Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Travel Expert (專業旅運),Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]

Advertiser: Travel Expert (專業旅運),Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Travel Expert (專業旅運),Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 April 2016 to 31 May 2016
Affected Media: BUS


Action: 16bus0423003

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Studio City Macau (新濠影滙) [Macao Studio City (星麗門)] (100%)
To
Travel & Tourism Services > Travel Agents
Travel Expert (專業旅運) > Travel Agent (50%)
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Studio City Macau (新濠影滙) [Macao Studio City (星麗門)] (50%)

Appearance of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] ad have been added

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]
Amendment: Appearance of the following ads have been amended
Result: Adspend of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] would be affected
Affected Period: 23 Oct 2015 to 12 Nov 2015
Affected Media: MTR

Action:
Ref.no 15fmtr1017122
1. The appearance of 15fmtr1017122 was added due to the unmap of data from log provider.

Category / Sub-Category / Brand Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Category / Sub-Category / Brand Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Admendment: Category / Sub-Category / Brand of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 05 December 2011 to 16 March 2015

Affected Media: PRINT


Action: 11news1205082

From
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Recruitment (50%)

Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Altira (新濠鋒) (50%)

Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)

Advertiser / Brand Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]
Admendment: Advertiser / Brand of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 28 January 2011 to 08 April 2011
Affected Media: PRINT

Action:
11eat0408010
11um0401017
11eat0128026
From
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
Hotel Taipa Square (駿景酒店) > Food & Beverages (100%)
To
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha Food & Beverages (摩卡食肆) (100%)

Brand Percentage Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment]
Admendment: Brand Percentage of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 09 December 2011 to 09 December 2011
Affected Media: PRINT

Action:
11news1209595 
From
Entertainment > Gambling
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha (摩卡) (50%)
Hotels, Resorts & Service Apartments > Food & Beverages / Banquets
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha Food & Beverages (摩卡食肆) (50%)
To
Entertainment > Gambling
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha (摩卡) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 02 September 2011 to 02 September 2011
Affected Media: PRINT

Action:
11news0902053
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > City Of Dreams (新濠天地) (100%)
To
Entertainment > Gambling
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Mocha (摩卡) (50%)
Entertainment > Gambling
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > City Of Dreams Casinos (新濠天地娛樂場) (50%)