Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)],Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝)

Advertiser: Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)],Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)],Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 October 2009 to 15 May 2010
Affected Media: MTR,TVC,BUS
 
Action:
09fmtr1013116
From
To
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] > Events, Sponsorship & Compliments (Pharmaceuticals & Healthcare) (100%)


Action:
09nexp-c1012009
09nexp-c1012010
09nexp-c1012011
09nexp-c1012012
09nexp-c1012013
09nexp-c1012014
09nexp-c1012015
09road-c1016003
09road-c1016004
From
To
Beverages > Milk Powder
Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth BB (惠氏BB與妳會) (100%)
 
Action:
09bus1016014
From
To
Beverages > Milk Powder
Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (100%)

Advertiser Updated for Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]

Advertiser: Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]
Admendment: Advertiser of Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] have been amended
Result: Adspend of Advertiser would be affected
Affected Period: 01 June 2012 to 29 June 2012
Affected Media: BANNER,RADIO

Action:
12ban0615306
12rad-c0604008
12rad-c0601064
From
Beverages > Milk Powder
Wyeth (惠氏) [Whitehall (白宮)] > Events, Sponsorship & Compliments (Milk Powder) (100%)
To
Beverages > Milk Powder
Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] > Events, Sponsorship & Compliments (Milk Powder) (100%)

Advertiser Updated for Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]

Advertiser: Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]
Admendment: Advertiser of Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] have been amended
Result: Adspend of Advertiser would be affected
Affected Period: 04 December 2009 to 17 May 2012
Affected Media: MTR,PRINT,POP

Action:
10fmtr0201103
09sud1218010
09pop1204020 
From
Pharmaceuticals & Healthcare > Corporate Image
Wyeth (惠氏) [Whitehall (白宮)] > Corporate Image (100%)
To
Pharmaceuticals & Healthcare > Corporate Image
Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] > Corporate Image (100%)

Brands of Wyeth (惠氏) ad have been amended

Advertiser: Wyeth (惠氏)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: From Oct 2011 to Jan 2012

Affected Media: Bus Body

Action:

11bus1028032

1.      Brand updated from Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) > Milk Powder (奶粉) (100%) to Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (100%)