Showing posts with label Colgate-Palmolive (香港高露潔棕欖). Show all posts
Showing posts with label Colgate-Palmolive (香港高露潔棕欖). Show all posts

Apr 26, 2018

Category / Sub-Category / Advertiser / Brand Updated for Colgate-Palmolive (香港高露潔棕欖),Scent Of Harmony (和氣堂),Bauhinia Foundation Research Centre (智經研究中心),30SGroup (三十會)

Category / Sub-Category / Advertiser / Brand Updated for Colgate-Palmolive (香港高露潔棕欖),Scent Of Harmony (和氣堂),Bauhinia Foundation Research Centre (智經研究中心),30SGroup (三十會)

Advertiser: Colgate-Palmolive (香港高露潔棕欖),Scent Of Harmony (和氣堂),Bauhinia Foundation Research Centre (智經研究中心),30SGroup (三十會)

Admendment: Category / Sub-Category / Advertiser / Brand of Colgate-Palmolive (香港高露潔棕欖),Scent Of Harmony (和氣堂),Bauhinia Foundation Research Centre (智經研究中心),30SGroup (三十會) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected

Affected Period: 18 January 2010 to 28 March 2018

Affected Media: BANNER,TVC,MTR,PRINT,SOCFB


Action: 18mob0323305,18mob0323304

From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)

To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Naturals Pure Fresh Toothpaste (100%)

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Action: 17vwall1101022,17vwall0901028,15pmtr1121051,15pmtr0425016,14pmtr0415046,10pmtr1130026,18socfb0328057

From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Soho Beauty (和氣堂) > Beauty & Slimming Salon (100%)

To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Scent Of Harmony (和氣堂) > Body Massage (100%)

-------------------------------------------------------------------------

Action: 16ban0506945,15ban0529218,15ban0424028,15ban0424026,10news0118528,10news0118058,17socfb1130151

From
Education & Training > Playgroup & Interest Group
Bauhinia Foundation Research Centre (智經研究中心) > Interest Group (100%)

To
Non-profit Organization > Business & Professional Associations
Bauhinia Foundation Research Centre (智經研究中心) > Business & Professional Associations (100%)

------------------------------------------------------------------------

Action: 11news0728145

From
Non-profit Organization > Business & Professional Associations
30SGroup (三十會) > Professional Guilds (50%)

Education & Training > Playgroup & Interest Group
Bauhinia Foundation Research Centre (智經研究中心) > Interest Group (50%)

To
Non-profit Organization > Business & Professional Associations
30SGroup (三十會) > Professional Guilds (50%)

Non-profit Organization > Business & Professional Associations
Bauhinia Foundation Research Centre (智經研究中心) > Business & Professional Associations (50%)

Jun 16, 2017

Brand Updated

Brand / Brand Percentage Updated for Colgate-Palmolive (香港高露潔棕欖),Neo Derm - Dermes

Advertiser: Colgate-Palmolive (香港高露潔棕欖),Neo Derm - Dermes

Admendment: Brand / Brand Percentage of Colgate-Palmolive (香港高露潔棕欖),Neo Derm - Dermes have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 29 August 2016 to 12 June 2017

Affected Media: BANNER,TVC


Action: 17ban0315115,17mob0306145

From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (100%)

To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Platinum Toothpaste (100%)


Action: 17tvc-c0118003

From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothbrush (50%)

To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (100%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothbrush (Optic White牙刷加美白筆) (0%)

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Action: 17mob0502264,17ban0502637,17ban0416758,17ban0322909,17ban0322901,17ban0222131,17ban0111415,16ban1204305,16ban1108263,16ban1016205,16ban0921220

From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Clinique Beauty Salon (100%)

To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Hair Removal Specialist (激光永久脫毛專家) (100%)

Action: 15ban0205007,15ban0106301,14ban0423208,13ban1203814,13vwall0726006,13vwall0426001,12pop1012022,12ban0301514,11ban1104845,11ban0428923,16ban1103123,16ban1019350,16ban0923413,14ban1226403,14ban1226404

From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Clinique Beauty Salon (100%)

To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Hair Removal Specialist (激光永久脫毛專家) (100%)


Action: 13ban0224718

From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Clinique Beauty Salon (100%)

To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Recruitment (100%)


Action: 12week0917029

From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Clinique Beauty Salon (50%)

Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Reenex > Beauty Salon (50%)

Media > Print Media
New Media (新傳媒) > Weekend Weekly - Ready Go (新假期周刊 - 美容服務大賞) (0%)

To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Dermes > Dermes Hair Removal Specialist (激光永久脫毛專家) (50%)

Beauty, Slimming & Fitness > Beauty & Slimming Salons
Neo Derm - Reenex > Beauty Salon (50%)

Media > Print Media
New Media (新傳媒) > Weekend Weekly - Ready Go (新假期周刊 - 美容服務大賞) (0%)

----------------------------------------------------------------------------------------

Action: 13ban0131730

From
Food > Biscuit & Cookies
Isabelle (伊莎貝爾) > Biscuit & Cookies (0%)

Retail > Online Stores & Group Buying Services
Beauty Life / Beautylife.com.hk > Online Shop (100%)

To
Food > Biscuit & Cookies
Isabelle (伊莎貝爾) > Biscuit & Cookies (0%)

Media > Online Media
Beautylife.hk > Internet Content Provider (ICP) & Portal (100%)


Action: 11ban0218334

From
Retail > Online Stores & Group Buying Services
Beauty Life / Beautylife.com.hk > Online Shop (100%)

To
Media > Online Media
Beautylife.hk > Internet Content Provider (ICP) & Portal (100%)

Apr 4, 2016

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Colgate-Palmolive (香港高露潔棕欖)

Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Colgate-Palmolive (香港高露潔棕欖) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 05 February 2016 to 05 February 2016
Affected Media: PRINT


Action: 16news02056046


From
To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Pro Gum Health Toothpaste (高露潔專業牙齦護理牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Toothpaste (高露潔備長炭深層潔淨牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Gold Charcoal Toothbrush (高露潔纖柔金炫備長炭牙刷) (17%)
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Slim Soft Tri-tip Toothbursh (高露潔纖柔三尖端潔淨牙刷) (17%)

Apr 21, 2015

Brand Updated for Colgate-Palmolive (香港高露潔棕欖)

Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Admendment: Brand of Colgate-Palmolive (香港高露潔棕欖) have been amended
Result: Adspend of Brand would be affected
Affected Period: 19 September 2014 to 28 November 2014
Affected Media: PRINT
 
 
From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Toothpaste (高露潔全效牙膏) (100%)
To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Professional Whitening Toothpaste (高露潔全效專業美白牙膏) (100%)

Mar 26, 2015

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Colgate-Palmolive (香港高露潔棕欖)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Colgate-Palmolive (香港高露潔棕欖)

Advertiser: Colgate-Palmolive (香港高露潔棕欖)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Colgate-Palmolive (香港高露潔棕欖) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 27 February 2015 to 27 February 2015

Affected Media: PRINT


Action: 15news02271033

From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Sensitive Toothpaste (高露潔抗敏牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Toothpaste (高露潔全效牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Pro Gum Health (高露潔專業牙齦護理漱口水) (25%)

To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Sensitive Toothpaste (高露潔抗敏牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Toothpaste (高露潔全效牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Pro Gum Health Toothpaste (高露潔專業牙齦護理牙膏) (25%)

Oct 24, 2013

Brand Updated for Colgate-Palmolive (香港高露潔棕欖)

Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Admendment: Brand of Colgate-Palmolive (香港高露潔棕欖) have been amended
Result: Adspend of Brand would be affected
Affected Period: 13 September 2013 to 13 September 2013
Affected Media: PRINT

Action: 13news09139017

From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothbrush (100%)

To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (100%)

Apr 3, 2013

Brand Updated for Colgate-Palmolive (香港高露潔棕欖),Hong Kong Dental Association (香港牙醫學會)


Advertiser: Colgate-Palmolive (香港高露潔棕欖),Hong Kong Dental Association (香港牙醫學會)
Admendment: Brand of Colgate-Palmolive (香港高露潔棕欖),Hong Kong Dental Association (香港牙醫學會) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 July 2010 to 14 July 2010
Affected Media: TVC

Action:
10tvc-c0701011
From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Sensitive Toothpaste (高露潔抗敏牙膏) (50%)
Pharmaceuticals & Healthcare > Dental
Hong Kong Dental Association (香港牙醫學會) > Event (口腔健康月) (25%)
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Event (口腔健康月) (25%)
To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Total Toothpaste (高露潔全效牙膏) (50%)
Pharmaceuticals & Healthcare > Dental
Hong Kong Dental Association (香港牙醫學會) > Event (口腔健康月) (25%)
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Event (口腔健康月) (25%)

Oct 5, 2012

Brand Updated for Colgate-Palmolive (香港高露潔棕欖)


Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Admendment: Brand of Colgate-Palmolive (香港高露潔棕欖) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 August 2012 to 30 September 2012
Affected Media: BUS

Action:
12bus0827001
From
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Slim Soft (高露潔纖柔牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (100%)

May 18, 2012

Brand amendment for Colgate-Palmolive (香港高露潔棕欖)


Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Apr 2012
Affected Media: MTR

Action:
Colgate-Palmolive (香港高露潔棕欖) > Colgate 360 Toothpaste (100%) to
Colgate-Palmolive (香港高露潔棕欖) > Colgate Sensitive Toothpaste (高露潔抗敏牙膏) (100%)

Apr 10, 2012

Appearence update: Colgate-Palmolive (香港高露潔棕欖) -> Colgate Sensitive Toothpaste (高露潔抗敏牙膏)


Advertiser: Colgate-Palmolive (香港高露潔棕欖) -> Colgate Sensitive Toothpaste (高露潔抗敏牙膏)
Amendment: Appearence update
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012
Affected Media: TVB.com

Action:
1. 11ban1105907
TVB.com Adspend in Jan 2012 may increase $1,415