Brand / Brand Percentage Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: Jan 2018
Affected Media: MTR
Action:
Ref.no. 18fmtr0120003
Some appearances of 18fmtr0120003 have been added.
Showing posts with label Maxim's Caterer (美心集團). Show all posts
Showing posts with label Maxim's Caterer (美心集團). Show all posts
Jan 27, 2018
Category / Sub-Category / Brand Updated for Maxim's Caterer (美心集團)
Category / Sub-Category / Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 10 January 2017 to 22 January 2017
Affected Media: PRINT,BANNER
Action: 17news01190008,17news01106099,17mob0120733,17mob0116778
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Jade Garden (翠園) (100%)
To
Food > Raw Meat, Poultry & Seafood
Maxim's Caterer (美心集團) > Jade Garden Instant Abalone (翠園即食鮑魚) (100%)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 10 January 2017 to 22 January 2017
Affected Media: PRINT,BANNER
Action: 17news01190008,17news01106099,17mob0120733,17mob0116778
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Jade Garden (翠園) (100%)
To
Food > Raw Meat, Poultry & Seafood
Maxim's Caterer (美心集團) > Jade Garden Instant Abalone (翠園即食鮑魚) (100%)
Oct 15, 2017
Advertiser / Brand Updated for Maxim's Caterer (美心集團)
Advertiser / Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Advertiser / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 01 December 2014 to 19 October 2016
Affected Media: PRINT,MTR
Action: 16out10191040,16out09070006,16pmtr0827006,15hkm11271016,15out10071024,15out09090013,15jet01011001,14jet12010011
From
Restaurants > Western Restaurants
Cafe Deco Group > Wildfire pizzabar & grill (100%)
To
Restaurants > Western Restaurants
Maxim's Caterer (美心集團) > Wildfire Pizzabar & Grill (100%)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Advertiser / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 01 December 2014 to 19 October 2016
Affected Media: PRINT,MTR
Action: 16out10191040,16out09070006,16pmtr0827006,15hkm11271016,15out10071024,15out09090013,15jet01011001,14jet12010011
From
Restaurants > Western Restaurants
Cafe Deco Group > Wildfire pizzabar & grill (100%)
To
Restaurants > Western Restaurants
Maxim's Caterer (美心集團) > Wildfire Pizzabar & Grill (100%)
May 22, 2017
Category / Sub-Category / Advertiser / Brand Updated for Maxim's Caterer (美心集團)
Category / Sub-Category / Advertiser / Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 04 November 2016 to 04 November 2016
Affected Media: PRINT
Action: 16um11042001
From
Retail > Online Stores & Group Buying Services
HKday (香港地) > Online Store (100%)
To
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Hong Kong Day (美心香港地) (100%)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 04 November 2016 to 04 November 2016
Affected Media: PRINT
Action: 16um11042001
From
Retail > Online Stores & Group Buying Services
HKday (香港地) > Online Store (100%)
To
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Hong Kong Day (美心香港地) (100%)
Dec 7, 2016
Brand Updated
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Advertiser: Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 21 July 2016 to 02 December 2016
Affected Media: PRINT,TVC,BANNER
Action: 16os08042003,16os07219001,16sma07210007
From
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (100%)
To
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (50%)
Games & Hobbies > Toys
Mega Bloks > Toys (積木套裝) (50%)
Action: 16tvc-c1004003
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (100%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (0%)
To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (33%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (33%)
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiuchow Garden (潮庭) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (34%)
Action: 16ban1017913,16ban1017909
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Digital Banking (100%)
To
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (100%)
Advertiser: Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 21 July 2016 to 02 December 2016
Affected Media: PRINT,TVC,BANNER
Action: 16os08042003,16os07219001,16sma07210007
From
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (100%)
To
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (50%)
Games & Hobbies > Toys
Mega Bloks > Toys (積木套裝) (50%)
Action: 16tvc-c1004003
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (100%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (0%)
To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (33%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (33%)
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiuchow Garden (潮庭) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (34%)
Action: 16ban1017913,16ban1017909
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Digital Banking (100%)
To
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (100%)
Apr 12, 2016
Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand would be affected
Affected Period: 22 February 2016 to 06 March 2016
Affected Media: BANNER
Action: 16mob0222725
From
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (100%)
To
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Drinks Promotion (飲品) (100%)
Admendment: Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand would be affected
Affected Period: 22 February 2016 to 06 March 2016
Affected Media: BANNER
Action: 16mob0222725
From
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (100%)
To
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Drinks Promotion (飲品) (100%)
Mar 29, 2016
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團)
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團)
Advertiser: FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 26 February 2016 to 03 March 2016
Affected Media: PRINT
Action: 16week02291008,16um02262007
From
To
Beverages > Milk & Soya Drinks
FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶) > Evaporateo Milk (荷蘭黑白淡奶) (0%)
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Drinks Promotion (飲品) (100%)
Advertiser: FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶),Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 26 February 2016 to 03 March 2016
Affected Media: PRINT
Action: 16week02291008,16um02262007
From
To
Beverages > Milk & Soya Drinks
FrieslandCampina (菲仕蘭坎皮納) - Black & White (黑白淡奶) > Evaporateo Milk (荷蘭黑白淡奶) (0%)
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Drinks Promotion (飲品) (100%)
Oct 13, 2015
Appearance of Maxim's Caterer (美心集團) ad have been added
Advertiser: Maxim's Caterer (美心集團)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Maxim's Caterer (美心集團) would be affected
Affected Period: 17 Apr 2015 to 31 Dec 2015
Affected Media: Busshelter
Action:
Ref.no.15she0417023
All appearances of 15she0417023 have been added.
May 28, 2015
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 16 October 2007 to 30 April 2015
Affected Media: TVC,BUS,BANNER,PRINT
Action: 14buz1101075,14buz1101074,14mob1118707,14mob1118706,14mob1118704,14tvc-c0807016,14mob0807703
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Action: 15bus0429002
From
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 15mob0427702,15news04227062
From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 11news0304024
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
Action: 10news1201524
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (100%)
Action: news101607520
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (50%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (50%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (0%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (100%)
Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 16 October 2007 to 30 April 2015
Affected Media: TVC,BUS,BANNER,PRINT
Action: 14buz1101075,14buz1101074,14mob1118707,14mob1118706,14mob1118704,14tvc-c0807016,14mob0807703
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Action: 15bus0429002
From
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 15mob0427702,15news04227062
From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 11news0304024
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
Action: 10news1201524
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (100%)
Action: news101607520
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (50%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (50%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (0%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (100%)
Jan 12, 2015
Sub-Category / Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行), Maxim's Caterer (美心集團), Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company
Sub-Category / Brand Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Maxim's Caterer (美心集團),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company
Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Maxim's Caterer (美心集團),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company
Admendment: Sub-Category / Brand of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Maxim's Caterer (美心集團),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 15 August 2014 to 04 September 2014
Affected Media: PRINT
From
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (100%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Visa Card (渣打銀行白金威士卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)
To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Visa Card (渣打銀行白金威士卡) (0%)
Restaurants > Catering Services
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Catering Services (外送速遞 / 到會服務) (100%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)
Action: 14news09030026
From
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (100%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum Visa Card (0%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)
To
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum Visa Card (0%)
Restaurants > Catering Services
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Catering Services (外送速遞 / 到會服務) (100%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)
Action: 14news09026006,14eat08150022
From
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (100%)
To
Restaurants > Catering Services
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) - Catering Services (外送速遞 / 到會服務) (100%)
Oct 9, 2014
Brand / Brand Percentage Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 04 August 2014 to 24 August 2014
Affected Media: TVC
Action: 14vwall0801007
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Admendment: Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 04 August 2014 to 24 August 2014
Affected Media: TVC
Action: 14vwall0801007
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Aug 22, 2014
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 24 July 2014 to 22 August 2014
Affected Media: PRINT
Action: 14news07241075,14week07281004
From
Maxim's Caterer (美心集團) > Arome (東海堂) - Snowy Mooncake (冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Arome (東海堂) - Traditional Mooncake (傳統月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Arome (東海堂) - Snowy Mooncake (冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Arome (東海堂) - Egg Custard Mooncake (奶黃月餅) (50%)
Jul 28, 2014
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Maxim's Caterer (美心集團),Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店)
Advertiser: Maxim's Caterer (美心集團),Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Maxim's Caterer (美心集團),Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 August 2011 to 13 June 2014
Affected Media: TVC,PRINT,POP
Action: 12vwall0928001
From
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Action: 13news09012007,12news0916275,11news0909458,11news0829064,11news0823280,11news0815268
From
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (100%)
To
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (50%)
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Snowy Mooncake (冰皮月餅) (50%)
Action: 14pop0613019
From
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Maxim's Caterer (美心集團),Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 August 2011 to 13 June 2014
Affected Media: TVC,PRINT,POP
Action: 12vwall0928001
From
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Action: 13news09012007,12news0916275,11news0909458,11news0829064,11news0823280,11news0815268
From
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (100%)
To
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Traditional Mooncake (傳統月餅) (50%)
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Snowy Mooncake (冰皮月餅) (50%)
Action: 14pop0613019
From
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Jul 27, 2014
Brand / Brand Percentage Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 27 July 2012 to 26 September 2013
Affected Media: POP,PRINT,BUS,TVC,MTR,KCRC
Action: 12pop0727004,13news08150120,13pop0830021,13fmtr0910111
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (33%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (34%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (33%)
Action: 12week0820110,12eat0817018,12news0803322,12news0808614,12news0806206,13nexp-c0812004,13news07268046,13news07020074,13tvc-c0716003,13pear0801203
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (100%)
Action: 12pop0817008
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Action: 13pop0719014
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (34%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (33%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (33%)
Action: 13bus0726005,13eat07260013,13news07124064,13fear0801106
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Action: 13vwall0726007
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Admendment: Brand / Brand Percentage of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 27 July 2012 to 26 September 2013
Affected Media: POP,PRINT,BUS,TVC,MTR,KCRC
Action: 12pop0727004,13news08150120,13pop0830021,13fmtr0910111
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (33%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (34%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (33%)
Action: 12week0820110,12eat0817018,12news0803322,12news0808614,12news0806206,13nexp-c0812004,13news07268046,13news07020074,13tvc-c0716003,13pear0801203
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (100%)
Action: 12pop0817008
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Action: 13pop0719014
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (34%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (33%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (33%)
Action: 13bus0726005,13eat07260013,13news07124064,13fear0801106
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Egg Custard Mooncake (美心奶黃月餅) (50%)
Action: 13vwall0726007
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (50%)
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (50%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
Feb 13, 2014
Category / Sub-Category / Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 09 February 2013 to 10 February 2014
Affected Media: TVC
Action: 13tvc-c0209058
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Events, Sponsorship & Compliments (100%)
To
Food > Chinese New Year Food
Maxim's Caterer (美心集團) > Chinese New Year Food (賀年食品) (100%)
Admendment: Category / Sub-Category / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 09 February 2013 to 10 February 2014
Affected Media: TVC
Action: 13tvc-c0209058
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Events, Sponsorship & Compliments (100%)
To
Food > Chinese New Year Food
Maxim's Caterer (美心集團) > Chinese New Year Food (賀年食品) (100%)
Jan 22, 2014
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Maxim's Caterer (美心集團),Bank of China / BOC (中國銀行 / 中銀)
Advertiser: Maxim's Caterer (美心集團),Bank of China / BOC (中國銀行 / 中銀)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Maxim's Caterer (美心集團),Bank of China / BOC (中國銀行 / 中銀) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 December 2013 to 31 December 2013
Affected Media: BUS
Action: 13bus1201109
From
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Credit Cards (中銀信用卡) (100%)
To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Maxim's Chinese Cuisine (美心中菜) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (33%)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Maxim's Caterer (美心集團),Bank of China / BOC (中國銀行 / 中銀) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 December 2013 to 31 December 2013
Affected Media: BUS
Action: 13bus1201109
From
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Credit Cards (中銀信用卡) (100%)
To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Maxim's Chinese Cuisine (美心中菜) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (33%)
May 4, 2013
Category / Sub-Category Updated for A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Maxim's Caterer (美心集團),Samsung (三星),Sina
Advertiser: A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Maxim's Caterer (美心集團),Samsung (三星),Sina
Admendment: Category / Sub-Category of A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Maxim's Caterer (美心集團),Samsung (三星),Sina have been amended
Result: Adspend of Category / Sub-Category would be affected
Affected Period: 31 December 2012 to 31 December 2012
Affected Media: BANNER
Action:
12ban1231424
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Restaurants > Coffee & Tea Shop
Maxim's Caterer (美心集團) > Starbucks (星巴克) (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Samsung (三星) > Galaxy Note II Mobile Phone (0%)
Automobile & Petroleum > Events, Sponsorship & Compliments
Sina > Events, Sponsorship & Compliments (年度新聞大搜查) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Restaurants > Coffee & Tea Shop
Maxim's Caterer (美心集團) > Starbucks (星巴克) (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Samsung (三星) > Galaxy Note II Mobile Phone (0%)
Computers & Internet Services > Websites & Mobile Apps
Sina > Events, Sponsorship & Compliments (年度新聞大搜查) (100%)
Oct 18, 2012
Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 August 2012 to 30 September 2012
Affected Media: BUS
Action:
12bus0830002
From
Food > Mooncake
Maxim's Caterer (美心集團) > Traditional Mooncake (美心傳統月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (100%)
Oct 17, 2012
Appearances of Maxim's Caterer (美心集團) / Walt Disney (華特迪士尼) have been amended.
Advertiser: Maxim's Caterer (美心集團) / Walt Disney (華特迪士尼)
Amendment: Appearance amended
Result: Adspend of related ad and media would be affected
Affected Period: Sep 2012 to Oct 2012
Affected Media: KCRC
Action:
12fear0914101
12fear0920102
Appearance amended due to incorrect data processed
Sep 3, 2012
Advertiser / Brand Updated for Maxim's Caterer (美心集團)
Advertiser: Maxim's Caterer (美心集團)
Admendment: Advertiser / Brand of Maxim's Caterer (美心集團) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 23 August 2011 to 04 September 2011
Affected Media: BANNER
Action:
11ban0823810
From
Food > Mooncake
Bolo Lunar Maxim's / Maxim's (澳門美心 / 澳門美心餅店) > Snowy Mooncake (冰皮月餅) (100%)
To
Food > Mooncake
Maxim's Caterer (美心集團) > Snowy Mooncake (美心冰皮月餅) (100%)
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