Advertiser / Brand Updated for Rolls Royce / Rolls-Royce (勞斯萊斯汽車),Fisker Automotive

Advertiser: Rolls Royce / Rolls-Royce (勞斯萊斯汽車),Fisker Automotive

Admendment: Advertiser / Brand of Rolls Royce / Rolls-Royce (勞斯萊斯汽車),Fisker Automotive have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 01 March 2009 to 30 November 2012

Affected Media: PRINT

Action: 09air0301003

From

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Phantom (50%)

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Fisker (50%)

To

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Phantom (50%)

Automobile & Petroleum > Sedans & Sports Cars Fisker Automotive > Karma Series (50%)

Action: 11news0913059,11news1028365,12news1130175

From

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Fisker (100%)

To

Automobile & Petroleum > Sedans & Sports Cars Fisker Automotive > Karma Series (100%)

Sub-Category / Brand Updated for Rolls Royce / Rolls-Royce (勞斯萊斯汽車)

Advertiser: Rolls Royce / Rolls-Royce (勞斯萊斯汽車)

Admendment: Sub-Category / Brand of Rolls Royce / Rolls-Royce (勞斯萊斯汽車) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 14 May 2012 to 08 July 2013

Affected Media: PRINT

Action: 12auto1001002

From

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Phantom Coupe (100%)

To

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Phantom Series (100%)

Action: 12news0514273,12news0627219

From

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > V12 (100%)

To

Automobile & Petroleum > Corporate Image Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Corporate Image (100%)

Brand Updated for Rolls Royce / Rolls-Royce (勞斯萊斯汽車)

Advertiser: Rolls Royce / Rolls-Royce (勞斯萊斯汽車)

Admendment: Brand of Rolls Royce / Rolls-Royce (勞斯萊斯汽車) have been amended

Result: Adspend of Brand would be affected

Affected Period: 01 October 2007 to 01 October 2007

Affected Media: PRINT

Action: prime100107018

From

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > 100EX (100%)

To

Automobile & Petroleum > Sedans & Sports Cars Rolls Royce / Rolls-Royce (勞斯萊斯汽車) > Phantom Series (100%)

Brand Updated for Toyota (豐田)

Advertiser: Toyota (豐田)

Admendment: Brand of Toyota (豐田) have been amended

Result: Adspend of Brand would be affected

Affected Period: 01 December 2011 to 25 October 2013

Affected Media: RADIO,PRINT,WALL

Action: 13rad-c1019028,13rad-c1005019,13rad-c0128010,13rad-c0126011,11wall1209036

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Hybrid (100%)

To

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (100%)

Action: 13news09203042

From

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Previa (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (20%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Ractis (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Hybrid (20%)

To

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Previa (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (20%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Ractis (20%)

Action: 13rad-c0324009,13rad-c0323017

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Hybrid (50%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius C (50%)

To

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (50%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius C (50%)

Action: 12news1019150,12news1013368

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (25%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Auris (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Hybrid (25%)

To

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (25%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Auris Series (25%)

Brand Updated for Toyota (豐田)

Advertiser: Toyota (豐田)

Admendment: Brand of Toyota (豐田) have been amended

Result: Adspend of Brand would be affected

Affected Period: 29 February 2004 to 02 November 2006

Affected Media: PRINT

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Classics (100%)

To

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Toyota Classics (豐田古典音樂會) (100%)

Sub-Category / Brand / Brand Percentage Updated for Toyota (豐田)

Advertiser: Toyota (豐田)

Admendment: Sub-Category / Brand / Brand Percentage of Toyota (豐田) have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 14 April 2012 to 17 March 2013

Affected Media: PRINT

Action: 13news03162033

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (50%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius C (50%)

To

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Previa Series (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius Series (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius C Series (25%)

Action: 12news1019150,12news1013368

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (25%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Auris (25%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Hybrid (25%)

To

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Camry Series (Camry 系列) (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius Series (20%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Alphard Series (20%)

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Auris Series (20%)

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Prius V Series (20%)

Action: 12news0414611,12auto0501003

From

Automobile & Petroleum > Sedans & Sports Cars Toyota (豐田) > Prius (100%)

To

Automobile & Petroleum > Sport Utilities & MPV Toyota (豐田) > Prius V Series (100%)

Sub-Category / Advertiser / Brand / Brand Percentage Updated for AEON Group - Living Plaza [Jusco Plaza]

Advertiser: AEON Group - Living Plaza [Jusco Plaza]

Admendment: Sub-Category / Advertiser / Brand / Brand Percentage of AEON Group - Living Plaza [Jusco Plaza] have been amended

Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 January 2013 to 28 February 2014

Affected Media: KCRCLR

 

Action: 13plr0101202

 

From

Retail > Department Stores AEON Group  - AEON (永旺) [Jusco (吉之島)] > Department Store (百貨公司) (50%)

Retail > Supermarket AEON Group  - AEON (永旺) [Jusco (吉之島)] > Supermarket (超級市場) (50%)

To

Retail > Discount Stores AEON Group - Living Plaza [Jusco Plaza] > Discount Stores (100%)

Brand / Brand Percentage Updated for Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理)

Advertiser: Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理)

Admendment: Brand / Brand Percentage of Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 28 February 2014 to 11 March 2014

Affected Media: BANNER

 

Action: 14ban0228510

 

From

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) > Mutual Funds (德盛「收益增值」基金系列) (100%)

 

To

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) > Allianz Global Investors - Allianz GIS RCM Total Return Asian Equity Fund (德盛總回報亞洲股票基金) (33%)

 

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) > Allianz Income And Growth (德盛收益及增長基金) (34%)

 

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) > Allianz European Equity Dividend (德盛歐洲股息基金) (33%)

Sub-Category Updated for Invesco Asset Management (景順投資)

Advertiser: Invesco Asset Management (景順投資)

Admendment: Sub-Category of Invesco Asset Management (景順投資) have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: 01 February 2014 to 28 February 2014

Affected Media: PRINT,BUS

 

Action: 14news02103047,14news02110135,14bus0218001

 

From

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Invesco Asset Management (景順投資) > Invesco Strategic MPF Scheme - RMB Bond Fund (景順強積金策略計劃 - 人民幣債券基金) (100%)

 

To

Banking & Investment Services > Pension & Mandatory Provident Funds

Invesco Asset Management (景順投資) > Invesco Strategic MPF Scheme - RMB Bond Fund (景順強積金策略計劃 - 人民幣債券基金) (100%)

Brand Updated for Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理)

Advertiser: Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理)

Admendment: Brand of Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) have been amended

Result: Adspend of Brand would be affected

Affected Period: January 2013 to Feb 2014

Affected Media: All Media

 

From

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理) > Allianz Fund (德盛收益及增長基金)

To

Banking & Investment Services > Asset Management, Mutual Funds & ETF

Allianz SE / Allianz Group (安聯集團) - Allianz Global Investors (德盛安聯資產管理)> Allianz Income And Growth (德盛收益及增長基金)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Wiser Club (正本會),Wiser Health (正本堂)

Advertiser: A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Wiser Club (正本會),Wiser Health (正本堂)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Wiser Club (正本會),Wiser Health (正本堂) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 24 January 2014 to 28 January 2014

Affected Media: PRINT

 

Action: 14news01240079

 

From

Fashion, Accessories & Eyewear > Men's Fashion Kering (開雲) [PPR Group] - Gucci > Men's Fashion (50%)

 

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories Kering (開雲) [PPR Group] - Gucci > Shoes (50%)

 

To

Retail > Drug Stores A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (100%)

 

Books, Gifts & Stationery > Book & Novels Wiser Club (正本會) > Books (0%)

 

Pharmaceuticals & Healthcare > Pharmaceutical Products Wiser Health (正本堂) > Pharmaceutical Products (0%)

Advertiser / Brand Updated for Hutchison-Priceline (Travel)

Advertiser: Hutchison-Priceline (Travel)

Admendment: Advertiser / Brand of Hutchison-Priceline (Travel) have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: August 2011 to Feburary 2014

Affected Media: All Media

 

From

Travel & Tourism Services > Travel Agents Agoda.com > Online Travel Agents

 

To

Travel & Tourism Services > Travel Agents Hutchison-Priceline (Travel) > Agoda.com

Sub-Category Updated for GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Admendment: Sub-Category of GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: August 2006 to August 2013

Affected Media: All Media

 

From

Cosmetics & Skincare > Facial Moisturizers GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion

 

To

Cosmetics & Skincare > Body Care Products GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion

Sub-Category Updated for GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

 Admendment: Sub-Category of GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: December 2004 to February 2014

Affected Media: All Media

 

From

Cosmetics & Skincare > Facial Moisturizers GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cream (潔美淨層脂修護霜 / 潔美淨層脂低敏感潤膚膏)

 

To

Cosmetics & Skincare > Body Care Products GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cream (潔美淨層脂修護霜 / 潔美淨層脂低敏感潤膚膏)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Zino

Advertiser: Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Zino

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Zino have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 February 2014 to 25 March 2014

Affected Media: BUS

 

Action: 14bus0201113

 

From

Zino > Facial & Eye Care Products  (100%)

To

Retail > Drug Stores Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Cosmetics & Skincare > Sheet Masks Zino > Dark Circle Removal Golden Eye Mask (黑眼療金箔眼膜) (100%)

Brand Updated for Audi (奧迪)

Advertiser: Audi (奧迪)

Admendment: Brand of Audi (奧迪) have been amended

Result: Adspend of Brand would be affected

Affected Period: 10 September 2010 to 01 March 2014

Affected Media: PRINT

 

Action: 14tat02010005,14gear02010002,14news01110003,13news11150023,13news11152071,13auto12010002,13news12204004,13news11292070,13news12132097,14news01102068,13peak12010002,13news11292029,13tat12010008,13gear12010001,13news11300075,11gear0201001,10news0910129

 

From

Automobile & Petroleum > Sedans & Sports Cars Audi (奧迪) > Quattro (100%)

 

To

Automobile & Petroleum > Sedans & Sports Cars Audi (奧迪) > RS Series (RS系列) (100%)

 

Action: 14motoz02130027,14news01102100

 

From

Automobile & Petroleum > Sedans & Sports Cars Audi (奧迪) > Quattro (100%)

 

To

Automobile & Petroleum > Sedans & Sports Cars Audi (奧迪) > SQ Series (SQ系列) (100%)

Advertiser / Brand Updated for Naver

Advertiser: Naver

Admendment: Advertiser / Brand of Naver have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 01 May 2013 to 11 June 2013

Affected Media: BANNER

 

Action: 13ban0605653,13ban0610116,13ban0605652,13ban0502833,13ban0501632,13ban0506110

 

From

Computers & Internet Services > Websites & Mobile Apps Line Hong Kong > Websites (100%)

 

To

Computers & Internet Services > Websites & Mobile Apps Naver > Line Mobile App (100%)   

Brand Updated for Daimler AG (戴姆勒) - Smart

Advertiser: Daimler AG (戴姆勒) - Smart

Admendment: Brand of Daimler AG (戴姆勒) - Smart have been amended

Result: Adspend of Brand would be affected

Affected Period: 04 May 2011 to 05 May 2011

Affected Media: PRINT

Action: 11news0505127,11news0504251

From
Automobile & Petroleum > Sedans & Sports Cars Daimler AG (戴姆勒) - Smart > Concept Car (100%)

To
Automobile & Petroleum > Sedans & Sports Cars Daimler AG (戴姆勒) - Smart > Sedans & Sports Cars (100%)

Brand Updated for Daimler AG (戴姆勒) - Smart

Advertiser: Daimler AG (戴姆勒) - Smart

Admendment: Brand of Daimler AG (戴姆勒) - Smart have been amended

Result: Adspend of Brand would be affected

Affected Period: 25 July 2011 to 28 September 2011

Affected Media: PRINT

Action: 11news0725907,11news0920273,11news0928266


From
Automobile & Petroleum > Sedans & Sports Cars Daimler AG (戴姆勒) - Smart > Smart ED (100%)

To
Automobile & Petroleum > Sedans & Sports Cars Daimler AG (戴姆勒) - Smart > Smart Kobe Edition (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 30 September 2013

Affected Media: TVC

 

Action: 12tvc-c1204030,13tvc-c0419032,13nexp-c0126003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12tvc-c1201025,12nexp-c1201004,13tvc-c0315018

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 13tvc-c0109022,13nexp-c0111002,12tvc-c1204031,12nexp-c1201005,12nexp-c1201006

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

Appearance update for Laboratories Valmont

Advertiser: Laboratories Valmont )

Amendment: Updated appearance

Result: Laboratories Valmont  would be affected

Affected Period: Feb 2014 

Affected Media: MTR

 

Action: Ref.no. 14fmtr0218104

Date changed from 13 Feb 2014 - 26 Feb 2014 to 14 Feb 2014 - 12 Mar 2014

Appearance of Converse ad have been added

Advertiser: Converse    

Amendment: Appearance of the following ads have been amended

Result: Adspend of Converse  would be affected

Affected Period: 22 Feb 2014 to 14 Mar 2014

Affected Media: MTR

 

Action: Ref.no 14fmtr0225102

 

1. The appearance of 14fmtr0225102 was added due to the unmap of data from log provider

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 21 May 2013

Affected Media: BANNER

 

Action: 12ban1201001

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12ban1201002,12ban1201004,12ban1201007,12ban1201008,12ban1201010,12ban1201011,12ban1201012

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12ban1201003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12ban1201005,12mob1201001,12ban1201006,12ban1201009,12mob1201002,12mob1201003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Wyeth Gold Range Products (惠氏金裝系列) (100%)

 

Action: 12ban1201013,12ban1201014

 

To

Toiletries & Household > Baby Products Chicco (智高) > Baby Products (寶寶專用柔嫩潤膚乳) (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 01 January 2013

Affected Media: PRINT

 

Action: 12news1201905

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12news1201906

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12news1201907

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 12news1201908

 

To

Toiletries & Household > Baby Products Chicco (智高) > Baby Products (寶寶專用柔嫩潤膚乳) (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

Appearance update for Richemont - Cartier (卡地亞) -> Sunglasses

Amendment:  add back appearance

Result: Adspend of related media would be affected
Affected Period: Nov 2013

Affected Media: Milk X

Action:
Add back appearence in 13gear12010031 - Full Page

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 01 March 2013

Affected Media: BUS,KCRC,FOCUS

 

Action: 12bus1201005

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (100%)

 

Action: 12fear1201002

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Wyeth Gold Range Products (惠氏金裝系列) (100%)

 

Action: 12focus1201001

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (33%)

 

Action: 12pear1201006

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (100%)

Advertiser Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝)

 

Admendment: Advertiser of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) have been amended

Result: Adspend of Advertiser would be affected

Affected Period: 16 December 2012 to 28 February 2013

Affected Media: TVC,BANNER

 

Action: 13tvc-c0116007

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Pfizer (美國輝瑞) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 12ban1216806

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)