Advertiser / Brand Updated for MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired}

Advertiser: MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired}

Amendment: Advertiser / Brand of MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} have been amended

Result: Adspend of Advertiser / Brand would not be affected

Affected Period: 12 February 2002 to 30 December 2018

Affected Media: DM,PRINT,BANNER,SOC,TAXI,MTR,KCRC,BUS BODY,TRAM SHELTER,WALL,AIPORT,RADIO,POP,TVC


From
Insurance > Accident Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Accident Insurance

To
Insurance > Accident Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Accident Insurance {Acquired}

-------------------
From
Insurance > Medical Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Medical Insurance

To
Insurance > Medical Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Medical Insurance {Acquired}

---------------------
From
Insurance > Critical Illness Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Breast Cancer Protector (乳癌保障計劃)

To
Insurance > Critical Illness Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Breast Cancer Protector (乳癌保障計劃) {Acquired}

-----------------------
From
Insurance > Corporate Image
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Corporate Image

To
Insurance > Corporate Image
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Corporate Image {Acquired}

-------------------------
From
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > eLift (e一家安心)

To
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > eLift (e一家安心) {Acquired}

------------------------
From
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Events, Sponsorship & Compliments

To
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Events, Sponsorship & Compliments {Acquired}

-------------------------
From
Insurance > General Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > General Insurance (一般保險)

To
Insurance > General Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > General Insurance (一般保險) {Acquired}

----------------------
From
Insurance > Critical Illness Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Health Selection Critical Care Plan (健康之選危疾治療計劃)

To
Insurance > Critical Illness Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Health Selection Critical Care Plan (健康之選危疾治療計劃) {Acquired}

---------------------
From
Insurance > Medical Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Health-is-Wealth Medical Plan (健康寶庫醫療計劃)

To
Insurance > Medical Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Health-is-Wealth Medical Plan (健康寶庫醫療計劃) {Acquired}

-----------------------
From
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Life Insurance

To
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Life Insurance {Acquired}

---------------------------
From
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Magic Club (魔力都會俱樂部)

To
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > Magic Club (魔力都會俱樂部) {Acquired}

---------------------------
From
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > MetLife Fly-high RMB Endowment Plan (MetLife「飛躍中華」人民幣儲蓄保障計劃)

To
Insurance > Life Insurance
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong {Acquired} > MetLife Fly-high RMB Endowment Plan (MetLife「飛躍中華」人民幣儲蓄保障計劃) {Acquired}

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),The Coca-Cola (可口可樂)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),The Coca-Cola (可口可樂)

Advertiser: Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),The Coca-Cola (可口可樂)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),The Coca-Cola (可口可樂) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 16 July 2014 to 24 October 2016

Affected Media: BANNER,PRINT


Action: 16ban0914218

From
Banking & Investment Services > Asset Management, Mutual Funds & ETF
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Investment (恒生投資) > iPower the New Generation Online Investment Fund Management Platform (iPower新世代網上基金管理平台) (100%)

To
Banking & Investment Services > Securities Brokerages & Investment Services
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Investment Services (外匯投資服務) (100%)

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Action: 16socfb0929016

From
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Events, Sponsorship & Compliments (100%)

To
Insurance > Corporate Image
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Corporate Image (100%)

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Action: 14milk07170014,14news07163007

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Carbonated Drinks (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Range Products (100%)

Action: 16news07155047

From
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Sprite (雪碧) (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Carbonated Drinks (100%)

To
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Sprite (雪碧) (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) > Range Products (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

Appearance Updated for MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港)

Advertiser: MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港)
Admendment: Appearance of MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) have been amended
Result: Brand / Brand Percentage would be affected
Affected Period: Aug 2016
Affected Media: BUS


Action: 15bus0724001
Appearance of 38 panels have been moved to 16bus0921001.

From
Insurance > Events, Sponsorship & Compliments
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Events, Sponsorship & Compliments (100%)
To
Insurance > Corporate Image
MetLife, Inc (大都會人壽) - Metropolitan Life Insurance / MetLife Hong Kong (美商大都會人壽保險香港) > Corporate Image (100%)