Sub-Category / Brand Updated for Bose (寶仕牌),Bowers & Wilkins / B&W (寶華音響),PlasmaKan,Polk Audio,i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作),Cabasse (卡巴司),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器),Tannoy (天朗),TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)],Micromega,Cyrus (崔護),Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)),Polk Momo,Tai Lin Radio Service (泰林)

Sub-Category / Brand Updated for Bose (寶仕牌),Bowers & Wilkins / B&W (寶華音響),PlasmaKan,Polk Audio,i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作),Cabasse (卡巴司),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器),Tannoy (天朗),TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)],Micromega,Cyrus (崔護),Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)),Polk Momo,Tai Lin Radio Service (泰林)

Advertiser: Bose (寶仕牌),Bowers & Wilkins / B&W (寶華音響),PlasmaKan,Polk Audio,i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作),Cabasse (卡巴司),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器),Tannoy (天朗),TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)],Micromega,Cyrus (崔護),Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)),Polk Momo,Tai Lin Radio Service (泰林)

Admendment: Sub-Category / Brand of Bose (寶仕牌),Bowers & Wilkins / B&W (寶華音響),PlasmaKan,Polk Audio,i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作),Cabasse (卡巴司),Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器),Tannoy (天朗),TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)],Micromega,Cyrus (崔護),Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)),Polk Momo,Tai Lin Radio Service (泰林) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 06 March 2001 to 14 December 2016

Affected Media: PRINT,BANNER


Action: esq120107029,hkm120707102,news120707547,ban051007702,mach020103004,et030601016,tat091001026

From
Electrical Appliances > Home Theatre
Bose (寶仕牌) > Speakers (100%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Bose (寶仕牌) > Speakers (100%)


Action: hkm120701008

From
Electrical Appliances > Mini Hi-Fi and Speakers
Bose (寶仕牌) > Wave Music System (Wave音響組合) (50%)

Electrical Appliances > Home Theatre
Bose (寶仕牌) > Speakers (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Bose (寶仕牌) > Wave Music System (Wave音響組合) (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Bose (寶仕牌) > Speakers (50%)


Action: hifi040103002,hifi090102001

From
Electrical Appliances > Home Theatre
Bowers & Wilkins / B&W (寶華音響) > CDM NT Home Cinema Speakers (100%)

Electrical Appliances > Retail & Distributors
Bowers & Wilkins / B&W (寶華音響) > B&W Showroom (音響陳列室) (0%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Bowers & Wilkins / B&W (寶華音響) > CDM NT Home Cinema Speakers (100%)

Electrical Appliances > Retail & Distributors
Bowers & Wilkins / B&W (寶華音響) > B&W Showroom (音響陳列室) (0%)


Action: mach111501006,hifi091001003,tat041201005

From
Electrical Appliances > Home Theatre
Bowers & Wilkins / B&W (寶華音響) > CDM NT Home Cinema Speakers (100%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Bowers & Wilkins / B&W (寶華音響) > CDM NT Home Cinema Speakers (100%)


Action: avm101504001,news083104232,news082104203

From
Electrical Appliances > Home Theatre
PlasmaKan > Speaker System (100%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
PlasmaKan > Speakers (100%)


Action: 16out12140008,16um04221001,16mon03180002,15avm02130004,13avm10250007,13avm08160001,12hifi1201055,12avm1019003,12avm0921004,11plus1001004,car070107018,car010107017,car040106019,hifi090104039,hifi010103036

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (100%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (100%)


Action: 14et04080003,14ming01250015,13et12310004

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Polk Audio > Headphones (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Polk Audio > Headphones (50%)


Action: 14et02040014

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Polk Audio > Headphones (50%)

Entertainment > Movie & Theatre
i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作) > August: Osage County (1個葬禮4個失禮) (0%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Polk Audio > Headphones (50%)

Entertainment > Movie & Theatre
i-CABLE Communications (有線寬頻通訊) - Sundream Motion Pictures (驕陽電影製作) > August: Osage County (1個葬禮4個失禮) (0%)


Action: 13pcm11190023

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Cabasse (卡巴司) > Hi-Fi and Loudspeakers (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Cabasse (卡巴司) > Hi-Fi and Loudspeakers (50%)


Action: 13avm05100005,11avm0422001,10avm1203901,10avm1015006

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (100%)

Electrical Appliances > Retail & Distributors
Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器) > DCH AV / DCHAV (大昌影音) (0%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (100%)

Electrical Appliances > Retail & Distributors
Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong Electrical Appliances (大昌行電器) > DCH AV / DCHAV (大昌影音) (0%)


Action: 12hifi1101052

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Tannoy (天朗) > Speakers (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Tannoy (天朗) > Speakers (50%)


Action: 12avm0831006,12avm0803003,12avm0727005

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Media > Print Media
TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)] > AV Magazine (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Media > Print Media
TOM (Cup Magazine) Publishing [Chinese United Press / CUP (中聯版)] > AV Magazine (50%)


Action: 12hifi0801019

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Micromega > Hi-Fi (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Micromega > Hi-Fi (50%)


Action: 12hifi0301047

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Cyrus (崔護) > Hi-Fi (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
Cyrus (崔護) > Hi-Fi (50%)


Action: 11plus1101013

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (100%)

Automobile & Petroleum > Retail & Distributors
Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)) > DCH Used Car Centre / DCH Quality Used Car (「堅」易手車中心 / 大昌行易手車) (0%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (100%)

Automobile & Petroleum > Retail & Distributors
Dah Chong Hong Holdings (大昌行集團) - DCH Motors (Used Car Centre) (大昌貿易行汽車(易手車)) > DCH Used Car Centre / DCH Quality Used Car (「堅」易手車中心 / 大昌行易手車) (0%)


Action: car080107018

From
Electrical Appliances > Home Theatre
Polk Audio > Speakers (50%)

Automobile & Petroleum > Car Stereo
Polk Momo > Car Stereo (汽車音響) (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (50%)

Automobile & Petroleum > Car Stereo
Polk Momo > Car Stereo (汽車音響) (50%)


Action: news102503919

From
Electrical Appliances > Retail & Distributors
Tai Lin Radio Service (泰林) > Electrical Appliances Retailer (0%)

Electrical Appliances > Home Theatre
Polk Audio > Speakers (100%)

To
Electrical Appliances > Retail & Distributors
Tai Lin Radio Service (泰林) > Electrical Appliances Retailer (0%)

Electrical Appliances > Mini Hi-Fi and Speakers
Polk Audio > Speakers (100%)