Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo

Advertiser: Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 10 August 2001 to 13 May 2020

Affected Media: BANNER,TVC,POP,PRINT,SOC


Action: 20ban0429101,20mob0420738,20mob0418733,20tvc-c0414016,20ban0413303,18ban0812321,17mob0908198,16mob1011748,16ban0929728,16ban0929726,16ban0929711

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)

-------------------------
Action: 19pop0823024

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (50%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)

--------------------------
Action: 18pop0608033,17pop1201035

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (33%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (34%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (34%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)

------------------------
Action: 17news08166042

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)

Sports > Events, Sponsorship & Compliments
Sportsoho (運動版圖) > Hong Kong Triathlon Challenge Race (香港三項鐵人挑戰賽) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Hong Kong Triathlon Challenge Race (香港三項鐵人挑戰賽) (0%)

------------------------------
Action: 17pop0609029

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (34%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (33%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (33%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (34%)

-----------------------------
Action: 16news08193138

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

--------------------------------
Action: 20soc01160617

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Candies
Garden (嘉頓) > Candies (糖果) (100%)

-------------------------------
Action: 20news01153029

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (50%)

To
Food > Candies
Garden (嘉頓) > Candies (糖果) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

----------------------------
Action: 20soc05010189

From
To
Food > Biscuit & Cookies
Garden (嘉頓) > Malkist Crackers (麥芽酥餅) (100%)

------------------------------
Action: 20soc04300205,20soc04250130
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Malkist Crackers (麥芽酥餅) (100%)

------------------------------
Action: 19soc08160040

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (0%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (100%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (0%)

--------------------------
Action: 19soc06270088,11news0112027,10east1215108,10news1230408,10news1217263,tvc-c081001019,tvc-c081201007

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (100%)

------------------------------
Action: 14news03213117

From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)

Beverages > Milk & Soya Drinks
Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司) > Low Fat High Calcium Milk [Fresh Milk] (高鈣低脂牛奶飲品) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Food > Noodles, Instant Congee & Rice Boxes
Pasta Mondo > Noodles (0%)

To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)

Beverages > Milk & Soya Drinks
Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司) > Low Fat High Calcium Milk [Fresh Milk] (高鈣低脂牛奶飲品) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (0%)

Food > Noodles, Instant Congee & Rice Boxes
Pasta Mondo > Noodles (0%)

------------------------------
Action: 18mob0424721,17mob1219726,road-c012105002

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Richemont - Piaget (伯爵),Tapestry - Coach,San Miguel Corporation / San Miguel Brewery Hong Kong (香港生力啤酒廠) - San Miguel (生力啤),Panasonic (樂聲牌),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Amorepacific Corporation - Laneige,Amorepacific Corporation - Sulwhasoo (雪花秀),Levi's,My Little Classroom / Phonics Land,Chow Sang Sang Group (周生生集團),Nan Fung Group (南豐集團),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),20th Century Fox (二十世紀福斯影片),Vita Green Health Products (維特健靈健康產品),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),LG Electronics (樂金電器),Lowra Rouge,C For Cake (私伙蛋糕),Sportsoho (運動版圖),Apple Inc,Miscellaneous

Advertiser: Richemont - Piaget (伯爵),Tapestry - Coach,San Miguel Corporation / San Miguel Brewery Hong Kong (香港生力啤酒廠) - San Miguel (生力啤),Panasonic (樂聲牌),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Amorepacific Corporation - Laneige,Amorepacific Corporation - Sulwhasoo (雪花秀),Levi's,My Little Classroom / Phonics Land,Chow Sang Sang Group (周生生集團),Nan Fung Group (南豐集團),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),20th Century Fox (二十世紀福斯影片),Vita Green Health Products (維特健靈健康產品),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),LG Electronics (樂金電器),Lowra Rouge,C For Cake (私伙蛋糕),Sportsoho (運動版圖),Apple Inc,Miscellaneous

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Richemont - Piaget (伯爵),Tapestry - Coach,San Miguel Corporation / San Miguel Brewery Hong Kong (香港生力啤酒廠) - San Miguel (生力啤),Panasonic (樂聲牌),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Amorepacific Corporation - Laneige,Amorepacific Corporation - Sulwhasoo (雪花秀),Levi's,My Little Classroom / Phonics Land,Chow Sang Sang Group (周生生集團),Nan Fung Group (南豐集團),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),20th Century Fox (二十世紀福斯影片),Vita Green Health Products (維特健靈健康產品),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),LG Electronics (樂金電器),Lowra Rouge,C For Cake (私伙蛋糕),Sportsoho (運動版圖),Apple Inc,Miscellaneous have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 09 January 2019 to 21 June 2019

Affected Media: SOC


Action: 19soc02012087

From
Media > Print Media
A Day Media > A Day Magazine (時尚生活雜誌) (100%)

To
Jewellery, Watches & Luxury Products > Jewellery
Richemont - Piaget (伯爵) > Jewellery (50%)

Jewellery, Watches & Luxury Products > Watch & Clock
Richemont - Piaget (伯爵) > Watches (50%)

---------------------------

Action: 19soc02012596
From
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)

To
Fashion, Accessories & Eyewear > Bags
Tapestry - Coach > Bags (100%)

----------------------------

Action: 19soc02012089

From
Banking & Investment Services > Securities Brokerages & Investment Services
Hong Kong Economic Times Group (香港經濟日報集團) > ET Net (經濟通) (100%)

To
Wine, Beer, Whisky & Liquor > Beer
San Miguel Corporation / San Miguel Brewery Hong Kong (香港生力啤酒廠) - San Miguel (生力啤) > San Miguel Light Beer (生力清啤酒) (100%)

----------------------------

Action: 19soc02012096

From
Media > Print Media
Image Factory > Milk Magazine / MK magazine (100%)

To
Electrical Appliances > Massage Chair & Relaxation Machines
Panasonic (樂聲牌) > Leg Refre (美腿按摩器) (100%)

---------------------------

Action: 19soc02010273

From
Entertainment > Live Performance & Concerts
Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) > Moov - Moov Live AGA (中國建設銀行亞洲呈獻江海迦音樂會) (100%)

Banking & Investment Services > Events, Sponsorship & Compliments
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > China Construction Bank Perests Moov Live AGA (中國建設銀行亞洲呈獻江海迦音樂會) (0%)

To
Banking & Investment Services > Events, Sponsorship & Compliments
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > China Construction Bank Perests Moov Live AGA (中國建設銀行亞洲呈獻江海迦音樂會) (100%)

--------------------------

Action: 19soc02012280

From
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > Sky Post (晴報) (100%)

To
Cosmetics & Skincare > Cosmetics (Range Products)
Amorepacific Corporation - Laneige > Cosmetics (化妝品) (50%)

Cosmetics & Skincare > Cosmetics (Range Products)
Amorepacific Corporation - Sulwhasoo (雪花秀) > Cosmetics (50%)

-----------------------------

Action: 19soc02012095
From
Media > Online Media
Girltalk.com (有班女仔) > Websites (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Levi's > Fashion Store / Flagship Store (100%)

---------------------------

Action: 19soc02012099

From
Media > Online Media
MenTalkHK.com (有班男人) > Websites (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Levi's > Fashion Store / Flagship Store (100%)

--------------------------

Action: 19soc02080213,19soc02012535

From
Education & Training > Playgroup & Interest Group
Siubo Education (小寶教育) > Hong Kong Spelling Bee (全港英文串字王大賽) (50%)

Education & Training > Playgroup & Interest Group
Kidz Club (HK) > Hong Kong Spelling Bee (全港英文串字王大賽) (50%)

To
Education & Training > English Language Training
My Little Classroom / Phonics Land > English Language Training (100%)

---------------------------

Action: 19soc02020852

From
Media > Print Media
Image Factory > Milk X Magazine (50%)

Media > Print Media
Image Factory > Milk X Specials Mobile App (50%)

To
Jewellery, Watches & Luxury Products > Jewellery
Chow Sang Sang Group (周生生集團) > Chow Sang Sang Jewellery (周生生珠寶) (100%)

---------------------------

Action: 19soc02020850,19soc02030550

From
Media > Print Media
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] (100%)

To
Property & Real Estate > China & Macau Property
Nan Fung Group (南豐集團) > Sky Oasis (金峰‧名匯) (100%)

---------------------------

Action: 19soc02030016,19soc02030020,19soc02030024,19soc02040225,19soc02050009

From
Games & Hobbies > Retail & Distributors
Media Asia Entertainment (寰亞娛樂) > On Your Mart (新春電競市集) (100%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > On Your Mart (新春電競市集) (0%)

To
Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > On Your Mart (新春電競市集) (100%)

----------------------------

Action: 19soc02030551

From
Media > Online Media
King Jer (娛樂台) > Online Media (100%)

To
Entertainment > Movie & Theatre
20th Century Fox (二十世紀福斯影片) > Alita: Battle Angel (銃夢：戰鬥天使) (100%)

---------------------------

Action: 19soc02030549,19soc02041385

From
Sports > Events, Sponsorship & Compliments
Sportsoho (運動版圖) > Events, Sponsorship & Compliments (100%)

To
Health & Beauty Food > Health Supplements
Vita Green Health Products (維特健靈健康產品) > Vita Green Cycling for Health Marathon Challenge (維特健靈慈善單車馬拉松) (100%)

---------------------------

Action: 19soc02030553

From
Media > Travel Guide
Travelababies > Websites (親子旅遊平台) (100%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (100%)

---------------------------

Action: 19soc02041388

From
Media > Print Media
Image Factory > Milk Magazine / MK magazine (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Levi's > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Levi's > Men's Fashion (50%)

---------------------------

Action: 19soc02041392

From
Media > Print Media
Sing Tao News Corporation (星島新聞集團) > Ohpama.com (Oh!爸媽) (100%)

To
Banking & Investment Services > Electronic Payment Services
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BoC Pay Mobile App (100%)

----------------------------

Action: 19soc02041393

From
Media > Online Media
Seeing Voices Media > Spill (100%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
LG Electronics (樂金電器) > V40ThinQ Mobile Phone (100%)

-----------------------------

Action: 19soc06210931,19soc06200388

From
Property & Real Estate > China & Macau Property
樟木頭房地產開發 > Kingston Hill (嘉多利山花園) (100%)

To
Electrical Appliances > Hair Drying / Styling Equipment
Lowra Rouge > Hair Dryer (風筒) (100%)

------------------------------

Action: 19soc05311738,19soc05211379,19soc05211086,19soc01090153

From
Entertainment > Live Performance & Concerts
JustLogOff > The 1NiteStand Comedy Club (100%)

To
Food > Bakery & Cake
C For Cake (私伙蛋糕) > Cake Shop (100%)

-----------------------------

Action: 19soc06170340
From
Education & Training > Secondary School
Asson College (雅信書院) > Secondary School (100%)

To
Sports > Events, Sponsorship & Compliments
Sportsoho (運動版圖) > Mr. Potato Head Run (薯蛋頭跑) (100%)

-----------------------------

Action: 19soc02041576

From
Media > Print Media
Bee Magazine > Bee.webzine (100%)

To
Computers & Internet Services > Retail & Distributors
Apple Inc > Apple Store (100%)

-----------------------------

Action: 19soc02030587

From
Miscellaneous > KOL
Miscellaneous > KOL (100%)

To
Sports > Retail & Distributors
The North Face > Sports Wear Retailer (100%)

-----------------------------

Action: 19soc02041390

From
Media > Online Media
24parent.com (廿四孝父母) > Websites (100%)

To
Banking & Investment Services > Electronic Payment Services
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BoC Pay Mobile App (100%)

-----------------------------

Action: 19soc02050693

From
Miscellaneous > KOL
Miscellaneous > KOL (100%)

To
Banking & Investment Services > Electronic Payment Services
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BoC Pay Mobile App (100%)