Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Sands China - The Venetian Macau (澳門威尼斯人股份),Wynn Resorts (Macau) (永利澳門酒店),Swatch Group (斯沃琪集團) - Glashutte Original,Elegant Watch & Jewellery (三寶鐘錶珠寶)

Advertiser: Sands China - The Venetian Macau (澳門威尼斯人股份),Wynn Resorts (Macau) (永利澳門酒店),Swatch Group (斯沃琪集團) - Glashutte Original,Elegant Watch & Jewellery (三寶鐘錶珠寶)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Sands China - The Venetian Macau (澳門威尼斯人股份),Wynn Resorts (Macau) (永利澳門酒店),Swatch Group (斯沃琪集團) - Glashutte Original,Elegant Watch & Jewellery (三寶鐘錶珠寶) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 24 November 2016 to 04 March 2017

Affected Media: BANNER,PRINT


Action: 17ban0104215,17ban0131821

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Sands Resorts Cotai Strip Macao (澳門金沙度假區) (100%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Sands China - The Venetian Macau (澳門威尼斯人股份) > Convention Services (酒店會議服務) (100%)


Action: 17news01160002,16news12155054,16news11244001

From
Entertainment > Casino
Wynn Resorts (Macau) (永利澳門酒店) > Events, Sponsorship & Compliments (100%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Wynn Macau Hotel (100%)


Action: 17mob0127762

From
Entertainment -> Live Performance & Concerts
Melco Crown Entertainment (新濠博亞娛樂) > Kenny G Live in Macau (新濠影匯 - 回家－薩克斯天王Kenny G澳門音樂會) (100%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) > Studio City Macau (新濠影滙) [Macao Studio City (星麗門)] (100%)


Action: 17east01250014,16soda12010009

From
Entertainment > Casino
Wynn Resorts (Macau) (永利澳門酒店) > Events, Sponsorship & Compliments (50%)

Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Wynn Palace (永利皇宮) (50%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Wynn Macau Hotel (50%)

Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Wynn Palace (永利皇宮) (50%)

-----------------------------------------------------------------------------------------------------------------------------------------

Action: 16news12020090

From
Jewellery, Watches & Luxury Products > Watch & Clock
Elegant Watch & Jewellery (三寶鐘錶珠寶) > Watches Retailer (100%)

To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Glashutte Original > Watches (100%)

Jewellery, Watches & Luxury Products > Watch & Clock
Elegant Watch & Jewellery (三寶鐘錶珠寶) > Watches Retailer (0%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),Sands China (金沙中國),Wynn Resorts (Macau) (永利澳門酒店)

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),Sands China (金沙中國),Wynn Resorts (Macau) (永利澳門酒店)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),Sands China (金沙中國),Wynn Resorts (Macau) (永利澳門酒店) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 11 July 2007 to 02 April 2014
Affected Media: PRINT

Action: 09news0813918

From
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha (摩卡) (50%)
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Altira (新濠鋒) (50%)

To
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Recruitment (100%)

Action: 10news0913906,10news0916923,10news0928908,10news1013908,10news1019913,10news1028916,10news1206907,10news1207905,10news0908909,11news0222452,11news0831916,08news0630048,11news0609271

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > City Of Dreams (新濠天地) (100%)

To
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (100%)

Action: 14news01172145,13news11292067,13news11015053,13news10182072,13news09162056

From
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Recruitment (50%)
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Altira (新濠鋒) (50%)
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)

Action: 11news1123277

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Sands China - Sands Macao (金沙澳門) > Recruitment (100%)

To
Entertainment > Casino
Sands China (金沙中國) > Recruitment (100%)

Action: 11news1024650,11news1114295,14news02052032

From
Entertainment > Casino
Sands China - The Venetian Macau (澳門威尼斯人股份) > Recruitment (100%)

To
Entertainment > Casino
Sands China (金沙中國) > Recruitment (100%)

Action: news071107174,10news1115459,10news1031209

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Wynn Macau Hotel (100%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Wynn Resorts (Macau) (永利澳門酒店) > Recruitment (100%)