Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Garden (嘉頓) / Appearance of Kracie

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Garden (嘉頓)

Advertiser: Garden (嘉頓)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Garden (嘉頓) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 04 May 2017 to 10 May 2017
Affected Media: MTR

Action: 17fmtr0429003

From
Matilde Vicenzi
> Biscuit (100%)
To
Garden (嘉頓)
> Vicenzi (維鮮牌) (100%)

-----------------------------------------------------------------------------------------------


Appearance of Kracie
Advertiser: Kracie
Amendment: Appearance of the following ads have been amended
Result: Adspend of Kracie would be affected
Affected Period: 08 April 2017 to 19 May 2017

Affected Media: MTR

Action:
Ref.no 17pmtr0408421
1. The appearance of 17pmtr0408421 was added .

Sub-Category / Brand / Brand Percentage Updated for South China Media / SC Media (南華傳媒),Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康)

Sub-Category / Brand / Brand Percentage Updated for South China Media / SC Media (南華傳媒),Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康)

Advertiser: South China Media / SC Media (南華傳媒),Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康)

Admendment: Sub-Category / Brand / Brand Percentage of South China Media / SC Media (南華傳媒),Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 05 March 2002 to 22 April 2011

Affected Media: PRINT,TVC


Action: whiz082203004

From
Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

To
Media > Print Media
South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)


Action: tvbw121002015,tvc-c120602019

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)

To
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)


Action: three030502006

From
Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Pocket Monsters - Spell of Unown (寵物小精靈 - 結晶塔之帝王) (0%)

To
Media > Print Media
South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (0%)

Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Pocket Monsters - Spell of Unown (寵物小精靈 - 結晶塔之帝王) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (100%)


Action: 11news0422462

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (100%)

Sub-Category / Brand / Brand Percentage Updated for Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group,McDonald's (麥當勞), Wellcome (惠康),Octopus Holdings,Universe Group

Sub-Category / Brand / Brand Percentage Updated for Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)

Advertiser: Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)

Admendment: Sub-Category / Brand / Brand Percentage of Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 06 December 2002 to 15 May 2015

Affected Media: TVC,RADIO,PRINT,BANNER,BUS


Action: tvc-c120602019

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)


Action: rad-c061203022

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Bakery & Cake
Garden (嘉頓) > Swiss Roll (瑞士卷) (100%)


Action: road-c120503003,11ban0822508,11ban0905523,11ban0823816,11news0826117,11ban0905414,11bus0909002,12tvc-c1114022,12news1120390,14ban0908710

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)


Action: whiz101306007,tvc-c092206021,whiz092206009,tvc-c092404013,whiz092404001,09tvc-c0807007,09news0807632,08tvc-c0704008,08tvbw0630015,tvc-c080507007,tvc-c072707014,whiz072707001,12milk1108109

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)


Action: tvc-c062405007,whiz062405005

From
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Games & Hobbies > Bundled Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)

To
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)

Games & Hobbies > Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)


Action: 09news0731031

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (0%)


Action: 10east1103107,10ban1105716,13os01220002,12week1217104,13metro01170008,12eat1214022,14tvbw11100005

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Pop-Pan (薄餅) (100%)


Action: 11um1014015

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Media > Newspapers & Magazines
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)


Action: 11news1121003

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)


Action: 12news0406520

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (34%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (33%)


Action: 12news1116561

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (34%)


Action: 13news04125041

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)


Action: 12mon0713013,12tvbw0611024,12news0604505

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)

To
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)


Action: 14mob0519712,14mob0512726,14mob0513716,15tvc-c0508008,14ban0511801

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Garden (嘉頓)

Advertiser: Garden (嘉頓)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Garden (嘉頓) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 23 November 2015 to 23 November 2015

Affected Media: PRINT

 

 

Action: 15tvbw11230002

 

From

Food > Biscuit & Cookies

Garden (嘉頓) > Biscuit & Cookies (100%)

To

Food > Biscuit & Cookies

Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)

Brand amendment for Garden (嘉頓)

Advertiser: Garden (嘉頓)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: MTR

Action:

12tmtr-c0424009

Garden (嘉頓) > Biscuit & Cookies (100%) to

Garden (嘉頓) > Wafers (威化) (100%)

Sub-category of Garden (嘉頓) & King Bakery (蛋撻王) amended

Advertiser: Garden (嘉頓) & King Bakery (蛋撻王)

Amendment: Sub-category amended

Result: Adspend of related subcategories would be affected

Action:

 1. Garden (嘉頓) > Cream Bun (忌廉檳) King Bakery (蛋撻王) > Bakery Shop (麵包店) Sub-category updated from Food -> Biscuit & Cookies to Food -> Bakery & Cake

 2. Garden (嘉頓) > Garden (嘉頓) renamed as Garden (嘉頓) > Swiss Roll (瑞士卷) Sub-category updated from Food -> Biscuit & Cookies to Food -> Bakery & Cake