Updated for UNY (生活創庫) {Acquired} , The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行), Henderson Investment (恒基兆業發展) - Unicorn Stores (HK)

Advertiser: UNY (生活創庫) {Acquired} , The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行), Henderson Investment (恒基兆業發展) - Unicorn Stores (HK)

Admendment: of UNY (生活創庫) {Acquired} , The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行), Henderson Investment (恒基兆業發展) - Unicorn Stores (HK) have been amended

Result: Adspend of would be affected

Affected Period: Jun 2018 - Dec 2018

Affected Media: MTR



1)Action: 19pmtr0309219,18pmtr0804216



From

UNY (生活創庫) {Acquired}

> Apita {Acquired} (100%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing APITA UNY Piago Platinum Visa Card (大新APITA UNY Piago 白金威士卡) (0%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

to

Henderson Investment (恒基兆業發展) - Unicorn Stores (HK)

> UNY (生活創庫) (100%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing APITA UNY Piago Platinum Visa Card (大新APITA UNY Piago 白金威士卡) (0%)

2)Action: 19pmtr0309219



From



UNY (生活創庫) {Acquired}

> Apita {Acquired} (100%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Credit Cards (信用卡) (0%)

to

Henderson Investment (恒基兆業發展) - Unicorn Stores (HK)

> UNY (生活創庫) (100%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

> Dah Sing APITA UNY Piago Platinum Visa Card (大新APITA UNY Piago 白金威士卡) (0%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Sanrio,The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Advertiser: Sanrio,The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Sanrio,The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 29 September 2019 to 25 October 2019

Affected Media: SOC


Action: 19soc10250293,19soc10240057,19soc10240037,19soc10171022,19soc10151589,19soc10150767,19soc10091501,19soc10041002,19soc10040614,19soc10040497,19soc10040403,19soc09290448

From
Sports > Events, Sponsorship & Compliments
Sanrio > Hello Kitty Run-derful Party (50%)

Banking & Investment Services > Events, Sponsorship & Compliments
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Hello Kitty Run-derful Party (50%)

To
Sports > Events, Sponsorship & Compliments
Sanrio > Hello Kitty Run-derful Party (100%)

Banking & Investment Services > Events, Sponsorship & Compliments
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Hello Kitty Run-derful Party (0%)

Sub-Category / Brand Updated for Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's

Advertiser: Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's

Admendment: Sub-Category / Brand of Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 01 July 2011 to 01 August 2019

Affected Media: PRINT


Action: 13next07111023

From
Jewellery, Watches & Luxury Products > Jewellery
Pink Box (娉飾珠寶) > Jewellery (100%)

To
Jewellery, Watches & Luxury Products > Jewellery
Pink Box (娉飾珠寶) > Jewellery (100%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Platinum Visa (大新白金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Platinum UnionPay Card (大新白金銀聯雙幣卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Life Titanium MasterCard (大新人壽Titanium萬事達卡) (0%)

-----------------------------------------------
Action: 18jet10010004,17ellem03010008,16mr03010020,17ellem07010003,16esq01010006,15mr12010009,11mr1201013,11mr0701003
From
Wine, Beer, Whisky & Liquor > Red & White Wine
Hendrick's > Red Wine (100%)

To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Hendrick's > Gin (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Advertiser: The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 September 2019 to 15 October 2019

Affected Media: BUS



Action: 19bus0927125


From

Banking & Investment Services > Credit Card & Charge Card

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Credit Cards (信用卡) (100%)

To

Banking & Investment Services > Personal Loan & Financing

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢) (100%)