Advertiser: Merck Sharp & Dohme / MSD (美國默沙東藥廠),Chung Yuen (中原電器),Octopus Holdings (八達通控股)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Merck Sharp & Dohme / MSD (美國默沙東藥廠),Chung Yuen (中原電器),Octopus Holdings (八達通控股) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 17 July 2019 to 19 July 2019
Affected Media: SOC
Action: 19soc07170085,19soc07181652
From
Pharmaceuticals & Healthcare > Pain Killer
Merck Sharp & Dohme / MSD (美國默沙東藥廠) > Vioxx (快確適) (100%)
To
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Merck Sharp & Dohme / MSD (美國默沙東藥廠) > Events, Sponsorship & Compliments (100%)
----------------------------------------------------------
Action: 19soc07190021
From
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (100%)
To
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Showing posts with label Octopus Holdings. Show all posts
Showing posts with label Octopus Holdings. Show all posts
Sep 9, 2019
Mar 31, 2017
Brand Update
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧)
Advertiser: Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 31 October 2014 to 30 March 2017
Affected Media: PRINT,BANNER,TVC,WALL
Action: 16news11183068
From
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)
To
Food > Crispy Chips
Calbee (卡樂B) > Crispy Chips (0%)
Food > Snacks
Glico (固力果) > Glico Products (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)
Action: 14news11071053
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)
Action: 14news10311072
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (25%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Noodles, Instant Congee & Rice Boxes
Four Seas Mercantile (四洲集團) > Four Seas Noodles (四洲即食麵 / 米粉) (25%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (50%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)
Action: 17mob0222704,17mob0221773,17ban0221110,17mob0215795,17ban0211977,17ban0211738,17ban0210774,17mob0210782,17mob0210775,17ban0208952,17ban0208925,17um02100006,17cable-c0211001
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)
Action: 17ban0216106,17wall0210012,17ban0210123,17ban0210117
From
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)
To
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)
Advertiser: Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 31 October 2014 to 30 March 2017
Affected Media: PRINT,BANNER,TVC,WALL
Action: 16news11183068
From
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)
To
Food > Crispy Chips
Calbee (卡樂B) > Crispy Chips (0%)
Food > Snacks
Glico (固力果) > Glico Products (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)
Action: 14news11071053
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)
Action: 14news10311072
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (25%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Noodles, Instant Congee & Rice Boxes
Four Seas Mercantile (四洲集團) > Four Seas Noodles (四洲即食麵 / 米粉) (25%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (50%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)
Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)
Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)
Action: 17mob0222704,17mob0221773,17ban0221110,17mob0215795,17ban0211977,17ban0211738,17ban0210774,17mob0210782,17mob0210775,17ban0208952,17ban0208925,17um02100006,17cable-c0211001
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)
Action: 17ban0216106,17wall0210012,17ban0210123,17ban0210117
From
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)
To
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)
Nov 18, 2016
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)
Advertiser: Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 January 2015 to 29 January 2016
Affected Media: KCRC,MTR,SHELTER,PRINT
Action: 15pear0101405,15pmtr0127403,15she0101012
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Detergent & Cleaning Products (家居清潔劑) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
Action: 15news02064007
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (50%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (34%)
Action: 15news01235012
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Kitchen Products
Vileda (微力達) > Gloves (膠手套) (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Bleach > Bleach Range Products (Bleach產品系列) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (34%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Industry > Conglomerates
Kao (花王) > Lucky Draw & Special Promotions (100%)
Action: 16news01296052
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (34%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)
Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (33%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)
Action: 16news01156190
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Bathroom Magiclean (浴室萬潔靈) (33%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Kitchen Magiclean (廚房萬潔靈) (34%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Glass Cleaner (玻璃萬潔靈) (33%)
Action: 16news01220130
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)
Advertiser: Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 January 2015 to 29 January 2016
Affected Media: KCRC,MTR,SHELTER,PRINT
Action: 15pear0101405,15pmtr0127403,15she0101012
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Detergent & Cleaning Products (家居清潔劑) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
Action: 15news02064007
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (50%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (34%)
Action: 15news01235012
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Kitchen Products
Vileda (微力達) > Gloves (膠手套) (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Bleach > Bleach Range Products (Bleach產品系列) (33%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (34%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Industry > Conglomerates
Kao (花王) > Lucky Draw & Special Promotions (100%)
Action: 16news01296052
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (34%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)
Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (33%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)
Action: 16news01156190
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Bathroom Magiclean (浴室萬潔靈) (33%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Kitchen Magiclean (廚房萬潔靈) (34%)
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Glass Cleaner (玻璃萬潔靈) (33%)
Action: 16news01220130
From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)
Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)
Feb 23, 2016
Sub-Category / Brand / Brand Percentage Updated for Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group,McDonald's (麥當勞), Wellcome (惠康),Octopus Holdings,Universe Group
Sub-Category / Brand / Brand Percentage Updated for Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)
Advertiser: Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)
Admendment: Sub-Category / Brand / Brand Percentage of Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 06 December 2002 to 15 May 2015
Affected Media: TVC,RADIO,PRINT,BANNER,BUS
Action: tvc-c120602019
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Action: rad-c061203022
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Bakery & Cake
Garden (嘉頓) > Swiss Roll (瑞士卷) (100%)
Action: road-c120503003,11ban0822508,11ban0905523,11ban0823816,11news0826117,11ban0905414,11bus0909002,12tvc-c1114022,12news1120390,14ban0908710
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)
Action: whiz101306007,tvc-c092206021,whiz092206009,tvc-c092404013,whiz092404001,09tvc-c0807007,09news0807632,08tvc-c0704008,08tvbw0630015,tvc-c080507007,tvc-c072707014,whiz072707001,12milk1108109
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action: tvc-c062405007,whiz062405005
From
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Games & Hobbies > Bundled Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
To
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Games & Hobbies > Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action: 09news0731031
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (0%)
Action: 10east1103107,10ban1105716,13os01220002,12week1217104,13metro01170008,12eat1214022,14tvbw11100005
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Pop-Pan (薄餅) (100%)
Action: 11um1014015
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Media > Newspapers & Magazines
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action: 11news1121003
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
Action: 12news0406520
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (34%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (33%)
Action: 12news1116561
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (34%)
Action: 13news04125041
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action: 12mon0713013,12tvbw0611024,12news0604505
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
To
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)
Action: 14mob0519712,14mob0512726,14mob0513716,15tvc-c0508008,14ban0511801
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)
Advertiser: Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)
Admendment: Sub-Category / Brand / Brand Percentage of Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 06 December 2002 to 15 May 2015
Affected Media: TVC,RADIO,PRINT,BANNER,BUS
Action: tvc-c120602019
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Action: rad-c061203022
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Bakery & Cake
Garden (嘉頓) > Swiss Roll (瑞士卷) (100%)
Action: road-c120503003,11ban0822508,11ban0905523,11ban0823816,11news0826117,11ban0905414,11bus0909002,12tvc-c1114022,12news1120390,14ban0908710
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)
Action: whiz101306007,tvc-c092206021,whiz092206009,tvc-c092404013,whiz092404001,09tvc-c0807007,09news0807632,08tvc-c0704008,08tvbw0630015,tvc-c080507007,tvc-c072707014,whiz072707001,12milk1108109
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action: tvc-c062405007,whiz062405005
From
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Games & Hobbies > Bundled Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
To
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Games & Hobbies > Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action: 09news0731031
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (0%)
Action: 10east1103107,10ban1105716,13os01220002,12week1217104,13metro01170008,12eat1214022,14tvbw11100005
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Pop-Pan (薄餅) (100%)
Action: 11um1014015
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Media > Newspapers & Magazines
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action: 11news1121003
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
Action: 12news0406520
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (34%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (33%)
Action: 12news1116561
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (34%)
Action: 13news04125041
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action: 12mon0713013,12tvbw0611024,12news0604505
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
To
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)
Action: 14mob0519712,14mob0512726,14mob0513716,15tvc-c0508008,14ban0511801
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)
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