Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)

Advertiser: Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kao (花王) - Magiclean (萬潔靈),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),The Coca-Cola (可口可樂) - Coke (可口可樂),Kao (花王) - More (清亮),Kao (花王) - Attack (潔霸),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Kao (花王),Kao (花王) - Bleach,Vileda (微力達) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 January 2015 to 29 January 2016

Affected Media: KCRC,MTR,SHELTER,PRINT


Action: 15pear0101405,15pmtr0127403,15she0101012

From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Detergent & Cleaning Products (家居清潔劑) (100%)

To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)


Action: 15news02064007

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (50%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Beverages > Carbonated Drinks
The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (0%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Liquid Detergent (潔霸淨柔超濃縮洗衣液) (34%)


Action: 15news01235012

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Kitchen Products
Vileda (微力達) > Gloves (膠手套) (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (33%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Bleach > Bleach Range Products (Bleach產品系列) (33%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (34%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Industry > Conglomerates
Kao (花王) > Lucky Draw & Special Promotions (100%)


Action: 16news01296052

From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (34%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - More (清亮) > More Liquid Detergent (清亮天然洗潔精) (33%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (33%)

To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Cleaning Products (環保海綿百潔刷 / 護手百潔刷) (0%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)


Action: 16news01156190

From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)

To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Bathroom Magiclean (浴室萬潔靈) (33%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Kitchen Magiclean (廚房萬潔靈) (34%)

Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Glass Cleaner (玻璃萬潔靈) (33%)


Action: 16news01220130

From
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (100%)

To
Toiletries & Household > Detergent & Cleaning Products
Kao (花王) - Magiclean (萬潔靈) > Magiclean Range Products (萬潔靈產品系列) (50%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Bleach > Bleach (漂白水/ 彩漂) (0%)

Toiletries & Household > Laundry Services / Products
Kao (花王) - Attack (潔霸) > Laundry Products (潔霸產品系列) (50%)