Aug 28, 2015

Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dr. White,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dr. White,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: P&G (寶潔) - Oral-B,Dr. White,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dr. White,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 13 September 2013 to 23 August 2015

Affected Media: PRINT,TVC


Action: 13um09131006

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Floss (牙線) (8%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Mouth Rinse (漱口水) (8%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (9%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Rechargeable Toothbrush (充電式電動牙刷) (17%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health All-Around Protection Toothpaste (全方位保護牙膏) (58%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health All-Around Protection Toothpaste (全方位保護牙膏) (50%)


Action: 15now-c0720003,15now-c0720002

From
Toiletries & Household > Tooth & Oral Products
Dr. White > Toothbrush (聲波震動牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
Dr. White > Magic T-stick Toothbrush (聲波震動牙刷) (100%)


Action: 15news07243080

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

Toiletries & Household > Tooth & Oral Products
Dr. White > Toothbrush (聲波震動牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

Toiletries & Household > Tooth & Oral Products
Dr. White > Magic T-stick Toothbrush (聲波震動牙刷) (100%)