Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 1 March 2015 to 1 March 2016

Affected Media: BANNER,TVC


Action: 16ban0219651,16mob0301717,16ban0227402,16ban0224402,15tvc-c0301007

From
Pharmaceuticals & Healthcare > Healthcare Services
Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > Nutrition Concern Alliance (營養健康關注聯盟) (100%)

To
Pharmaceuticals & Healthcare > Pregnancy
Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Algae Oil DHA (惠氏媽媽藻油DHA) (33%)

Beverages > Milk Powder for Adults
Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (33%)

Pharmaceuticals & Healthcare > Pregnancy
Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (34%)

Category / Sub-Category / Brand Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Category / Sub-Category / Brand Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Admendment: Category / Sub-Category / Brand of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 14 July 2015 to 10 September 2015

Affected Media: BANNER


Action: 15ban0714207,15ban0714206

From
Beverages > Milk Powder
Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (100%)

To
Pharmaceuticals & Healthcare > Pregnancy
Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Algae Oil DHA (惠氏媽媽藻油DHA) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 December 2012 to 31 December 2012
Affected Media: KCRC

Action: 12pear1201006

From
To
Beverages > Milk Powder
Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

Pharmaceuticals & Healthcare > Pregnancy
Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 30 September 2013

Affected Media: TVC

 

Action: 12tvc-c1204030,13tvc-c0419032,13nexp-c0126003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12tvc-c1201025,12nexp-c1201004,13tvc-c0315018

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 13tvc-c0109022,13nexp-c0111002,12tvc-c1204031,12nexp-c1201005,12nexp-c1201006

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Chicco (智高),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 21 May 2013

Affected Media: BANNER

 

Action: 12ban1201001

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12ban1201002,12ban1201004,12ban1201007,12ban1201008,12ban1201010,12ban1201011,12ban1201012

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12ban1201003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12ban1201005,12mob1201001,12ban1201006,12ban1201009,12mob1201002,12mob1201003

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Wyeth Gold Range Products (惠氏金裝系列) (100%)

 

Action: 12ban1201013,12ban1201014

 

To

Toiletries & Household > Baby Products Chicco (智高) > Baby Products (寶寶專用柔嫩潤膚乳) (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高)

 

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Chicco (智高) have been amended

 

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 01 January 2013

Affected Media: PRINT

 

Action: 12news1201905

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

Action: 12news1201906

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (100%)

 

Action: 12news1201907

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 12news1201908

 

To

Toiletries & Household > Baby Products Chicco (智高) > Baby Products (寶寶專用柔嫩潤膚乳) (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝),Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2012 to 01 March 2013

Affected Media: BUS,KCRC,FOCUS

 

Action: 12bus1201005

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (100%)

 

Action: 12fear1201002

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Wyeth Gold Range Products (惠氏金裝系列) (100%)

 

Action: 12focus1201001

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > PE Gold (金裝膳兒加) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (33%)

 

Action: 12pear1201006

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (100%)

Advertiser Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝)

 

Admendment: Advertiser of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna),Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) have been amended

Result: Adspend of Advertiser would be affected

Affected Period: 16 December 2012 to 28 February 2013

Affected Media: TVC,BANNER

 

Action: 13tvc-c0116007

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Pfizer (美國輝瑞) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (50%)

 

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Materna (惠氏Materna) > Wyeth Materna (50%)

 

Action: 12ban1216806

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Progress Gold 3 (金裝幼兒樂3) (34%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promil Gold 2 (金裝健兒樂2) (33%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth GOLD (惠氏金裝) > Promise Gold 4 (金裝學兒樂4) (33%)

Advertiser Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽), ABC Pathways School

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),ABC Pathways School

Admendment: Advertiser of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽),ABC Pathways School have been amended

Result: Adspend of Advertiser would be affected

Affected Period: 01 January 2013 to 20 March 2014

Affected Media: BANNER,PRINT

 

Action: 14ban0214142,14ban0214120,14ban0214114,14ban0213710,14ban0213709,14ban0213707,13babymo08010011,13news05073089

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

 

Action: 13ban1029719

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (0%)

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

 

Action: 13babymo01010008

 

From

Education & Training > Tutoring & Interest Group ABC Pathways School > Tutoring & Interest Group (0%)

 

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

 

To

Education & Training > Tutoring & Interest Group ABC Pathways School > Tutoring & Interest Group (0%)

 

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Club (惠氏媽媽會) (100%)

Advertiser Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Admendment: Advertiser of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

Result: Adspend of Advertiser would be affected

Affected Period: December 2012 to February 2014

Affected Media: All Media

 

From

Beverages > Milk Powder Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) {Acquired} > Wyeth Mama (惠氏媽媽) {Acquried}

 

To

Beverages > Milk Powder Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽)

Advertiser Updated for Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Advertiser: Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽)

Admendment: Advertiser of Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) have been amended

Result: Adspend of Advertiser would be affected

Affected Period: October 2013 to February 2014

Affected Media: All Media

 

From

Pharmaceuticals & Healthcare > Pregnancy Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Algae Oil DHA (惠氏媽媽藻油DHA)

To

Pharmaceuticals & Healthcare > Pregnancy Nestle Group (雀巢集團) - Wyeth Mama (惠氏媽媽) > Wyeth Mama Algae Oil DHA (惠氏媽媽藻油DHA)