Media Dimension update - Oriental Daily News

Amendment: Media Dimension update

Result: Adspend of related media would be affected

Affected Period: Jul, Sep, Oct, Nov 2009 & Feb-Mar 2010 & Jan-Feb 2011

Affected Media: Oriental Daily News

Action:

Media Dimension from cm*cm changed to col*cm, Jul, Sep, Oct, Nov 2009 & Feb-Mar 2010 & Jan-Feb 2011 adspend of related media would be affected.

Media Dimension update - South China Morning Post

Amendment: Media Dimension update

Result: Adspend of related media would be affected

Affected Period: Mar 2010

Affected Media: South China Morning Post

Action:

Media Dimension from cm*cm changed to cm*col, Mar 2010 adspend of related media would be affected.

Media Dimension update - The Financial Times (Asia Edition)

Amendment: Media Dimension update

Result: Adspend of related media would be affected

Affected Period: Jan-Mar 2011

Affected Media: The Financial Times (Asia Edition)

Action:

Media Dimension from cm*cm changed to cm*col, Jan-Mar 2011 adspend of related media would be affected.

Brand updates for Pandora / Adidas (愛迪達)

Advertiser: Pandora / Adidas (愛迪達)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

1.11next1215209, 11ban1220880, 12ming0421105

Pandora> Fashion Accessories (100%) to Pandora> Jewellery (100%)

2.12milk0202002, 12face0215002

Adidas (愛迪達)> Adidas Training Sports Wear (50%)Adidas (愛迪達)> Adidas

Training Sports Shoes (50%) to Adidas (愛迪達)> Adidas Training Women Sports Wear (34%)Adidas (愛迪達)> Adidas Training Sports Wear (33%)Adidas (愛迪達)> Adidas Training Sports Shoes (33%)

3.10econ0731016, 12ban0204905,

Adidas (愛迪達)> Adidas Training Sports Wear (25%)Adidas (愛迪達)> Adidas

Training Sports Shoes (25%)Adidas (愛迪達)> Adidas Training Women Sports Shoes

(25%)Adidas (愛迪達)> Adidas Training Women Sports Wear (25%) to

Adidas (愛迪達)> Adidas Training Women Sports Wear (34%)Adidas (愛迪達)> Adidas Training Sports Wear (33%)Adidas (愛迪達)> Adidas Training Sports Shoes (33%)

Appearance updates for GSK (葛蘭素史克) - Sensodyne (舒適達)

Advertiser: GSK (葛蘭素史克) - Sensodyne (舒適達)

Amendment: Amended appearances

Result: Adspend of related advertisers and media would be affected

Affected Period: Apr 2011

Affected Media: Bus Shelter

Action:

Appearances in Apr 2011 have been added back for Sensodyne (舒適達) bus shelter ad due to human error.

Appearance updates for Henderson Land Development (恒基兆業地產)

Advertiser:  Henderson Land Development (恒基兆業地產)

Amendment: Appearances added back

Result: Adspend of related advertisers and media would be affected

Affected Period: Apr 2012

Affected Media: KCRC

Action:

Ref.no. 12plr0427201

1. Appearances from April 2012 have been added due to the data revised by log provider

Appearance updates for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Advertiser:  The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Amendment: Appearances added back

Result: Adspend of related advertisers and media would be affected

Affected Period: Apr 2012

Affected Media: KCRC

Action:

Ref.no. 12fwr0404101

1. Appearances from April 2012 have been added due to the data revised by log provider