Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Freedom Dragon Corporation,Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired},Vitasoy International Holdings (維他奶集團) - Vita (維他),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Samsung (三星),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視)

Advertiser: Freedom Dragon Corporation,Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired},Vitasoy International Holdings (維他奶集團) - Vita (維他),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Samsung (三星),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視)

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Freedom Dragon Corporation,Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired},Vitasoy International Holdings (維他奶集團) - Vita (維他),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Samsung (三星),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 28 August 2020 to 10 February 2021

Affected Media: SOC

Action: 20soc12132059

From

Business Services > Advertising, PR & Marketing

Vida Management > Advertising, PR & Marketing (100%)

To

Business Services > Advertising, PR & Marketing

Freedom Dragon Corporation > Vida Mobile App (100%)

---------------------------------------------

Action: 20soc08283006,20soc08283005

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)

 

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

----------------------------------------------

Action: 20soc08283011,20soc08292494

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

------------------------------------------------

Action: 20soc08283008,20soc08283004

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

--------------------------------------------------

Action:20soc08282998

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

--------------------------------------------------

Action: 20soc08283007

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

---------------------------------------------------

Action: 20soc08283001,20soc08282999,20soc08282997,20soc09012816

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

------------------------------------------------------

Action: 20soc08283003,20soc08292492

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

----------------------------------------------------------

Action: 20soc08283000,20soc08283009

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

---------------------------------------------------------

Action: 20soc08283002

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Skimmed Milk Beverage [Fresh Milk] (維他高鈣脫脂牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

---------------------------------------------------------

Action: 20soc08301397

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (20%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (20%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (20%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (20%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (20%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

--------------------------------------------------------------

Action: 20soc09023527

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

--------------------------------------------------------------

Action: 20soc09023526,20soc09043330,20soc09043335,20soc09052593,20soc09052596,20soc09061719,20soc09061717

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

------------------------------------------------------------------

Action: 20soc09023525,20soc09033109,20soc09043331,20soc09043333,20soc09072100

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

-------------------------------------------------------------------

Action: 20soc09043332

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

--------------------------------------------------------------------

Action: 20soc09043334,20soc09052595

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

-------------------------------------------------------------------

Action: 20soc09043336,20soc09061716

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

-----------------------------------------------------------------------

Action: 20soc09052592

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Skimmed Milk Beverage [Fresh Milk] (維他高鈣脫脂牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

--------------------------------------------------------------------

Action: 20soc09072101

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)

Retail > Convenience Stores

Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)

-------------------------------------------------------------

Action: 21soc02100913

From

Electrical Appliances > Portable Audio / Multimedia Players and Headphones

Samsung (三星) > Earphones (耳機) (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones

Samsung (三星) > Galaxy Note 20 Mobile Phone Series (系列) (50%)

To

Telecommunication, Mobile Phones & Services > Mobile Phones

Samsung (三星) > Mobile Phones (50%)

Retail > Online Stores & Group Buying Services

Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Vitasoy International Holdings (維他奶集團) - Vita (維他)

Advertiser: Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Vitasoy International Holdings (維他奶集團) - Vita (維他)

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Vitasoy International Holdings (維他奶集團) - Vita (維他) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 28 November 2020 to 24 February 2021

Affected Media: SOC

Action: 21soc02123459,21soc02113897,21soc02093782,21soc02054993,21soc01260987,21soc01143261

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Soft Tofu (山水滑豆腐) (100%)

--------------------------

Action: 21soc02054992,21soc02240302,21soc02093692,21soc02082838,21soc02082833,21soc02072378,21soc02023189,21soc02101630,21soc02092921,21soc02080832,21soc01283780,21soc02054213,21soc01301479

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Pan-Fried Hard Tofu (山水硬豆腐) (100%)

----------------------------

Action: 21soc02181868,21soc02080849,21soc02080720,21soc02054196,21soc02054195,21soc02151177,21soc01111530,20soc12261902,20soc12211239,20soc12191660

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Silken Tofu (山水嫩豆腐) (100%)

----------------------------

Action: 21soc02131756,21soc02121643

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Soya Products (山水豆製產品系列) (100%)

-----------------------------

Action: 21soc02131113

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Silken Tofu (山水嫩豆腐) (50%)

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Soft Tofu (山水滑豆腐) (50%)

------------------------------

Action: 21soc01251211,21soc01250969

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vita Pure Soya Bean Extract (維他純豆漿) (100%)

-----------------------------

Action: 21soc01201178

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Silken Tofu (山水嫩豆腐) (33%)

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Pan-Fried Hard Tofu (山水硬豆腐) (33%)

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Soft Tofu (山水滑豆腐) (34%)

-------------------------------

Action: 20soc12222491,20soc12221529,21soc01081313,20soc12252147,20soc12182074

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Calci Plus Soy drink (鈣思寶) (100%)

-----------------------------

Action: 21soc01213170,21soc01170334

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (50%)

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Tofu Dessert (山水豆腐花) (50%)

-----------------------------

Action: 21soc01162759,21soc01151328,20soc12292850,21soc01013437,20soc12252945,20soc12271444,20soc12252699,20soc12013794,20soc12043399,20soc11282407,21soc02071108,21soc01111881

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy (植物奶系列) (100%)

---------------------------------

Action: 20soc12184378

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Food > Soya Products

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Sansui Tofu Dessert (山水豆腐花) (100%)

--------------------------------

Action: 20soc12161477,21soc01251544

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > San Sui Fresh Soya Milk (山水鮮豆漿) (100%)

---------------------------------

Action: 21soc01060896

From

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > San Sui Fresh Soya Milk (山水鮮豆漿) (50%)

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)

Appearance of FTLife (富通保險),Walt Disney (華特迪士尼),Abbott Laboratories (美國雅培) - Similac,Cherry,Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) ad have been added

Advertiser:FTLife (富通保險),Walt Disney (華特迪士尼),Abbott Laboratories (美國雅培) - Similac,Cherry,Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶)

Amendment: Appearance of the following ads have been amended

Result: Adspend of FTLife (富通保險),Walt Disney (華特迪士尼),Abbott Laboratories (美國雅培) - Similac,Cherry,Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) would be affected

Affected Period: Sep 2019

Affected Media: BUS



Action:

Ref.no 19bus1004001,19bus1002001,19bus1004003,19bus1004005,19bus1007003

1. The appearance of 19bus1004001,19bus1002001,19bus1004003,19bus1004005,19bus1007003 was added due to the unmap of data from log provider.

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Vitasoy International Holdings (維他奶集團) - Vita (維他)

Advertiser: Vitasoy International Holdings (維他奶集團) - Vita (維他)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Vitasoy International Holdings (維他奶集團) - Vita (維他) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 July 2019 to 31 August 2019

Affected Media: BUS



Action: 19bus0701024



From

Beverages > Tea

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vita Milk Tea (維他港式奶茶) (100%)

To

Beverages > Milk & Soya Drinks

Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)

Brand Updated for Vitasoy International Holdings (維他奶集團) - Vita (維他),Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Oriental Press Group (東方報業集團),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店),Sing Pao Newspaper (成報報刊)

Advertiser: Vitasoy International Holdings (維他奶集團) - Vita (維他),Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Oriental Press Group (東方報業集團),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店),Sing Pao Newspaper (成報報刊)

Admendment: Brand of Vitasoy International Holdings (維他奶集團) - Vita (維他),Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Oriental Press Group (東方報業集團),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店),Sing Pao Newspaper (成報報刊) have been amended

Result: Adspend of Brand would be affected

Affected Period: 03 June 2004 to 10 August 2009

Affected Media: PRINT
09tvbw0810007,09news0702143

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (0%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (0%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Bakery (麵包) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (0%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (0%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Bakery (麵包) (100%)

-------------------------------------------------------------

Action: 09mon0306001

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (0%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (0%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Cake Shop (餅店) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (0%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (0%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Cake Shop (餅店) (100%)

----------------------------------------------------------------

Action: 08tvbw0616007

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (25%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Bakery (麵包) (50%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (25%)

Food > Bakery & Cake
Convenience Retail Asia (利亞零售) - Saint Honore Cake Shop (聖安娜餅屋) > Bakery (麵包) (50%)

------------------------------------------------------------

Action: news011906830

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (25%)

Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (25%)

Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

-------------------------------------------------------------

Action: news121505825

From
Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

To
Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

--------------------------------------------------------------------------

Action: news062105107,news041805113

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (25%)

Media > Print Media
Oriental Press Group (東方報業集團) > The Sun (太陽報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (25%)

Media > Print Media
Oriental Press Group (東方報業集團) > The Sun (太陽報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

-----------------------------------------------------------------------

Action: news021505620,news091904612

From
Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

To
Media > Print Media
Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (50%)

Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (25%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

-----------------------------------------------------------------

Action: news060304918

From
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) > Convenience Store (25%)

Media > Print Media
Sing Pao Newspaper (成報報刊) > Sing Pao (成報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > 'Family Milk' Milk Beverage [Fresh Milk] (維他家庭奶牛奶飲品) (25%)

To
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) > Convenience Store (25%)

Media > Print Media
Sing Pao Newspaper (成報報刊) > Sing Pao (成報) (50%)

Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (25%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for ABA Productions,Selladoor Family (UK),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶)

Advertiser: ABA Productions,Selladoor Family (UK),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of ABA Productions,Selladoor Family (UK),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 January 2019 to 22 February 2019

Affected Media: SOC


Action: 19soc02150543,19soc02140339

From
Entertainment > Live Performance & Concerts
ABA Productions > KidsFest (兒童話劇節) (100%)

To
Entertainment > Live Performance & Concerts
ABA Productions > Live Performance (50%)

Entertainment > Live Performance & Concerts
Selladoor Family (UK) > Live Performance (50%)

-------------------------------------

Action: 19soc02220602,19soc02130449,19soc02040509,19soc02010712,19soc01190899,19soc01280477

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Calci Plus Soy drink (鈣思寶) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

--------------------------------------

Action: 19soc01090482

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Calci Plus Soy drink (鈣思寶) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)

-------------------------------------

Action: 19soc02140422,19soc01300846

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Calci Plus Soy drink (鈣思寶) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy (植物奶系列) (100%)

-------------------------------------

Action: 19soc01160570,19soc01021073,19soc01010086

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Calci Plus Soy drink (鈣思寶) (100%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy (植物奶系列) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),McDonald's (麥當勞)

Advertiser: Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),McDonald's (麥當勞)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),McDonald's (麥當勞) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 08 October 2018 to 17 October 2018

Affected Media: BANNER


Action: 18ban1008382,18ban1017869

From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) > Events, Sponsorship & Compliments (50%)

Restaurants > Coffee & Tea Shop
McDonald's (麥當勞) > McCafe (50%)

To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (0%)

Restaurants > Coffee & Tea Shop
McDonald's (麥當勞) > McCafe (100%)