Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley

Advertiser: Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 21 April 2006 to 29 January 2013

Affected Media: PRINT,MTR,TVC,BANNER


Action: news042106739

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Strong Root + Strengthen Teeth (強根固齒牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)


Action: news051906824

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > All White Toothpaste (全美白牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Battery Electrical Toothbrush (百靈Oral-B電池電動牙刷) (0%)


Action: pmtr062006404

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)


Action: tvbw062006015,os062106004

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)


Action: news082407040

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (33%)


Action: 08news0502901

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)


Action: 08news0606050

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (33%)


Action: 08news0905021

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news1205051

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)


Action: 09news0612658

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)


Action: news072806846

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Battery Electrical Toothbrush (電池電動牙刷) (100%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)

Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pulsar Toothbrush (韻律震動牙刷) (0%)


Action: news062207686

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (25%)


Action: 09news0626648

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (25%)

Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (25%)

Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (50%)

Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)


Action: 09news1106661

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)


Action: 12tvc-c0711002

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)


Action: 12os0807011,12next0802010,12news0725231

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)


Action: 12sud0817008,12os0911011,12os0828009,12next0823010

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)


Action: 12ban0917413,12ban0917302

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)


Action: 12news0920325

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)


Action: 12news0920901

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)


Action: 12ban0924312,12ban0924717,12ban1007410,12ban1007408

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)

Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Advertiser: P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Admendment: Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達) have been amended

Result: Adspend of Advertiser / Brand / Brand Percentage would be affected

Affected Period: 17 January 2014 to 28 May 2015

Affected Media: PRINT,BANNER


Action: 14sud01171003

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Me! (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (12%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (25%)

Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Me! (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health All-Around Protection Toothpaste (全方位保護牙膏) (13%)


Action: 14news02148051,14news02075022

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)


Action: 14news04253107

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Gain > Detergent & Cleaning Products (超濃縮洗潔精) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Gain > Detergent & Cleaning Products (超濃縮洗潔精) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (0%)


Action: 14news05230110

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (0%)


Action: 15mob0428709,15mob0526706

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > 3D White Brilliance White Luxe Toothbrush (鑽亮拋光美白牙膏) (100%)