Brand / Brand Percentage Updated for San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團)

Advertiser: San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團)

 

Admendment: Brand / Brand Percentage of San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團) have been amended

 

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 30 March 2014 to 26 May 2014

Affected Media: TVC

 

Action: 14tvc-c0526036

 

From

Wine, Beer, Whisky & Liquor > Beer San Miguel (生力啤) > San Miguel Beer (生力啤酒) (25%)

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (25%)

 

Banking & Investment Services > Securities Brokerages & Investment Services

Success Universe Group / SUG (實德環球集團) > Success Finance Group (實德金融集團) (25%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (25%)

 

To

Wine, Beer, Whisky & Liquor > Beer San Miguel (生力啤) > San Miguel Beer (生力啤酒) (25%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (25%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (25%)

 

Banking & Investment Services > Securities Brokerages & Investment Services

Success Universe Group / SUG (實德環球集團) > Success Finance Group (實德金融集團) (25%)

 

Action: 14tvc-c0518014

 

From

Jewellery, Watches & Luxury Products > Watch & Clock Cyma (瑞士司馬) > Watches (9%)

 

Wine, Beer, Whisky & Liquor > Beer Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (9%)

 

Banking & Investment Services > Events, Sponsorship & Compliments Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Events, Sponsorship & Compliments (9%)

 

Industry > Oil, Gas & Chemical Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship& Compliments (9%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (9%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (9%)

 

Cosmetics & Skincare for Men > Facial Products for Men Mandom Corporation - Gatsby > Men's Skin Care Products (9%)

 

Banking & Investment Services > Mortgage Global International Credit / GIC (環球信貸) > Events, Sponsorship & Compliments (10%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (9%)

 

Beverages > Coffee Four Seas Mercantile (四洲集團) > Coffee (9%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (9%)

 

To

Jewellery, Watches & Luxury Products > Watch & Clock Cyma (瑞士司馬) > Watches (12%)

 

Wine, Beer, Whisky & Liquor > Beer Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (11%)

 

Banking & Investment Services > Events, Sponsorship & Compliments Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Events, Sponsorship & Compliments (11%)

 

Industry > Oil, Gas & Chemical Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship& Compliments (11%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (5%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (11%)

 

Cosmetics & Skincare for Men > Facial Products for Men Mandom Corporation - Gatsby > Men's Skin Care Products (11%)

 

Banking & Investment Services > Mortgage Global International Credit / GIC (環球信貸) > Events, Sponsorship & Compliments (11%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (6%)

 

Beverages > Coffee Four Seas Mercantile (四洲集團) > Coffee (11%)

 

 

Action: 14tvc-c0420021

 

From

Banking & Investment Services > Events, Sponsorship & Compliments PrimeCredit (安信信貸) > Events, Sponsorship & Compliments (17%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (17%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (17%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (17%)

 

Pharmaceuticals & Healthcare > Others Betadine (必妥碘) > Dry Powder Spray (乾粉噴霧消毒劑) (16%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (16%)

 

To

Banking & Investment Services > Events, Sponsorship & Compliments PrimeCredit (安信信貸) > Events, Sponsorship & Compliments (20%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (10%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (20%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (10%)

 

Pharmaceuticals & Healthcare > Others Betadine (必妥碘) > Dry Powder Spray (乾粉噴霧消毒劑) (20%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (20%)

 

 

Action: 14tvc-c0330010

 

From

Travel & Tourism Services > Organization The Government of Macau Special Administrative Region (澳門特別行政區政府) > Macau Government Tourist Office (旅遊局) (33%)

 

Restaurants > Fast Food Tai Hing Roast Shop Group (太興燒味集團) > Fast Food Restaurant (太興燒味大王) (33%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (17%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (17%)

 

To

Travel & Tourism Services > Organization The Government of Macau Special Administrative Region (澳門特別行政區政府) > Macau Government Tourist Office (旅遊局) (33%)

 

Restaurants > Fast Food Tai Hing Roast Shop Group (太興燒味集團) > Fast Food Restaurant (太興燒味大王) (33%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (34%)

Brand / Brand Percentage Updated for Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)

Advertiser: Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)
Admendment: Brand / Brand Percentage of Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 26 April 2012 to 28 August 2012
Affected Media: TVC,PRINT,FOCUS

Action:
12cable-c0427018
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)

Action:
12cable-c0728005
12cable-c0725010
12cable-c0707017
From
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (25%)
To
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (25%)
 
Action:
12cable-c0728001
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0723022
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0707012
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Action:
12cable-c0706007
12now-c0517002
12nexp-c0517001
12now-c0427004
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)

Action:
12cable-c0607008
12cable-c0607004
12news0521304
12news0518061
12tvc-c0502015
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (100%)

Action:
12focus0427005
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (34%)
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
To
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (34%)

Action:
12cable-c0427012
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Synear (思念),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Jebsen Group - Jebsen Beer

Advertiser: Synear (思念),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Jebsen Group - Jebsen Beer
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Synear (思念),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Jebsen Group - Jebsen Beer have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 July 2007 to 06 February 2012
Affected Media: PRINT
 
Action:
12news0130121
12news0130616
12news0118041
08news0704155
From
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Food > Frozen Food
Synear (思念) > Dumpling (水餃) (100%)
 
Action:
11news1216237
11news1216426
10news0917190
From
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Food > Desserts
Synear (思念) > Desserts (湯圓) (100%)
 
Action:
11news0912134
11news0909059
11news0907129
11news0907619
From
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Desserts
Synear (思念) > Desserts (湯圓) (100%)
 
Action:
10news1217690
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Desserts
Synear (思念) > Desserts (湯圓) (100%)

Action:
09news0918650
From
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Frozen Food
Synear (思念) > Dumpling (水餃) (100%)

Action:
08news1114361
news070107864
From
Food > Frozen Food
思念食品 > Frozen Food (100%)
To
Food > Frozen Food
Synear (思念) > Frozen Food (100%)
 
Action:
news100307605
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (0%)
Food > Raw Meat, Poultry & Seafood
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Best Buy Eggs (超值牌蛋) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Money Back (易賞錢) (0%)
Food > Frozen Food
Synear (思念牌) > Dumpling (小小雲吞/水餃) (0%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (0%)
Food > Frozen Food
Synear (思念) > Frozen Food (0%)
Food > Raw Meat, Poultry & Seafood
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Best Buy Eggs (超值牌蛋) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Money Back (易賞錢) (0%)