Sep 22, 2015

Category / Sub-Category / Brand Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Category / Sub-Category / Brand Updated for Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地)

Admendment: Category / Sub-Category / Brand of Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment],Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 05 December 2011 to 16 March 2015

Affected Media: PRINT


Action: 11news1205082

From
Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Recruitment (50%)

Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) [Melco PBL Entertainment] > Altira (新濠鋒) (50%)

Entertainment > Casino
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > Recruitment (50%)