Showing posts with label Sun Life Assurance. Show all posts
Showing posts with label Sun Life Assurance. Show all posts

Jun 4, 2021

Category / Sub-Category / Brand Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)


Admendment: Category / Sub-Category / Brand of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) have been amended


Result: Adspend of Category / Sub-Category / Brand would be affected


Affected Period: 16 April 2021 to 06 May 2021


Affected Media: TRAM


 


Action: 21tram0416003


 


From


Insurance > Healthcare Information


Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Healthcare Information (100%)


To


Banking & Investment Services > Pension & Mandatory Provident Funds


Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Mandatory Provident Funds / MPF (強積金) (100%)

Mar 22, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),P&G (寶潔) - Febreze (風倍清),Lumorro,Broadway (百老匯),Onelivings,Nordep

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),P&G (寶潔) - Febreze (風倍清),Lumorro,Broadway (百老匯),Onelivings,Nordep


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),P&G (寶潔) - Febreze (風倍清),Lumorro,Broadway (百老匯),Onelivings,Nordep have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 10 February 2020 to 15 March 2021


Affected Media: BANNER,SOC,POP



Action: 21mob0227195,21mob0105018,21mob0105015,21ban0103144,21ban0103138,20ban1224428,20ban1225835


From

Insurance > Retirement Insurance  

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) >  Retirement Insurance (100%)


To

Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Foresight Deferred Annuity Plan (豐碩延期年金計劃) (33%)


Insurance > Life Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Victory (傳富儲蓄計劃) (33%)


Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Retirement Journey Planner (退得「優」Planner) (34%)


---------------------------

Action: 20mob1224355,20mob1224349,20ban1223833,20ban1224302,20mob1223306,20ban1223307,20mob1223187,20soc12241106,20mob1216243,20soc12081954,20mob1215190,20ban1213304/p>


From

Insurance > Retirement Insurance  

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) >  Retirement Insurance (100%)


To

Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Retirement Journey Planner (退得「優」Planner) (100%)


-------------------------

Action: 21mob0201015


From

Insurance > Retirement Insurance  

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) >  Retirement Insurance (100%)


To

Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Foresight Deferred Annuity Plan (豐碩延期年金計劃) (100%)


--------------------------

Action: 20mob1201189,20mob1201166,20ban1204201,20mob0210601,20mob0210802,20mob0211754,20mob0210602


From

Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Retirement Insurance (100%)


To

Insurance > Retirement Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Retirement Journey Planner (退得「優」Planner) (100%)


---------------------------

Action: 21ban0131864


From

Toiletries & Household -> Laundry Services / Products

P&G (寶潔) - Febreze (風倍清) > Fabric Freshner (布料除菌配方) (100%)


To

Toiletries & Household > Air Freshener

P&G (寶潔) - Febreze (風倍清) > Toilet Deodorizer (浴廁用抗菌消臭防臭劑) (100%)


----------------------------

Action: 21mob0218164,21mob0210143,20mob1218172


From

Electrical Appliances > Air Conditioner, Purifier & Heater  

Lumorro > UV-C Sanitizer (100%)  


To

Toiletries & Household > Air Freshener

Lumorro > UV-C Sanitizer (100%)


-----------------------------

Action: 20pop0501206


From

Electrical Appliances > Retail & Distributors

Broadway (百老匯) > Electrical Appliances Retailer (0%)


Electrical Appliances > Air Conditioner, Purifier & Heater

Onelivings > Wonder Personal Air Purifier (隨身負離子空氣清新機) (100%)


To

Electrical Appliances > Retail & Distributors

Broadway (百老匯) > Electrical Appliances Retailer (0%)


Toiletries & Household > Air Freshener

Onelivings > Wonder Personal Air Purifier (隨身負離子空氣清新機) (100%)


-------------------------

From

Electrical Appliances > Air Conditioner, Purifier & Heater

Nordep > Personal Air Purifier (隨身攜式空氣淨化機) (100%)


To

Toiletries & Household > Air Freshener

Nordep > Personal Air Purifier (隨身攜式空氣淨化機) (100%)


Nov 30, 2020

Sub-Category Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)


Amendment: Sub-Category of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) have been amended


Result: Adspend of Sub-Category would be affected


Affected Period: 01 June 2018 to 30 October 2020


Affected Media: PRINT,SOC,BANNER,KCRC,MTR,BUS SHELTER


From

Insurance > Events, Sponsorship & Compliments

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > BrighterGen Academy (永明才俊學院) 


To

Insurance > Recruitment

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > BrighterGen Academy (永明才俊學院)

Oct 21, 2020

Category / Sub-Category / Brand / Brand Percentage Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)


Amendment: Category / Sub-Category / Brand / Brand Percentage of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) have been amended


Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected


Affected Period: 20 June 2020 to 30 September 2020


Affected Media: BANNER,SOC



Action: 20mob0620806


From

Insurance > Corporate Image

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Corporate Image (100%)


To

Banking & Investment Services > Pension & Mandatory Provident Funds

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Mandatory Provident Funds / MPF (強積金) (100%)


----------------------------

Action: 20soc07111236,20soc07060461,20ban0930403


From

Insurance > Corporate Image

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Corporate Image (100%)  


To

Insurance > Life Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Victory (傳富儲蓄計劃) (100%)


----------------------------

Action: 20soc06280683,20soc08090138


From

Insurance > Events, Sponsorship & Compliments

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Events, Sponsorship & Compliments (100%)  


To

Banking & Investment Services > Pension & Mandatory Provident Funds

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Mandatory Provident Funds / MPF (強積金) (100%)


-------------------------

Action: 20soc08100816,20soc08012074


From

Insurance > Corporate Image

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Corporate Image (100%)  


To

Insurance > Events, Sponsorship & Compliments

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > BrighterGen Academy (永明才俊學院) (100%)


Oct 20, 2020

Category / Sub-Category Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)


Amendment: Category / Sub-Category of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) have been amended


Result: Adspend of Category / Sub-Category would be affected


Affected Period: 20 July 2020 to 26 September 2020


Affected Media: BANNER,SOC,MTR,TVC


From

Insurance > Life Insurance

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Victory (傳富儲蓄計劃) 


To

Banking & Investment Services > Pension & Mandatory Provident Funds

Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Victory (傳富儲蓄計劃) 

May 27, 2020

Category / Sub-Category / Brand / Brand Percentage Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Bellamy's Organic,Eugene Group (荷花集團)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Bellamy's Organic,Eugene Group (荷花集團)

Amendment: Category / Sub-Category / Brand / Brand Percentage of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Bellamy's Organic,Eugene Group (荷花集團) have been amended

Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 15 November 2009 to 25 March 2020

Affected Media: DM,POP,SOC,PRINT


Action: 09dm1115565,14pop1017019

From
Banking & Investment Services > Securities Brokerages & Investment Services
Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Sun Life e-Services (永明金融網上服務) (100%)

To
Insurance > General Insurance
Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Sun Life e-Services (永明金融網上服務) (100%)

------------------------
Action: 20soc03251311,20soc03240248,20soc03050260,20soc02070272,20soc01230280,20soc01160195,20soc01070261

From
Food > Baby Food
Bellamy's Organic > Baby Food (100%)

To
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder (100%)

-----------------------------
Action: 20ours02010013,19ours11010006

From
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder for Infants & Children (50%)

Food > Baby Food
Bellamy's Organic > Baby Food (50%)

To
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder (50%)

Food > Baby Food
Bellamy's Organic > Baby Food (50%)

----------------------------
Action: 19ours09010006

From
Media > Print Media
Eugene Group (荷花集團) > Ours Excellent Branding (媽媽寶寶優質名牌) (0%)

Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder for Infants & Children (50%)

Food > Baby Food
Bellamy's Organic > Baby Food (50%)

To
Media > Print Media
Eugene Group (荷花集團) > Ours Excellent Branding (媽媽寶寶優質名牌) (0%)

Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder (50%)

Food > Baby Food
Bellamy's Organic > Baby Food (50%)

--------------------------------
Action: 17news06161038

From
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder for Infants & Children (100%)

To
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder (100%)


Action: 20soc03011010,20soc01300144

From
Food > Baby Food
Bellamy's Organic > Baby Food (100%)

To
Beverages > Milk Powder for Infants & Children
Bellamy's Organic > Milk Powder (50%)

Food > Baby Food
Bellamy's Organic > Baby Food (50%)

--------------------------------
Action: 20soc02270182,20soc01300143,20soc01100449

From
Food > Baby Food
Bellamy's Organic > Baby Food (100%)

To
Beverages > Milk Powder for Adults
Bellamy's Organic > Pregnancy Formula (100%)

Sep 27, 2019

Updated for Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Admendment: of Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended

Result: Adspend of would be affected

Affected Period:1 Feb 19 - 15 Feb 19

Affected Media: WALL

Action: 19wall0208201,19wall0208227



Some appearances of 19wall0208201 have been moved to 19wall0208227


Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融)

> SunHealth OmniCare (永明危疾齊加保) (100%)

change to

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

> SC Mobile App (渣打流動應用程式) (100%)