Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Cathay Pacific (國泰航空),Dragonair (港龍航空) {Acquired},Hong Kong Rugby Football Union / HKRFU (香港欖球總會),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Wine Now Monthly (酒經月刊)

Advertiser: Cathay Pacific (國泰航空),Dragonair (港龍航空)  {Acquired},Hong Kong Rugby Football Union / HKRFU (香港欖球總會),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Wine Now Monthly (酒經月刊)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Cathay Pacific (國泰航空),Dragonair (港龍航空)  {Acquired},Hong Kong Rugby Football Union / HKRFU (香港欖球總會),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Wine Now Monthly (酒經月刊) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 August 2011 to 01 April 2013
Affected Media: PRINT,BANNER

Action:
12news0701201
12news1017710
12news1213233
12news1213715
12news1213005
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (100%)

Action:
12ban1127820
12ban1123323
12ban1210461
12ban1202428
13ban0207518 
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Recruitment (100%)

Action:
13news02080065
13news02093048
From
Transportation & Logistics > Airline & Support Services
Dragonair (港龍航空)  {Acquired} > Airline (50%)
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (50%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (50%)
Transportation & Logistics > Airline & Support Services
Dragonair (港龍航空)  {Acquired} > Events, Sponsorship & Compliments (50%)

Action:
13ban0318813
13ban0320714
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Sports > Events, Sponsorship & Compliments
Hong Kong Rugby Football Union / HKRFU (香港欖球總會) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (100%)
Banking & Investment Services > Events, Sponsorship & Compliments
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)

Action:
11wine0801006
13wine04010007
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (50%)
Mass Media > Newspapers & Magazines
Wine Now Monthly (酒經月刊) > Magazine (50%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (50%)
Mass Media > Newspapers & Magazines
Wine Now Monthly (酒經月刊) > Magazine (50%)

Action:
13news01302064
13news01308020 
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Corporate Image (100%)

Brand Updated for Cathay Pacific (國泰航空)

Advertiser: Cathay Pacific (國泰航空)
Admendment: Brand of Cathay Pacific (國泰航空) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 May 2010 to 12 March 2011
Affected Media: TVC

Action:
11tvc-c0203037
10cable-c0501008
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Corporate Image (100%)

Advertiser / Brand / Brand Percentage Updated for Cathay Pacific (國泰航空),Dragonair (港龍航空) {Acquired}

Advertiser: Cathay Pacific (國泰航空),Dragonair (港龍航空)  {Acquired}
Admendment: Advertiser / Brand / Brand Percentage of Cathay Pacific (國泰航空),Dragonair (港龍航空)  {Acquired} have been amended
Result: Adspend of Advertiser / Brand / Brand Percentage would be affected
Affected Period: 10 July 2012 to 15 January 2013
Affected Media: BANNER

Action:
12ban1215801
12ban1212926
12ban1212925
12ban0927401
12ban0921417
12ban0918701
12ban0810005
12ban0714823
12ban0710803
From
Travel & Tourism Services > Travel Agents
Dragonair (港龍航空)  {Acquired} > Dragonair Holidays (港龍假期) (100%)
To
Travel & Tourism Services > Travel Agents
Cathay Pacific (國泰航空) > Cathay Pacific holidays / CX Holidays (國泰假期) (50%)
Travel & Tourism Services > Travel Agents
Dragonair (港龍航空)  {Acquired} > Dragonair Holidays (港龍假期) (50%)

Sub-Category / Brand / Brand Percentage Updated for Canon (佳能),Cathay Pacific (國泰航空),American Express (美國運通)

Advertiser: Canon (佳能),Cathay Pacific (國泰航空),American Express (美國運通)
Admendment: Sub-Category / Brand / Brand Percentage of Canon (佳能),Cathay Pacific (國泰航空),American Express (美國運通) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 31 Dec 2011 to 16 Nov 2012
Affected Media: AIRPORT

Action:
12apt0605501
From
Camera, Photography & Optical Instruments > Video & DV Camera
Canon (佳能) > Legria HF M52 HD Digital Camcorder (100%)
To
Camera, Photography & Optical Instruments > Digital Camera
Canon (佳能) > PowerShot S100 Digital Camera (PowerShot S100 數碼相機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Canon (佳能) > PowerShot G1 X Digital Camera (PowerShot G1 X 數碼相機) (33%)
Camera, Photography & Optical Instruments > Video & DV Camera
Canon (佳能) > Legria HF M52 HD Digital Camcorder (34%)

Action:
12apt0103201 
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
Banking & Investment Services > Credit Card & Charge Card
American Express (美國運通) > American Express Cathay Pacific Elite Credit Card (美國運通國泰航空尊尚信用卡) (0%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (0%)
Banking & Investment Services > Credit Card & Charge Card
American Express (美國運通) > American Express Cathay Pacific Elite Credit Card (美國運通國泰航空尊尚信用卡) (100%)

Advertiser / Brand / Brand Percentage Updated for Cathay Pacific (國泰航空),Hang Seng Bank (恒生銀行),Jetour Holding (捷旅集團),Changi Airport Singapore,Costa Cruises (歌詩達郵輪)

Advertiser: Cathay Pacific (國泰航空),Hang Seng Bank (恒生銀行),Jetour Holding (捷旅集團),Changi Airport Singapore,Costa Cruises (歌詩達郵輪)
Admendment: Advertiser / Brand / Brand Percentage of Cathay Pacific (國泰航空),Hang Seng Bank (恒生銀行),Jetour Holding (捷旅集團),Changi Airport Singapore,Costa Cruises (歌詩達郵輪) have been amended
Result: Adspend of Advertiser / Brand / Brand Percentage would be affected
Affected Period: 20 September 2012 to 15 October 2012
Affected Media: PRINT

Action:
12news0920163
From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Travel & Tourism Services > Travel Agents
Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)
Transportation & Logistics > Airline & Support Services
Changi Airport Singapore > Airport (0%)
Travel & Tourism Services > Cruises & Tours
Costa Cruises (歌詩達郵輪) > Costa Victoria (維多利亞號) (25%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Travel & Tourism Services > Cruises & Tours
Costa Cruises (歌詩達郵輪) > Costa Atlantica (大西洋號) (25%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (25%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Travel & Tourism Services > Travel Agents
Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)
Transportation & Logistics > Airline & Support Services
Changi Airport Singapore > Airport (0%)
Travel & Tourism Services > Cruises & Tours
Costa Cruises (歌詩達郵輪) > Costa Victoria (維多利亞號) (12%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Travel & Tourism Services > Cruises & Tours
Costa Cruises (歌詩達郵輪) > Costa Atlantica (大西洋號) (13%)

Advertiser / Brand / Brand Percentage Updated for Cathay Pacific (國泰航空),Wincastle Travel (安運旅遊),Star Cruises (麗星郵輪),Genting Group - Genting Singapore Public / PLC (雲頂新加坡),Genting Group - Genting Hong Kong / GHK (雲頂香港),Travellers International Hotel Group / Travellers (達富來國際酒店集團),Alliance Global Group / AGI (安德集團)

Advertiser: Cathay Pacific (國泰航空),Wincastle Travel (安運旅遊),Star Cruises (麗星郵輪),Genting Group - Genting Singapore Public / PLC (雲頂新加坡),Genting Group - Genting Hong Kong / GHK (雲頂香港),Travellers International Hotel Group / Travellers (達富來國際酒店集團),Alliance Global Group / AGI (安德集團)
Admendment: Advertiser / Brand / Brand Percentage of Cathay Pacific (國泰航空),Wincastle Travel (安運旅遊),Star Cruises (麗星郵輪),Genting Group - Genting Singapore Public / PLC (雲頂新加坡),Genting Group - Genting Hong Kong / GHK (雲頂香港),Travellers International Hotel Group / Travellers (達富來國際酒店集團),Alliance Global Group / AGI (安德集團) have been amended
Result: Adspend of Advertiser / Brand / Brand Percentage would be affected
Affected Period: 24 November 2010 to 25 April 2012
Affected Media: PRINT

Action:
12news0425694
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (17%)
Travel & Tourism Services > Travel Agents
Wincastle Travel (安運旅遊) > Travel Agent (50%)
Travel & Tourism Services > Cruises & Tours
Star Cruises (麗星郵輪) > SuperStar Virgo (處女星號) (16%)
Hotels, Resorts & Service Apartments > Hotels & Resorts
Resorts World Manila (雲頂世界) > Hotels & Resorts (17%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (17%)
Travel & Tourism Services > Travel Agents
Wincastle Travel (安運旅遊) > Travel Agent (50%)
Travel & Tourism Services > Cruises & Tours
Star Cruises (麗星郵輪) > SuperStar Virgo (處女星號) (16%)
Hotels, Resorts & Service Apartments > Hotels & Resorts
Genting Group - Genting Singapore Public / PLC (雲頂新加坡) > Resorts World Sentosa Singapore / Resorts World Sentosa (新加坡聖淘沙名勝世界 / 聖淘沙名勝世界) (17%)

Action:
10news1124460
From
Hotels, Resorts & Service Apartments > Hotels & Resorts
Genting Group (雲頂娛樂城) > Resort (度假村) (100%)
To
Hotels, Resorts & Service Apartments > Hotels & Resorts
Genting Group - Genting Hong Kong / GHK (雲頂香港) > Resorts World Manila (馬尼拉雲頂世界) (33%)
Hotels, Resorts & Service Apartments > Hotels & Resorts
Travellers International Hotel Group / Travellers (達富來國際酒店集團) > Resorts World Manila (馬尼拉雲頂世界) (33%)
Hotels, Resorts & Service Apartments > Hotels & Resorts
Alliance Global Group / AGI (安德集團) > Resorts World Manila (馬尼拉雲頂世界) (34%)

Appearance of Cathay Pacific (國泰航空) ad have been added

Advertiser: Cathay Pacific (國泰航空)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Cathay Pacific (國泰航空) would be affected
Affected Period: Jun 2012
Affected Media: Bus Shelter

Action:
The appearance of 12she0731025 was added due to the late arrival of data from log provider.

Brand amendment for Cathay Pacific (國泰航空)

Advertiser: Cathay Pacific (國泰航空)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12pmtr0327218, 12fmtr0327109, 12fmtr0327110, 12fmtr0327111

Hong Kong Rugby Football Union / HKRFU (香港欖球總會)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (100%)

Cathay Pacific (國泰航空)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)

HSBC (匯豐銀行)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)

to

Cathay Pacific (國泰航空) > Airline (100%)

Some duplicated appearance for Cathay Pacific deleted

Advertiser: Cathay Pacific (國泰航空)
Amendment: Deleted some duplicated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Nov - Dec 2011
Affected Media: Interactive

Appearance updates for Cathay Pacific (國泰航空)

Advertiser: Cathay Pacific (國泰航空)
Amendment: Appearance updates
Result: Adspend of related ad and media would be affected
Affected Period: Interactive
Affected Media: Nov - Dec 2011

Action:
1. Appearance for some Cathay Pacific (國泰航空) ads were deleted