Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley

Advertiser: Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 21 April 2006 to 29 January 2013

Affected Media: PRINT,MTR,TVC,BANNER


Action: news042106739

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Strong Root + Strengthen Teeth (強根固齒牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)


Action: news051906824

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > All White Toothpaste (全美白牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Battery Electrical Toothbrush (百靈Oral-B電池電動牙刷) (0%)


Action: pmtr062006404

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)


Action: tvbw062006015,os062106004

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)


Action: news082407040

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (33%)


Action: 08news0502901

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)


Action: 08news0606050

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (33%)


Action: 08news0905021

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news1205051

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)


Action: 09news0612658

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)


Action: news072806846

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Battery Electrical Toothbrush (電池電動牙刷) (100%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)

Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pulsar Toothbrush (韻律震動牙刷) (0%)


Action: news062207686

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (25%)


Action: 09news0626648

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (25%)

Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (25%)

Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (50%)

Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)


Action: 09news1106661

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)


Action: 12tvc-c0711002

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)


Action: 12os0807011,12next0802010,12news0725231

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)


Action: 12sud0817008,12os0911011,12os0828009,12next0823010

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)


Action: 12ban0917413,12ban0917302

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)


Action: 12news0920325

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)


Action: 12news0920901

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)


Action: 12ban0924312,12ban0924717,12ban1007410,12ban1007408

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Lion (獅王),Hutchison Whampoa (和記黃埔),Systema (適齒美),China Resources Vanguard (Hong Kong) , Parknshop (百佳),Shokubutsu (植物物語),Wellcome (惠康)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Lion (獅王),Cheung Kong Group (長江集團) - Hutchison Whampoa (和記黃埔),Lion (獅王) - Systema (適齒美),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Lion (獅王) - Shokubutsu (植物物語),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康)

Advertiser: Lion (獅王),Cheung Kong Group (長江集團) - Hutchison Whampoa (和記黃埔),Lion (獅王) - Systema (適齒美),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Lion (獅王) - Shokubutsu (植物物語),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Lion (獅王),Cheung Kong Group (長江集團) - Hutchison Whampoa (和記黃埔),Lion (獅王) - Systema (適齒美),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Lion (獅王) - Shokubutsu (植物物語),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 13 September 2002 to 06 June 2003

Affected Media: PRINT


Action: news052203131

From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Zact > Zact Stain Fighter & Smokers' Toothpaste (獅王漬脫牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Salz Fresh (獅王鹹味牙膏) > Salz Fresh Toothpaste (獅王鹹味牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Kodomo > Kodomo Lion Toothpaste (獅王兒童果味牙膏) (25%)

To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) > Tooth & Oral Products (100%)


Action: tvbw051303021

From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Zact > Zact Stain Fighter & Smokers' Toothpaste (獅王漬脫牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Salz Fresh (獅王鹹味牙膏) > Salz Fresh Toothpaste (獅王鹹味牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Kodomo > Kodomo Lion Toothpaste (獅王兒童果味牙膏) (25%)

To
Industry > Conglomerates
Lion (獅王) > Range Products (產品系列) (100%)


Action: milk121902012

From
Retail > Shopping Mall
Cheung Kong Group (長江集團) - Hutchison Whampoa (和記黃埔) > Home World (和富家居庭) (50%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)

To
Retail > Shopping Mall
Cheung Kong Group (長江集團) - Hutchison Whampoa (和記黃埔) > Home World (和富家居庭) (50%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Tooth & Oral Products (50%)


Action: news091502414

From
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Shop (華潤萬家便利超市) [CRC Shop (華潤超級市場)] (0%)

Toiletries & Household > Bath & Shower
Lion (獅王) - Shokubutsu (植物物語) > Shokubutsu (植物物語沐浴露) (17%)

Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Laundry Products(潔白物語) (50%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (17%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Kodomo > Kodomo Lion Toothpaste (獅王兒童果味牙膏) (16%)

To
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Shop (華潤萬家便利超市) [CRC Shop (華潤超級市場)] (0%)

Industry > Conglomerates
Lion (獅王) > Range Products (產品系列) (100%)


Action: news091302144

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Bath & Shower
Lion (獅王) - Shokubutsu (植物物語) > Shokubutsu (植物物語沐浴露) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Zact > Zact Stain Fighter & Smokers' Toothpaste (獅王漬脫牙膏) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Salz Fresh (獅王鹹味牙膏) > Salz Fresh Toothpaste (獅王鹹味牙膏) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Kodomo > Kodomo Lion Toothpaste (獅王兒童果味牙膏) (20%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Bath & Shower
Lion (獅王) - Shokubutsu (植物物語) > Shokubutsu (植物物語沐浴露) (50%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) > Tooth & Oral Products (50%)


Action: news091302143

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Bath & Shower
Lion (獅王) - Shokubutsu (植物物語) > Shokubutsu (植物物語沐浴露) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Zact > Zact Stain Fighter & Smokers' Toothpaste (獅王漬脫牙膏) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Salz Fresh (獅王鹹味牙膏) > Salz Fresh Toothpaste (獅王鹹味牙膏) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (20%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Kodomo > Kodomo Lion Toothpaste (獅王兒童果味牙膏) (20%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Bath & Shower
Lion (獅王) - Shokubutsu (植物物語) > Shokubutsu (植物物語沐浴露) (50%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) > Tooth & Oral Products (50%)