Nov 8, 2016

Brand / Brand Percentage Updated for Merck Sharp & Dohme / MSD (美國默沙東藥廠),IPSEN (博福益普生國際)

Brand / Brand Percentage Updated for Merck Sharp & Dohme / MSD (美國默沙東藥廠),IPSEN (博福益普生國際)

Advertiser: Merck Sharp & Dohme / MSD (美國默沙東藥廠),IPSEN (博福益普生國際)
Admendment: Sub-Category / Advertiser / Brand / Brand Percentage of Merck Sharp & Dohme / MSD (美國默沙東藥廠),IPSEN (博福益普生國際) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: September 2016
Affected Media: BUS


Action: 16bus0919001

From
Pharmaceuticals & Healthcare > Hair
Merck Sharp & Dohme / MSD (美國默沙東藥廠) > Propecia (保康絲) (100%)

To
Pharmaceuticals & Healthcare > Hair
Merck Sharp & Dohme / MSD (美國默沙東藥廠) > Propecia (保康絲) (50%)
Pharmaceuticals & Healthcare > Gastroenterology
IPSEN (博福益普生國際) > Smecta (思密達) (50%)