Category / Sub-Category / Advertiser / Brand Updated for Yahoo (雅虎)

Category / Sub-Category / Advertiser / Brand Updated for Yahoo (雅虎)
Advertiser: Yahoo (雅虎)
Admendment: Category / Sub-Category / Advertiser / Brand of Yahoo (雅虎) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 26 October 2015 to 03 November 2015
Affected Media: BANNER

Action: 15ban1026997
From
Mass Media > Newspapers & Magazines
Refine Magazine > Magazine (100%)
To
Computers & Internet Services > Websites & Mobile Apps
Yahoo (雅虎) > Refine Magazine (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Yahoo (雅虎)

Advertiser: Yahoo (雅虎)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Yahoo (雅虎) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 13 September 2015 to 20 October 2015

Affected Media: BANNER

Action: 15ban0927240,15ban0924620,15ban0927219,15ban0922919,15ban0927909,15ban0926208,15ban0926207,15ban0923807,15ban0922918,15ban0913210

From
Mass Media > Newspapers & Magazines
Refine > Magazine (100%)

To
Computers & Internet Services > Websites & Mobile Apps
Yahoo (雅虎) > Refine Magazine (100%)

Category / Sub-Category / Brand / Brand Percentage Updated for Serenity Fair

Advertiser: Serenity Fair

Admendment: Category / Sub-Category / Brand / Brand Percentage of Serenity Fair have been amended

Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 23 August 2015 to 23 August 2015

Affected Media: PRINT

Action: 15news08230013

From
Fashion, Accessories & Eyewear > Women's Fashion
Serenity Fair > Women's Fashion (34%)

Fashion, Accessories & Eyewear > Fashion Accessories
Serenity Fair > Fashion Accessories (33%)
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Serenity Fair > Shoes (33%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Serenity Fair > Women's Fashion (25%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Serenity Fair > Shoes (50%)

Toiletries & Household > Bedding
Serenity Fair > Bedding (25%)

Brand Updated for Yahoo (雅虎)

Advertiser: Yahoo (雅虎)

Admendment: Brand of Yahoo (雅虎) have been amended

Result: Adspend of Brand would be affected

Affected Period: 29 July 2014 to 27 August 2014

Affected Media: PRINT

Action: 14news08271056,14news08130087,14news07290076

From

Computers & Internet Services > Online Marketplace Yahoo (雅虎) > Auctions.yahoo.com.hk (Yahoo! 拍賣場 / 雅虎香港拍賣場) (100%)

Retail > Online Stores & Group Buying Services Yahoo (雅虎) > Yahoo! Deals Mobile App (雅虎!團購應用程式 / Yahoo!團購App) (0%)

To

Retail > Online Stores & Group Buying Services Yahoo (雅虎) > Yahoo! Deals (雅虎!團購) (100%)

Retail > Online Stores & Group Buying Services Yahoo (雅虎) > Yahoo! Deals Mobile App (雅虎!團購應用程式 / Yahoo!團購App) (0%)

Sub-Category Updated for Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎)

Advertiser: Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎)
Admendment: Sub-Category of Heineken (喜力),Sony Pictures Releasing International,Yahoo (雅虎) have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: 25 April 2012 to 17 October 2012
Affected Media: TVC,BANNER

Action:
12tvc-c0924035
12ban0924301
12ban0924910
From
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Heineken Beer (喜力啤酒) (100%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (0%)
To
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Heineken Beer (喜力啤酒) (100%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (0%)

Action:
12ban0924307
From
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Events, Sponsorship & Compliments (50%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)
To
Wine, Beer, Whisky & Liquor > Beer
Heineken (喜力) > Events, Sponsorship & Compliments (50%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)

Action:
12ban0807818
12ban0425014
From
Entertainment > Movie & Theatre
Yahoo (雅虎) > Movies.yahoo.com.hk (Yahoo! 電影) (50%)
Entertainment > Live Performance & Concerts
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)
To
Entertainment > Movie & Theatre
Yahoo (雅虎) > Movies.yahoo.com.hk (Yahoo! 電影) (50%)
Entertainment > Movie & Theatre
Sony Pictures Releasing International > Skyfall (新鐵金剛：智破天凶城) (50%)