Brand Updated for Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵)

Advertiser: Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵)

Amendment: Brand of Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵) have been amended

Result: Adspend of Brand would be affected

Affected Period: 04 March 2002 to 17 November 2006

Affected Media: PRINT,POP,TVC

Action: news111706025

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (25%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (25%)

Action: news111706018,lisa062503102,lisa061103103

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Action: news100806008

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

Food > Rice

Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)

Food > Rice

Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: we080106006,pop121903103,wellcome103103,pop091203022,pop052303063,pop012403055,pop062102004,tvc-e030402002

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (100%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (100%)

Action: lisa020404101

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Action: lisa122403102

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

Toiletries & Household > Kitchen Products

Royal Doulton (皇家道爾頓) > Kitchen Products (100%)

Entertainment > Movie & Theatre

新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)

To

Toiletries & Household > Kitchen Products

Royal Doulton (皇家道爾頓) > Kitchen Products (100%)

Entertainment > Movie & Theatre

新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: pop091903011

From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)

Beverages > Water

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)

To

Beverages > Water

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)

Action: lisa043003002

From

Transportation & Logistics > Public Transportation

Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)

To

Transportation & Logistics > Public Transportation

Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)

Brand Updated for Lee Kum Kee (李錦記)

Advertiser: Lee Kum Kee (李錦記)

Amendment: Brand of Lee Kum Kee (李錦記) have been amended

Result: Adspend would not be affected

Affected Period: 15 October 2019 to 07 April 2020

Affected Media: SOCI,BANNER

Action: 20soc04071569

From

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Tomoto Ketchup (番茄醬) (100%)

To

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Tomato Ketchup (番茄醬) (100%)

Action: 19ban1024913,19mob1015725

From

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Oyster Sauce (蠔油) (34%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Freshly Minced Garlic (蒜蓉) (33%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Tomoto Ketchup (番茄醬) (33%)

To

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Oyster Sauce (蠔油) (34%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Freshly Minced Garlic (蒜蓉) (33%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Tomato Ketchup (番茄醬) (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Campbell Soup (金寶湯),The Coca-Cola (可口可樂) - Hi-C (陽光),Lee Kum Kee (李錦記),Nutrifresh

Advertiser: Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Campbell Soup (金寶湯),The Coca-Cola (可口可樂) - Hi-C (陽光),Lee Kum Kee (李錦記),Nutrifresh

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Campbell Soup (金寶湯),The Coca-Cola (可口可樂) - Hi-C (陽光),Lee Kum Kee (李錦記),Nutrifresh have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 11 September 2018 to 24 September 2018

Affected Media: MTR



Action: 18tmtr-c0908006



From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)

To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)

Food > Soup

Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (0%)

Beverages > Tea

The Coca-Cola (可口可樂) - Hi-C (陽光) > Hi-C Lemon Tea (陽光檸檬茶) (0%)

Food > Sauce, Dressing & Ingredients

Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (0%)

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Premium Promotion (50%)

Toiletries & Household > Kitchen Products

Nutrifresh > Kitchen Products (0%)