Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for MTR Corporation (港鐵),Kao (花王) - Sofina

Advertiser: MTR Corporation (港鐵),Kao (花王) - Sofina

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of MTR Corporation (港鐵),Kao (花王) - Sofina have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 16 May 2014 to 08 June 2014

Affected Media: BANNER

 

Action: 14ban0516538

 

From

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (100%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (0%)

 

Cosmetics & Skincare > Facial Moisturizers Kao (花王) - Sofina > Facial Moisturizers (美白活膚精華露) (0%)

 

To

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (100%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (0%)

 

Cosmetics & Skincare > Cleansers & Toners Kao (花王) - Sofina > Cleansers & Toners (美白活膚精華露 / 美白化粧水) (0%)

 

Action: 14ban0606732

 

To

Retail > Shopping Mall MTR Corporation (港鐵) > Telford Plaza (德福廣場) (0%)

 

Cosmetics & Skincare > Sunblock & After-sun Products Kao (花王) - Sofina > Sofina Beaute Sunblock (美白防曬乳液 / 美白活膚全效防曬乳液) (50%)

 

Cosmetics & Skincare > Cleansers & Toners Kao (花王) - Sofina > Cleansers & Toners (美白活膚精華露 / 美白化粧水) (50%)

Brand Updated for Kao (花王) - Sofina

Advertiser: Kao (花王) - Sofina
Admendment: Brand of Kao (花王) - Sofina have been amended
Result: Adspend of Brand would be affected
Affected Period: September 2010 to Feburary 2014
Affected Media: All Media

From
Cosmetics & Skincare > Foundation & Base
Kao (花王) - Sofina > Primavista Long Keep Base (超持久控油底霜)


To
Cosmetics & Skincare > Foundation & Base
Kao (花王) - Sofina > Primavista Long Keep Base UV (持久控油底霜)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Sofina

Advertiser: Kao (花王) - Sofina
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kao (花王) - Sofina have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 April 2013 to 26 April 2013
Affected Media: FOCUS

Action:
13focus0401202
From
To
Cosmetics & Skincare > Sunblock & After-sun Products
Kao (花王) - Sofina > Beaute Whitening Day Protector (美白抗老化防曬乳液) (100%)

Sub-Category Updated for Kao (花王) - Sofina,New Media (新傳媒)

Advertiser: Kao (花王) - Sofina,New Media (新傳媒)
Admendment: Sub-Category of Kao (花王) - Sofina,New Media (新傳媒) have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: 04 January 2007 to 10 March 2008
Affected Media: PRINT

Action:
three010407106
From
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Gloss & Impact Mascara (潤澤豐盈睫毛膏) (34%)
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Jewelry Shower Eyes (寶石之雨眼影組合) (33%)
Cosmetics & Skincare > Lip Balm
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (33%)
To
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Gloss & Impact Mascara (潤澤豐盈睫毛膏) (34%)
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Jewelry Shower Eyes (寶石之雨眼影組合) (33%)
Cosmetics & Skincare > Cosmetics (Lip)
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (33%)

Action:
jess020107063
From
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Jewelry Shower Eyes (寶石之雨眼影組合) (50%)
Cosmetics & Skincare > Lip Balm
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (50%)
To
Cosmetics & Skincare > Cosmetics (Eyes)
Kao (花王) - Sofina > Aube Jewelry Shower Eyes (寶石之雨眼影組合) (50%)
Cosmetics & Skincare > Cosmetics (Lip)
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (50%)

Action:
fb031008010
From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)
Cosmetics & Skincare > Lip Balm
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (17%)
Cosmetics & Skincare > Cosmetics (Face)
Kao (花王) - Sofina > Aube Puffy Bounce Cheek (彩盈閃爍胭脂) (17%)
Cosmetics & Skincare > Cosmetics (Lip)
Kao (花王) - Sofina > Aube Rouge Tiara Veil (水漾后冠美容液唇膏) (16%)
To
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)
Cosmetics & Skincare > Cosmetics (Lip)
Kao (花王) - Sofina > Aube Rouge Aqua Dress (水盈霓裳唇膏) (17%)
Cosmetics & Skincare > Cosmetics (Face)
Kao (花王) - Sofina > Aube Puffy Bounce Cheek (彩盈閃爍胭脂) (17%)
Cosmetics & Skincare > Cosmetics (Lip)
Kao (花王) - Sofina > Aube Rouge Tiara Veil (水漾后冠美容液唇膏) (16%)

Updated for Kao (花王) - Sofina

Advertiser: Kao (花王) - Sofina
Admendment: of Kao (花王) - Sofina have been amended
Result: Adspend of would be affected
Affected Period: September 2009 to November 2009
Affected Media: all media

From
Cosmetics & Skincare > Eye Moisturizers
Kao (花王) - Sofina > Primavista Eyezone Essence Concealer (明眸精華遮瑕液)
To
Cosmetics & Skincare > Foundation & Base
Kao (花王) - Sofina > Primavista Eyezone Essence Concealer (明眸精華遮瑕液)

Brand Updated for Kao (花王) - Sofina

Advertiser: Kao (花王) - Sofina
Admendment: Brand of Kao (花王) - Sofina have been amended
Result: Adspend of Brand would be affected
Affected Period: Feb 2010 to Jan 2012
Affected Media: All

Action:
From
Cosmetics & Skincare > Facial Moisturizers
Kao (花王) - Sofina > SOFINA Whitening Essence SOFINA (全效淨白精華素)
To
Cosmetics & Skincare > Facial Moisturizers
Kao (花王) - Sofina > SOFINA Whitening Essence (全效淨白精華素)