Jul 27, 2012

Advertiser / Brand Percentage Updated for HSBC (匯豐銀行),HSBC Insurance (匯豐保險),Lifestyle International Holdings (利福國際集團)


Advertiser: HSBC (匯豐銀行),HSBC Insurance (匯豐保險),Lifestyle International Holdings (利福國際集團)
Admendment: Advertiser / Brand Percentage of HSBC (匯豐銀行),HSBC Insurance (匯豐保險),Lifestyle International Holdings (利福國際集團) have been amended
Result: Adspend of Advertiser / Brand Percentage would be affected
Affected Period: 22 November 2011 to 14 December 2011
Affected Media: PRINT

Action:
11news1124909
From
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (25%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (25%)
To
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (25%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (75%)


Action:
11news1205902 
From
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > Credit Cards (信用卡) (33%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (33%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (34%)
To
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > Credit Cards (信用卡) (40%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (40%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (20%)


Action:
11news1214415
From
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Sogo (崇光百貨) (0%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (50%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (50%)
To
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Sogo (崇光百貨) (0%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (67%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (33%)


Action:
11news1129902
From
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (25%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (25%)
To
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (67%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (33%)


Action:
11news1122911
From
Banking & Investment Services > Corporate Image
HSBC (匯豐銀行) > Corporate Image (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (25%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (25%)
To
Banking & Investment Services > Corporate Image
HSBC (匯豐銀行) > Corporate Image (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (50%)


Action:
11news1123901
From
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (25%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (25%)
To
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (50%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (50%)


Action:
11news1206901
From
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC (匯豐銀行) > Mandatory Provident Funds / MPF (強積金) (33%)
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (33%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > UnionPay Dual Currency Credit Card (銀聯雙幣信用卡) (34%)
To
Banking & Investment Services > Tax Loan
HSBC (匯豐銀行) > Personal Tax Loan (交稅萬應錢) (40%)
Banking & Investment Services > Pension & Mandatory Provident Funds
HSBC Insurance (匯豐保險) > Mandatory Provident Funds / MPF (強積金) (20%)
Banking & Investment Services > Credit Card & Charge Card