Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Heal Force (力康),Health Action Magazine (健康動力)

Advertiser: Heal Force (力康),Health Action Magazine (健康動力)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Heal Force (力康),Health Action Magazine (健康動力) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 September 2012 to 01 May 2013
Affected Media: PRINT

Action:
12hact0901001
From
Mass Media > Newspapers & Magazines
Health Action Magazine (健康動力) > Magazine (100%)
To
Pharmaceuticals & Healthcare > Medical & Healthcare Equipment
Heal Force (力康) > Medical & Healthcare Equipment (50%)
Books, Gifts & Stationery > Book & Novels
Health Action Magazine (健康動力) > Books (50%)

Category / Sub-Category / Brand Updated for Health Action Magazine (健康動力)

Advertiser: Health Action Magazine (健康動力)
Admendment: Category / Sub-Category / Brand of Health Action Magazine (健康動力) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 01 May 2012 to 01 May 2012
Affected Media: PRINT

Action:

From
Mass Media > Newspapers & Magazines
Health Action Magazine (健康動力) > Magazine (100%)
To
Books, Gifts & Stationery > Book & Novels
Health Action Magazine (健康動力) > Books (100%)

Brands amended: Health Action Magazine (健康動力)

Advertiser: Health Action Magazine (健康動力)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2007

Affected Media: Print

Action:

1. news032907928

Brand updated from Health Action Magazine (健康動力) > Healthcare Seminars (健康講座) (100%)

to Health Action Magazine (健康動力) > Magazine (100%) 

Subcategory of Health Action Magazine (健康動力) ads have been amended

Advertiser: Health Action Magazine (健康動力)

Amendment: Subcategory and brand name amended

Result: Adspend of related subcategories would be affected

Action:

1. Health Action Magazine (健康動力) > Magazine renamed as

Health Action Magazine (健康動力) > Healthcare Seminars (健康講座)

2. Sub-category updated from Mass Media -> Newspapers & Magazines

to Pharmaceuticals & Healthcare -> Healthcare Services