播),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Hong Kong Economic Times Group (香港經濟日報集團),AM730 Media,Sing Tao News Corporation (星島新聞集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 15 March 2016 to 01 July 2016
Affected Media: PRINT,POP,BANNER
Action: 16news03156018

From
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > IDD & Phone Cards (50%)
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > 3 Home-Runner (家居寬頻) (25%)
Telecommunication, Mobile Phones & Services > Fixed Line
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Residential Telephone Line (家居電話) (25%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
To
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
3 Hong Kong (3 香港) > 3 Home-Runner (家居寬頻) (25%)
Telecommunication, Mobile Phones & Services > Fixed Line
3 Hong Kong (3 香港) > Residential Telephone Line (家居電話) (25%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (50%)


Action: 16pop0701121,16news06220094

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Local Rechargeable SIM Card (本地循環儲值咭) (100%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (100%)


Action: 16ezone03313001

From
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > E-Zone (50%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Local Rechargeable SIM Card (本地循環儲值咭) (50%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super Mobile App (0%)
To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > E-Zone (50%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super Mobile App (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (50%)


Action: 16news03230070

From
Media > Print Media
AM730 Media > Newspaper (50%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Local Rechargeable SIM Card (本地循環儲值咭) (50%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super Mobile App (0%)
To
Media > Print Media
AM730 Media > Newspaper (50%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super Mobile App (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (50%)


Action: 16pcm03220015

From
Media > Print Media
Sing Tao News Corporation (星島新聞集團) > PC Market / PCM (電腦廣場) (50%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > IDD & Phone Cards (50%)
To
Media > Print Media
Sing Tao News Corporation (星島新聞集團) > PC Market / PCM (電腦廣場) (50%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (50%)


Action: 16socfb0319014

From
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Local Rechargeable SIM Card (本地循環儲值咭) (100%)
To
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (100%)


Action: 16news03156038

From
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > IDD & Phone Cards (50%)
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > 3 Home-Runner (家居寬頻) (25%)
Telecommunication, Mobile Phones & Services > Fixed Line
3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)] > Residential Telephone Line (家居電話) (25%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
To
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
3 Hong Kong (3 香港) > 3 Home-Runner (家居寬頻) (25%)
Telecommunication, Mobile Phones & Services > Fixed Line
3 Hong Kong (3 香港) > Residential Telephone Line (家居電話) (25%)
Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)
Telecommunication, Mobile Phones & Services > Stored-value Cards
3 Hong Kong (3 香港) > Data Sim Card (數據儲值咭) (50%)

Apr 20, 2016

Brand Percentage Updated for Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Daily Cafe,The Coca Cola (可口可樂),Haagen-Dazs

Advertiser: Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Daily Cafe,The Coca Cola (可口可樂),Haagen-Dazs
Admendment: Brand Percentage of Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Daily Cafe,The Coca Cola (可口可樂),Haagen-Dazs have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 27 March 2015 to 10 March 2016
Affected Media: PRINT,BANNER

Action: 16news03100130

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Pear Cider (100%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (0%)
To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Pear Cider (0%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (100%)

Action: 15news11200208

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Daily Cafe > Coffee (100%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (0%)
To
Beverages > Coffee
Daily Cafe > Coffee (0%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (100%)


Action: 15news09090073,15ban0916954

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (0%)
Beverages > Tea
The Coca Cola (可口可樂) > Fuze Tea (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (100%)
Beverages > Tea
The Coca Cola (可口可樂) > Fuze Tea (0%)

Action: 15news07230042

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Food > Ice-Cream
Haagen-Dazs > Ice Cream Crispy Sandwich (脆皮雪糕三明治) (100%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (0%)
To
Food > Ice-Cream
Haagen-Dazs > Ice Cream Crispy Sandwich (脆皮雪糕三明治) (0%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (100%)

Action: 15news03270067

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider (25%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Pear Cider (25%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (50%)
To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Pear Cider (0%)
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > 7-Fans Mobile App (100%)

Jan 7, 2016

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Noho

Advertiser: Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Noho
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Noho have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 14 March 2015 to 02 December 2015
Affected Media: BANNER,PRINT,TVC
 
Action: 15mob0314701
 
From
Beverages > Herbal Tea & Health Drinks
NOHO Asia > Health Drinks (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Herbal Tea & Health Drinks
Noho > The Hangover Defense (100%)
 
 
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Herbal Tea & Health Drinks
NOHO Asia > Health Drinks (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Herbal Tea & Health Drinks
Noho > The Hangover Defense (100%)
 
 
Action: 15ban1118238
 
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Herbal Tea & Health Drinks
NOHO Asia > Health Drinks (100%)
To
Beverages > Herbal Tea & Health Drinks
Noho > Gold (100%)
 
 
From
Beverages > Herbal Tea & Health Drinks
NOHO Asia > Health Drinks (100%)
To
Beverages > Herbal Tea & Health Drinks
Noho > Gold (100%)

Nov 19, 2015

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他)

Advertiser: Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 23 July 2014 to 19 November 2015

Affected Media: PRINT,BUS,BANNER


Action: 14news08014010,14face07230003

From
Beverages > Juice & Cordials
C&C > Juice (100%)

To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (50%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (50%)


Action: 14news10082012,15et08040011

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Juice & Cordials
C&C > Juice (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape  Sparkling Drink (C&C提子味碳酸飲品) (33%)


Action: 15week04271009

From
Beverages > Juice & Cordials
C&C > Juice (100%)

To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (100%)


Action: 15week05041008

From
Beverages > Juice & Cordials
Jet Win Food > C & C Apple (100%)

To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (100%)


Action: 15bus1018104,15ban1027273,15mob1019721,15mob1019732

From
To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape  Sparkling Drink (C&C提子味碳酸飲品) (33%)


Action: 15et10270006

From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape  Sparkling Drink (C&C提子味碳酸飲品) (33%)


Action: 15news10286090

From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (100%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (0%)

Food > Biscuit & Cookies
McVitie's (麥維他) > Digestive Bars (全麥手指餅) (0%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (0%)

Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape  Sparkling Drink (C&C提子味碳酸飲品) (0%)

May 28, 2015

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)

Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 16 October 2007 to 30 April 2015

Affected Media: TVC,BUS,BANNER,PRINT


Action: 14buz1101075,14buz1101074,14mob1118707,14mob1118706,14mob1118704,14tvc-c0807016,14mob0807703

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)


Action: 15bus0429002

From
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)


Action: 15mob0427702,15news04227062

From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)


Action: 11news0304024

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)

Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)

Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)


Action: 10news1201524

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (100%)


Action: news101607520

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (50%)

Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (50%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (0%)

Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (100%)