Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Advertiser: McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 09 January 2009 to 07 September 2017

Affected Media: RADIO,TVC,PRINT,BANNER


Action: 09rad-c0126016

From
Restaurants > Fast Food
McDonald's (麥當勞) > Apple Pie (蘋果批) (50%)

Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (50%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Apple Pie (蘋果批) (50%)

Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (50%)


Action: 09tvc-c0127016

From
Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (100%)


Action: 09tvc-c0109030

From
Restaurants > Fast Food
McDonald's (麥當勞) > Red Bean Pie (紅豆批) (0%)

Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Red Bean Pie (紅豆批) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (100%)

------------------------------------------------------------------------------------------------------

Action: 17rec07140002,17news07143060

From
Non-profit Organization > Charity & Fund Raising Organizations
Pearson > Charity (100%)

To
Education & Training > Tertiary & Executive Education
Pearson Education Distributed Learning > Tertiary & Executive Education (100%)

---------------------------------------------------------------------------------------------------------------

Action: 17ban0726417,17ban0726416,17ban0726415

From
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Events, Sponsorship & Compliments (100%)

To
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Public Transportation (100%)

------------------------------------------------------------------------------------------------------

Action: 17mob0711782,17ban0605732

From
Toiletries & Household > Pesticide & Electronic Insecticide
Familoves > Mosquito Clothing Spray (衣物防蚊噴霧) (100%)

To
Toiletries & Household > Laundry Services / Products
Familoves > Mosquito Soak (衣物防蚊浸洗液) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for MTR Corporation (港鐵),Kao (花王) - Sofina

Advertiser: MTR Corporation (港鐵),Kao (花王) - Sofina

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of MTR Corporation (港鐵),Kao (花王) - Sofina have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 16 May 2014 to 08 June 2014

Affected Media: BANNER

 

Action: 14ban0516538

 

From

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (100%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (0%)

 

Cosmetics & Skincare > Facial Moisturizers Kao (花王) - Sofina > Facial Moisturizers (美白活膚精華露) (0%)

 

To

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (100%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (0%)

 

Cosmetics & Skincare > Cleansers & Toners Kao (花王) - Sofina > Cleansers & Toners (美白活膚精華露 / 美白化粧水) (0%)

 

Action: 14ban0606732

 

To

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (0%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (50%)

 

Cosmetics & Skincare > Cleansers & Toners Kao (花王) - Sofina > Cleansers & Toners (美白活膚精華露 / 美白化粧水) (50%)

Advertiser / Brand Updated for Wine Now Monthly (酒經月刊),Lai Sun F&B Management (麗新餐飲管理),Domani,Nan Fung Group (南豐集團) - Nan Fung Development (南豐發展),MTR Corporation (港鐵),Nikko Hotels International (日航酒店),City'Super

Advertiser: Wine Now Monthly (酒經月刊),Lai Sun F&B Management (麗新餐飲管理),Domani,Nan Fung Group (南豐集團) - Nan Fung Development (南豐發展),MTR Corporation (港鐵),Nikko Hotels International (日航酒店),City'Super

Admendment: Advertiser / Brand of Wine Now Monthly (酒經月刊),Lai Sun F&B Management (麗新餐飲管理),Domani,Nan Fung Group (南豐集團) - Nan Fung Development (南豐發展),MTR Corporation (港鐵),Nikko Hotels International (日航酒店),City'Super have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 01 February 2009 to 01 November 2012

Affected Media: PRINT

Action: 09wine0201005


From
Mass Media > Newspapers & Magazines Wine Now Monthly (酒經月刊) > Magazine (50%)

Restaurants > Chinese Restaurants Island Tang (港島廳) > Chinese Restaurant (50%)

To
Mass Media > Newspapers & Magazines Wine Now Monthly (酒經月刊) > Magazine (50%)
Restaurants > Chinese Restaurants Lai Sun F&B Management (麗新餐飲管理) > Island Tang (港島廳) (50%)

Action: 10news0627008


From
Restaurants > Western Restaurants Domani > Italian Restaurant (33%)
Restaurants > Chinese Restaurants
Island Tang (港島廳) > Chinese Restaurant (33%)
Property & Real Estate > Residential Property Nan Fung Group (南豐集團) - Nan Fung Development (南豐發展) > Lohas Park - Le Prestige & Le Prime (日出康城 - 領都 & 領峯) (17%)

Property & Real Estate > Residential Property MTR Corporation (港鐵) > Lohas Park - Le Prestige & Le Prime (日出康城 - 領都 & 領峯) (17%)

To
Restaurants > Western Restaurants Domani > Italian Restaurant (33%)

Restaurants > Chinese Restaurants
Lai Sun F&B Management (麗新餐飲管理) > Island Tang (港島廳) (33%)

Property & Real Estate > Residential Property Nan Fung Group (南豐集團) - Nan Fung Development (南豐發展) > Lohas Park - Le Prestige & Le Prime (日出康城 - 領都 & 領峯) (17%)

Property & Real Estate > Residential Property MTR Corporation (港鐵) > Lohas Park - Le Prestige & Le Prime (日出康城 - 領都 & 領峯) (17%)

Action: 12wine1101010

From
Hotels, Resorts & Service Apartments > Hong Kong Food & Beverages / Banquets Nikko Hotels International (日航酒店) > Hotel Nikko Hong Kong Food & Beverages (香港日航酒店食肆) (33%)

Retail > Supermarket City'Super > Supermarket (34%)

Restaurants > Chinese Restaurants Island Tang (港島廳) > Chinese Restaurant (33%)

To
Hotels, Resorts & Service Apartments > Hong Kong Food & Beverages / Banquets Nikko Hotels International (日航酒店) > Hotel Nikko Hong Kong Food & Beverages (香港日航酒店食肆) (33%)

Retail > Supermarket City'Super > Supermarket (34%)

Restaurants > Chinese Restaurants Lai Sun F&B Management (麗新餐飲管理) > Island Tang (港島廳) (33%)

Appearance of MTR Corporation (港鐵) ad have been added

Advertiser: MTR Corporation (港鐵)

Amendment: Appearance of the following ads have been amended

Result: Adspend of MTR Corporation (港鐵)   would be affected

Affected Period: 26 Jul 2014 to 31 Jul 2014

Affected Media: Airport

 

Action:

Ref.no 14apt0729212 

1. The appearance of 14apt0729212  was added due to the unmap of data from log provider.

Deleted appearance for MTR Corporation (港鐵) in Newsline Express

Advertiser: MTR Corporation (港鐵)
Amendment: Appearence of MTR Corporation (港鐵) have been deleted
Result: Adspend of related ad and media would be decrease
Affected Period: 六月 2011 to 五月 2014
Affected Media: Outdoor TV - Newsline Express

Action: 11tvc-c1212028
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 11now-c0905004
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12tvc-e1123003
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12tvc-c0801012 
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 14tvc-e0414003
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12nexp-c1124003
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12nexp-c0801002
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12nexp-c0316004
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 12nexp-c0317002
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 11nexp-c0620004
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Action: 11nexp-c0620002
Deleted appearance for MTR Corporation (港鐵) in Newsline Express, adspend decreased

Brand Updated for MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐)

Advertiser: MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐)

Admendment: Brand of MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐) have been amended

Result: Adspend of Brand would be affected

Affected Period: 01 May 2014 to 26 June 2014

Affected Media: WALL

 

Action: 14wall0509101,14wall0509027

 

From

Property & Real Estate > Residential Property Wheelock (會德豐) > The Austin (33%)

Property & Real Estate > Residential Property New World Group / New World Development (新世界集團 / 新世界發展) > The Austin (33%)

Property & Real Estate > Residential Property MTR Corporation (港鐵) > The Austin (34%)

To

Property & Real Estate > Residential Property MTR Corporation (港鐵) > Grand Austin (34%)

Property & Real Estate > Residential Property New World Group / New World Development (新世界集團 / 新世界發展) > Grand Austin (33%)

Property & Real Estate > Residential Property Wheelock (會德豐) > Grand Austin (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐)

Advertiser: MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of MTR Corporation (港鐵),New World Group / New World Development (新世界集團 / 新世界發展),Wheelock (會德豐) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 May 2014 to 26 June 2014

Affected Media: WALL,BUS

 

Action: 14wall0509101,14wall0509027

 

From

Property & Real Estate > Residential Property Wheelock (會德豐) > The Austin (33%)

 

Property & Real Estate > Residential Property New World Group / New World Development (新世界集團 / 新世界發展) > The Austin (33%)

 

Property & Real Estate > Residential Property MTR Corporation (港鐵) > The Austin (34%)

 

To

Property & Real Estate > Residential Property MTR Corporation (港鐵) > Grand Austin (34%)

 

Property & Real Estate > Residential Property New World Group / New World Development (新世界集團 / 新世界發展) > Grand Austin (33%)

 

Property & Real Estate > Residential Property Wheelock (會德豐) > Grand Austin (33%)

 

Action: 14bus0501005

 

To

Property & Real Estate > Residential Property MTR Corporation (港鐵) > Grand Austin (34%)

 

Property & Real Estate > Residential Property New World Group / New World Development (新世界集團 / 新世界發展) > Grand Austin (33%)

 

Property & Real Estate > Residential Property Wheelock (會德豐) > Grand Austin (33%)

Appearances update for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Amendment:Appearence calculation correction
Result: Adspend of related ad and media would be affected
Affected Period: May 2013
Affected Media: Interactive

Action:
13ban0427618
Appearances update for MTR Corporation (港鐵), May 2013 adspend may decease.

Category / Sub-Category / Brand / Brand Percentage Updated for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Admendment: Category / Sub-Category / Brand / Brand Percentage of MTR Corporation (港鐵) have been amended
Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 26 November 2012 to 07 December 2012
Affected Media: BANNER

Action:
12mob1126726
12ban1126919
From
Retail > Shopping Mall
MTR Corporation (港鐵) > MTR Shops (車站店舖) (100%)
To
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Events, Sponsorship & Compliments (100%)
Retail > Shopping Mall
MTR Corporation (港鐵) > MTR Shops (車站店舖) (0%)

Brand Updated for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Admendment: Brand of MTR Corporation (港鐵) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 04 Feb 2012 to 21 Dec 2012
Affected Media: AIRPORT

Action:
12apt0207502
From
Education & Training > Overseas Education Consultants
Australia Education Link / AEL (澳洲教育聯網) > Overseas Education Consultant (100%)
To
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Airport Express (璈敹怎陲) (100%)

Advertiser / Adspend Updated for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Admendment: Brand of MTR Corporation (港鐵)  have been amended
Result: Adspend of Advertiser / Adspend would be affected
Affected Period: Jan 2008 to Feb 2009
Affected Media: All Media

Action:
From
Property & Real Estate > Residential Property
MTR Property Management (MTR物業管理) [地鐵物業管理] > The Harbourside (君臨天下)
To
Property & Real Estate > Residential Property
MTR Corporation (港鐵) > The Harbourside (君臨天下)

From
Property & Real Estate > Residential Property
Hang Lung (恒隆) > The Harbourside (君臨天下) (50%)
Property & Real Estate > Residential Property
MTR Corporation (港鐵) > The Harbourside (君臨天下) (50%)
To
Property & Real Estate > Residential Property
Hang Lung (恒隆) > The Harbourside (君臨天下) (100%)
Property & Real Estate > Residential Property
MTR Corporation (港鐵) > The Harbourside (君臨天下) (0%)

Advertiser Updated for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Amendment: Adspend of MTR Corporation (港鐵) have been amended
Result: Adspend of Advertiser would be affected for all transferred brands in same original adspend
Affected Period: From December, 2007 to May, 2012
Affected Media: All Media

Action:
From rad-c120207022 to 12rad-c0510031
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Telford Plaza (德福廣場)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > MTR Property Management (MTR物業管理) [地鐵物業管理] > Telford Plaza (德福廣場)

From 08um0523008 to 12tao0409006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > The Edge (君薈坊)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > The Edge (君薈坊)

From um120707014 To 12rad-c0510031
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Maritime Square (青衣城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > Maritime Square (青衣城)

10news1025236
10news1025469
10news1214004
From
Property & Real Estate > Property Management
MTR Property Management (MTR物業管理) [地鐵物業管理] > Property Management (100%)
To
Property & Real Estate > Property Management
MTR Corporation (港鐵) > Property Management (100%)

08dm0630096  
From
Property & Real Estate > Property Management
MTR Property Management (MTR物業管理) [地鐵物業管理] > Events, Sponsorship & Compliments (100%)
Property & Real Estate > Property Management
MTR Corporation (港鐵) > Events, Sponsorship & Compliments (100%)

Brand Updated for MTR Corporation (港鐵)

Advertiser: MTR Corporation (港鐵)
Amendment: Adspend of MTR Corporation (港鐵)  have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: From December, 2007 to May, 2012
Affected Media: All media

Action:
From 08milk0904003 to 08rad-c1001034 
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠)
To >
Retail > Shopping Mall
MTR Corporation (港鐵) > Live Performance (德福廣場笑聲合體08森美小儀歌劇團小孖俠)

From exp031508010 to 12tao0409006
From
Retail -> Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Luk Yeung Galleria (綠楊坊)
To
Retail -> Shopping Mall
MTR Corporation (港鐵) > Luk Yeung Galleria (綠楊坊)

From um120707014 to 12fmtr0508006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] >Maritime Square (青衣城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) >Maritime Square (青衣城)

From tvbw120307010 to 12tao0409006
From
Retail > Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Paradise Mall (杏花新城)
To
Retail > Shopping Mall
MTR Corporation (港鐵) > Paradise Mall (杏花新城)

From tvbw120307010  to 10news1224244 
From
Retail -> Shopping Mall
MTR Property Management (MTR物業管理) [地鐵物業管理] > Shopping Centres (地鐵商場)
To
MTR Corporation (港鐵) > Paradise Mall (杏花新城) > MTR Malls / Shopping Centres

Appearance updates for MTR Corporation (港鐵) -> PopCorn

Advertiser: MTR Corporation (港鐵) -> PopCorn

Amendment: Amended appearance

Result: Adspend of related advertisers and media would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

Ref.no 12fmtr0327112

1. The missing appearance in Mar 2012 was added back due to the late arrival of data from log provider