Amendment: Delete Ad From Facebook Audience Network

Amendment: Delete Ad From Facebook Audience Network
Result: Adspend of related ad and media would be affected
Affected Period: Feb 2018
Affected Media: Mobile
Site: Viu (Mobile App)

Advertiser: Bausch & Lomb (博士倫) -> Lacelle Contact Lens,FrieslandCampina (菲仕蘭坎皮納) - Friso (美素佳兒) -> Friso Gold Multigrain & Banana Milk Cereal (金裝美素佳兒香蕉穀物奶米粉),FrieslandCampina (菲仕蘭坎皮納) - Friso (美素佳兒) -> Friso Gold Rice-Based Milk Cereal (金裝美素佳兒奶米粉) [美素健奶米粉],FrieslandCampina (菲仕蘭坎皮納) - Friso (美素佳兒) -> Frisocrem Wheat-based Milk Cereal (美素健奶麥粉)

Action:
18mob0201788
18mob0212748


Feb 2018 adspend may decease

Sub-Category / Advertiser / Brand Updated for Bausch & Lomb (博士倫), Nissin Foods (日清食品), Glion Institute of Higher Educaiton / GIHE (格里昂高等教育機構), Les Roches International School of Hotel Managment (瑞士理諾士國際酒店管理大學), Swiss Education Group / SEG (瑞士教育集團)

Advertiser: Bausch & Lomb (博士倫), Nissin Foods (日清食品), Glion Institute of Higher Educaiton / GIHE (格里昂高等教育機構), Les Roches International School of Hotel Managment (瑞士理諾士國際酒店管理大學),
Swiss Education Group / SEG (瑞士教育集團)
Admendment: Sub-Category / Advertiser / Brand ofBausch & Lomb (博士倫), Nissin Foods (日清食品), Glion Institute of Higher Educaiton / GIHE (格里昂高等教育機構), Les Roches International School of Hotel Managment
(瑞士理諾士國際酒店管理大學), Swiss Education Group / SEG (瑞士教育集團) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected
Affected Period: 17 June 2017 to 26 June 2017
Affected Media: MTR, TVC, PRINT

Action: 17pmtr0617023

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (100%)
To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (50%)
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Diamond Contact Lens (50%)

----------------------------------------------------------------------------------------------------------------

Action: 17tvc-c0626019

From
Food > Noodles, Instant Congee & Rice Boxes
Nissin Foods (日清食品) > Damae Ramen Instant Noodle (出前一丁即食麵) (100%)
To
Food > Noodles, Instant Congee & Rice Boxes
Nissin Foods (日清食品) > Damae Ramen Noodle (出前一丁棒丁麵) (100%)

-------------------------------------------------------------------------------------------------------------------------------

Action: 17news06222124

From
Education & Training > Overseas Education Consultants
Swiss Education Group / SEG (瑞士教育集團) > Overseas Education Consultants (100%)
To
Education & Training > Tertiary & Executive Education
Glion Institute of Higher Educaiton / GIHE (格里昂高等教育機構) > Glion Hotel School Switzerland (瑞士格里昂酒店管理學院) (50%)

Education & Training > Tertiary & Executive Education
Les Roches International School of Hotel Managment (瑞士理諾士國際酒店管理大學) > Tertiary & Executive Education (50%)

Brand Updated for Bausch & Lomb (博士倫)

Brand Updated for Bausch & Lomb (博士倫)

Advertiser: Bausch & Lomb (博士倫)

Admendment: Brand of Bausch & Lomb (博士倫) have been amended

Result: Adspend of Brand would be affected

Affected Period: 27 August 2015 to 19 May 2016

Affected Media: BANNER,PRINT


Action: 16ban0513206,16ban0506223,16ban0329004,16east04271004,16metro04140010,16news04250061,15news08283105,16metro04140009,15news09302013,15os09100004,15news09097061,15news09020043,15news08277029

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Biotrue Oneday Lenses (100%)

To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Biotrue Oneday Lenses (全舒適漸進CON) (100%)

Brand / Brand Percentage Updated for Bausch & Lomb (博士倫),Cyber Colors

Brand / Brand Percentage Updated for Bausch & Lomb (博士倫),Cyber Colors

Advertiser: Bausch & Lomb (博士倫),Cyber Colors

Admendment: Brand / Brand Percentage of Bausch & Lomb (博士倫),Cyber Colors have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 13 February 2014 to 13 May 2016

Affected Media: BANNER,MTR,PRINT


Action: 16ban0513206

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (100%)

To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Biotrue Oneday Lenses (100%)


Action: 16mob0126701,15mob0209714

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (100%)

To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Contact Lens (50%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (50%)


Action: 15mob1214738,15ban1214446

From
Cosmetics & Skincare > Cosmetics (Range Products)
Cyber Colors > Cosmetics (化妝品) (50%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (50%)

To
Cosmetics & Skincare > Cosmetics (Range Products)
Cyber Colors > Cosmetics (化妝品) (50%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (50%)


Action: 16ban0326424,16fmtr0319119,16socfb0126015

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (100%)

To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (100%)


Action: 15ban1207517

From
Cosmetics & Skincare > Cosmetics (Range Products)
Cyber Colors > Cosmetics (化妝品) (50%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Contact Lenses (隱形眼鏡) (50%)

To
Cosmetics & Skincare > Cosmetics (Range Products)
Cyber Colors > Cosmetics (化妝品) (50%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (50%)


Action: 14news02136040,14ban0127809

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (100%)

To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > SofLens Daily Disposable (SofLens 每日即棄形隱形眼 / 1-DAY 高清保濕CON) (100%)

Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Contact Lens (0%)

Updated for LensCrafters (亮視點)[高登眼鏡],Oculus Group , Bausch & Lomb (博士倫)

Updated for LensCrafters (亮視點)[高登眼鏡],Oculus Group , Bausch & Lomb (博士倫)

Advertiser: LensCrafters (亮視點)[高登眼鏡],Oculus Group, Bausch & Lomb (博士倫)
Admendment: of LensCrafters (亮視點)[高登眼鏡],Oculus Group , Bausch & Lomb (博士倫) have been amended
Result: Adspend of would be affected
Affected Period: 01 December 2014 to 31 January 2015
Affected Media: BUS

Action: 14bus1216103

From
Retail > Optical Shop
LensCrafters (亮視點)[高登眼鏡] > Optical Shop (0%)
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Oculus Group > Freshkon Alluring Eyes (大美目攝人系列) (100%)
To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Contact Lens (100%)

Brand / Brand Percentage Updated for Bausch & Lomb (博士倫)

Advertiser: Bausch & Lomb (博士倫)
Admendment: Brand / Brand Percentage of Bausch & Lomb (博士倫) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: December 2011 to April 2013
Affected Media: All media

From
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Contact Lens (100%)
To
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Contact Lens (50%)
Pharmaceuticals & Healthcare > Contact Lens & Cleansers
Bausch & Lomb (博士倫) > Lacelle Colors Contact Lens (50%)

Appearances update for Bausch & Lomb (博士倫) -> Lacelle Contact Lens

Advertiser: Bausch & Lomb (博士倫) -> Lacelle Contact Lens
Amendment: Appearances calculation correction
Result: Adspend of related ad and media would be affected
Affected Period: Aug 2012
Affected Media: TVB.com

Action:
12ban0812003
Aug 2012 adspend increase due to appearances update for Bausch & Lomb (博士倫) -> Lacelle Contact Lens

Subcategory of Bausch & Lomb (博士倫) ads have been amended

Advertiser: Bausch & Lomb (博士倫)

Amendment: Subcategory and brand name amended

Result: Adspend of related subcategories would be affected

Action:

Bausch & Lomb (博士倫) > Ocuvite Lutein (博視康黃斑維生素)

Sub-category updated from Pharmaceuticals & Healthcare -> Renal

to Pharmaceuticals & Healthcare -> Optician / Ophthalmologist