Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Pfizer (美國輝瑞) - Caltrate (佳存),Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]

Advertiser: Pfizer (美國輝瑞) - Caltrate (佳存),Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)]
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Pfizer (美國輝瑞) - Caltrate (佳存),Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽),Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 November 2009 to 30 April 2010
Affected Media: PRINT

Action:
09news1203922
09sud1015901
From
To
Pharmaceuticals & Healthcare > Muscle & Bone
Pfizer (美國輝瑞) - Caltrate (佳存) > Caltrate (佳存鈣片) (100%)

Action:
09premo1101901
From
To
Beverages > Milk Powder
Pfizer (美國輝瑞) - Wyeth Mama (惠氏媽媽) > Wyeth Mama (惠氏媽媽) (100%)
 
Action:
09babymo1201901
From
To
Pharmaceuticals & Healthcare > Corporate Image
Pfizer (美國輝瑞) - Wyeth (惠氏) [Whitehall (白宮)] > Corporate Image (100%)