Advertiser: P&G (寶潔) - Pantene (潘婷),Tai Hing Catering Group (太興飲食集團),Chibi Maruko Chan (櫻桃小丸子),Hong Kong Market (香港街市),Reckitt Benckiser (利潔時) - Dettol (滴露),Unilever - Dove (多芬),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Keebler (奇寶),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),SCA - Tempo
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Pantene (潘婷),Tai Hing Catering Group (太興飲食集團),Chibi Maruko Chan (櫻桃小丸子),Hong Kong Market (香港街市),Reckitt Benckiser (利潔時) - Dettol (滴露),Unilever - Dove (多芬),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Keebler (奇寶),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),SCA - Tempo have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 06 April 2018 to 28 January 2019
Affected Media: SOC,KCRC,KCRCWR,BANNER,PRINT,TVC
Action:
19soc01180618
From
Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Pantene (潘婷) > Shampoo & Conditioner (100%)
To
Toiletries & Household > Hair Treatment Products
P&G (寶潔) - Pantene (潘婷) > Pro-V Miracles Vito-Fusion Dual-Active Oil Serum (髮之雙鑽精華) (100%)
-----------------------------
Action:
19soc01210025,
19soc01210012
From
Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Pantene (潘婷) > Shampoo & Conditioner (100%)
To
Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Pantene (潘婷) > Miracles Rich Moisture Shampoo & Treatment (髮之神仙水洗護系列) (50%)
Toiletries & Household > Hair Treatment Products
P&G (寶潔) - Pantene (潘婷) > Pro-V Miracles Vito-Fusion Dual-Active Oil Serum (髮之雙鑽精華) (50%)
-----------------------
Action:
19soc01241621
From
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (50%)
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood - Recruitment (茶木招聘) (50%)
To
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (100%)
-------------------------
Action:
19soc01170623,
19soc01150551,
19soc01071547
From
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (50%)
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood - Recruitment (茶木招聘) (50%)
To
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (100%)
--------------------------
Action:
19soc01241622
From
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (50%)
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood - Recruitment (茶木招聘) (50%)
To
Restaurants > Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (100%)
Games & Hobbies > Gifts & Collectibles
Chibi Maruko Chan (櫻桃小丸子) > Bundled Gifts & Collectibles (0%)
--------------------------
Action:
19soc01250556
From
Retail > Supermarket
Hong Kong Market (香港街市) > Supermarket (100%)
To
Retail > Other
Hong Kong Market (香港街市) > Market (街市) (100%)
-------------------------
Action:
18fear0901002,
18fwr0801102,
18fear0801307
From
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Shower Foam (滴露沐浴露) (100%)
To
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Shower Foam (滴露沐浴露) (50%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Profresh Body Wash (50%)
-----------------------------
Action:
19soc01281731
From
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Shower Foam (滴露沐浴露) (100%)
To
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Original Shower Gel / Bodywash (滴露經典松木沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Classic Clean (滴露金裝溫和修護沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Daily Clean (滴露金裝清爽保護沐浴露) (34%)
Action:
18mob1120740
From
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Shower Foam (滴露沐浴露) (100%)
To
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Original Shower Gel / Bodywash (滴露經典松木沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Classic Clean (滴露金裝溫和修護沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Daily Clean (滴露金裝清爽保護沐浴露) (34%)
----------------------------------------
Action:
18ban0510730
From
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) >Dettol Natural Bath & Shower (滴露Natural沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Classic Clean (滴露金裝溫和修護沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Daily Clean (滴露金裝清爽保護沐浴露) (34%)
To
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Original Shower Gel / Bodywash (滴露經典松木沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Classic Clean (滴露金裝溫和修護沐浴露) (33%)
Toiletries & Household > Bath & Shower
Reckitt Benckiser (利潔時) - Dettol (滴露) > Dettol Gold Anti-Bacterial Body Wash Daily Clean (滴露金裝清爽保護沐浴露) (34%)
------------------------------
Action:
18news09142108,
18ban0703703,
18ban0521843,
18ban0521830,
18ban0520725,
18ban0520714,
18ban0520713,
18ban0520712,
18ban0520802,
18news05116035,
18mob0628012,
18ban0420408,
18mob0410113,
18tvc-c0409030
From
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
---------------------------------
Action:
18mob0519122
From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
------------------------------------
Action:
18mob0604744
From
Cosmetics & Skincare > Body Care Products
Unilever - Dove (多芬) > Events, Sponsorship & Compliments (50%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (50%)
To
Cosmetics & Skincare > Body Care Products
Unilever - Dove (多芬) > Events, Sponsorship & Compliments (50%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (50%)
----------------------------------
Action:
18news04066109
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
-----------------------------------------------
Action:
18news04066108
From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Platinum Visa Card (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Platinum Visa Card (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
---------------------------------
Action:
18news04060007
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
Food > Biscuit & Cookies
Keebler (奇寶) > Pacific Cracker (太平梳打餅) (0%)
Food > Rice
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Yu Pin King Rice (御品皇牌米) (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
Food > Biscuit & Cookies
Keebler (奇寶) > Pacific Cracker (太平梳打餅) (0%)
Food > Rice
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Yu Pin King Rice (御品皇牌米) (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
-----------------------------------
Action:
18news04060005
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > International by PARKnSHOP (0%)
Toiletries & Household > Tissue & Napkins
SCA - Tempo > Tempo Clean's (濕紙巾) (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath & Shower (Go Fresh沐浴系列) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > International by PARKnSHOP (0%)
Toiletries & Household > Tissue & Napkins
SCA - Tempo > Tempo Clean's (濕紙巾) (0%)
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
-------------------------------------
Action:
18ban0607908
From
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (舒活水嫩沐浴乳 / 清爽水嫩沐浴乳) (100%)
To
Toiletries & Household > Bath & Shower
Unilever - Dove (多芬) > Go Fresh Bath (清潤沐浴乳) (100%)
