Advertiser / Brand Updated for Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Kodomo Communications (子親傳訊社),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Abbott Laboratories (美國雅培),L'Oreal (歐萊雅) - L'Oreal Paris,Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired},Brown & Haley,Abbott Laboratories (美國雅培) - PediaSure

Advertiser: Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Kodomo Communications (子親傳訊社),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Abbott Laboratories (美國雅培),L'Oreal (歐萊雅) - L'Oreal Paris,Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired},Brown & Haley,Abbott Laboratories (美國雅培) - PediaSure

Admendment: Advertiser / Brand of Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Kodomo Communications (子親傳訊社),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Abbott Laboratories (美國雅培),L'Oreal (歐萊雅) - L'Oreal Paris,Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired},Brown & Haley,Abbott Laboratories (美國雅培) - PediaSure have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 24 November 2010 to 07 May 2012

Affected Media: PRINT,FOCUS,TVC,MTR,BANNER,POP,DM


Action: 12news0320411,11fmtr1004014,11tvc-c0905029,11dm0501012,11ban0321719,10ban1124919

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (100%)


Action: 12focus0224002,12focus0224001,12focus0203002,12focus0203001,12tvc-e0103002,11now-c1209010,11now-c1209008,11focus1104001,11now-c1130012,11now-c1123009,11ban1011221,11tvc-c0914003

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Toddler 3 Growing-up Milk (雅培親體3號 / 雅培心美力恩加健3號) (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (0%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (100%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 12tvc-e0227001,12tvc-c0227006,12news0224611,12tvc-e0220003,12tvc-c0220001,12news0203028,12tvc-c0103033,12tvc-c0103038,12tvc-e0103004,12tvc-e0103003,11cable-c1209018,11cable-c1209009,11tvc-c1130007,11tvc-c1123008

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 12news0210046

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo (好媽咪) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo (好媽咪) (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 12babymo0201014

From
Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo (好媽咪) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo (好媽咪) (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 11news1117109

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

Games & Hobbies > Toys
Abbott Laboratories (美國雅培) > Toys (毛毛蟲對對碰) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Games & Hobbies > Toys
Abbott Laboratories (美國雅培) > Toys (毛毛蟲對對碰) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 11news1111046

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

Games & Hobbies > Toys
Abbott Laboratories (美國雅培) > Toys (0%)

To
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Games & Hobbies > Toys
Abbott Laboratories (美國雅培) > Toys (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 11news1028404

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Baby 2 Follow-up Formula (雅培親體2號 / 雅培心美力恩美力2號) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 11nexp-c1004001

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Cosmetics & Skincare > Facial & Eye Care Products
L'Oreal (歐萊雅) - L'Oreal Paris > Facial & Eye Care Products (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Infants & Children
Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired} > Wyeth Gold Range Products (惠氏金裝系列) {Acquired} (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Cosmetics & Skincare > Facial & Eye Care Products
L'Oreal (歐萊雅) - L'Oreal Paris > Facial & Eye Care Products (0%)

Beverages > Milk Powder for Infants & Children
Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired} > Wyeth Gold Range Products (惠氏金裝系列) {Acquired} (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 11pop1007106

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Infants & Children
Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired} > Milk Powder (奶粉) {Acquired} (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Beverages > Milk Powder for Infants & Children
Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) {Acquired} > Milk Powder (奶粉) {Acquired} (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 11nexp-c0930001

From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Food > Candies
Brown & Haley > Almond Roca (樂家杏仁糖) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (100%)

Food > Candies
Brown & Haley > Almond Roca (樂家杏仁糖) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 11news0401253

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > PediaSure [Protect Pedia Sure] (保兒加營素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)

Category / Sub-Category / Brand Updated for Nestle Group (雀巢集團) - Gerber (嘉寶),Kodomo Communications (子親傳訊社)

Advertiser: Nestle Group (雀巢集團) - Gerber (嘉寶),Kodomo Communications (子親傳訊社)

Admendment: Category / Sub-Category / Brand of Nestle Group (雀巢集團) - Gerber (嘉寶),Kodomo Communications (子親傳訊社) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 01 May 2015 to 01 October 2016

Affected Media: PRINT


Action: 16babymo10010007

From
Toiletries & Household > Baby Products
Nestle Group (雀巢集團) - Gerber (嘉寶) > Baby's Appliance Series (嬰兒用品系列) (100%)

To
Food > Baby Food
Nestle Group (雀巢集團) - Gerber (嘉寶) > Infant Cereal (嬰兒米粉) (100%)

-------------------------------

Action: 16babymo09010044

From
Toiletries & Household > Baby Products
Nestle Group (雀巢集團) - Gerber (嘉寶) > Baby's Appliance Series (嬰兒用品系列) (100%)

To
Food > Baby Food
Nestle Group (雀巢集團) - Gerber (嘉寶) > Graduates Yogurt Melts (鮮果乳酪乾) (100%)

-------------------------------

Action: 16babymo08010010

From
Toiletries & Household > Baby Products
Nestle Group (雀巢集團) - Gerber (嘉寶) > Baby's Appliance Series (嬰兒用品系列) (100%)

To
Food > Baby Food
Nestle Group (雀巢集團) - Gerber (嘉寶) > Organic Puffs (有機星星餅) (100%)

----------------------------

Action: 15babymo05010018

From
Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo - Baby & Mother Carnival (0%)

Media > Print Media
Kodomo Communications (子親傳訊社) > Pre-mo - Baby & Mother Carnival (0%)

Toiletries & Household > Baby Products
Nestle Group (雀巢集團) - Gerber (嘉寶) > Baby's Appliance Series (嬰兒用品系列) (100%)

To
Media > Print Media
Kodomo Communications (子親傳訊社) > Baby-mo - Baby & Mother Carnival (0%)

Media > Print Media
Kodomo Communications (子親傳訊社) > Pre-mo - Baby & Mother Carnival (0%)

Games & Hobbies > Toys
Nestle Group (雀巢集團) - Gerber (嘉寶) > Baby Toys (100%)