Appearence update for Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金)

 Appearence update for Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金)

 

Amendment: Move appearence

Result: Adspend of related media would be affected

Affected Period: Mar 2021

Affected Media: TVB Jade

Action:

From 20tvc-c1215019 moved to 20tvc-c1027076, adspend will be increase $128,100.

Appearence update for Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金)

Amendment: Move appearence

Result: Adspend of related media would be affected

Affected Period: Sep 2020

Affected Media: TVB Jade, TVB Finance Channel

Action:

Some appearance from 20tvc-c0709008 (GIS) moved to 20tvc-c0805002 (Normal Spot)

 

TVB Jade increase $49,860

TVB Finance Channel increase $80,760

Appearence update for Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金) -> HKMC Annuity Plan (香港年金計劃)

Amendment: Move appearence
Result: Adspend of related media would be affected
Affected Period: 29 Jun 2020
Affected Media: TVB Jade

Action:
From 20tvc-c0306002 (ad type: Message to Public) moved to 20tvc-c0805001(Normal Spot) adspend increase $60,300

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 29 December 2017 to 31 July 2019

Affected Media: RADIO, BUS BODY, TV, BANNER, MTR


From
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) - HKMC Annuity (香港年金) > HKMC Annuity Plan (香港年金計劃)

Appearance update for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Amendment: Updated appearance

Result: Hong Kong Mortgage Corp. / HKMC (香港按揭證券) would be affected

Affected Period: Jun 2019

Affected Media: KCRC

Action:

Ref.no.19fmosr0601010



1)18plr0907201

Rate Card : Train Door Window Sticker (160 panels) $17100

changed to

Rate Card : $14300

Category / Sub-Category / Brand Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Brand of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 27 March 2018 to 26 June 2018

Affected Media: TVC


Action: 18tvc-c0402009,18tvc-c0328007,18tvc-c0402008,18tvc-c0327011,18tvc-c0328006

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Brand Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Brand of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 26 March 2018 to 03 July 2018

Affected Media: TVC


Action: 18tvc-e0326007,18tvc-c0326004,18tvc-c0326003,18tvc-e0326006,18tvc-c0326007,18tvc-c0327012,18tvc-c0326006,18tvc-c0329004,18tvc-c0329003,18tvc-c0330005,18tvc-c0330004
From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Brand Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Brand of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 01 March 2018 to 31 May 2018

Affected Media: BUS


Action: 18bus0326103

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Brand Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Brand of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 26 March 2018 to 29 June 2018

Affected Media: RADIO


Action: 18rad-c0326006,18rad-c0409007,18rad-c0326021,18rad-c0409028

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 07 April 2018 to 20 June 2018

Affected Media: BANNER


Action: 18ban0427410,18mob0504783,18ban0615307,18mob0506771,18mob0507773

From
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

--------------------------------------------

Action: 18ban0407345
From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 29 December 2017 to 01 March 2018

Affected Media: RADIO


Action: 17rad-c1229009,17rad-c1229003

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (50%)

Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 27 April 2018 to 06 July 2018

Affected Media: TVC,BANNER


Action: 18tvc-c0605028

From
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (100%)

To
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (50%)

Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (50%)

-------------------------------------------------

Action: 18ban0427407,18ban0427414,18ban0427415,18ban0427416,18mob0519781,18mob0621042

From
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

To
Insurance > Retirement Insurance
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Sub-Category / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Sub-Category / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 29 December 2017 to 29 June 2018

Affected Media: RADIO


Action: 18rad-c0409007,18rad-c0326006

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)


Action: 17rad-c1229009,17rad-c1229003

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (50%)

Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 26 March 2018 to 29 June 2018

Affected Media: BANNER,RADIO


Action: 18ban0427416,18ban0427415,18ban0427414,18ban0427410,18ban0427407

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)


Action: 18rad-c0409028,18ban0407345,18rad-c0326021,18tvc-c0326004,18tvc-c0326003,18bus0326103
18tvc-c0402009,18tvc-c0402008,18tvc-c0330005,18tvc-c0330004,18tvc-c0329004,18tvc-c0329003,18tvc-c0328007,
18tvc-c0328006,18tvc-c0327012,18tvc-c0327011,18tvc-e0326007,18tvc-e0326006,18tvc-c0326007,18tvc-c0326006,

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Advertiser: Hong Kong Mortgage Corp. / HKMC (香港按揭證券)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hong Kong Mortgage Corp. / HKMC (香港按揭證券) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 04 May 2018 to 21 June 2018

Affected Media: BANNER


Action: 18mob0621042,18ban0615307,18mob0519781,18mob0507773,18mob0506771,18mob0504783

From
Banking & Investment Services > Mortgage
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > Reverse Mortgage (安老按揭) (100%)

To
Banking & Investment Services > Pension & Mandatory Provident Funds
Hong Kong Mortgage Corp. / HKMC (香港按揭證券) > HKMC Annuity Plan (香港年金計劃) (100%)