Feb 6, 2014

Brand / Brand Percentage Updated for Kering (開雲) [PPR Group] - Gucci,Giorgio Armani Group - Giorgio Armani,Valentino,LVMH Group - Fendi,Prada Group - Miu Miu,Prada Group - Prada,Gucci Group - Gucci {Acquired},Hermes

Advertiser: Kering (開雲) [PPR Group] - Gucci,Giorgio Armani Group - Giorgio Armani,Valentino,LVMH Group - Fendi,Prada Group - Miu Miu,Prada Group - Prada,Gucci Group - Gucci {Acquired},Hermes
Admendment: Brand / Brand Percentage of Kering (開雲) [PPR Group] - Gucci,Giorgio Armani Group - Giorgio Armani,Valentino,LVMH Group - Fendi,Prada Group - Miu Miu,Prada Group - Prada,Gucci Group - Gucci {Acquired},Hermes have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 18 January 2008 to 17 September 2013
Affected Media: BANNER,PRINT

Action: 13ban0911501

From
Fashion, Accessories & Eyewear > Bags
Kering (開雲) [PPR Group] - Gucci > Bags (33%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Kering (開雲) [PPR Group] - Gucci > Shoes (33%)

Fashion, Accessories & Eyewear > Women's Fashion
Kering (開雲) [PPR Group] - Gucci > Women's Fashion (34%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Kering (開雲) [PPR Group] - Gucci > Fashion Store / Flagship Store (100%)

Action: 13ban0314102,13ban0313910,13ban0313701

From
Fashion, Accessories & Eyewear > Women's Fashion
Giorgio Armani Group - Giorgio Armani > Giorgio Armani Women's Fashion (25%)

Fashion, Accessories & Eyewear > Fashion Accessories
Giorgio Armani Group - Giorgio Armani > Giorgio Armani Fashion Accessories (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Giorgio Armani Group - Giorgio Armani > Giorgio Armani Men's Fashion (25%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Giorgio Armani Group - Giorgio Armani > Giorgio Armani  Fashion Store / Flagship Store (100%)

Action: 13news03050207

From
Fashion, Accessories & Eyewear > Women's Fashion
Valentino > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Bags
Valentino > Bags (50%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Valentino > Fashion Store / Flagship Store (100%)

Action: 12news0731018

From
Fashion, Accessories & Eyewear > Women's Fashion
LVMH Group - Fendi > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Bags
LVMH Group - Fendi > Bags (50%)

To
Fashion, Accessories & Eyewear > Women's Fashion
LVMH Group - Fendi > Fashion Store / Flagship Store (100%)

Action: 10cos1001002,10news1006090,10news0901048

From
Fashion, Accessories & Eyewear > Women's Fashion
Prada Group - Miu Miu > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Bags
Prada Group - Miu Miu > Bags (50%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Prada Group - Miu Miu > Fashion Store / Flagship Store (100%)

Action: 09news1201053

From
Fashion, Accessories & Eyewear > Women's Fashion
Prada Group - Prada > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Bags
Prada Group - Prada > Bags (50%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Prada Group - Prada > Fashion Store / Flagship Store (100%)

Action: news030708202

From
Fashion, Accessories & Eyewear > Women's Fashion
Gucci Group - Gucci {Acquired} > Women's Fashion (33%)

Fashion, Accessories & Eyewear > Bags
Gucci Group - Gucci {Acquired} > Bags (34%)

Fashion, Accessories & Eyewear > Fashion Accessories
Gucci Group - Gucci {Acquired} > Fashion Accessories (33%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Gucci Group - Gucci {Acquired} > Fashion Store / Flagship Store (100%)

Action: news011808232

From
Fashion, Accessories & Eyewear > Women's Fashion
Hermes > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Hermes > Men's Fashion (50%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Hermes > Fashion Store / Flagship Store (100%)