Advertiser: The Coca Cola (可口可樂),Adidas (愛迪達),Nikon (藝康),Neway Karaoke,Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司),Sharp (聲寶),German Pool (德國寶),Reckitt Benckiser (利潔時) - Durex (杜蕾斯),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),P&G (寶潔) - Olay [玉蘭油],McDonald's (麥當勞),Hong Kong Finance (香港信貸財務),Canon (佳能),Samsonite Group - Samsonite
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of The Coca Cola (可口可樂),Adidas (愛迪達),Nikon (藝康),Neway Karaoke,Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司),Sharp (聲寶),German Pool (德國寶),Reckitt Benckiser (利潔時) - Durex (杜蕾斯),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),P&G (寶潔) - Olay [玉蘭油],McDonald's (麥當勞),Hong Kong Finance (香港信貸財務),Canon (佳能),Samsonite Group - Samsonite have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 05 April 2012 to 07 February 2014
Affected Media: TVC
From
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (100%)
To
Beverages > Carbonated Drinks The Coca Cola (可口可樂) > Events, Sponsorship & Compliments (50%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (50%)
To
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (100%)
From
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (50%)
Beverages > Carbonated Drinks The Coca Cola (可口可樂) > Events, Sponsorship & Compliments (50%)
To
Beverages > Carbonated Drinks The Coca Cola (可口可樂) > Events, Sponsorship & Compliments (50%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (50%)
From
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (100%)
To
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (100%)
From
Camera, Photography & Optical Instruments > Digital Camera Nikon (藝康) > Digital Cameras (數碼相機) (25%)
Entertainment > Karaoke & Cyber Cafe Neway Karaoke > Karaoke (25%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (25%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (25%)
To
Camera, Photography & Optical Instruments > Digital Camera Nikon (藝康) > Digital Cameras (數碼相機) (25%)
Entertainment > Karaoke & Cyber Cafe Neway Karaoke > Karaoke (25%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (25%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (25%)
From
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (20%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (20%)
Electrical Appliances > Events, Sponsorship & Compliments German Pool (德國寶) > Events, Sponsorship & Compliments (20%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (20%)
Pharmaceuticals & Healthcare > Condoms & Birth Control Products Reckitt Benckiser (利潔時) - Durex (杜蕾斯) > Range Products (產品系列) (20%)
To
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (20%)
Electrical Appliances > Events, Sponsorship & Compliments German Pool (德國寶) > Events, Sponsorship & Compliments (20%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (20%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (20%)
Pharmaceuticals & Healthcare > Condoms & Birth Control Products Reckitt Benckiser (利潔時) - Durex (杜蕾斯) > Range Products (產品系列) (20%)
From
Wine, Beer, Whisky & Liquor > Beer Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Carlsberg Beer (嘉士伯啤酒) (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (34%)
To
Wine, Beer, Whisky & Liquor > Beer Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Carlsberg Beer (嘉士伯啤酒) (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (34%)
From
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (50%)
Cosmetics & Skincare > Facial & Eye Care Products P&G (寶潔) - Olay [玉蘭油] > Events, Sponsorship & Compliments (50%)
To
Cosmetics & Skincare > Facial & Eye Care Products P&G (寶潔) - Olay [玉蘭油] > Events, Sponsorship & Compliments (50%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (50%)
From
Wine, Beer, Whisky & Liquor > Beer Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Carlsberg Beer (嘉士伯啤酒) (20%)
Restaurants > Fast Food McDonald's (麥當勞) > Events, Sponsorship & Compliments (20%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (20%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (20%)
Cosmetics & Skincare for Men > Facial Products for Men P&G (寶潔) - Olay [玉蘭油] > Olay Men Solutions Facial Products for Men (20%)
To
Wine, Beer, Whisky & Liquor > Beer Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Carlsberg Beer (嘉士伯啤酒) (20%)
Restaurants > Fast Food McDonald's (麥當勞) > Events, Sponsorship & Compliments (20%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (20%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (20%)
Cosmetics & Skincare for Men > Facial Products for Men P&G (寶潔) - Olay [玉蘭油] > Olay Men Solutions Facial Products for Men (20%)
From
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (25%)
Banking & Investment Services > Mortgage Hong Kong Finance (香港信貸財務) > Mortgage (按揭) (25%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (25%)
Cosmetics & Skincare for Men > Facial Products for Men P&G (寶潔) - Olay [玉蘭油] > Olay Men Solutions Facial Products for Men (25%)
To
Banking & Investment Services > Mortgage Hong Kong Finance (香港信貸財務) > Mortgage (按揭) (25%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (25%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (25%)
Cosmetics & Skincare for Men > Facial Products for Men P&G (寶潔) - Olay [玉蘭油] > Olay Men Solutions Facial Products for Men (25%)
From
Camera, Photography & Optical Instruments > Digital Camera Canon (佳能) > Events, Sponsorship & Compliments (Camera) (25%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (25%)
Fashion, Accessories & Eyewear > Bags Samsonite Group - Samsonite > Bags (25%)
Banking & Investment Services > Mortgage Hong Kong Finance (香港信貸財務) > Mortgage (按揭) (25%)
To
Camera, Photography & Optical Instruments > Digital Camera Canon (佳能) > Events, Sponsorship & Compliments (Camera) (25%)
Fashion, Accessories & Eyewear > Bags Samsonite Group - Samsonite > Bags (25%)
Banking & Investment Services > Mortgage Hong Kong Finance (香港信貸財務) > Mortgage (按揭) (25%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (25%)
From
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (34%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (33%)
To
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (34%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (33%)
From
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (34%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (33%)
To
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (34%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (33%)
From
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (34%)
To
Electrical Appliances > Events, Sponsorship & Compliments Sharp (聲寶) > Events, Sponsorship & Compliments (33%)
Sports > Events, Sponsorship & Compliments Adidas (愛迪達) > Events, Sponsorship & Compliments (Football) (33%)
Restaurants > Asian Restaurants Taste Of Japan Group (和之味集團) - Itacho Sushi (板長壽司) > Japanese Restaurants (34%)
