Showing posts with label Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台). Show all posts
Showing posts with label Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台). Show all posts

Mar 28, 2017

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險)

Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 13 February 2017 to 17 February 2017

Affected Media: RADIO


Action: 17rad-c0213021,17rad-c0217022

From
Insurance > Events, Sponsorship & Compliments
Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) > Events, Sponsorship & Compliments (100%)


To
Entertainment > Live Performance & Concerts
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Concert (許志安與17安士音樂會2017) (0%)

Insurance > Events, Sponsorship & Compliments
Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) > Concert (許志安與17安士音樂會2017) (100%)

Apr 21, 2016

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Lee Theatre Production,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電 台),Pastelaria Koi Kei (鉅記手信)

Advertiser: Lee Theatre Production,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Pastelaria Koi Kei (鉅記手信)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Lee Theatre Production,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業
電台),Pastelaria Koi Kei (鉅記手信) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 March 2016 to 08 April 2016
Affected Media: RADIO


Action: 16rad-c0315001,16rad-c0328013

From
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Live Performance (100%)
To
Entertainment > Live Performance & Concerts
Lee Theatre Production > Live Performance (鉅記餅家呈獻阮兆祥硬食放題棟篤笑) (50%)
Media > Radio & OTT Audio Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Live Performance (鉅記餅家呈獻阮兆祥硬食放題棟篤笑) (50%)
Food > Snacks
Pastelaria Koi Kei (鉅記手信) > Live Performance (鉅記餅家呈獻阮兆祥硬食放題棟篤笑) (0%)


Category / Brand Updated for LeEco (樂視) [Letv (樂視TV / 樂視網)]
Advertiser: LeEco (樂視) [Letv (樂視TV / 樂視網)]
Admendment: Category / Brand of LeEco (樂視) [Letv (樂視TV / 樂視網)] have been amended
Result: Adspend of Category / Brand would be affected
Affected Period: 25 February 2016 to 01 March 2016
Affected Media: BANNER


Action: 16ban0225413,16ban0225218

From
Computers & Internet Services > Parts & Accessories
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Le Me2 Bluetooth Speaker (100%)
To
Telecommunication, Mobile Phones & Services > Parts & Accessories
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Headset (藍牙耳機) (100%)


Brand Updated for Committee on the Promotion of Civic Education / CPCE (公民教育委員會)
Advertiser: Committee on the Promotion of Civic Education / CPCE (公民教育委員會)
Admendment: Brand of Committee on the Promotion of Civic Education / CPCE (公民教育委員會) have been amended
Result: Adspend of Brand would be affected
Affected Period: 15 April 2013 to 20 April 2016
Affected Media: TVC


Action: 13tvc-e0415003,13tvc-e0415004

From
Government > Public Announcements
Committee on the Promotion of Civic Education / CPCE (公民教育委員會) > Events, Sponsorship & Compliments (100%)
To
Government > Public Announcements
Committee on the Promotion of Civic Education / CPCE (公民教育委員會) > Public Announcements (100%)




Aug 1, 2014

Advertiser / Brand Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
Admendment: Advertiser / Brand of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 23 April 2014 to 27 July 2014
Affected Media: RADIO
 
 
From
Mass Media > Radio Station
Metro Broadcast (新城廣播) > Live Performance & Concerts (100%) 
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Live Performance (903id club 拉闊理想音樂會) (100%)
 
 

Oct 22, 2013

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞)

Advertiser: China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 23 September 2013 to 14 October 2013
Affected Media: RADIO

Action: 13rad-c0930046

From
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Credit Cards (100%)

Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard heHA Opera (0%)

To
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Credit Cards (100%)

Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (0%)

Entertainment > Live Performance & Concerts
McDonald's (麥當勞) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (0%)

Action: 13rad-c0923045

From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard heHA Opera (100%)

To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (50%)

Entertainment > Live Performance & Concerts
McDonald's (麥當勞) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (50%)

Sep 4, 2013

Brand Updated for The Peninsula Group (半島酒店集團),HSM (隱密士),She.com,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

Advertiser: The Peninsula Group (半島酒店集團),HSM (隱密士),She.com,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
Admendment: Brand of The Peninsula Group (半島酒店集團),HSM (隱密士),She.com,Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) have been amended
Result: Adspend of Brand would be affected
Affected Period: 11 August 2012 to 29 June 2013
Affected Media: PRINT,BANNER

Action: 12ming0811102

From
Hotels, Resorts & Service Apartments > Hong Kong Food & Beverages / Banquets
The Peninsula Group (半島酒店集團) > The Peninsula Hong Kong Food & Beverages (半島酒店食肆) (50%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Mooncake - Others (其他種類月餅) (50%)

To
Hotels, Resorts & Service Apartments > Hong Kong Food & Beverages / Banquets
The Peninsula Group (半島酒店集團) > The Peninsula Hong Kong Food & Beverages (半島酒店食肆) (50%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Traditional Mooncake (傳統月餅) (50%)

Action: 12news0821138,12news0831523

From
Electrical Appliances > Others
HSM (隱密士) > Paper Shredder (碎紙機) (100%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Mooncake - Others (其他種類月餅) (0%)

To
Electrical Appliances > Others
HSM (隱密士) > Paper Shredder (碎紙機) (100%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Traditional Mooncake (傳統月餅) (0%)

Action: 12ban0916706

From
Computers & Internet Services > Websites & Mobile Apps
She.com > Internet Content Provider / ICP (25%)

Computers & Internet Services > Websites & Mobile Apps
She.com > She mom (25%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Mooncake - Others (其他種類月餅) (50%)

To
Computers & Internet Services > Websites & Mobile Apps
She.com > Internet Content Provider / ICP (25%)

Computers & Internet Services > Websites & Mobile Apps
She.com > She mom (25%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Traditional Mooncake (傳統月餅) (50%)

Action: 12ban0922506

From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Mooncake - Others (其他種類月餅) (50%)

To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)

Food > Mooncake
The Peninsula Group (半島酒店集團) > Traditional Mooncake (傳統月餅) (50%)

Action: 13ming06221002

From
Food > Mooncake
The Peninsula Group (半島酒店集團) > Mooncake - Others (其他種類月餅) (100%)

To
Food > Mooncake
The Peninsula Group (半島酒店集團) > Traditional Mooncake (傳統月餅) (100%)

Mar 5, 2013

Brand Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company
Admendment: Brand of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company have been amended
Result: Adspend of Brand would be affected
Affected Period: 08 August 2012 to 31 January 2013
Affected Media: PRINT,DM

Action:
12news0808654
From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID MasterCard (50%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID Platinum MasterCard (50%)

Action:
13dm0113005 
From
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID MasterCard (50%)
To
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID Platinum MasterCard (50%)

Action:
13milk01310001
From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID MasterCard (50%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID Platinum MasterCard (50%)

Dec 18, 2012

Brand Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
Admendment: Brand of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) have been amended
Result: Adspend of Brand would be affected
Affected Period: 28 November 2012 to 08 December 2012
Affected Media: RADIO

Action:
12rad-c1128034
From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Events, Sponsorship & Compliments (100%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (100%)

Dec 2, 2012

Category / Sub-Category / Brand / Brand Percentage Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 /商業電台)
Admendment: Category / Sub-Category / Brand / Brand Percentage of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) have been amended
Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 10 August 2012 to 16 October 2012
Affected Media: BANNER

Action:
12ban0810828
From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)
Mass Media > Online Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (50%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)
Mass Media > Online Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (50%)

Action:
12ban1016740
From
Retail > Online Stores & Group Buying Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Buy任務 (100%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (50%)
Mass Media > Online Services
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > 881903.com (50%)

Aug 15, 2012

Brand Percentage Updated for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company
Admendment: Brand Percentage of Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),Manhattan Card Company have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 21 June 2012 to 21 June 2012
Affected Media: PRINT

Action:
12milk0621014 
From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID Platinum Credit Card (50%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan Platinum Visa Card (50%)
To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > CR2 (叱吒903) (0%)
Banking & Investment Services > Credit Card & Charge Card
Manhattan Card Company > Manhattan ID Platinum Credit Card (100%)

May 29, 2012

Brand updates for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 /商業電台)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected

Action:
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—100%
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
-> CR2 (叱吒903)—0%
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
-> ID Club / idclub.com—0% to
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)
-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—50%
ong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) -> ID Club / idclub.com -Ultimate Song Chart Awards (ID Club / idclub.com -
叱吒樂壇流行榜頒獎典禮)—50%

May 28, 2012

Brand updates for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)


Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2010, Dec 2010-Jan 2011, Dec 2011-Jan 2012
Affected Media: Print

Action:
1.    Brands updated from:
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (34%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (33%)
Sing Tao News Corporation (星島新聞集團) > Top 10 News Stories (十大新聞選舉) (33%) to:
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)
2.    Brands updated from:
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily (星島日報) (25%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] (25%)
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (25%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (25%) to:
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)
Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)
i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)