Outdoor Update

Appearance of Danone (達能) - Nutricia (荷蘭營養),Walt Disney (華特迪士尼),Hitachi (日立牌),Perfect Shape (必瘦站 / 必型站 / 必靚站),Warner Bros (華納兄弟 / 華納影片 / 華納影視) ad have been added

Advertiser: Danone (達能) - Nutricia (荷蘭營養),Walt Disney (華特迪士尼),Hitachi (日立牌),Perfect Shape (必瘦站 / 必型站 / 必靚站),Warner Bros (華納兄弟 / 華納影片 / 華納影視)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Danone (達能) - Nutricia (荷蘭營養),Walt Disney (華特迪士尼),Hitachi (日立牌),Perfect Shape (必瘦站 / 必型站 / 必靚站),Warner Bros (華納兄弟 / 華納影片 / 華納影視)  would be affected
Affected Period: 16 May 2015 to 22 May 2015
Affected Media: MTR

Action:
Ref.no. 15pmtr0418203,15pmtr0509203,15pmtr0328216,15pmtr0314213,15pmtr0516201
Some appearances of 15pmtr0418203,15pmtr0509203,15pmtr0328216,15pmtr0314213,15pmtr0516201 have been deleted to the unmap of data from log provider.

Category / Sub-Category / Brand Updated for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)
Admendment: Category / Sub-Category / Brand of Hitachi (日立牌) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 29 November 2013 to 26 December 2013
Affected Media: KCRCMR

Action: 13pear1101206
From
Electrical Appliances > Home Appliances
Hitachi (日立牌) > Home Appliances (家庭電器) (100%)
To
Beauty, Slimming & Fitness > Beauty, Slimming & Fitness Equipment
Hitachi (日立牌) > HadaCRiE Hot & Cool (溫熱冰肌離子清潔及保濕器) (100%)

Appearance update for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)
Amendment: Updated appearance
Result:Hitachi (日立牌)  would be affected
Affected Period:29 Dec 2013 to 18 Mar 2013
Affected Media: MTR

Action:
12pmtr1228205

From
Hitachi (日立牌)
>  Residential Air Conditioner - Split Type (分體式冷氣機) (100%)
to
Hitachi (日立牌)
> Residential Air Conditioner - Split Type (分體式冷氣機) (50%)
Hitachi (日立牌)
> IH Rice Cooker (磁應電飯煲) (50%)

Appearance update for Panasonic (樂聲牌) / Hitachi (日立牌)

Advertiser:Panasonic (樂聲牌) / Hitachi (日立牌)
Amendment: Updated appearance
Result:Panasonic (樂聲牌) / Hitachi (日立牌)  would be affected
Affected Period: 19 Jan 2013 to 8 Mar 2013
Affected Media: MTR

Action:
12pmtr1228205 
From
Panasonic (樂聲牌)
> IH Rice Cooker (磁應電飯煲) (100%)
to
Hitachi (日立牌)
> Residential Air Conditioner - Split Type (分體式冷氣機) (50%)
Hitachi (日立牌)
> IH Rice Cooker (磁應電飯煲) (50%)

Sub-Category / Brand / Brand Percentage Updated for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)
Admendment: Sub-Category / Brand / Brand Percentage of Hitachi (日立牌) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 22 December 2012 to 08 March 2013
Affected Media: MTR

Action:
12pmtr1228205 
From
Electrical Appliances > Rice Cooker, Stove & Microwave
Hitachi (日立牌) > IH Rice Cooker (磁應電飯煲) (100%)
To
Electrical Appliances > Air Conditioner, Purifier & Heater
Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (50%)
Electrical Appliances > Rice Cooker, Stove & Microwave
Hitachi (日立牌) > IH Rice Cooker (磁應電飯煲) (50%)

Appearance update for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)
Amendment: Updated appearance
Result: Adspend of Hitachi (日立牌) would be affected
Affected Period: Mar 2012 to Jul 2012
Affected Media: Bus Shelter

Action:
Some appearances of 12she0403014  have been moved to 12she0717004.
Brand updated from
Hitachi (日立牌)
> Washing Machines (洗衣機) (100%)
to
Hitachi (日立牌)
> IH Rice Cooker (磁應電飯煲) (100%)

Appearances of Hitachi (日立牌) ad have been amended

Advertiser: Hitachi (日立牌)

Amendment: Amended  appearance

Result: Adspend of related ad and media would be affected

Affected Period: From Apr 2011 to Mar 2012

Affected Media: Bus Shelter

Action:

1. Appearance updates due to Log provider revised data.

Appearances of Calvin Klein, Ernest Borel (依波路錶), Hitachi (日立牌), Jetstar Asia (捷星亞洲航空), Nikon (藝康), Olympus (奧林巴斯), Cobo Internationale, Sino Land / Sino Group (信和集團), Henderson Land Development (恒基兆業地產), TBWA Hong Kong, Tao Ti / Telford (道地), Universal Pictures (環球影片), Sands China - The Venetian Macau (澳門威尼斯人股份) ads have been amended.

Advertiser: Calvin Klein, Ernest Borel (依波路錶), Hitachi (日立牌), Jetstar Asia (捷星亞洲航空), Nikon (藝康), Olympus (奧林巴斯),  Cobo Internationale, Sino Land / Sino Group (信和集團), Henderson Land Development (恒基兆業地產), TBWA Hong Kong, Tao Ti / Telford (道地), Universal Pictures (環球影片), Sands China - The Venetian Macau (澳門威尼斯人股份)

Amendment: Amended appearance

Result: Adspend of related ads and media would be affected

Affected Period: Mar 30 - 31 2012

Affected Media: Bus shelter

Action:

Appearances on 30-31 Mar 2012 have been added back due to the late arrival of data from log provider.

Appearances of Hitachi (日立牌) ad have been amended

Advertiser: Hitachi (日立牌)
Amendment: Amended  appearance
Result: Adspend of related ad and media would be affected
Affected Period: From Nov 2011 to Mar 2012
Affected Media: MTR

Action:
1. Appearance update for some Hitachi (日立牌) ads.

Brand amendment for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12pmtr0320203

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (100%)

to

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (34%)

Hitachi (日立牌) > Refrigerators (雪櫃) (33%)

Hitachi (日立牌) > Washing Machines (洗衣機) (33%)

Brand amendment for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Shelter

Action:

1. Hitachi (日立牌) > Washing Machines (洗衣機) (50%)

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (50%)

to Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (34%)

Hitachi (日立牌) > Refrigerators (雪櫃) (33%)

Hitachi (日立牌) > Washing Machines (洗衣機) (33%)

Appearances of Hitachi ad have been added

Advertiser: Hitachi - Residential Air Conditioner - Split Type (分體式冷氣機) / Hitachi - Washing Machines (洗衣機)

Amendment: Updated appearance

Result: Adspend of related ad and media would be affected

Affected Period: From Jan 2012 to Mar 2012

Affected Media: Bus Shelter

Action:

The appearance of 11she1122012 was separated into two appearances:

Period: 1 Jan 12 - 29 Mar 12 split into

11she1122012 (1 Jan 12 - 29 Feb 12)

12she0320007 (1 Mar 12 - 29 Mar 12)